Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy (like pillows), but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed (that’s four-to-five-star reviews and lots of ‘em) products and single out the most convincing ones. While we’ve written about the best curling irons, hair dryers, and even a certain curling iron used on the Victoria’s Secret Angels before, we’re going deep on the best flat irons and hair straighteners on Amazon. (Note that reviews have been edited for length and clarity.)
my sister in laws sister is a hair dresser. I asked her advise on a flat iron and she recommended ghd. She told me more or less what it would cost and that I could easily find it on amazon. When I looked for it sure enough I found it and at a much lower price than what she stated. I bought it and have been using it ever since.
The VAV hair straightener heats up in about 30 seconds, and you can select the required level of heat from 284°F to 446°F. The buttons are placed in between the plates, so it may be a little inconvenient to adjust the temperature. The current heat level is shown on the LED display. This flat iron can be used for both straightening and curling due to its thin plates.

I had gone for years using mediocre flat irons not wanting to bite the bullet and just buy the expensive type. But man am I glad I finally did I've had this ghd for years now and it's never failed me. It heat up in seconds and doesn't fry your hair like other irons can. Would highly recommend spending a little bit more for a stellar product.
Heat levels are most important, and everything else is tied for second place. The true benefit of these appliances is that lower temperatures are suitable for easily-damaged or thin-to-medium hair, so it’s crucial that they’re able to operate at the appropriate temperatures. 365° is considered optimal for medium-thick hair, and straightening very thin or brittle hair calls for temperatures closer to 300°. Some models also have settings as high as 450° for use on very thick or very curly hair.
Creative director of GLAMSQUAD Giovanni Vaccaro prefers this flat iron by Sedu. "The ceramic plates are really key to maintain the integrity and healthiness of the hair," he says. To get expertly straight hair, Vaccaro recommends using a boar-bristle brush to help mediate frizz, and that "the follow through is key" when moving the iron and comb completely from roots to tips.
I've used these straighter for years and love them. They get so hot and I can do my thick hair in a few minutes. Plus they are salon level so have the extra long cord. However it sounds like you need to buy from the ghd website. I did and it arrived pretty fast about a week I think you know its genuine and the price is the same at 150.
bought this for my daughter as a christmas present. She loves it
this edition of ghd has luxury christmas present written all over it plus points impressive packaging that is eye catching made of heavy cardboard and signalling a luxury product.quilted case with mirrored blue button and separator for the straighteners and it’s flex to be kept separately.quality heat may that is detachable from the case.beautifully designed straighteners in the same electric blue as the packaging with a silicone heat shield at the end.safety features cut off after 30 mins and a noise alerts you to them being plugged in being switched on or being switched off.the switch is inside the straightener so that you don’t accidentally turn it off as you are straightening your hair.plates glide through hair creating straightness without effort and as they are at the optimum 185 degrees without that crimped look at the top where you first inserted the plates.improvements that would’ve made it a 5 I needed a slightly longer flex maybe another 1 2 metre.i miss the option to choose the temperature that I had on my old straighteners. I appreciate their advice about 185 degrees being the setting that works best but I have very fine hair which is also frizzy and like to have a choice so that I can accommodate what my hair is up to that day.
A lot of people don’t know there are tons of ways you can style your hair with a flat iron, and this actually might help you decide what size iron to get. You can curl, wave, straighten, add body, twist and more – just with a flat iron! Your straightener is so versatile you can skip most other styling tools and save money by investing in one that will do all of this for you. I walk you through different options for styling with your flat iron so you get the hairdo you want.
First, there are the temperature settings. Obviously, different hair requires a different heat level. The thicker your hair is, the higher level of heat you should apply to straighten it. I highly recommend you to read the instructions which usually say what temperature you should select for your particular hair type. This may vary a little bit from one flat iron to another. The general rule here is the less heat you apply, the better your hair condition will be. And always use a heat protectant, regardless of your hair type.
Best hair straightener I've ever used. Had for years still working

