Staying true to its name, a good hair day is guaranteed with the use of ghd products. From the iconic ghd straighteners and ghd stylers, which continue to be a cult must-have for women in search of beautiful hair, to the ghd hairdryers which promise salon style in half the time, ghd products combine style with styling, making sure your dresser looks as chic as your hair.
I worked in the hair industry for a while so I've used a lot of high end flat irons and I got to say, this one did not impress me at all. I'd never used a GHD before this btw (none of the stylists I know have one) but I ended up ordering the GHD classic styler--which btw seems to be the same as the "IV styler"--instead of the CHI Turbo due to the fact that at the time, the GHD was on sale and basically the same price yet it offered more versatility (the turbo has a velvet cover so you can't use it to curl).
Against the ghd Platinum Styler: On the other hand, the Platinum Styler features more sensors and heaters than the new ghd Gold. This essentially means it will heat the hair quicker, and is a little safer in terms of heat delivery, too. Six sensors and heaters work to deliver optimal heat to the hair, instinctively adjusting to give you a transformative experience. Where this is the top-of-the-range choice, the ghd Gold Professional Styler sits perfectly in the middle, a great mix of affordability and professional quality.
Inferior hair straighteners take a very long time to heat, and you really need to make sure that they’re on their highest setting to have any effect. But that means getting lots of split ends, and you hair often looks frizzy, dry, and generally unhealthy. And once you go outside, if ever you live in an area that’s a bit humid the straight hair quickly goes to its default pouf settings.  

Dual-Zone Technology: You will have heard of Tri-Zone Technology if you own a ghd Platinum Styler, so think of Dual-Zone Technology as its little sister. Instead of three heated regions, this styler features two, one towards the tip of the styler and another closer to the base. This essentially means the straightener has better control over the way it heats your hair, instead of over-delivering in one area and lacking in another. Think quicker styling and a more uniform look in terms of sleekness and smoothness.
ghd 's new Gold V Classic styler is the most luxurious styler in the range to date. With its sleeker design and plates that have been smoothed, contoured and given a high gloss finish, it glides through hair effortlessly to give an ultra-shiny result. The new ghd Gold Classic styler is not only the sleekest, but also the most gorgeous yet. Accents of gold, glimmer beneath the perfect black coating. In addition newly improved glamorous plates will transform your hair, whether creating you re voluptuous curls or seductive sleekness, the rounded barrel helps you achieve any style you desire. Features of the ghd gold classic styler: Luxurious plates smooth your hair for an ultra-shiny result. Our new golden plates have been contoured and given a high-gloss finish to glide through hair. With it s improved outer body, the ghd Gold Classic styler stays cooler to touch for longer and is lighter to handle. Sleek design: allows for better handling for all types of styling Protective plate guard: to safely cover hot plates when you need to style and go. Ceramic heaters and contoured plates: glide through your hair for smoother, snag-free styling. Rounded barrel: easily create curls, waves, flicks and the perfect straight. Sleep mode: heaters automatically switch off if not used for 30 minutes. Universal voltage: optimum performance wherever you travel. Includes: ghd gold classic styler Protective plate guard 2 year manufacturer's guarantee ghd stylers are non-refundable once used due to hygiene reasons. see more...
Choose from the ghd hair straightener range to complete your kit of styling essentials. From waves and curls, to flicks and poker-straight hair, create a look that's stylish, effortless and professional with our ghd straighteners. The range of ghd hair straighteners will help you to create a multitude of hairstyles, producing shape and movement in each styling session.
For me, the first and still very best of all ceramic stylers [and my dad is a hairdresser too]. It heats up fast, cools down relatively fast, works wonderfully and lasts a long time. In 11 years, I've bought two such stylers. The first one eventually died after 6 years of daily use, rarely skipping a day, while my second one is still going strong. I have no reason to recommend any other styler but this one. My hair is long and very fine.
For curling, place a section of hair between the plates closest to the scalp, clamp the plates, and turn styler through 180 degrees while holding the end of the strand. Pull styler through the hair slowly, always maintaining the 180 degree turn--it helps to slightly tip the nose of the styler downward, careful not to let the hair fall out. It also helps to pull the strand forward when trying to curl hair at the back of the head.
Lightweight Feel: If you style your hair with a straightener every day, you know how taxing it can get to hold a heavy product above your head while you utilise its magic. Thankfully, one of the key elements of the original ghd V Gold Styler has been maintained in the new model — its lightweight feel. We promise your arms won’t ache even after a solid session using this straightener! 
×