Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy (like pillows), but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed (that’s four-to-five-star reviews and lots of ‘em) products and single out the most convincing ones. While we’ve written about the best curling irons, hair dryers, and even a certain curling iron used on the Victoria’s Secret Angels before, we’re going deep on the best flat irons and hair straighteners on Amazon. (Note that reviews have been edited for length and clarity.)
Using interviews with specialists, online reviews and personal experience, TODAY editors, writers and experts take care to recommend items we really like and hope you’ll enjoy! TODAY does have affiliate relationships with various online retailers. So, while every product is independently selected, if you buy something through our links, we may get a small share of the revenue.
bought these as a replacement for my very old ghd's. As usual I have not been disappointed. I've tried other cheaper straighteners and none can bet these. My older ones still work but I wanted the automatic shut off which is great. Super fast shipment and well packaged. Over all really pleased.

7 21 14 I purchased this flat iron on may 25 2013. I've used this product every day since then with no issues. Also the styler is not a fake and I was able to register it on ghd's website with no problem. I only buy products that are ship and sold from amazon.com only maybe that is why so many people have received fakes I'm not sure. I have course thick hair and this flat iron has been wonderful. The plates are hot but doesn't damage my hair or the ends. I would recommend this flat iron.
With a maximum temperature of 450° F, the BaByliss Pro Nano Titanium Straightening Iron can really pack a punch despite its otherwise small frame. One thing to note though: these heat settings are not pre-set like the CHI G2 hair straightener we also reviewed, and you will need to play around with them to find the right temperature for your hair. This shouldn’t be a problem if you have a Saturday afternoon or two to kill, but may not be ideal for users that are looking for a flat iron with pre-recorded settings.
First, there are the temperature settings. Obviously, different hair requires a different heat level. The thicker your hair is, the higher level of heat you should apply to straighten it. I highly recommend you to read the instructions which usually say what temperature you should select for your particular hair type. This may vary a little bit from one flat iron to another. The general rule here is the less heat you apply, the better your hair condition will be. And always use a heat protectant, regardless of your hair type.
This styler really works I can curl or straighten with it and the style holds all day without hairspray.
These are not a good as the origanal ghds. I use them for curling but it’s as if they don’t get hot. They don’t seem as smooth on the hair either

This Amazon bestseller has just about everything you’ll need in a hair straightener. The 1-inch plates are high quality ceramic and tourmaline plates for silky smooth results. These plates feature 8 HeatBalance microsensors that ensure temperature remains consistent and evenly distributed throughout. Plus, these are floating plates with curved edges so you don’t have to worry about snagging your hair while you style because the plates adjust the angle as you do your ‘do.

I was worried about this product after reading several reviews stating that this flat iron was a fake or not actually a genuine ghd but because the price was so much less on amazon versus trade secret nordstrom etc. I decided to take my chances...and I'm glad I did I went online to register it. After entering the 2 required codes located on the hologram tag attached to the product I was happy to discover that it is a genuine ghd flat iron I have had a chi for many years and I actually think this flat iron works better on my naturally curly hair.


repeat purchase. First one died after 5 years. Hopefully this will last that long.


"Unite Pro Tools Flat Iron is an easy-to-use, low maintenance iron," says Chris Dylan. Dylan works with Kylie Jenner so finding an easy-to-use tool is a must when you’re helping someone go from a platinum blonde bob to jet black floor length extensions. in a span of a week. He notes that with a fast-heating iron and beveled edges, it creates soft waves and has a great temperature gauge that keeps you firmly in control of the heat.
Available with either ceramic plates (good for all hair types) or titanium ones (choice for curly, thick, and coarse textures), this innovative styler features touch sensor technology that lowers the heat when it's not being used, then automatically brings it back up to temp as soon as it's touched. Translation: No more waiting for your iron to heat up in between passes. Use it for smooth and sleek styles, or take advantage of the round brush-esque attachments to create more of a bouncy blowout effect.
I was told by my stylist to get this flat iron because my chi was totally worn out. I was a little skeptical after reading reviews that some were fakes but I ordered the sold by amazon one and I was able to register it at ghd's website. I am definitely so happy that I chose to get this styler. It is awesome. It's the one and done styler. I don't have to keep going over and over my hair to get it straight so I know it's better for my hair overall. Plus you can't beat the fact that it turns itself off after 30 minutes. It takes away my did I remember to turn it off fear every time I left the house after straightening my hair. I also have really curly hair and this makes my hair soft smooth and shiny. Definitely recommend
so the nice thing about this one is that it does heat up very fast and it has a fast recovery rate. I have thick curly hair not wavy. So for me it works. However the curls do start to show alittle resistance by the end of the day. This model as one temp max of I think 380 degrees isn't hot enough for my hair. I think I need like 400 degrees. However the brand itself has been awesome as the plates on it doesn't caulk up with products and doesn't snag my hair. It is definitely better than anything you can buy at a store. I am okay to use it but if it breaks I will find one with a temperature settings.

