auto heat so you don’t have to manually set the temp. My previous iron I had to manually set which I found out I was putting way to much heat on my hair. Saw this iron for almost half the price here on amazon. Literally takes seconds to heat up. Just love it
Nbsp in the attached video I explain how to register your flat iron and check for authenticity that you are actually receiving an actual ghd product. I was quite surprised to see so many negative reviews stating that they received a fake product. Many went on to talk about holes on the cord and the prong and where it is made but actually those are old posts on the internet and the only sure way is by going to ghd website and registering your product. Even at the ghd website some of the illustrations were out of date which I point out in the video. By entering the halogram sticker unique code and date code of your product you will be emailed to let you know if your product is genuine.now let me discuss about the benefits of the flat iron itself. I have tried numerous brands of flat irons. From hot tools fhi chi hai chameleon to sedu. This is my first ghd brand and I am happy I got to try it out. The ghd classic 1 inch styler uses ceramic plate technology which helps reduce breakage and damage to the hair because the ceramic can glide through your hair without pulling it. It also maintains an even temperature throughout the plates with no cold spots which means less passing on the hair.the ghd has actual ceramic plates and not aluminum plates that are ceramic coated which in time will wear off chip and peel. Ceramic produces negative ions. Dry or damaged hair has positive ions. When you use the ghd ceramic flat iron you are applying negative to positive so you counteracting and balancing the condition of your hair. The negative ions will make your hair smoother silkier and shiny.however what is missing tourmaline. Tourmaline also emits negative but has far infrared heat. It can get rid of odors and pollutants. When tourmaline is heated it can produce more negative ions than plain ceramic plates. This means means far more less damage by locking in your hairs own moisture and minimizing frizz static electricity and flyaways. That is why I give this flat iron four stars instead of five. I prefer a flat iron that has both ceramic and tourmaline technology like the sedu pro ionic ceramic tourmaline flat iron. Not that this flat iron is a bad choice but my sedu is my all time favorite and rated 5 stars and more.
As expected ghd are the best

easy to handle styles hair professionaly. Heating is fine it has good security of course without water touches . Looks great.
works like a charm
Like everyone else I was really afraid of getting a fake ghd product from here. In the past I have been ripped off before when trying to buy this straightener but I took a chance anyway and its real I verified it on the website and I got an email back saying its authentic. I am really pleased I got this straightener for 90 dollars
I totally love my ghd. When I was buying it here I was a bit skeptical. However almost two years now and my thing is doing great. I love it.
I absolutely love this my friend had one and I wanted one so bad so I could use it to curl my long a hair without using a straight iron and a curling iron.. This is simple to use and best purchase investment ever lol
love love love I cant say enough good things about this product. I bought this as a replacement for one that was given to me 9 years ago. I plan to have this one for another 9 years such a high quality item
I borrowed this straightener from my friend when we were in vegas and I fell in love with it. I love the fact that it heats up almost instantly and is very lightweight. It made my hair silky and smooth. I had to get the straightener for myself and purchased it at a beauty supply store. This straightenr is well worth the investment. I replaced my old herstyler with my new ghd and I'm never going back
Ultra-zone with predictive technology is the latest breakthrough in heat styling which guarantees homogeneous heat across the whole plate, allowing consistent beautiful results in one stroke. The heat is monitored 250 times per second so that it’s constantly at the optimum 365°F styling temperature for even healthier hair. It personalizes power with its predictive technology, which recognizes the thickness of your hair and the speed at which you are styling and adjusts accordingly—so you get unbeatable results quicker and personalized to you!
7 21 14 I purchased this flat iron on may 25 2013. I've used this product every day since then with no issues. Also the styler is not a fake and I was able to register it on ghd's website with no problem. I only buy products that are ship and sold from amazon.com only maybe that is why so many people have received fakes I'm not sure. I have course thick hair and this flat iron has been wonderful. The plates are hot but doesn't damage my hair or the ends. I would recommend this flat iron.

This ghd is the real deal. It works great on my hair. I also registered my ghd online when I received it to ensure it's the genuine deal and it is. I love it the only thing this product did not come with a carry pouch for the hair iron and there is no temperature control. Other than that it is great

There is a real risk of damaging your hair if you use a flat iron or hairbrush straightening tool on wet hair (or even damp hair if you have thin hair and are not extremely careful). The quick application of heat on wet hair brings the water within the hair follicle to a quick boil, the bubbles are then pushed out resulting in split ends and cracks in the hair. At the same time, essential vitamins and minerals are forced out which further adds to the problem, reducing the hairs natural elasticity which can lead to further brittleness and breakages. All of these issues can be further compounded if you have any residual product in your hair (especially any products containing alcohol) as these chemicals are boiled into the hair follicle.
so many people gave negative reviews for this product. However I bought directly from amazon ghdprofessional and I can register mine successfully. Also after comparing with my old genuine styler I know the new one is not fake. Don't be bothered about on earth how many holes on the cord because both of my stylers have 2 holes. So just go from amazon ghdprofessional directly and you can save a lot.
I have an older chi styler that is wider so I thought I'd give this ghd 1 a try. It heats really quickly and beeps to let you know it's ready. It also has a flashing led light. Even though I have beyond shoulder length hair it is very fine in texture. This narrower styler worked better for me. I can curl the ends under or flip it easier than with the wider styler. It glides through my hair without any tugs or pulls. It has a sleep mode in case you forget to turn it off. After 30 minutes it starts to cool down. The only negative is that it's hard to set it on the counter like it shows in the picture because the black part is so rounded that it wants to fall over. My chi is slightly flattened I guess it doesn't hurt for it to lay on its side since there is a small gap between the plate and the edge of the styler so the plate doesn't make contact with the counter but I wouldn't go off and leave it. It has a swivel cord which is a must for this type of styler.i don't use a styler often because my hair is fragile but when I do I will probably reach for this one. It leaves my hair smooth and shiny. It comes very nicely boxed so it would make a nice gift.addition I didn't realize when I wrote this review that there was a controversy over fake ghd stylers but I just registered mine and it is the real thing.
why did I wait so long to buy these straightners they are fantastic I have had another make for years and thought they were good for my hair which is thick and strong. Since using ghd I now know why friends have been asking me to get ghd. My hair is so much sleeker. Great
The nano ceramic plates in this straightener deliver far-infrared heat, a gentler alternative in and of itself. As if that weren't enough, there's also a reservoir where you can pour in some of the (included) argan treatment and thermal protectant, creating a conditioning steam that will strengthen and safeguard strands while you straighten. Admittedly an extra step, sure, but one that's well worth it.

Genuine article. 6 Months on no problems second set of ghd's. They are the best.
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