This iron claims to heat up in 15 seconds; it also claims to use some bullshit technology that allows it to "self adjust" temperature according to hair type. Well it got warm but it sure as hell didn't heat up enough to seriously straighten or curl my hair in a mere 15 seconds--in fact, I found that it didn't ever straighten my hair enough to satisfy me.

Improved Ergonomics: If you compare the new ghd Gold to the now-dated V Gold Styler, you’ll notice one of the biggest improvements lies in its look and feel. The modern design means this product will look gorgeous sitting atop your bathroom counter, and the rounded barrel assists with preventing snags and speeding up your styling time. The swivel cord has also been upgraded to enhance your overall experience, letting you worry more about how your hair looks and less about twisting and turning to find the right angle (we’ve all done it).
BUYER BEWARE: I bought this from Amazon LLC, but the product would NOT register as authentic on ghd's site. I tried the hologram code and date code multiple times, but the site wouldn't verify the numbers. Also there was no country of manufacture listed on the unit, the box or the booklet. The styler looked great and was packaged well. Did the unit and stickers look authentic? Yes in every way. But the ghd site states: "fake ghd products are virtually impossible to spot." I called ghd, and a rep said sometimes legit numbers aren't accepted by the site (?!) - and told me that sometimes fake numbers go through. So in the end not sure what good the checker does. The rep did add that "Amazon is not an authorized dealer for ghd products." And the rep echoed what another reviewer said, "the only way to authenticate a styler not bought from us or an authorized dealer is to send it in to the warehouse." That's too much trouble for anyone. Is the one I bought legit? I just can't tell for sure. I'm not taking the risk. Returning it to Amazon.
We’ll admit, the $150 price tag did give us pause, but when it comes to applying high heat to our hair, we want to make sure the styling process is as quick and snag-free as possible. While a lower quality tool may save your budget in the short term, if its mechanics aren’t up to par it could require a few extra passes over your hair, which can wind up damaging your strands in the long run. With the GHD Classic Styler all you need is a quick glide in order to achieve perfectly smooth hair. The thin, rounded barrel even makes it ideal for mastering those loose waves you’ve been dreaming of.
Giving you ultimate control of your hair, ghd’s range of brushes innovatively style hair without causing static, helping to create the optimum silky smooth blow-dry. The ghd Ceramic Brush features a ceramic barrel to retain heat too, making sure your blow-dry is super speedy and the natural bristles on the Natural Bristle Radial Brush work to create a smoother finish, adding volume to mid-length hair.
I worked in the hair industry for a while so I've used a lot of high end flat irons and I got to say, this one did not impress me at all. I'd never used a GHD before this btw (none of the stylists I know have one) but I ended up ordering the GHD classic styler--which btw seems to be the same as the "IV styler"--instead of the CHI Turbo due to the fact that at the time, the GHD was on sale and basically the same price yet it offered more versatility (the turbo has a velvet cover so you can't use it to curl).

Like the other core straighteners in the ghd range, the new ghd Gold Professional Styler works wonders for every hair type. The smooth plates and Dual-Zone Technology ensure thick or coarse hair receives enough heat to create a sleek look, whereas the sensors help to regulate heat delivery in thin hair types. You can use your new ghd Gold to create everything from pin straight locks to ghd curls, which require a simple twisting motion for that signature luxe, wavy look.


This overpriced iron is good if you have naturally fine, soft or wavy hair. If you have coarse, thick hair it will not do the job, or it will take you several passes. This is not unique to the GHD, this applies to ALL CERAMIC straighteners. The Auto shut off and dual voltage is awesome, but it is not worth it if the iron does not provide sleek, durable straight hair. If you have kinky, unruly, poofy hair go with TItanium, hand down!!
My previous GHD has lasted me 8 good years with no issues (I loved it!). Recently the wires on the chord have become exposed so my partner decided to replace it for my birthday. He went to hairhouse warehouse and the staff persuaded him to purchase a Halo instead after rubbishing the GHD. I used the Halo once and whilst I quite liked it, the outer plates were too hot to touch, which makes it difficult to style my hair (I use two hands and twist for a wave effect). I went back to the store to change over to a GHD. The staff member warned me that the quality of GHDs is poor after changing manufacturers about 4 years ago. I wasn't worried though as I thought she was pushing Halo for incentive reasons. I used the GHD for the second time this week and when I plugged it in it made a pop sound like the fuse had blown - it shortcut the circuit in most the house. I then plugged it into a working socket and put the tongs to my fringe - it melted/burnt my hair immediately after being on there for a split second. There is literally melted hair all over the plate tongs and I can't get rid of the smell of burnt hair. To say I'm disappointed is an understatement.
BUYER BEWARE: I bought this from Amazon LLC, but the product would NOT register as authentic on ghd's site. I tried the hologram code and date code multiple times, but the site wouldn't verify the numbers. Also there was no country of manufacture listed on the unit, the box or the booklet. The styler looked great and was packaged well. Did the unit and stickers look authentic? Yes in every way. But the ghd site states: "fake ghd products are virtually impossible to spot." I called ghd, and a rep said sometimes legit numbers aren't accepted by the site (?!) - and told me that sometimes fake numbers go through. So in the end not sure what good the checker does. The rep did add that "Amazon is not an authorized dealer for ghd products." And the rep echoed what another reviewer said, "the only way to authenticate a styler not bought from us or an authorized dealer is to send it in to the warehouse." That's too much trouble for anyone. Is the one I bought legit? I just can't tell for sure. I'm not taking the risk. Returning it to Amazon.
This original hair hero uses ceramic heat technology to style at the optimum styling temperature, for perfect results every time. Simple, effective, iconic. A rounded barrel and floating plates makes this original ghd styler glide easily through hair, creating beautiful styles that will be the envy of your friends. Plus, with automatic sleep mode and universal voltage you'll have peace of mind to create great results at home or abroad.
Achieve seductive soft movement: Mist hair with ghd heat protect spray. Section the hair and lightly mist with a curl hold spray to add shine and hold when styling. Place a fine section of hair between the plates of your ghd Gold Styler vertically 1 inch away from the root. Gently close the styler with minimum tension. Turn the styler clockwise by 90 degrees. For a soft curl, pull the styler quickly through the hair away from the head in one continuous smooth movement. An s-shaped vertical curl is created. To complete the style, repeat through all sections. Finally, separate and brush out the curls with a wide-tooth comb.
This overpriced iron is good if you have naturally fine, soft or wavy hair. If you have coarse, thick hair it will not do the job, or it will take you several passes. This is not unique to the GHD, this applies to ALL CERAMIC straighteners. The Auto shut off and dual voltage is awesome, but it is not worth it if the iron does not provide sleek, durable straight hair. If you have kinky, unruly, poofy hair go with TItanium, hand down!!
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