I'm absolutely in love with my GHD.I will never buy another brand again. It heats up super quick, glides through the hair like silk and takes alot less time as with previous straightners i've had to go over the same strand a few times and it left my hair frizzy/flyaway and meant i had to use products to smooth it down! I dont really need to use any products except hot iron spray or cream protectant and a tiny amount of serum afterwards. The GHD also curls my hair perfectly, now that ive mastered the technique ;-)
I gave it three sticks because my hair did eventually get straight and at no point did I feel like it harmed my hair, but it's not even adjustable because again, the company claims that this iron auto-adjusts according to hair "conductivity" or some bullshit like that (this is a laughable claim). It does have auto-shut off but so do a lot of irons (or at least the high end ones). Honestly, I can only conclude that this is another one of those hyped up beauty products aimed at people who think more $$$= better product and performance but a straightener is a straightener so once you get past the $100 price point it all comes down to personal preference and there's really not much more you're gonna get for your money...
I purchased this ghd after a hairdresser friend used hers on my hair. I couldn't believe how well it worked so I purchased the same model. I have curly frizzy hair and this straightener actually makes my hair shiny and even holds my hair straight if my hair gets wet in the rain. I use a hair straightening treatment on my hair before I use the ghd as you should with any straightener and this keeps my hair from becoming brittle. I have lovely comments about my hair since using it. It feels very soft and is healthy. I can adjust the heat setting so it does not get too hot. It is very quick to heat up and beeps when it is ready unlike others I have tried .It is so simple and quick to use. Because it is the wider ghd I can do my hair in less than five minutes. I have long hair past my shoulders. Very happy with this one.

Lightweight Feel: If you style your hair with a straightener every day, you know how taxing it can get to hold a heavy product above your head while you utilise its magic. Thankfully, one of the key elements of the original ghd V Gold Styler has been maintained in the new model — its lightweight feel. We promise your arms won’t ache even after a solid session using this straightener!
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