If you have ever visited a luxury spa or wellness company, you have probably run across far infrared heat a time or two. Without going into too much science, infrared heat is the same heat you feel when the sun kisses your cheeks and warms your body from the inside-out. Far infrared heat, in particular, has been used by medical and wellness professionals for years to treat a variety of conditions from muscle pain to even cancer.
If you have ever visited a luxury spa or wellness company, you have probably run across far infrared heat a time or two. Without going into too much science, infrared heat is the same heat you feel when the sun kisses your cheeks and warms your body from the inside-out. Far infrared heat, in particular, has been used by medical and wellness professionals for years to treat a variety of conditions from muscle pain to even cancer.

These straighteners heat up to 232 degrees in just 30 seconds so you can style your hair quickly and without fuss. The smooth plates glide through your hair; helping to smooth the fibres and give you a highly conditioned and glossy finish. Temperature is monitored 50 times per second which ensures that heat remains evenly distributed throughout the plates and your hair appears healthy and sleek.
Heat levels are most important, and everything else is tied for second place. The true benefit of these appliances is that lower temperatures are suitable for easily-damaged or thin-to-medium hair, so it’s crucial that they’re able to operate at the appropriate temperatures. 365° is considered optimal for medium-thick hair, and straightening very thin or brittle hair calls for temperatures closer to 300°. Some models also have settings as high as 450° for use on very thick or very curly hair.

so the nice thing about this one is that it does heat up very fast and it has a fast recovery rate. I have thick curly hair not wavy. So for me it works. However the curls do start to show alittle resistance by the end of the day. This model as one temp max of I think 380 degrees isn't hot enough for my hair. I think I need like 400 degrees. However the brand itself has been awesome as the plates on it doesn't caulk up with products and doesn't snag my hair. It is definitely better than anything you can buy at a store. I am okay to use it but if it breaks I will find one with a temperature settings.
I'm so glad I finally bit the bullet and purchased the ghd straightener I had been eying it for years on sephora but could never shell out that much money. Needless to say I was really excited to find it for a discounted price on amazon. I was really skeptical after reading mixed reviews and warnings about receiving fakes. The straightener I got is completely legit and I was able to register it on the ghd website with no problems.i have very thick wavy medium length hair. With my old straightener a remington wet 2 straight I'd have to put it on the highest setting to get any results. In turn I got tons of split ends and my hair looked dry frizzy and damaged. The second I walked out the door my hair would immediately begin to poof up again I live in the south hello humidity . With the ghd straightener there are no heat settings. It heats up in seconds and automatically adjusts to the meet the needs of your hair. I was amazed at how it glided so easily throughout my hair and left my thick wavy hair pin straight after 1 pass instead of 3 or 4 or 5 like my old straightener. My hair doesn't get snagged anymore instead I'm left with shiny silky and healthy straight hair. Even my boyfriend noticed the difference the first time I used it I was also impressed that it stayed completely straight after spending time outside in 90 humidity.i am extremely pleased with this and it completely exceeds my expectations. I hope this lasts a long time
