This is an expensive straightener, but it's worth every penny! I've had mine now for over a year, and I know I'll have it for many years to come. The iron itself is black and gold. I have long, thick, straight hair, but it gets a little wavy underneath if I let it air dry. If I blow dry it, it gets a little poofy and I use this to give it a more smooth, sleek look. It takes a couple passes of going over my hair before it's completely straight, but with cheaper ones it takes longer. It doesn't take too long to do all of my hair. It heats up super fast, and if I'm in a hurry and forget to turn it off, it turns off by itself after thirty minutes. I have dropped it a few times, and it's still going strong. I recommend this for everyone.
Inferior hair straighteners take a very long time to heat, and you really need to make sure that they’re on their highest setting to have any effect. But that means getting lots of split ends, and you hair often looks frizzy, dry, and generally unhealthy. And once you go outside, if ever you live in an area that’s a bit humid the straight hair quickly goes to its default pouf settings. 
Achieve seductive soft movement: Mist hair with ghd heat protect spray. Section the hair and lightly mist with a curl hold spray to add shine and hold when styling. Place a fine section of hair between the plates of your ghd Gold Styler vertically 1 inch away from the root. Gently close the styler with minimum tension. Turn the styler clockwise by 90 degrees. For a soft curl, pull the styler quickly through the hair away from the head in one continuous smooth movement. An s-shaped vertical curl is created. To complete the style, repeat through all sections. Finally, separate and brush out the curls with a wide-tooth comb.
Inferior hair straighteners take a very long time to heat, and you really need to make sure that they’re on their highest setting to have any effect. But that means getting lots of split ends, and you hair often looks frizzy, dry, and generally unhealthy. And once you go outside, if ever you live in an area that’s a bit humid the straight hair quickly goes to its default pouf settings. 
This is my second GHD flat iron. I had the first one for around 5 years. Any flat iron that lasts more than 1-2 years already gets points from me. I broke the cord on the old one but I liked that iron better than the ones I have used in the past (Chi), so I got a new GHD and went a step up from the classic styler to the this time. I can't remember what website I ordered it from but it was on sale. It was still expensive but knowing that my last one lasted for years it's cheaper than me buying a cheaper iron and needing to replace it yearly. It takes about 30 seconds to heat up, it does not have different temperature settings. When it's ready it makes noise, it startled me the first time because I wasn't expecting it lol. It sounds like a cell phone ring tone. Now I like it bc I know when it's ready to use. It comes with a little black silicone (I think) cover that slips over the plates so you can put that on and put it away while it's still hot, or if you're packing, throw it in your suitcase as soon as you're done using it. I have long, naturally thick frizzy curl, that I bleach, blow dry, basically put through torture! The humidity where I live has been AWFUL lately. There are days that I flat iron my hair and it looks great and smooth and I walk outside and it explodes. Unfortunately I think that until I find a miracle product or go back to getting keratin treatments, that's just the reality of my hair and the humidity. I dont think any flat iron will be able to miraculously lock out all humidity. I get my hair shinier and smoother with my GHD iron than with other irons I have used. Now, if I can learn how to master flat iron curls!
Staying true to its name, a good hair day is guaranteed with the use of ghd products. From the iconic ghd straighteners and ghd stylers, which continue to be a cult must-have for women in search of beautiful hair, to the ghd hairdryers which promise salon style in half the time, ghd products combine style with styling, making sure your dresser looks as chic as your hair.
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