Excellent straighteners. Best I have ever had.
Start styling with Hanz de Fuko’s, Hybridized Wax, a water-based styler that makes it easy to work with, providing medium hold and satin shine. Work it through wet hair to lock in a clean, modern finish or use on dry hair for the perfect satin shine. Additionally, it works as a heat protectant just before blow drying or flat ironing. For the perfect balance of flexibility and firmness, use Hanz de Fuko’s, Sponge Wax for limitless styling creativity and long-lasting, pliable hold. Designed for the hassle-free man seeking effortless styling.
this was a birthday present for my daughter and she received it by her birthday and was extremely happy with it. Works great with her corse hair.
this is my third ghd flat iron. Great quality. Won’t fry your hair. Everything else takes a back seat to ghd.
seconds and it smoothes my hair with ease I would recommend this flat iron to anyone
after reading all the stuff about fake ghd flat irons I panicked and registered mine online. It went through fine. Mine says manufactured in china but I guess it is the real deal I have loved how my hair looks
Genuine ghds so great quality as expected👍🏻 very happy and great value. Ghd eclipse are a bit better in my opinion but are much more expensive so if you’re on a budget this is an affordable high end product.
Fine or thinning hair can easily become damaged under too much heat, so cooler temperatures (i.e., those under 300° F) are ideal for these hair types. If you have very curly, course, or thick hair, then higher temperatures upwards of 400° F may be more suitable to your needs. With the ISA Professional Titanium Flat Iron, you can cool it down to 265° F if need be and also crank it up to a whopping 450° F for textured styled.
Love this product. Had my last one same thing lasted 9 yrs till I dropped it. Great straightener.
my last two flat irons were sultra. I decided to try a different brand since the last sultra didn't last nearly as long as the first. So far so good with this ghd. Seems to be on par with sultra or maybe slightly better especially how fast it heats up . I bought from a seller with 100 rating fulfilled by amazon. And was able to register the flat iron on ghd's site without any problems.
best flat iron ever this is my 2nd ghd for my daughter away to college. Don't trust the cheapies and burn your hair like I did
ghd quality is well known in the beauty industry and is reflected in this styler. It works better than any other my wife has used. Sure the less expensive ones work just not as quickly and typically others do not work anywhere in the world this one does. I ordered it gift wrapped and so pleased I did not only was the box and wrapping suburb but disguised the contents resulting in a big surprise on christmas day. It was recommended to us from a close friend and I recommend it to you too.
absolutely love it the right size and high quality item. 100 Recommended it works perfect on my hair.
Great straightener

Fine or thinning hair can easily become damaged under too much heat, so cooler temperatures (i.e., those under 300° F) are ideal for these hair types. If you have very curly, course, or thick hair, then higher temperatures upwards of 400° F may be more suitable to your needs. With the ISA Professional Titanium Flat Iron, you can cool it down to 265° F if need be and also crank it up to a whopping 450° F for textured styled.


Before curling, make sure your locks are completely dry and well combed. Put a heat protectant. Divide your hair into strands. Take one strand and run a flat iron through, twisting as you go. To get the better result, pin your curls and seal them with hairspray. Repeat until all strands are done. When your curls have cooled, release and gently brush them.
Good Hair Day, commonly known as ghd, is a manufacturer of hair care products based in Leeds, United Kingdom.[1][2] ghd leads the market for hair straightening irons and is sold in over 50,000 salons worldwide.[3][4] The company was the first hair tool sponsor of the Victoria's Secret Fashion Show, and is endorsed by celebrities including Victoria Beckham, Madonna, Gwyneth Paltrow, and Jennifer Aniston.[5][6]

My daughter has long hair and loves the effects of the ghd styler. She even uses it to put waves in her hair.


