I can't believe Amazon would allow one of their trusted sellers to sell fakes. I received mine today and it took about 5 seconds to realize that it was fake. I could not register it on the ghd website, and I came across the information below to help identify fakes. This straightener did not have a reset button on the plug, and had many more of the 'give-aways' that it was a fake! DO NOT BUY FROM THIS SELLER.
Designed to operate at the optimum styling temperature, the ghd Gold Professional Styler's smooth gold plates glide effortlessly through the hair to make straightening on all hair types and lengths even quicker and easier, while their contoured edges help to create perfect curls and waves enabling versatile professional styling results and enhanced shine that last - effortlessly.
BUYER BEWARE: I bought this from Amazon LLC, but the product would NOT register as authentic on ghd's site. I tried the hologram code and date code multiple times, but the site wouldn't verify the numbers. Also there was no country of manufacture listed on the unit, the box or the booklet. The styler looked great and was packaged well. Did the unit and stickers look authentic? Yes in every way. But the ghd site states: "fake ghd products are virtually impossible to spot." I called ghd, and a rep said sometimes legit numbers aren't accepted by the site (?!) - and told me that sometimes fake numbers go through. So in the end not sure what good the checker does. The rep did add that "Amazon is not an authorized dealer for ghd products." And the rep echoed what another reviewer said, "the only way to authenticate a styler not bought from us or an authorized dealer is to send it in to the warehouse." That's too much trouble for anyone. Is the one I bought legit? I just can't tell for sure. I'm not taking the risk. Returning it to Amazon.
I got a new GHD styler/straightener for my birthday this year. My old original ghd maxx sadly gave up and died after 10 years of faithful service! I opted for the standard design this time as it was in a special mother’s day gift pack for a reduced price and I am really happy with it. Although it takes a little longer to styler my long thick hair (compared to the thicker tonged styler) it has the same long lasting, shiny effect!

Our popular Gold Series consists of three V stylers of various sizes: the mini, classic and max. People often suggest that you choose a styler based on the length of your hair; however a better thing to consider is what results you would like from your styler. For example, V Gold Max Styler isn’t just for long hair – it’s also ideal for creating natural results on shorter styles too.
BUYER BEWARE: I bought this from Amazon LLC, but the product would NOT register as authentic on ghd's site. I tried the hologram code and date code multiple times, but the site wouldn't verify the numbers. Also there was no country of manufacture listed on the unit, the box or the booklet. The styler looked great and was packaged well. Did the unit and stickers look authentic? Yes in every way. But the ghd site states: "fake ghd products are virtually impossible to spot." I called ghd, and a rep said sometimes legit numbers aren't accepted by the site (?!) - and told me that sometimes fake numbers go through. So in the end not sure what good the checker does. The rep did add that "Amazon is not an authorized dealer for ghd products." And the rep echoed what another reviewer said, "the only way to authenticate a styler not bought from us or an authorized dealer is to send it in to the warehouse." That's too much trouble for anyone. Is the one I bought legit? I just can't tell for sure. I'm not taking the risk. Returning it to Amazon.
Achieve seductive soft movement: Mist hair with ghd heat protect spray. Section the hair and lightly mist with a curl hold spray to add shine and hold when styling. Place a fine section of hair between the plates of your ghd Gold Styler vertically 1 inch away from the root. Gently close the styler with minimum tension. Turn the styler clockwise by 90 degrees. For a soft curl, pull the styler quickly through the hair away from the head in one continuous smooth movement. An s-shaped vertical curl is created. To complete the style, repeat through all sections. Finally, separate and brush out the curls with a wide-tooth comb.
This iron claims to heat up in 15 seconds; it also claims to use some bullshit technology that allows it to "self adjust" temperature according to hair type. Well it got warm but it sure as hell didn't heat up enough to seriously straighten or curl my hair in a mere 15 seconds--in fact, I found that it didn't ever straighten my hair enough to satisfy me.

* * * Update: After returning the above-described item, I bought a ghd Classic Styler in-person from one of their authorized salon dealers (info at ghd's site). When I went to register the hologram and date codes, the ghd site accepted them on the first try. Also, the second unit I bought HAD country-of-manufacture information on the box and on the date sticker (made in China, which some other comments said isn't legit, that seems to be wrong). My unit labeled made-in-China is the one that registered successfully with ghd. Also my second purchase - from the authorized dealer - had a lot of information printed on the bottom of the box, including a bar code, web info, consumer information phone number, design info and information about the product. The unit I purchased from Amazon had NO printing on the bottom of the otherwise authentic-looking box. Draw your own conclusions. Bottom-line: if you buy a ghd styler here, double and triple-check that your unit is for real.
Staying true to its name, a good hair day is guaranteed with the use of ghd products. From the iconic ghd straighteners and ghd stylers, which continue to be a cult must-have for women in search of beautiful hair, to the ghd hairdryers which promise salon style in half the time, ghd products combine style with styling, making sure your dresser looks as chic as your hair.
I'm absolutely in love with my GHD. I've been wanting to buy one for a few years now but was a bit hesitant paying $240 (Australian) so when i seen them on sale i thought i would bite the bullet! I will never buy another brand again (I've used remington and babyliss) it heats up super quick, glides through the hair like butter and takes much less time as with previous straightners i've had to go over the same strand a few times and it left my hair frizzy and needing heaps of product to smooth it down! Definetly worth the money, has 2 years warranty and barely need to use any products except hot iron spray and a tiny amount of moroccan oil. The product curls my hair perfectly and would have got the one with wider plates for my thick long hair but wanted to be able to use it to curl. A must buy for those that use a straightener often.
GHD Classic Styler, from the name itself, you can deduce that this simple yet versatile device was made to style and straighten. Armed with a rounded barrel and advanced ceramic heaters, you can curl, flip, tease, wave, and straighten any hair type and texture easily without damaging your hair’s external surface. The infra-red heat technology infused within the plates also releases more negative ions than other products so your hair’s natural oils and luster are retained despite repeated exposure to maximum heat.
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