“The temperature of the iron can determine the curl pattern on hair that tends to fall easily, as you might need a higher heat to lock in the pattern closer to the root,” she added. “The internal components of the irons also can determine the curl pattern, and that is why it is important to invest in custom, high-end tools that contain internal heaters that go the entire length of the barrel. The higher the heat, the stronger the curl will essentially be. Low heat will produce a softer finish.”
so far I love it heats up fast and doesn't pull on your hair.
Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy (like pillows), but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed (that’s four-to-five-star reviews and lots of ‘em) products and single out the most convincing ones. While we’ve written about the best curling irons, hair dryers, and even a certain curling iron used on the Victoria’s Secret Angels before, we’re going deep on the best flat irons and hair straighteners on Amazon. (Note that reviews have been edited for length and clarity.)

Smooth and doesn't pull...it's so much better than my last flat iron and I style my hair in much less time
With naturally curly read frizzy hair this miracle device is now my daily companion. Easy to use once you practice and only 15 minutes for really long hair.buy it you will love it ... And then start receiving amazing compliments about your gorgeous straight hair
amazing best hair straighteners I have ever used by far would definitely recommend to a friend
I received the classic styler by ghd today and it is 100 authentic. I registered it on the ghd website and the registration was confirmed. This styler retails for 185 and amazon had it for 109.it works great make sure to order from amazon and not a third party.
I received the classic styler by ghd today and it is 100 authentic. I registered it on the ghd website and the registration was confirmed. This styler retails for 185 and amazon had it for 109.it works great make sure to order from amazon and not a third party.
this is the best flat iron that I have owned. I had a chi and I liked it but it didn't last very long. I asked my stylist and she recommended ghd. This iron heats the plates differently than other irons. There is a much more conistent temperature across the plates which means you are going over the same area fewer times causing less damage.i have wavy hair and this tool does a great job of making it absolutely straight. I love it
It contains tri-zone® technology, which works quickly and effectively to straighten, curl and style without compromising the health of your hair. The technology uses three sensors in each plate to ensure the optimum temperature for styling hair is consistently maintained across the entire plate from root to tip, reducing breakage and improving shine.
this is the best flat iron that I have owned. I had a chi and I liked it but it didn't last very long. I asked my stylist and she recommended ghd. This iron heats the plates differently than other irons. There is a much more conistent temperature across the plates which means you are going over the same area fewer times causing less damage.i have wavy hair and this tool does a great job of making it absolutely straight. I love it
That’s what is so great about hair straighteners: these devices can give you salon-worthy curls or celebrity-inspired straight hair that can change just as easily as your mood if you’d like! So, the next time you find yourself wishing for something you don’t naturally have, try using your hair straightener to bring out the best of your natural beauty. Who knows, you just might love a change!
I absolutely love this thing best purchase ever I have dark annoying thick hair I'm asian and so a lion's mane look after hair drying isn't the best after using this ghd I would never turn back to a normal straightener I bought this in feb 2011 and after a year or so bad luck for me the ghd stopped working but without any hassle I sent it back to the manufacturers and they send me out a new one hassle free the 2nd one has had no problems think it may have been a product issue.i highly recommend this
these work very well as do all ghd straighteners. I have used ghds for years and once I discovered them I never looked back. I can straighten my hair in half the time compared to other similar products and my hair feels better and less damaged afterwards too. I have also received fantastic after sales service from ghd before as well so I trust the brand. These are no different they are well made and the design looks classy while they straighteners themselves do a good job and didn't leave my hair feeling frazzled and fried. The kit itself is decent in the box there were the straighteners of course a heat mat a bag to keep the straighteners in a protective 'end' to put over the hot parts of the straighteners two professional hair clips to hold your hair back while straightening and a paddle brush. These seem to all fit in the bag so it is very useful if you are travelling or even just storing it between uses. The cable is long enough to make using them a doddle and the auto switch off will help ease your mind if you are on your way to work and wondering if you have turned them off despite all this I have knocked a star off purely because they don't work as well as my ghd pinks these leave my hair feeling smooth and silky and the gold set just doesn't seem to do this quite as well. Nevertheless I would still buy them over any other brand out there.
Great straightener

