I worked in the hair industry for a while so I've used a lot of high end flat irons and I got to say, this one did not impress me at all. I'd never used a GHD before this btw (none of the stylists I know have one) but I ended up ordering the GHD classic styler--which btw seems to be the same as the "IV styler"--instead of the CHI Turbo due to the fact that at the time, the GHD was on sale and basically the same price yet it offered more versatility (the turbo has a velvet cover so you can't use it to curl).
We’ll admit, the $150 price tag did give us pause, but when it comes to applying high heat to our hair, we want to make sure the styling process is as quick and snag-free as possible. While a lower quality tool may save your budget in the short term, if its mechanics aren’t up to par it could require a few extra passes over your hair, which can wind up damaging your strands in the long run. With the GHD Classic Styler all you need is a quick glide in order to achieve perfectly smooth hair. The thin, rounded barrel even makes it ideal for mastering those loose waves you’ve been dreaming of.
I gave it three sticks because my hair did eventually get straight and at no point did I feel like it harmed my hair, but it's not even adjustable because again, the company claims that this iron auto-adjusts according to hair "conductivity" or some bullshit like that (this is a laughable claim). It does have auto-shut off but so do a lot of irons (or at least the high end ones). Honestly, I can only conclude that this is another one of those hyped up beauty products aimed at people who think more $$$= better product and performance but a straightener is a straightener so once you get past the $100 price point it all comes down to personal preference and there's really not much more you're gonna get for your money...
If you’ve read enough ghd flat iron reviews, then you’ve probably realized the main problem about this ghd flat iron. It’s the fact that it’s so popular that so many people are trying to peddle fake copies. It’s hard to believe that people would try to come up with fake ghd straighteners, but they’re now like Zippo, Louis Vuitton, and other iconic brands. There are so many fakes around! 
Against the ghd IV Styler: Although the IV Styler is one of the original products in the ghd range, it’s still pretty beloved amongst customers, especially because of its affordable price. Unlike the new ghd Gold Professional Styler, though, this product only boasts one sensor that stretches across both plates, meaning it’s less intuitive at heating your hair.
Achieve straight, sleek locks: Mist hair with ghd heat protect spray and place a fine section of dry hair between the plates of your ghd Classic Styler. Ensure that the styler is as close to the root as possible before closing the plates. Then gently move toward the tip of the section in one simple gliding motion. Repeat the process with each section of hair, gliding once from roots to ends.
Choose from the ghd hair straightener range, including the award winning ghd Platinum® Styler or to complete your kit of styling essentials. From waves and curls, to flicks and poker-straight hair, create a look that's stylish, effortless and professional. ghd stylers will help you create a multitude of hairstyles, producing shape and movement in each styling session.
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