There is a real risk of damaging your hair if you use a flat iron or hairbrush straightening tool on wet hair (or even damp hair if you have thin hair and are not extremely careful). The quick application of heat on wet hair brings the water within the hair follicle to a quick boil, the bubbles are then pushed out resulting in split ends and cracks in the hair. At the same time, essential vitamins and minerals are forced out which further adds to the problem, reducing the hairs natural elasticity which can lead to further brittleness and breakages. All of these issues can be further compounded if you have any residual product in your hair (especially any products containing alcohol) as these chemicals are boiled into the hair follicle.
Featuring advanced ceramic heat technology, the ghd Gold Professional Performance 2" Styler is designed to operate at the optimum 365°F styling temperature for healthy-looking hair with enhanced, lustrous shine. Styling thicker, longer hair is quicker and easier thanks to the larger plates that glide through strands without snagging for fast, effortless styling and flawlessly polished strands. It heats up in as little as 30 seconds to tame frizz and transform coarse textures into sleek, smooth styles that last. The styler has contoured, round edges to unleash undulating waves, and with its styling versatility, you can change your look every day.
In 2004, ghd entered the North American market, bringing its total worldwide sales generating £37 million in revenue. The Jemella Group, which owned the ghd brand, was bought by Lloyds Development Capital for £55 million in 2006. It was sold eleven months later to Montagu Private Equity for £160 million. Lion Capital, a British private equity firm, purchased ghd in February 2013 for approximately £300 million.
well my last and original ghd's gave up the ghost after 12 years hope these last as long as I didn't think it was worth wasting money on cheaper brands and getting them from us saved me bundles. Amazon rocks
I ordered these straighteners on boxing day evening as my others had been stolen from the gym changing room the week before. They arrived the next day early afternoon on the 27th of december......how fantastic is that for delivery service. These are my fourth pair of ghds and I adore them. The only reason I am on my fourth pair is due to the fact two pairs have been stolen over the years and the other pair work but not as well as they used to they are ten years old . Have tried others but could never be without my ghds. Thanks for great product and amazing service
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the order came quickly and as I live in france I found the plug system smart the straightener does wonders in very little time even though I have long hair I no longer need a brush and either a third hand to hold the mirror while doing my hair at the back of my head or twist my head and hands so as to hold brush plus hair dryer to do the back. I just hold a mirror in one hand stand back to the mirror and with the other hand hold the ghd which I just keep passing through my hair until it looks silky. A marvel thanks ghd
Being a bald old feller its reasonably obvious that I ordered these for my wife who over the years has become something of an expert on hair styling equipment and has been the guinea pig for this product so her thoughts on this styler....her immediate reaction was ghd they are the best make ever secondly it is a lovely looking styler and is beautifully boxed with a heat resistant protective plate guard for the blade ends and a heat resistant travel bag.my wife was truly amazed at the short heat up time the advertising says 25 seconds she says that it is almost immediate in use there are no problems though she did say that perhaps the plates could be larger otherwise no issues.so to the real nitty gritty....my question was... Would you buy this styler her reply.. No its far too expensive and even though it heats up really quickly basically its no better than cheaper stylers
no matter what hair straightener I purchase I always go back to my ghd hair straightener.always does an amazing job
Honestly the best straightener I've used. I have had many many many straighteners from cheap 30 ones to pricey 100 ones and this ghd is my favorite by far. One of the best things is that is has an automatic shut off. I can't tell you how many times I worried all day at work because I thought I might have left my hair straightener that heats up over 350 degrees on. I love that this one shuts off maybe a little too soon but still not complaining it's a great feature and not one my other pricey straightener offers. That being said this straightener is also works fantastically. It heats up very quickly and then glides evenly and smoothly for perfectly straight smooth hair. My hair is very thick with a slight wave especially in the back I was pleasantly surprised at what a good job this straightener does on my hair I don't have to go back and re do any sections and with a little product my style holds all day. I didn't think there would be that much difference between the ghb and my other pricier straightener but there is and I am not a ghb girl all the way
replacement for my girlfriend's straighteners her old model broke due to her accidentally dropping them down the stairs.previously straighteners were the best she has ever used guess what they were yup ghd iv stylershe won't use any others. Can't really comment anything else as I don't have enough hair to use them myself but she won't use any others
Straighten, wave, or curl all hair types with less breakage, more color integrity, and more shine. Ghd’s breakthrough, innovative styler in white delivers maximum impact with minimum damage thanks to patented tri-zone technology. Six intelligent sensors guarantee the optimum styling temperature of 365°F across the plates for healthy-looking hair. It maintains heat evenly from root to tip, locking in moisture for lustrous, long-lasting results. Precision-milled, floating one-inch plates with a high-gloss finish glide effortlessly through hair for rapid styling and radiant shine. The ergonomically upgraded, rounded edges let you straighten, curl, or wave in a strokewith one-pass styling and a 20-second heat-up time that allows you to finish faster. For ultimate control, a unique wishbone hinge calibrates pressure so plates caress hair lightly instead of tightly. The ultra-versatile tool creates an array of head-turning styles without turning up the heat.
this is the second ghd I've bought off amazon in the last 6 months 1 for my sister and 1 for me I truely love them... You can't beat a ghd good hair day ... I was in both cases afraid of it being a fake as some reviews stated. Both times I took the advice to go to 'buying options' and to ensure you are getting it direct from amazon... They registered fine.i recommend this product 100 you will never go back to any other brand they are so fine I love the ghd's and they are not wrong I always have good hair day's ......weather permitting... I live in australia and the only thing other expence was an adapter which was fine ... I love ghd
I love this styler. Use it daily it heats up literally in seconds straightens my super thick frizzy hair very fast and as of yet has not caused noticeable damage. I absolutely think it's worth the money. Also I was able to register my product it was a genuine ghd.
my second purchase of ghd straighteners with the previous ones lasting 5 years with no loss of performance during this time. I use them daily. Hopefully these will last as long. Purchased from amazon as they offer such good customer service as well as a good price. There are a lot of fake ghds out there on other websites who are selling them at cheaper prices.