I worked in the hair industry for a while so I've used a lot of high end flat irons and I got to say, this one did not impress me at all. I'd never used a GHD before this btw (none of the stylists I know have one) but I ended up ordering the GHD classic styler--which btw seems to be the same as the "IV styler"--instead of the CHI Turbo due to the fact that at the time, the GHD was on sale and basically the same price yet it offered more versatility (the turbo has a velvet cover so you can't use it to curl).
Like all ghds, the IV heats to 185 degrees, which is perfect for creating a poker straight finish, glamorous curls or beachy waves. The floating aluminium plates make the styler easier to hold and control, while also ensuring those tell-tale dents in the hair are a thing of the past. Other features of the IV Styler include a 2.7 metre cable, an automatic shut down after 30 minutes, and universal voltage.
If you’ve read enough ghd flat iron reviews, then you’ve probably realized the main problem about this ghd flat iron. It’s the fact that it’s so popular that so many people are trying to peddle fake copies. It’s hard to believe that people would try to come up with fake ghd straighteners, but they’re now like Zippo, Louis Vuitton, and other iconic brands. There are so many fakes around! 

Dual-Zone Technology: You will have heard of Tri-Zone Technology if you own a ghd Platinum Styler, so think of Dual-Zone Technology as its little sister. Instead of three heated regions, this styler features two, one towards the tip of the styler and another closer to the base. This essentially means the straightener has better control over the way it heats your hair, instead of over-delivering in one area and lacking in another. Think quicker styling and a more uniform look in terms of sleekness and smoothness.

My very first GHD styler. I purchased this before cosmetology school and it worked for my extremely coarse hair. I used it quite often on myself and when I enrolled I used my GHD on my clients and it’s honestly top quality for a brand that’s accessible to at home use. I found this flatiron more consistent than the professional irons in my cosmetology kit.

I'm a journalism grad and avid makeup fan with an unhealthy addiction to buying nude lipsticks, no matter how similar they all may seem. I love chatting to anyone who will listen about my new favourite products, skincare dos and don'ts and practically any other beauty-related topic under the sun. That doesn't mean I'm frivolous with my recommendations, though--you can count on me to give you the nitty gritty on all your wishlist products. In my spare time, you'll find me binge-watching old episodes of Gilmore Girls or at brunch with a large iced coffee in my hand.
It did get straight and it didn't pull or drag on my hair which was nice, but it took twice as long as it usually does (and lately i've been using a $35 flat iron I got from Amazon!) due to the fact that I had to go over and over it in increasingly smaller sections. I already use thin sections so this was just ridiculous. What annoyed me was that even after all this my hair remained poufy and never really got that shine I usually get. My hair btw, isn't even curly it's more wavy/frizzy/poufy--so I don't require tons of product or anything like that bc straightening my hair has always been an easy no-fuss affair. Usually, it takes like, one pass to get'er done. 

Renowned across the globe as a pioneer of innovative hair tools, ghd has radically transformed the way people style their hair from the comfort of their own home. To complement their best selling tools, including straighteners, curling tongs, and hair dryers, is a range of protective styling formulas, focused on keeping hair healthy, happy, and out of harm’s way.
Achieve seductive soft movement: Mist hair with ghd heat protect spray. Section the hair and lightly mist with a curl hold spray to add shine and hold when styling. Place a fine section of hair between the plates of your ghd Gold Styler vertically 1 inch away from the root. Gently close the styler with minimum tension. Turn the styler clockwise by 90 degrees. For a soft curl, pull the styler quickly through the hair away from the head in one continuous smooth movement. An s-shaped vertical curl is created. To complete the style, repeat through all sections. Finally, separate and brush out the curls with a wide-tooth comb.
This overpriced iron is good if you have naturally fine, soft or wavy hair. If you have coarse, thick hair it will not do the job, or it will take you several passes. This is not unique to the GHD, this applies to ALL CERAMIC straighteners. The Auto shut off and dual voltage is awesome, but it is not worth it if the iron does not provide sleek, durable straight hair. If you have kinky, unruly, poofy hair go with TItanium, hand down!! 
×