Improved Ergonomics: If you compare the new ghd Gold to the now-dated V Gold Styler, you’ll notice one of the biggest improvements lies in its look and feel. The modern design means this product will look gorgeous sitting atop your bathroom counter, and the rounded barrel assists with preventing snags and speeding up your styling time. The swivel cord has also been upgraded to enhance your overall experience, letting you worry more about how your hair looks and less about twisting and turning to find the right angle (we’ve all done it).
Looked around at new ones, checked reviews and other ghd models and decided (based on price mainly) that I would just buy the same ‘original’ one again. It’s great. Better results- smooth and straight with little effort - and quicker heat up than my old one - extremely quick. Much cheaper than the fancier models. Slim and easy to store away. Glad I went for this again.
I love my ghd hair straightener and use it several times per week. It heats up quite quickly (in the region of 20-30 seconds) and heats to the perfect temperature for my hair. It's nice and light and feels comfortable to use. I find it less damaging to my hair than other cheaper straighteners, but find that it's definitely worth investing in some argan oil or other heat-protective product. Ghd straighteners are on the expensive end, but I think it's worth spending the extra money to buy a product that does a good job.
GHD Classic Styler, from the name itself, you can deduce that this simple yet versatile device was made to style and straighten. Armed with a rounded barrel and advanced ceramic heaters, you can curl, flip, tease, wave, and straighten any hair type and texture easily without damaging your hair’s external surface. The infra-red heat technology infused within the plates also releases more negative ions than other products so your hair’s natural oils and luster are retained despite repeated exposure to maximum heat.
ghd will always be one of our top picks when it comes to straighteners and stylers. This brand have been around for almost two decades, and have easily established themselves as a go-to for celebrities and professionals. As if you weren’t already spoiled for choice, we’re excited to announce the release of the new ghd Gold, a professional-quality straightener with all of the bells and whistles you want from your day-to-day heated tool.
Delivering high pressure air flow for super-fast drying while advanced ionic technology reduces frizz and flyways to give a smooth salon-style finish in half the time*. The ghd hair dryer was designed by professionals for professional and offers you the best hair drying experience at home. Variable power and temperature controls, plus the choice of two nozzles, allow you to tailor your blow-dry to your hair type, while a cool shot button.
Renowned across the globe as a pioneer of innovative hair tools, ghd has radically transformed the way people style their hair from the comfort of their own home. To complement their best selling tools, including straighteners, curling tongs, and hair dryers, is a range of protective styling formulas, focused on keeping hair healthy, happy, and out of harm’s way.
The secret to ghd's straightening success lies in those ceramic plates, which are rounded to let savvy users create curls and waves as well as the classically sleek poker-straight look. The plates smooth your hair as they straighten, calming frizz and leaving you with gorgeously glossy locks. The safety-conscious sleep mode means that they'll switch themselves off after 30 minutes, and since they're available in a wide range of colours including pink, purple, black and blue, you can even choose a style that matches your bedroom. All of ghd's straighteners and stylers come with cords at least 2.7m long, giving you the flexibility to position them within easy reach of a full-length mirror.
Against the ghd Platinum Styler: On the other hand, the Platinum Styler features more sensors and heaters than the new ghd Gold. This essentially means it will heat the hair quicker, and is a little safer in terms of heat delivery, too. Six sensors and heaters work to deliver optimal heat to the hair, instinctively adjusting to give you a transformative experience. Where this is the top-of-the-range choice, the ghd Gold Professional Styler sits perfectly in the middle, a great mix of affordability and professional quality.
As far as we’re concerned, this is the best hair straightener we’ve tried. Not only does it heat up in record time (only 30 seconds until it hits 365°F), it’s also been lauded for its frizz fighting capabilities—as mentioned above, a must down South. What’s more, it lasts. One editor’s trusty Classic Styler is still going strong after 4 years of almost daily use.  
* * * Update: After returning the above-described item, I bought a ghd Classic Styler in-person from one of their authorized salon dealers (info at ghd's site). When I went to register the hologram and date codes, the ghd site accepted them on the first try. Also, the second unit I bought HAD country-of-manufacture information on the box and on the date sticker (made in China, which some other comments said isn't legit, that seems to be wrong). My unit labeled made-in-China is the one that registered successfully with ghd. Also my second purchase - from the authorized dealer - had a lot of information printed on the bottom of the box, including a bar code, web info, consumer information phone number, design info and information about the product. The unit I purchased from Amazon had NO printing on the bottom of the otherwise authentic-looking box. Draw your own conclusions. Bottom-line: if you buy a ghd styler here, double and triple-check that your unit is for real.

My very first GHD styler. I purchased this before cosmetology school and it worked for my extremely coarse hair. I used it quite often on myself and when I enrolled I used my GHD on my clients and it’s honestly top quality for a brand that’s accessible to at home use. I found this flatiron more consistent than the professional irons in my cosmetology kit.
Lightweight Feel: If you style your hair with a straightener every day, you know how taxing it can get to hold a heavy product above your head while you utilise its magic. Thankfully, one of the key elements of the original ghd V Gold Styler has been maintained in the new model — its lightweight feel. We promise your arms won’t ache even after a solid session using this straightener!
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