after reading other reviews about people not getting an authentic ghd flat iron I contacted my niece who bought one for my sister at the retail outlet sephora and asked her to send me the sku number off the box. Once I got that I was able to look through the models available on amazon and buy one that is authentic. Other people's reviews had convinced me to make sure I was getting an authentic ghd flat iron. I am grateful to them for posting their review so I could make an informed purchase. I really like this flat iron. I had used my sister's ghd when I was visiting her last year so I already knew this was the brand for me. I have very think hair and the revlon and conair brands just weren't cuttin' it.
I had read several reviews saying that the ghd stylers were fakes. But I chose to purchase one direct from amazon.com not one of the 3rd parties and it is authentic. I just got done registering it on ghd's website and everything went through just fine. I am also in love with this styler it heats up in just a few seconds and it smoothes my hair with ease I would recommend this flat iron to anyone
My ghds finally broke after over 10 years so bought a new set still as good as they always have been
bought this as a replacement for the last pair. Purchased the same as before as tried and tested for years. Love ghd wouldn't have anything else
You won’t go wrong with the Nicky Clarke Frizz Control 1200watt Blow Dry Styler NHA045 which is designed especially to minimise frizz.  Even if you’re in damp or humid conditions you’ll be amazed at how well your curl lasts.  It has been made using ionic technology so neutralising positive ions found in the atmosphere (these create frizz and dull hair) and in turn produces a smooth, glossy curl.
Easy to use. Quickly heats up and gives a soft beep when it's ready. Much prefer it over the chi straighteners I've used in the past
Haircuts also occur in space at the International Space Station. During the various expeditions astronauts use hair clippers attached to vacuum devices for grooming their colleagues so that the cut hair will not drift inside the weightless environment of the space station and become a nuisance to the astronauts or a hazard to the sensitive equipment installations inside the station.[49][50][51]
I have very tightly coiled african american hair. I used the blow dryer with a heat protectant and this iron got my hair bone straight and shiny. Its the holy grail basically in my opinion lol
Makes my hair much shinier than my lower end flat iron about 30 range . I have wavy hair which straightens easily but will often gain wave as the day goes on. This makes my hair stay straight through the night and into the next day. Heats up fast and has the great option to use for curls waves. Mine was verified by ghd as authentic when I registered it.
My second one I bought. It does a great job and does not dry your hair out. My hair always looks healthy
If you are interested in adding the benefits of keratin use into other aspects of your hair care routine, treat yourself to a keratin-rich hair mask once per week! There are dozens of fantastic keratin masks on the market to choose from (and even in your local drugstore!), but we love Naat’s Brazilian Keratin Intensive Hair Mask (which you can buy here from Amazon) for a consistent shine every time!
My second one I bought. It does a great job and does not dry your hair out. My hair always looks healthy

