With our revolutionary tri-zone technology the ghd platinum styler guarantees the optimum styling temperature of 365°F is maintained from root to tip, making your hair healthier, stronger and shinier as you style. Six intelligent sensors, three in each plate, guarantee consistent heat throughout the plates creating gorgeous, long lasting styles, in just one stroke. Styling with ghd platinum is proven to reduce hair breakage by 50%, increase shine by 20% and deliver 2x more color integrity. The ghd platinum styler also features a unique wishbone hinge to ensure that the plates are precisely aligned. Your hair stays perfectly positioned throughout styling without slipping, giving you greater control to create any style, whether you want your hair to be straight, or to add curls and waves. Perfect for all hair types, including harder to style hair, the ghd platinum styler delivers our best-ever styling results. Other features include a heat-resistant plate guard to protect your surfaces after styling, sleep mode for complete peace of mind, universal voltage and a two year warranty for extra peace of mind.


My previous GHD has lasted me 8 good years with no issues (I loved it!). Recently the wires on the chord have become exposed so my partner decided to replace it for my birthday. He went to hairhouse warehouse and the staff persuaded him to purchase a Halo instead after rubbishing the GHD. I used the Halo once and whilst I quite liked it, the outer plates were too hot to touch, which makes it difficult to style my hair (I use two hands and twist for a wave effect). I went back to the store to change over to a GHD. The staff member warned me that the quality of GHDs is poor after changing manufacturers about 4 years ago. I wasn't worried though as I thought she was pushing Halo for incentive reasons. I used the GHD for the second time this week and when I plugged it in it made a pop sound like the fuse had blown - it shortcut the circuit in most the house. I then plugged it into a working socket and put the tongs to my fringe - it melted/burnt my hair immediately after being on there for a split second. There is literally melted hair all over the plate tongs and I can't get rid of the smell of burnt hair. To say I'm disappointed is an understatement.

GHD used to be amazing however now the products are cheaply made. I have had many over the years and now done with them. Every single one of my straighteners just stopped working one day. (conveniently just after the warranty). Unfortunately won't be re-purchasing a GHD unless quality changes. Customer Service also not the same, no longer interested in helping.
In 2001, ghd revolutionised the way women styled their hair with the launch of its first styler – a professional tool designed for salon use that could also be easily used at home. ghd has continued to be a leader and innovator in hair styling with its range of professional brushes, ghd Style styling products and the launch of its first hairdryer, ghd air™. Show less
"About to re-purchase!My GHD has lasted going on 9 years (literally through THICK & THIN).* Nice firm/gliding grip/No tug/pull of the hair. Opens and closes gracefully (doesn't sound like it needs WD40 LOL. EASILLY CLEANS. NO Lines are left on the hair strand , easy for clients to use with confidance as well. Doesn't project a burning steam with product close to scalp. Bevels well. Works great as a waver..... this is a Universal Flat Iron for all ethnicities!"
Beautiful to look at, the ghd Gold V Classic is also lovely to hold. It’s designed to be extremely lightweight, so it won’t tire your arm out holding it. And with its standout gold ceramic plates, it brings a touch of luxury to your hair-styling regime too. The designers at ghd have done everything to ensure that the Gold V Classic delivers top-class styling with minimum fuss.
As mentioned earlier, the GHD classic Styler uses ceramic plates which heat up faster than other materials but it doesn’t emit negative ions like tourmaline flat irons, which doesn’t only straighten hairs smoothly but also makes dry and damaged hairs healthy by counteracting with positive ions. So, in terms of professional use and/or greatest results, GHD classic styler can’t be recommended. That is my personal opinion as an author. As an alternative, I can recommend you to read CHI Air hair iron review, it is tourmaline ceramic, and thus little more in price in comparison to classic styler.
I gave it three sticks because my hair did eventually get straight and at no point did I feel like it harmed my hair, but it's not even adjustable because again, the company claims that this iron auto-adjusts according to hair "conductivity" or some bullshit like that (this is a laughable claim). It does have auto-shut off but so do a lot of irons (or at least the high end ones). Honestly, I can only conclude that this is another one of those hyped up beauty products aimed at people who think more $$$= better product and performance but a straightener is a straightener so once you get past the $100 price point it all comes down to personal preference and there's really not much more you're gonna get for your money...
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Looked around at new ones, checked reviews and other ghd models and decided (based on price mainly) that I would just buy the same ‘original’ one again. It’s great. Better results- smooth and straight with little effort - and quicker heat up than my old one - extremely quick. Much cheaper than the fancier models. Slim and easy to store away. Glad I went for this again.
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