it might be expensive but when you have a lot of holiday functions to attend getting it right first time is a must and for my other half that means going with a quality brand to do a fab job. She loves her good hair day products and with this little gift set on hand she's not only going to feel pretty damn special but will enjoy using it. Ok so it might be a christmas present but hey who says that the lady in your life has to wait it can be an early gift and perhaps day one of her own personal advent calendar.right yes its pricey however other products we've had from them have lasted years of constant use and as mr royce used to say quality is remembered long after price. Add to this a swish presentation box that looks nice and expensive alongside some straightners that will help get those tricky little bits on the side that just love to fluff up and all round I know that my other half is going to be more than happy. Ghd you're stars.
Used backstage at Miss Universe, this styling iron comes with plenty of smart features. It has an extended plate length of four inches, perfect for those with longer hair. Plus, these plates include layered silicone underneath, providing shock absorption for added durability. The touchscreen control allows for easy temperature changes, and it automatically locks while you're styling, so there’s no such thing as hitting a wrong button.
great ghd styler . Very happy with them
There is a real risk of damaging your hair if you use a flat iron or hairbrush straightening tool on wet hair (or even damp hair if you have thin hair and are not extremely careful). The quick application of heat on wet hair brings the water within the hair follicle to a quick boil, the bubbles are then pushed out resulting in split ends and cracks in the hair. At the same time, essential vitamins and minerals are forced out which further adds to the problem, reducing the hairs natural elasticity which can lead to further brittleness and breakages. All of these issues can be further compounded if you have any residual product in your hair (especially any products containing alcohol) as these chemicals are boiled into the hair follicle.
Product just as described
You need to make sure that your flat iron is very light, feeling comfortable in your hand as you style your hair. You’ll also want it to have a tangle-free cord because that’s just a hassle you don’t want to have when you’re focusing on doing your ‘do right. Or, you can just go for a cordless hair straightener to get rid of that potential problem altogether.
We have scoured through the natural hair scene to narrow down the options. Based on popularity, quality of ingredients, and overall effectiveness, our top 10 hair stylers collection was born. Not surprisingly, this collection features some of the most beloved brands on the scene such as EDEN Bodyworks, Carol’s Daughter, Aunt Jackie’s, and more. Of course, no collection is complete without the constant favorite of Ecoco! We offer only the best formulas in this collection to give your curls the hold and styling help they need to pull off any look with ease. While gels and pomades are important for laying perfect edges and achieving that sleek look, we also include other options in this collection of top natural hair stylers.
“My daughter loves this straightening iron. As a competitive cheerleader, she finds this tool incredibly handy since it can both straighten her hair and curl it. She says it heats up incredibly fast, which for her is great, given her impatience. It provides nice, slick hair and tames all her frizzies and flyaways. All her girlfriends like to borrow it, too, for their hair.”
This one’s the LBD of all hair straighteners. With 100 percent pure tourmaline ceramic plates, the classic tool will never lose its luster (and neither will your hair). No need to tug or pull, as this tool is made with a small suspension system — the floating plates adjust to compress your hair while styling. And with a fully-rotating swivel power cord, you’ll have all the styling control in your hands.
I was in the market for a new straightener and when I was watching videos and reading reviews of this straightener it seemed like one I would want but I couldn't find it for a really reasonable price. Then I looked at amazon and found it for about 110 that was a great deal. So I bought it and it came really fast. It also came in a really cool box. I haven't been using it very long so far but this straightener has proved to be so much better than my old con air infiniti. Best straightener ever
7 21 14 I purchased this flat iron on may 25 2013. I've used this product every day since then with no issues. Also the styler is not a fake and I was able to register it on ghd's website with no problem. I only buy products that are ship and sold from amazon.com only maybe that is why so many people have received fakes I'm not sure. I have course thick hair and this flat iron has been wonderful. The plates are hot but doesn't damage my hair or the ends. I would recommend this flat iron.
so nice

Gisele uses this flatiron. Need we say more? OK, maybe a little bit: From the same hairstylist whose blow-dryer launch nearly broke the Internet, this green-plated flatiron is equally as buzzworthy. It has plates that are larger than most other irons (meaning fewer passes) and rounded edges that prevent snagging or pulling. And because it shuts off automatically after an hour, it's ideal for those of us who constantly forget to unplug our flatiron before running out the door.