The ceramic blue plates aren't just pretty; they push conditioners into the hair, quelling frizz 65 percent more efficiently than a traditional ceramic iron. Even experts were impressed. "[It] leaks heat-protective ingredients onto the hair at the exact point of contact, coating every strand during the straightening process," says cosmetic chemist Ni'Kita Wilson.
ghd is huge in australia the creme dela creme of hair straighteners. It is not as big yet in america which I found strange but I think its because of all the other brands that were so good that are now not so good.i have moved to america for a year and my australian ghd does not work here wattage difference or something it doesnt heat up . So I just wanted a cheaper but still good straightener for the year or even one that I could take home and still use I've read america to aus is fine but not the other way . I have had my australian ghd for almost 5 years now and it works as good as the day I bought it. 5 Years I looked at chi hsi babyliss all the straighteners on amazon and other websites. I was scared of all the horrible reviews each of these brands got that they stopped working after a certain time that they were fake the ceramic plates started to chip etc. There were plenty of good reviews too but the bad reviews scared me. I am usually an unlucky one with products turning crappy. I know I'm only here for a year but I dont want a crappy straightener. I want one that makes my hair look and feel fabulous and that I can use to straighten and create awesome curls. Thats why I decided to buy another ghd. They honestly are amazing and I think they will just be so huge in a year or two unless the other brands pick up their act they are worth the price cheaper than in aus and they last forever. Ghd have a authentication tool on their website to make sure you got a real legit straightener. They have lots of videos and how to's as well which is great for those who have no idea what they are doing which is what I started off as.my australian hairdresser first recommended ghd to me and now my american hairdresser also recommended it to me as it is what she uses in the salon and at home she also happens to be a friend so I trust her . The brand truly is the best and will make your hair feel fabulous.i have long almost to my elbows thin fine coloured and highlighted damaged hair. The ghd doesnt damage my hair any further than I already do at all. I use their products to style and eufora shampoo and conditioner. I believe that the products you use including shampoo and conditioner really impact a the way you hair looks and feels after being styled and b the way the straightener works and reacts to your hair.cons expensiveno heat controlpros it makes my hair look silky and stylishno frizz whatsoevermy hair looks so healthy after I straighten with the ghd rather than all broken with flyaways like cheaper straightenersit lasts forever its so easy and quick to usedoesnt kink or burn my hairthe plates are rounded making it super easy to curl even for a novice like mei can straighten my hair perfectly in less than 15 minutes.it automatically switches off within thirty minutes if it remains unattendedi can curl my hair in about 20 25 minutes I'm not very good at it temperature is automatically controlled so the heat distributes evenly on the surface of my hair.its lightweightheats up super fastit doesnt make my hair feel greasy and oily and I can leave it for a couple of days without retouching.i honestly believe that once you get a ghd you will never happily go back to another brand. They are amazing and worth every penny. You wont regret it.please note I purchased my ghd from folica.com amazon is cheaper but I was weary of the possibility of a fake one. There are so many different ones on amazon it confused me so I just jumped on over to folica.com and got 20 off it was more expensive than amazon but definitely cheaper than home or shops here. I have just purchased crappy fake products online not amazon before and was more confident in folica.com this time round.
these work very well as do all ghd straighteners. I have used ghds for years and once I discovered them I never looked back. I can straighten my hair in half the time compared to other similar products and my hair feels better and less damaged afterwards too. I have also received fantastic after sales service from ghd before as well so I trust the brand. These are no different they are well made and the design looks classy while they straighteners themselves do a good job and didn't leave my hair feeling frazzled and fried. The kit itself is decent in the box there were the straighteners of course a heat mat a bag to keep the straighteners in a protective 'end' to put over the hot parts of the straighteners two professional hair clips to hold your hair back while straightening and a paddle brush. These seem to all fit in the bag so it is very useful if you are travelling or even just storing it between uses. The cable is long enough to make using them a doddle and the auto switch off will help ease your mind if you are on your way to work and wondering if you have turned them off despite all this I have knocked a star off purely because they don't work as well as my ghd pinks these leave my hair feeling smooth and silky and the gold set just doesn't seem to do this quite as well. Nevertheless I would still buy them over any other brand out there.
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Sometimes, you may need a helping hand with matters such as elongating your curls, holding shape, or overall definition. With these products at the ready, these concerns are a thing of the past! Whether you need an all-day hold formula to keep that beautiful curl pattern in place, an anti-shrinkage gel to keep your curls long and springy, or a gel that is olive oil based to help you achieve your style while staying hydrated, we have you covered with these fan favorites. From frizz fighting to shape holding, we have it all in one place. It doesn’t matter if you prefer gel, heavy cream, or a lightweight spray, you are sure to find the right solution to meet your preferences and style goals in this collection. Not sure which one to try out? Read the helpful reviews from fellow users to get the inside scoop. Achieve your perfect look today! 

