Among other accolades, the brand has appeared on The Salon and Australia’s Next Top Model and was also the first hair styling tool sponsor of the Victoria’s Secret Fashion Show. Its products are loved and endorsed by such A-list celebs as Jennifer Aniston, Madonna and Posh Spice herself, Victoria Beckham and Katy Perry has been the face of the brand since 2011.
I'm absolutely in love with my GHD. I've been wanting to buy one for a few years now but was a bit hesitant paying $240 (Australian) so when i seen them on sale i thought i would bite the bullet! I will never buy another brand again (I've used remington and babyliss) it heats up super quick, glides through the hair like butter and takes much less time as with previous straightners i've had to go over the same strand a few times and it left my hair frizzy and needing heaps of product to smooth it down! Definetly worth the money, has 2 years warranty and barely need to use any products except hot iron spray and a tiny amount of moroccan oil. The product curls my hair perfectly and would have got the one with wider plates for my thick long hair but wanted to be able to use it to curl. A must buy for those that use a straightener often.
I own the GHD V Sapphire Styler and I am in love with it. It straightens through my medium to fine , puffy curly hair nicely reducing it to a sleek , straight and soft state. The box it comes in is really petty and you usually can purchase the iron as part of a set with another product such as a comb to styling spray, depending on where you get it from. It can be petty expensive but will last you the best part of a decade. The styler is create to curl, wave to straighten your hair and it heats up really fast and glides through your hair magically. However it makes it alittle bit trickier to curl/wave hair because it doesn't have much grip on your hair but usually the straighteners will gain alittle more grip the longer you use them (what I found with my iv styler).
For me, the first and still very best of all ceramic stylers [and my dad is a hairdresser too]. It heats up fast, cools down relatively fast, works wonderfully and lasts a long time. In 11 years, I've bought two such stylers. The first one eventually died after 6 years of daily use, rarely skipping a day, while my second one is still going strong. I have no reason to recommend any other styler but this one. My hair is long and very fine.