* * * Update: After returning the above-described item, I bought a ghd Classic Styler in-person from one of their authorized salon dealers (info at ghd's site). When I went to register the hologram and date codes, the ghd site accepted them on the first try. Also, the second unit I bought HAD country-of-manufacture information on the box and on the date sticker (made in China, which some other comments said isn't legit, that seems to be wrong). My unit labeled made-in-China is the one that registered successfully with ghd. Also my second purchase - from the authorized dealer - had a lot of information printed on the bottom of the box, including a bar code, web info, consumer information phone number, design info and information about the product. The unit I purchased from Amazon had NO printing on the bottom of the otherwise authentic-looking box. Draw your own conclusions. Bottom-line: if you buy a ghd styler here, double and triple-check that your unit is for real.
Inferior hair straighteners take a very long time to heat, and you really need to make sure that they’re on their highest setting to have any effect. But that means getting lots of split ends, and you hair often looks frizzy, dry, and generally unhealthy. And once you go outside, if ever you live in an area that’s a bit humid the straight hair quickly goes to its default pouf settings. 

Upon learning about the new ghd Gold, one question quickly came to mind when the intrigue settled down — how does the new product stack up against ghd’s other models? If you’re a longtime fan of the brand, you will have seen numerous stylers hit the market to rave reviews, so it can get a little confusing when it comes down to making that big choice.
Giving you ultimate control of your hair, ghd’s range of brushes innovatively style hair without causing static, helping to create the optimum silky smooth blow-dry. The ghd Ceramic Brush features a ceramic barrel to retain heat too, making sure your blow-dry is super speedy and the natural bristles on the Natural Bristle Radial Brush work to create a smoother finish, adding volume to mid-length hair.
It did get straight and it didn't pull or drag on my hair which was nice, but it took twice as long as it usually does (and lately i've been using a $35 flat iron I got from Amazon!) due to the fact that I had to go over and over it in increasingly smaller sections. I already use thin sections so this was just ridiculous. What annoyed me was that even after all this my hair remained poufy and never really got that shine I usually get. My hair btw, isn't even curly it's more wavy/frizzy/poufy--so I don't require tons of product or anything like that bc straightening my hair has always been an easy no-fuss affair. Usually, it takes like, one pass to get'er done.
As mentioned earlier, the GHD classic Styler uses ceramic plates which heat up faster than other materials but it doesn’t emit negative ions like tourmaline flat irons, which doesn’t only straighten hairs smoothly but also makes dry and damaged hairs healthy by counteracting with positive ions. So, in terms of professional use and/or greatest results, GHD classic styler can’t be recommended. That is my personal opinion as an author. As an alternative, I can recommend you to read CHI Air hair iron review, it is tourmaline ceramic, and thus little more in price in comparison to classic styler.
ghd 's new Gold V Classic styler is the most luxurious styler in the range to date. With its sleeker design and plates that have been smoothed, contoured and given a high gloss finish, it glides through hair effortlessly to give an ultra-shiny result. The new ghd Gold Classic styler is not only the sleekest, but also the most gorgeous yet. Accents of gold, glimmer beneath the perfect black coating. In addition newly improved glamorous plates will transform your hair, whether creating you re voluptuous curls or seductive sleekness, the rounded barrel helps you achieve any style you desire. Features of the ghd gold classic styler: Luxurious plates smooth your hair for an ultra-shiny result. Our new golden plates have been contoured and given a high-gloss finish to glide through hair. With it s improved outer body, the ghd Gold Classic styler stays cooler to touch for longer and is lighter to handle. Sleek design: allows for better handling for all types of styling Protective plate guard: to safely cover hot plates when you need to style and go. Ceramic heaters and contoured plates: glide through your hair for smoother, snag-free styling. Rounded barrel: easily create curls, waves, flicks and the perfect straight. Sleep mode: heaters automatically switch off if not used for 30 minutes. Universal voltage: optimum performance wherever you travel. Includes: ghd gold classic styler Protective plate guard 2 year manufacturer's guarantee ghd stylers are non-refundable once used due to hygiene reasons. see more...
Inferior hair straighteners take a very long time to heat, and you really need to make sure that they’re on their highest setting to have any effect. But that means getting lots of split ends, and you hair often looks frizzy, dry, and generally unhealthy. And once you go outside, if ever you live in an area that’s a bit humid the straight hair quickly goes to its default pouf settings. 
GHD Classic Styler, from the name itself, you can deduce that this simple yet versatile device was made to style and straighten. Armed with a rounded barrel and advanced ceramic heaters, you can curl, flip, tease, wave, and straighten any hair type and texture easily without damaging your hair’s external surface. The infra-red heat technology infused within the plates also releases more negative ions than other products so your hair’s natural oils and luster are retained despite repeated exposure to maximum heat.
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