Awesome

The historical dictum to brush hair with one hundred strokes every day is somewhat archaic, dating from a time when hair was washed less frequently; the brushstrokes would spread the scalp's natural oils down through the hair, creating a protective effect. Now, however, this does not apply when the natural oils have been washed off by frequent shampoos. Also, hairbrushes are now usually made with rigid plastic bristles instead of the natural boar's bristles that were once standard; the plastic bristles increase the likelihood of actually injuring the scalp and hair with excessively vigorous brushing. However, traditional brushes with boar's bristles are still commonly used among African Americans and those with coarse or kinky textures to soften and lay down curls and waves.
foremost rest assured that if you purchase this item directly through amazon it is guaranteed authentic. If you purchase from a third party here there is no such guarantee. Before ordering this item I read the reviews and saw that many folks who purchased through the third party option ended up with counterfeit versions. And if this has happened to you please notify amazon immediately ... They will resolve the issue and the third party vendor will lose the right to sell at amazon. They take this very seriously. As for the product itself it does not get any better. It's just that simple. For years I have used the t3 line. I love their appliances and have never had a single complaint. But this ghd is even more outstanding.the straightener heats quickly and evenly. When hair is done in appropriately smaller sections this is a one pass system. It took me less time to straighten my hair with this ghd than with my t3 since my t3 often needs some quick touch ups .the swivel cord is a luxury that every straightener should have. In my opinion it's actually a safety feature rather than a convenience .my only tiny quibble is the fact that it does not come with a travel case. I had this small hope that it would be under the straightener so I took apart the box ... But no. My t3 came with a heat resistant travel case. I have taken it on every trip ... And never once had a problem. Here I am not sure that I'm willing to just toss it in my bag and hope nothing happens. Man and this straightener was sooo close to perfect if healthy hair is your priority choose this over any low end unevenly heated bare metal straightener. Yes it is expensive but when considering the health of your hair it is entirely worth it.by all means this is a superior product.
best flat iron I've ever owned. My hairdresser recommended ghd and I couldn't be happier. I have owned chi in the past but bit the bullet on this one when my second chi quit working and I'm happy I did.

these are genuine have just registered them with ghd don't believe the reviews that say they aren't. If the seller is amazon then they are genuine

Genuine ghds so great quality as expected👍🏻 very happy and great value. Ghd eclipse are a bit better in my opinion but are much more expensive so if you’re on a budget this is an affordable high end product.
great quality fast shipping
usual excellent quality. Never disapointed with ghd's
repeat purchase. First one died after 5 years. Hopefully this will last that long.
I have 3a 3b curls so I need a high quality flat iron that won't burn my hair. I used to have a hai then a babylis. Both were very nice. Then I borrowed my friend's ghd on vacation and got spoiled. It got my hair flat and shiny. I was very impressed. When my daughter knocked our babylis over and it stopped working I knew I wanted a ghd to replace it. I watched the price here and when it dipped down low enough I bought it. I am very happy. It doesn't get as hot as my babylis but it still works amazingly. I was able to register the ghd on the website hologram and date code are on the arm not the tag . Highly recommend this product and seller
The HAI Classic Convertible Flat Iron uses ceramic heating element technology for faster heat up and even heat distribution. This hair straightener features 1 1/4 inch wide blue beveled, floating plates for styling flexibility and optimal glide. The temperature is adjustable from 250 degrees Fahrenheit to 410 degrees Fahrenheit. And we really love the fact that the dial shows you exactly what temperature you’re getting whenever you turn the heat up or down. Negative ions help smoothen your hair strands, leaving them silky and shiny.
I am absolutely in love with this ghd styler I had tried the chi first and returned it right away... This one does what I expected and more it straightens my hair curls it and keeps it healthy it is worth every penny I paid ....
My hair is naturally wavy so most of the time I let it air dry and I walk around looking like I am wearing a nest on my head. Straightening my hair goes a long way in avoiding that look. The straightener that I usually use is manufactured by a popular company starts with an r and cost a mere 22. I think that the differences between this more expensive brand and the one I usually use are insignificant. This styler heats quickly. So does the cheaper model. This styler straightens hair adequately. So does the cheaper model. The only differences are that the ghd classic 1 inch styler has a longer cord with a built in gfci device and remote test reset unit and is about an inch and a half longer which puts your hand further from the heat. In summary this model and brand of hair straightener heats up and straightens no better than a much cheaper model but does seem safer from an electrical heat standpoint. Except maybe for professionals I'm not sure that the significant cost difference over 100 is worth the additional safety features.
keeps my wifes hair nice and straight for those rough nights.
Purchased this straightener and I absolutely love it gets my hair straight a lot faster than the cheap ones. The cheap ones I had to go over and over my hair. This one works much better faster gets my hair nice and smooth. It also curls my hair well when I put a wave in it. It may be pricey but worth it. It also doesn't cool down. The cheap straighteners tend to loose their heat as you use them. This one stays hot
I have the heated brush and Instyler. I find that I use the heated brush more only because it is easier and quick as a bed hair controller. The Instyler does need to be handled with care a little more as the barrel is hot but I got a safety cage with mine until I was confident. The Instyler is effective when I am starting from a mass of curles and I want straight. I never use any on wet hair I think that is asking for trouble. I don’t know that one is any better than the other just different options for different times.

