I have had this product for three years now and am happy to report I am satisfied with the product from day one. It's super easy to use and provides me perfect results every time. I couldn't live without my GHD and believe investing in a superior product is mandatory. This model is pretty basic, but does the job! It heats up within a few seconds and looks good when not in use. I haven't had any issues with it as it feels and looks well built. I will always stick with GHD straighteners, as I am a very happy customer!
Against the ghd IV Styler: Although the IV Styler is one of the original products in the ghd range, it’s still pretty beloved amongst customers, especially because of its affordable price. Unlike the new ghd Gold Professional Styler, though, this product only boasts one sensor that stretches across both plates, meaning it’s less intuitive at heating your hair.
For curling, place a section of hair between the plates closest to the scalp, clamp the plates, and turn styler through 180 degrees while holding the end of the strand. Pull styler through the hair slowly, always maintaining the 180 degree turn--it helps to slightly tip the nose of the styler downward, careful not to let the hair fall out. It also helps to pull the strand forward when trying to curl hair at the back of the head.
Bought these on recommendation of my hairdresser to deal with my chemo damaged hair. Thankfully I didn't lose my hair but it did go really thin during treatment. 18 months on from treatment my once fine, straight and easily managed hair has come back in thick with random curly and wavy bits. My old straighteners which had served me well over the years were snagging, pulling and breaking both the damaged and newly growing hair but these ones glide through the hair with hardly any breakage. These ... read more 

Everyone from the pros to at-home haircare lovers will adore this new model from ghd, as its range of benefits and features promise an experience like no other. Easy, light and stress-free, you’ll love straightening your hair on the regular with this soon-to-be coveted product. Stylist Bryce Scarlett created this gorgeous look on Aussie babe Margot Robbie using the new ghd Gold.
With our revolutionary tri-zone technology the ghd platinum styler guarantees the optimum styling temperature of 365°F is maintained from root to tip, making your hair healthier, stronger and shinier as you style. Six intelligent sensors, three in each plate, guarantee consistent heat throughout the plates creating gorgeous, long lasting styles, in just one stroke. Styling with ghd platinum is proven to reduce hair breakage by 50%, increase shine by 20% and deliver 2x more color integrity. The ghd platinum styler also features a unique wishbone hinge to ensure that the plates are precisely aligned. Your hair stays perfectly positioned throughout styling without slipping, giving you greater control to create any style, whether you want your hair to be straight, or to add curls and waves. Perfect for all hair types, including harder to style hair, the ghd platinum styler delivers our best-ever styling results. Other features include a heat-resistant plate guard to protect your surfaces after styling, sleep mode for complete peace of mind, universal voltage and a two year warranty for extra peace of mind.
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This original hair hero uses ceramic heat technology to style at the optimum styling temperature, for perfect results every time. Simple, effective, iconic. A rounded barrel and floating plates makes this original ghd styler glide easily through hair, creating beautiful styles that will be the envy of your friends. Plus, with automatic sleep mode and universal voltage you'll have peace of mind to create great results at home or abroad.

Creating dramatic looks, incredible volume, strong but flexible hold, manageable control and texture. These ghd styling products will naturally promote elasticity and provide incredible hold while retaining moisture making them ideal for use when heat styling. Each product contains a heat activated shield to instantly protect hair whenever heat is applied or simply when heat is manually created through brushing.
Choose from the ghd hair straightener range to complete your kit of styling essentials. From waves and curls, to flicks and poker-straight hair, create a look that's stylish, effortless and professional with our ghd straighteners. The range of ghd hair straighteners will help you to create a multitude of hairstyles, producing shape and movement in each styling session.

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I purchased this ghd after a hairdresser friend used hers on my hair. I couldn't believe how well it worked so I purchased the same model. I have curly frizzy hair and this straightener actually makes my hair shiny and even holds my hair straight if my hair gets wet in the rain. I use a hair straightening treatment on my hair before I use the ghd as you should with any straightener and this keeps my hair from becoming brittle. I have lovely comments about my hair since using it. It feels very soft and is healthy. I can adjust the heat setting so it does not get too hot. It is very quick to heat up and beeps when it is ready unlike others I have tried .It is so simple and quick to use. Because it is the wider ghd I can do my hair in less than five minutes. I have long hair past my shoulders. Very happy with this one. 

In 2001, ghd revolutionized the way women styled their hair with the launch of its first styler - a professional tool designed for salon use that could also be easily used at home. ghd continues to be one of the leader and innovator in hair styling with its range of professional brushes, hair straighteners and hair dryers, and ghd Style styling products.


I'm absolutely in love with my GHD.I will never buy another brand again. It heats up super quick, glides through the hair like silk and takes alot less time as with previous straightners i've had to go over the same strand a few times and it left my hair frizzy/flyaway and meant i had to use products to smooth it down! I dont really need to use any products except hot iron spray or cream protectant and a tiny amount of serum afterwards. The GHD also curls my hair perfectly, now that ive mastered the technique ;-)

Like the other core straighteners in the ghd range, the new ghd Gold Professional Styler works wonders for every hair type. The smooth plates and Dual-Zone Technology ensure thick or coarse hair receives enough heat to create a sleek look, whereas the sensors help to regulate heat delivery in thin hair types. You can use your new ghd Gold to create everything from pin straight locks to ghd curls, which require a simple twisting motion for that signature luxe, wavy look.


I purchased this ghd after a hairdresser friend used hers on my hair. I couldn't believe how well it worked so I purchased the same model. I have curly frizzy hair and this straightener actually makes my hair shiny and even holds my hair straight if my hair gets wet in the rain. I use a hair straightening treatment on my hair before I use the ghd as you should with any straightener and this keeps my hair from becoming brittle. I have lovely comments about my hair since using it. It feels very soft and is healthy. I can adjust the heat setting so it does not get too hot. It is very quick to heat up and beeps when it is ready unlike others I have tried .It is so simple and quick to use. Because it is the wider ghd I can do my hair in less than five minutes. I have long hair past my shoulders. Very happy with this one.

I worked in the hair industry for a while so I've used a lot of high end flat irons and I got to say, this one did not impress me at all. I'd never used a GHD before this btw (none of the stylists I know have one) but I ended up ordering the GHD classic styler--which btw seems to be the same as the "IV styler"--instead of the CHI Turbo due to the fact that at the time, the GHD was on sale and basically the same price yet it offered more versatility (the turbo has a velvet cover so you can't use it to curl).

Against the ghd Platinum Styler: On the other hand, the Platinum Styler features more sensors and heaters than the new ghd Gold. This essentially means it will heat the hair quicker, and is a little safer in terms of heat delivery, too. Six sensors and heaters work to deliver optimal heat to the hair, instinctively adjusting to give you a transformative experience. Where this is the top-of-the-range choice, the ghd Gold Professional Styler sits perfectly in the middle, a great mix of affordability and professional quality.
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