“This flat iron is amazing! It is so small, it almost looks like a flat iron for a doll. Don’t let the size fool you. I have medium-thick, naturally curly hair, and this iron had no problem getting all of my hair straight. If you are used to a flat iron, you should have no problem using this. This is the best flat iron for traveling, the gym, or stashing in your desk at work. I would highly recommend this flat iron.”
The ghd dry and style gift set arrives in a lovely presentation box. I gave this set to my wife a present and she was highly impressed in receiving this quality brand gift set. The packaging oozes with quality and presentation style and suggests a item of high value and is bound to impress. My noted that the hair dryer was exceptionally good and based in comparison to other brands makes and styles she thought this was the best in value for money. The hair dryer is a item that my wife uses every day and important to her. She loves this the hairdryer in its handling and ability to blow dry hair as she would wish.the ghd styler is something that we have used on previous occasions when going out and wanted to look good and a bit special. There is a knack to style and but is quickly mastered with practice.given to the right person this is a gift set that is bound to please the quality of the items are very good and worth the outlay for the asking price.

my old ghds where nine years old and finally died lol I got these ones and was very happy quick delivery as well very light weight compared to my old ones but I checked the authenticity of them on ghds website and they are they real mccoy lol
This brand is a1 the best ever my hair is curly and it's the best one I got .i will never change this brand

Excellent product
I have used this styler before and absolutely love it I have wavy frizzy hair and it helps tremendously with the friz and it straightens so effortlessly. I had ordered this and they sent me one within 2 days I went to register it online and the code did not work even after mutiple times so I left the seller a feedback message that was not too nice which I do apologize for but they were absolutely fantastic. They sent me a new one in which the code did work so these are genuine ghd stylers. Amazing product and it makes it even more amazing with great customer service. I highly recommend this product and this seller. Thank you
I have been coveting one of these stylers since I borrowed a friend's in the uk in 2007... And I finally got one and it's an authentic one I suspect amazon's prices are low to compete with all of the vendors selling fakes on here which is a shame for them but worked out just fine for me. Make sure you select the one that's shipped from and sold by amazon the main page for this product seems to rotate between several vendors not all of them trustworthy and right now I have to check the little more buying choices sidebar to find the one sold by amazon itself. They were the main vendor for this page when I ordered but they're not now so it looks like it changes out.i was able to register mine with ghd's website and everything looks feels like the quality you'd expect from something that usually retails for almost twice what you'll pay for one here so I'm pretty positive it's legit.i've been using a chi for the last 8 years. The same chi. It's held up well clearly and still works but it just doesn't heat like it used to and its time has been up for a while now. It's served me well I'd read some reviews in several places saying that their quality had dropped off and I still remembered how wonderful the ghd I'd tried had been and that was when my chi was still in its prime so in looking to replace my straightener I really wanted to see if I could find an authentic ghd at a reasonable price. And I did I've only had my ghd for a few days now so I can't attest to its longevity I somehow doubt anything will ever compete with its predecessor on that front anyway but it works like an absolute dream. The first time I turned it on I was sure something wasn't working quite right because it gave me the all heated up beep so rapidly under 15 seconds. But no. Ready to go. It slid through my hair like butter leaving nothing but smoothness in its wake. My ends don't feel all frazzled like they do when I use cheaper straighteners and I can get pretty substantial waves out in a single pass with minimal styling product. And it goes into sleep mode after 30 minutes which is wonderful did I leave the hair straightener on is my personal equivalent of the old did I leave the gas on worry.a fantastic product for an excellent price and I couldn't be happier. Just choose your vendor wisely and make sure to check authenticity on their website
I love it 👍

thank you


I was very nervous after reading all the reviews I got this professional original 1 inch ghd straightener and ordered from amazon it was sold directly from amazon which I heard was the best way to go. I heard do not buy from 3 party seller. Anyway... Received it in the mail bought it for 110 including shipping and tax cyber monday sale so so happy. I registered it right away on ghd official site and got an email telling me it was real and registered. I love it it works amazing and everyone compliments on my hair. I couldn't be happier. Get it get it get it. Get one that is sold directly by amazon would be my best recommendation.
I purchased this product after trying my friend's out. It was so much better than the cheap o conair I had been using that I immediately ordered one for myself.the product came in the beautiful ghd box that is in the picture. The box does say it was manufactured in p.r.c. But I was able to register my straightener on the ghd website using the codes on the straightener's hologram and label. Excited that I got a great straightener for a great price.
hot immediately smooth easy to use recommended by my hairstylists and well worth the money have not owned a chi so can't compare.
Great price for ghd's
×