In 2001, ghd revolutionised the hair styling industry with the launch of the first ghd hair straightener. An instant hairstyling phenomenon; ceramic heat technology was introduced to create smooth, sleek results that lasted. Since creating the original professional styler, ghd have continued to work with ghd scientists and stylists to develop innovative, breakthrough technology to ensure that all ghd stylers style faster and give amazing results; whatever your hair type.


Against the ghd IV Styler: Although the IV Styler is one of the original products in the ghd range, it’s still pretty beloved amongst customers, especially because of its affordable price. Unlike the new ghd Gold Professional Styler, though, this product only boasts one sensor that stretches across both plates, meaning it’s less intuitive at heating your hair.
Top stylists, models and celebrities alike can’t live without their ghds, so you know you’re in good company when you add to your collection. Whether using your ghd styler to tame frizz for a day at your desk, or to curl locks for a night out on the town, ghd not only allows you to straighten your hair, but also twist, curl, flick, wave and bounce too. With ghd, the possibilities are endless.
Improved Ergonomics: If you compare the new ghd Gold to the now-dated V Gold Styler, you’ll notice one of the biggest improvements lies in its look and feel. The modern design means this product will look gorgeous sitting atop your bathroom counter, and the rounded barrel assists with preventing snags and speeding up your styling time. The swivel cord has also been upgraded to enhance your overall experience, letting you worry more about how your hair looks and less about twisting and turning to find the right angle (we’ve all done it).
Inferior hair straighteners take a very long time to heat, and you really need to make sure that they’re on their highest setting to have any effect. But that means getting lots of split ends, and you hair often looks frizzy, dry, and generally unhealthy. And once you go outside, if ever you live in an area that’s a bit humid the straight hair quickly goes to its default pouf settings. 
Among other accolades, the brand has appeared on The Salon and Australia’s Next Top Model and was also the first hair styling tool sponsor of the Victoria’s Secret Fashion Show. Its products are loved and endorsed by such A-list celebs as Jennifer Aniston, Madonna and Posh Spice herself, Victoria Beckham and Katy Perry has been the face of the brand since 2011.

I got a new GHD styler/straightener for my birthday this year. My old original ghd maxx sadly gave up and died after 10 years of faithful service! I opted for the standard design this time as it was in a special mother’s day gift pack for a reduced price and I am really happy with it. Although it takes a little longer to styler my long thick hair (compared to the thicker tonged styler) it has the same long lasting, shiny effect!

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Giving you ultimate control of your hair, ghd’s range of brushes innovatively style hair without causing static, helping to create the optimum silky smooth blow-dry. The ghd Ceramic Brush features a ceramic barrel to retain heat too, making sure your blow-dry is super speedy and the natural bristles on the Natural Bristle Radial Brush work to create a smoother finish, adding volume to mid-length hair.

Staying true to its name, a good hair day is guaranteed with the use of ghd products. From the iconic ghd straighteners and ghd stylers, which continue to be a cult must-have for women in search of beautiful hair, to the ghd hairdryers which promise salon style in half the time, ghd products combine style with styling, making sure your dresser looks as chic as your hair.

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