During the 1920s and 1930s, Japanese women began wearing their hair in a style called mimi-kakushi (literally, "ear hiding"), in which hair was pulled back to cover the ears and tied into a bun at the nape of the neck. Waved or curled hair became increasingly popular for Japanese women throughout this period, and permanent waves, though controversial, were extremely popular. Bobbed hair also became more popular for Japanese women, mainly among actresses and moga, or "cut-hair girls," young Japanese women who followed Westernized fashions and lifestyles in the 1920s.[27]

Since 2004, ghd has raised approximately £2.5 million for the Breakthrough Breast Cancer charity.[28] The company produces a limited edition pink hair iron every year, with £10 of the sale price being donated in support the charity.[29] In 2010, ghd partnered with charity "Mom It Forward" and SafeHouse Denver, a women’s shelter that serves victims of domestic violence and their children, in an event at Sephora.[30]

There are many women for whom a flat iron simply isn’t the right choice; their sensitive or thin hair is quickly turned to toast by the high temperatures produced by flat irons. That’s why electric hair brush straighteners became an overnight sensation a few years ago when videos of these often odd-looking contraptions started popping up on YouTube and Facebook. Manufacturers quickly responded, and today there is a wide variety of brush straighteners to choose from.


these ghd hair straightening irons are great excellent price fast delivery and authentic. Really is there much more you could ask for

I was told by my stylist to get this flat iron because my chi was totally worn out. I was a little skeptical after reading reviews that some were fakes but I ordered the sold by amazon one and I was able to register it at ghd's website. I am definitely so happy that I chose to get this styler. It is awesome. It's the one and done styler. I don't have to keep going over and over my hair to get it straight so I know it's better for my hair overall. Plus you can't beat the fact that it turns itself off after 30 minutes. It takes away my did I remember to turn it off fear every time I left the house after straightening my hair. I also have really curly hair and this makes my hair soft smooth and shiny. Definitely recommend
love it

I was very skeptical about buying a ghd iron because of the rumors about fakes. However I saved 90 by buying this from amazon amazon fulfilled not third party and it was an actual ghd product. I registered with ease on ghd website to prove authenticity. Thanks amazon
this is the real deal. I was able to register it on the ghd website with no problems.
love it
Ghd have a big reputation to uphold and they more than maintain it with this wonderful gift set. The presentation box is worth a sentence alone. It's grandiose and gold really looks the part and will absolutely impress anyone who receives this.next onto the core part of the product the hairdryer and tongs. Both are of exceptional quality and you can tell that they are a cut above your usual high street products which might retail at a lower price. There are a good variety of settings on each of the products and these ensure that the products adapt to whatever your hair requires there is no doubt this pricey but in this case price really does equal quality and for that reason I can recommend.
I borrowed this straightener from my friend when we were in vegas and I fell in love with it. I love the fact that it heats up almost instantly and is very lightweight. It made my hair silky and smooth. I had to get the straightener for myself and purchased it at a beauty supply store. This straightenr is well worth the investment. I replaced my old herstyler with my new ghd and I'm never going back
my last two flat irons were sultra. I decided to try a different brand since the last sultra didn't last nearly as long as the first. So far so good with this ghd. Seems to be on par with sultra or maybe slightly better especially how fast it heats up . I bought from a seller with 100 rating fulfilled by amazon. And was able to register the flat iron on ghd's site without any problems.
after a lot of advice from friends I decided to buy a ghd style as opposed to other cheaper brands it was definitely the right decision it heats up super fast and works really well. The amazon price is fantastic and I successfully registered it on the ghd website so it must be the real thing not a fake . The only thing is you might want to buy a separate heatproof bag for this as it didn't come with one and ensure you aren't buying it from a third party but from amazon directly.
I ordered these straighteners on boxing day evening as my others had been stolen from the gym changing room the week before. They arrived the next day early afternoon on the 27th of december......how fantastic is that for delivery service. These are my fourth pair of ghds and I adore them. The only reason I am on my fourth pair is due to the fact two pairs have been stolen over the years and the other pair work but not as well as they used to they are ten years old . Have tried others but could never be without my ghds. Thanks for great product and amazing service
Good quality flat iron. Recommended by my stylist for at home use
Best hair straightener I have ever used
Very well presented straightener that is fairly heavy and robust. My partner had a ghd for many years before this and was always really happy. This is even better. It comes with a nice bag but not much else. It heats up fast and does a really good job. I hope this will be just as relaible as her previous ghd model.
High quality reasonable price and quick arrival. What do you want more thank you so much it was a pleasure dealing with you
love it heats up quick and does a great job.
In 2004, ghd entered the North American market, bringing its total worldwide sales generating £37 million in revenue.[12] The Jemella Group, which owned the ghd brand, was bought by Lloyds Development Capital for £55 million in 2006.[7] It was sold eleven months later to Montagu Private Equity for £160 million.[13] Lion Capital, a British private equity firm, purchased ghd in February 2013 for approximately £300 million.[14]
after reading all the stuff about fake ghd flat irons I panicked and registered mine online. It went through fine. Mine says manufactured in china but I guess it is the real deal I have loved how my hair looks
My husband bought this for me as I was still using my expensive australian straightener here in the states. We knew how good amazon's return policy was so we ordered it knowing that we may possibly be buying a fake. Had a problem registering it on the website the first time only due to their site being temporarily under maintenance. No problems the 2nd time. The only difference with my product is the colour of the plates. Mine are black the picture shows cream . Pretty sure this is just because the photo is older.no complaints so far.
If your hair is fine, fragile or damaged you have to be careful with the temperature. Your locks require the lower heat to reduce the damage. The maximum heat level that you can apply on thin or damaged hair is 350°F. But maybe you should start with lower temperature, something like 170°F – and see if this would work. Also, thin damaged hair requires a flat iron with narrow plates so that you will be able to straighten it in one pass.
ghd does not fail to impress. After my 1st ghd iv styler which worked perfectly for 11yrs stopped working I felt handicapped not forgetting my hair looked like a mop. After using my new ghd iv styler I remembered how easy straightening hair is.
I love this one had one before it broke used another for about a year glad to be back. Doesn't overheat.

