* * * Update: After returning the above-described item, I bought a ghd Classic Styler in-person from one of their authorized salon dealers (info at ghd's site). When I went to register the hologram and date codes, the ghd site accepted them on the first try. Also, the second unit I bought HAD country-of-manufacture information on the box and on the date sticker (made in China, which some other comments said isn't legit, that seems to be wrong). My unit labeled made-in-China is the one that registered successfully with ghd. Also my second purchase - from the authorized dealer - had a lot of information printed on the bottom of the box, including a bar code, web info, consumer information phone number, design info and information about the product. The unit I purchased from Amazon had NO printing on the bottom of the otherwise authentic-looking box. Draw your own conclusions. Bottom-line: if you buy a ghd styler here, double and triple-check that your unit is for real.
This is my second hair straightener. My first was a Babyliss and I did not manage to do some nice curls, the Babyliss did not glide through the hair. This GHD feels professional. The heating goes very fast. It is quiet hard to learn how to do the perfect curls with this straightener but I hope to learn the technique some day! I noticed that it is easier to do curls on other peoples hair than your own. I have to practice. And I hope this styler will last forever!
Best flat iron, 2 year warranty when bought from the website. Don’t have to adjust any heat settings you just flip the switch on. Smooths out all hair textures hair really well! And if you forget to turn it off the heat element shuts off and the flat iron beeps at you until you manually push the switch to off which is amazing since lots of us forget to turn off our flat iron after use.

The GHD Classic Styler uses ceramic materials for its plates. With Ceramic plates for heaters, you’re sure to get shinier and smoother hair thanks to the device’s smooth and static free feature. The device is equipped with its own microprocessor to regulate faster heat conduction while its thermal fuse safety feature keeps the flat iron from overheating rapidly. To protect your hands from its hot grip, the GHD Styler is equipped with an outer case that regulates body heat.


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I love my ghd hair straightener and use it several times per week. It heats up quite quickly (in the region of 20-30 seconds) and heats to the perfect temperature for my hair. It's nice and light and feels comfortable to use. I find it less damaging to my hair than other cheaper straighteners, but find that it's definitely worth investing in some argan oil or other heat-protective product. Ghd straighteners are on the expensive end, but I think it's worth spending the extra money to buy a product that does a good job.
Inferior hair straighteners take a very long time to heat, and you really need to make sure that they’re on their highest setting to have any effect. But that means getting lots of split ends, and you hair often looks frizzy, dry, and generally unhealthy. And once you go outside, if ever you live in an area that’s a bit humid the straight hair quickly goes to its default pouf settings. 

Easy-to-use and safer for strands, the ghd Classic 1" Inch Styler with ceramic heat technology operates at the optimum 365°F styling temperature for smooth, no-frizz styling. It delivers professional, long-lasting results, sealing the cuticle for a glossy finish that looks salon-done and stays flawless all day. Designed for utmost styling flexibility, the versatile one-inch round barrel makes it easy to straighten, curl, or wave all hair types and lengths. It heats up in 30 seconds and works fast so you can effortlessly create everyday styles in a snap, while the smooth-contoured floating plates glide through strands without snagging or pulling.
Inferior hair straighteners take a very long time to heat, and you really need to make sure that they’re on their highest setting to have any effect. But that means getting lots of split ends, and you hair often looks frizzy, dry, and generally unhealthy. And once you go outside, if ever you live in an area that’s a bit humid the straight hair quickly goes to its default pouf settings. 
Creating dramatic looks, incredible volume, strong but flexible hold, manageable control and texture. These ghd styling products will naturally promote elasticity and provide incredible hold while retaining moisture making them ideal for use when heat styling. Each product contains a heat activated shield to instantly protect hair whenever heat is applied or simply when heat is manually created through brushing.
New without original packaging. Glimmering gold accents and plates and an enhanced design give the ghd gold V classic styler a luxe feel. Smoother gold plates glide effortlessly through the hair to make straightening on all hair types and lengths even quicker and easier, while their contoured edges help to create perfect curls and waves, all with a high shine, salon-style finish. A handy protective plate guard also allows you to pack up your styler straight after use while an automatic sleep mode is activated if the styler isn't used for 30 minutes.  Universal voltage ensures you'll get the same styling performance wherever you are in the world, making this styler a great choice if you travel frequently.
Top stylists, models and celebrities alike can’t live without their ghds, so you know you’re in good company when you add to your collection. Whether using your ghd styler to tame frizz for a day at your desk, or to curl locks for a night out on the town, ghd not only allows you to straighten your hair, but also twist, curl, flick, wave and bounce too. With ghd, the possibilities are endless.
Bought these on recommendation of my hairdresser to deal with my chemo damaged hair. Thankfully I didn't lose my hair but it did go really thin during treatment. 18 months on from treatment my once fine, straight and easily managed hair has come back in thick with random curly and wavy bits. My old straighteners which had served me well over the years were snagging, pulling and breaking both the damaged and newly growing hair but these ones glide through the hair with hardly any breakage. These ... read more

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To have straight hair, you just mist your hair with the GHD thermal protector. You then start at the part of the hair that’s closest to the roots, and then you glide the GHD Classic 1-inch Styler to the tips in one smooth stroke. You can also follow the easy directions for soft movement and for curls, which involve some turning while you glide from root to end. 
Ghd Eclipse, the creme de la creme of Ghd Hair Straightners,  tackles any hair texturequickly and easy. You get long lasting curls, leaving your hair glossy with an unbeatable shine. Outside of the styler is cool, it doesn't heat, which is better when curling your hair. This styler will also turn itself off fter 30 mins. This Styler is a Game Changer. 

Designed to operate at the optimum styling temperature, the ghd Gold Professional Styler's smooth gold plates glide effortlessly through the hair to make straightening on all hair types and lengths even quicker and easier, while their contoured edges help to create perfect curls and waves enabling versatile professional styling results and enhanced shine that last - effortlessly.

I worked in the hair industry for a while so I've used a lot of high end flat irons and I got to say, this one did not impress me at all. I'd never used a GHD before this btw (none of the stylists I know have one) but I ended up ordering the GHD classic styler--which btw seems to be the same as the "IV styler"--instead of the CHI Turbo due to the fact that at the time, the GHD was on sale and basically the same price yet it offered more versatility (the turbo has a velvet cover so you can't use it to curl).


Featuring advanced ceramic heat technology, the ghd Gold Professional Performance 2" Styler is designed to operate at the optimum 365°F styling temperature for healthy-looking hair with enhanced, lustrous shine. Styling thicker, longer hair is quicker and easier thanks to the larger plates that glide through strands without snagging for fast, effortless styling and flawlessly polished strands. It heats up in as little as 30 seconds to tame frizz and transform coarse textures into sleek, smooth styles that last. The styler has contoured, round edges to unleash undulating waves, and with its styling versatility, you can change your look every day.
So the real question isn’t about whether people think that the GHD Classic 1-inch Styler is great. There’s virtually a universal consensus that it is. The question is about the reputation of the seller from which you are contemplating buying the GHD Classic 1-inch Styler. There are actually legitimate sellers who offer significant discounts, but they’re not easy to find. 
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