Had to buy a new one since mine was lost in luggage. Couldn't be happier to have it back
Great quality. I've had this for years now. I'm a black female with 3b hair. This styler is amazing. Sedu and ghd have never let me down.

We’ve all heard the saying that the grass is always greener on the other side, and our hair types tend to follow the same old adage. If you were born with a head full of beautiful curls, you probably spent your childhood longing for straight hair; if you were born with bone straight hair, then you’ve probably spent more hours than you’d care to admit with a throbbing curler-induced headache. No matter how hard we may try to love the hair we’re born with; the truth is that most of us wish there were something else perched on top of our heads from time to time.


Count on Kristin Ess to bless us with high-performance hair tools that are super affordable and good lookin', too. Crafted from two titanium plates to deliver heat fast and evenly, Ess's flatiron reaches temperatures up to 440 degrees, has shine-boosting technology, and shuts off automatically. So you can forget ever having to wonder if your flatiron is still on after you've left the house.
The RUSK Professional Straight Ceramic Tourmaline Flat Iron is perfect for anyone who wants to enjoy frizz-free, kink-free, smooth, silky, straight hair. Now, this baby makes use of ceramic and tourmaline infused plates along with Sol-Gel technology which protects your hair from damage and makes your hair smooth and shiny. It’s very lightweight that you barely feel it as you use it. It gets hot pretty quickly and is really great at making curls.
Creative director of GLAMSQUAD Giovanni Vaccaro prefers this flat iron by Sedu. "The ceramic plates are really key to maintain the integrity and healthiness of the hair," he says. To get expertly straight hair, Vaccaro recommends using a boar-bristle brush to help mediate frizz, and that "the follow through is key" when moving the iron and comb completely from roots to tips.
If you are looking for volume for your fine hair then I would recommend the Vidal Sassoon VSHA6471UK which is a superb hot air styler.  Designed especially to give lift and volume from the root it will give you enviable curls and waves.  It is supplied with two brush sizes 19mm and 25mm so it’s ideal for shorter styles too (use the smaller brush) and gives a pleasing smooth finish that is tangle free.  You cannot fault the price either, on Amazon.co.uk this retails below the price of a salon blow-out.
these ghd's come in a nice gift box that looks great. The set also includes a paddle brush and two hair styling clips. Also included is a case with combined heat mat. They heat up quickly and make short work of straightening my fine long hair. The paddles are quite small and narrow in comparison to other straighteners so may take longer to use through thick or curly hair. I was pleased with the results and the smoothness lasted for several hours. The only issue I have is that the straighteners only just about fit in the case and I couldn't also squeeze in the brush and clips so not as compact for travelling.
Easy-to-use and safer for strands, the ghd Classic 1" Inch Styler with ceramic heat technology operates at the optimum 365°F styling temperature for smooth, no-frizz styling. It delivers professional, long-lasting results, sealing the cuticle for a glossy finish that looks salon-done and stays flawless all day. Designed for utmost styling flexibility, the versatile one-inch round barrel makes it easy to straighten, curl, or wave all hair types and lengths. It heats up in 30 seconds and works fast so you can effortlessly create everyday styles in a snap, while the smooth-contoured floating plates glide through strands without snagging or pulling.
excellent product best on the market
Creative director of GLAMSQUAD Giovanni Vaccaro prefers this flat iron by Sedu. "The ceramic plates are really key to maintain the integrity and healthiness of the hair," he says. To get expertly straight hair, Vaccaro recommends using a boar-bristle brush to help mediate frizz, and that "the follow through is key" when moving the iron and comb completely from roots to tips.
Since 2004, ghd has raised approximately £2.5 million for the Breakthrough Breast Cancer charity.[28] The company produces a limited edition pink hair iron every year, with £10 of the sale price being donated in support the charity.[29] In 2010, ghd partnered with charity "Mom It Forward" and SafeHouse Denver, a women’s shelter that serves victims of domestic violence and their children, in an event at Sephora.[30]
Was worried following some negative reviews about this not being a genuine ghd product. However product arrived with ghd tag with details on how to register with ghd. This was done on the official ghd website and ghd have verified the product.
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