best flat iron I've ever owned. My hairdresser recommended ghd and I couldn't be happier. I have owned chi in the past but bit the bullet on this one when my second chi quit working and I'm happy I did.

best styling product I have ever purchased.
I have very curly hair my father african american and my mother is hispanic...i have had many hair straighteners in my time this one is by far the best one. I always used to but 2in ones but with a 1in you can get a lot closer to the scalp. My amazing hair stylist recommended this to me and im glad she did. Mine is till working perfectly fine. She has had hers for years so they must last a long time. The timer is great it shuts itself off if it is not being used for a certain amount of time. It also heats up to the max in 20 30 seconds so you dont have to let it heat up for a long time. Its great get it.
bought this as a replacement for the last pair. Purchased the same as before as tried and tested for years. Love ghd wouldn't have anything else
Love my straightener and i’ve had it for about a year now
As one of the hottest hair straighteners we have reviewed (temperature-wise…although it is pretty to look at, we have to admit…), the Solano Sleek Heat 450 Professional Flat Iron can reach temperatures of up to 450° F in as little as 60 seconds! This Solano hair straightener also features thin 1 inch plates, making it an ideal choice for anyone with short or medium length hair and the quick heat time ensures that even the most stubborn of curls can be tackled with a little extra heat. If you are looking or something a little larger though, it is also available with 1.54-inch plates too.
If you don’t have much time to hang around and read through reviews, you don’t have to. I have a list with best picks as well as a “handy dandy” table that can help you quickly sort through the options I’ve included on my site. When you’re ready, just hit “add to cart” and you can get on with your day. If you fancy that cup of coffee after all, you can click through the different options and get a more detailed picture of any model you’re interested in. No matter how you do it, all the information is designed to be quick and helpful.
Works well checked the serial number on ghd's website and was authentic. Paid much less than other stores that are selling it over 200 at sephora definitely recommend

Ghd's are the best for a reason I brought these for my fianc which she loves and quote ghd's are the best this was her best christmas present out of the bunch delivery was fast too
ghd does not fail to impress. After my 1st ghd iv styler which worked perfectly for 11yrs stopped working I felt handicapped not forgetting my hair looked like a mop. After using my new ghd iv styler I remembered how easy straightening hair is.
Really good
the best straightener that i’ve ever used.

EDITOR’S CHOICE: CHI has and always will be a powerhouse brand in the hair straightener industry, and the company’s new G2 Ceramic and Titanium Flat Iron is no exception! Packed with ceramic and titanium technology, this hair straightener was designed to give you silky, shiny styles without snags. We also love its easy-to-read, color-coded temperature settings, so you know the temperatures that you are using at any given time!
I have the heated brush and Instyler. I find that I use the heated brush more only because it is easier and quick as a bed hair controller. The Instyler does need to be handled with care a little more as the barrel is hot but I got a safety cage with mine until I was confident. The Instyler is effective when I am starting from a mass of curles and I want straight. I never use any on wet hair I think that is asking for trouble. I don’t know that one is any better than the other just different options for different times.

when you buy ghd you invest in quality are you worth it.
The GVP Digital Ceramic 1-inch Styling Iron made it on our list because it heats up quickly, doesn’t snag or pull your hair, and features a digital display that you rarely see in models at this price point. The temperature settings range from 160 to 450 degrees Fahrenheit. You can change heat settings in 10-degree increments. You can easily check the display to see whether the plates have reached your desired temperature because the display is in real time. It comes with a 9-foot long cord so you can plug it far away from a mirror if necessary.

as most ceramic ghd's this works extremely well.
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