Martin Penny, Gary Douglas, Susan Powls and Robert Powls founded ghd in 2001.[7][8] The three collaborated to buy the rights to a hair straightening iron from a South Korean inventor.[9] The brand quickly took off organically, and the company did not even begin advertising until two years after its launch.[10][11] By then, hair salons and word of mouth carried ghd to £12 million, against a forecast of between £3 million and £4 million.[9]
You need to make sure that your flat iron is very light, feeling comfortable in your hand as you style your hair. You’ll also want it to have a tangle-free cord because that’s just a hassle you don’t want to have when you’re focusing on doing your ‘do right. Or, you can just go for a cordless hair straightener to get rid of that potential problem altogether.
Nbsp in the attached video I explain how to register your flat iron and check for authenticity that you are actually receiving an actual ghd product. I was quite surprised to see so many negative reviews stating that they received a fake product. Many went on to talk about holes on the cord and the prong and where it is made but actually those are old posts on the internet and the only sure way is by going to ghd website and registering your product. Even at the ghd website some of the illustrations were out of date which I point out in the video. By entering the halogram sticker unique code and date code of your product you will be emailed to let you know if your product is genuine.now let me discuss about the benefits of the flat iron itself. I have tried numerous brands of flat irons. From hot tools fhi chi hai chameleon to sedu. This is my first ghd brand and I am happy I got to try it out. The ghd classic 1 inch styler uses ceramic plate technology which helps reduce breakage and damage to the hair because the ceramic can glide through your hair without pulling it. It also maintains an even temperature throughout the plates with no cold spots which means less passing on the hair.the ghd has actual ceramic plates and not aluminum plates that are ceramic coated which in time will wear off chip and peel. Ceramic produces negative ions. Dry or damaged hair has positive ions. When you use the ghd ceramic flat iron you are applying negative to positive so you counteracting and balancing the condition of your hair. The negative ions will make your hair smoother silkier and shiny.however what is missing tourmaline. Tourmaline also emits negative but has far infrared heat. It can get rid of odors and pollutants. When tourmaline is heated it can produce more negative ions than plain ceramic plates. This means means far more less damage by locking in your hairs own moisture and minimizing frizz static electricity and flyaways. That is why I give this flat iron four stars instead of five. I prefer a flat iron that has both ceramic and tourmaline technology like the sedu pro ionic ceramic tourmaline flat iron. Not that this flat iron is a bad choice but my sedu is my all time favorite and rated 5 stars and more.
The ability to create bouncy curls or waves with a flat iron (we know, it seems counter-intuitive!) is a biggie in the beauty industry and merits a bit more discussion. If you’re totally lost and there aren’t enough video tutorials on the planet to explain this weird yet awesome process, don’t worry! Just follow along with our step-by-step guide and you will be curling with the best of them in no time!
I like soo much I needed a product like this. Really it is the best in the market. The price was the best too
after reading previous reviews about this possibly being a fake I was a little worried. I waited until the priced dropped and bit the bullet. I was able to register it on the ghd website and I am happy to report it is not a fake so far it heats up really quick and straightens in one stroke I am really glad I bought it for 80 less on amazon.

This is my second ghd straightener in 5 years. I will not buy another brand. It doesn’t burn your hair but will straighten it in no time at all
this flat iron blew my mind. It did in 5 minutes what my chi did in a half hour. One pass over hair and its done. Incredible.
I tried my friend's ghds before purchasing as I didn't believe the hype. How wrong could I be they are so much better than all the previous pairs I have owned and are well worth the price... And I only straighten my fringe which takes about 20 seconds
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