If your hair is fine, fragile or damaged you have to be careful with the temperature. Your locks require the lower heat to reduce the damage. The maximum heat level that you can apply on thin or damaged hair is 350°F. But maybe you should start with lower temperature, something like 170°F – and see if this would work. Also, thin damaged hair requires a flat iron with narrow plates so that you will be able to straighten it in one pass.

The straighening ceramic plates of the ghd Gold Pure Gold Styler boast a new dual-zone technology and heat up in just 25 seconds. The dual-zone technology features two heat sensors that regulate the optimal temperature of 185°C from root to tip as you straighten, ensuring your locks are straight and ultra-sleek. The shimmering gold design adds a touch of luxury to the styler as the round barrel shape makes the Gold Pure Gold Styler perfect for easy, versatile, snag-free styling.
Thick, coarse hair can withstand high heat AND it responds better to it. Using high heat also means that you minimize the number of passes you’ll make which will benefit your hair’s health. You’ll want a hair straightener that has adjustable heat settings with a maximum temperature reaching the 400-degree range like the HAI Beauty Concepts 1.25″ Classic Convertable Flat Iron.
love the new silicone cover fir the hot iron. Makes it easy to use in the gym pre work and shove straight in bag without worry.new curved barrel makes for easy curls. Best irons i’ve tried.
“My daughter loves this straightening iron. As a competitive cheerleader, she finds this tool incredibly handy since it can both straighten her hair and curl it. She says it heats up incredibly fast, which for her is great, given her impatience. It provides nice, slick hair and tames all her frizzies and flyaways. All her girlfriends like to borrow it, too, for their hair.”
Being a bald old feller its reasonably obvious that I ordered these for my wife who over the years has become something of an expert on hair styling equipment and has been the guinea pig for this product so her thoughts on this styler....her immediate reaction was ghd they are the best make ever secondly it is a lovely looking styler and is beautifully boxed with a heat resistant protective plate guard for the blade ends and a heat resistant travel bag.my wife was truly amazed at the short heat up time the advertising says 25 seconds she says that it is almost immediate in use there are no problems though she did say that perhaps the plates could be larger otherwise no issues.so to the real nitty gritty....my question was... Would you buy this styler her reply.. No its far too expensive and even though it heats up really quickly basically its no better than cheaper stylers
I was worried per the other reviews but I received my ghd and was able to register it on the ghd website. All is well and it's working great so far
this is my 2nd ghd I love this straightener
Human hair wigs can be styled with heat, and they must be brushed only when dry. Synthetic and human hair wigs should be brushed dry before shampooing to remove tangles. To clean the wig, the wig should be dipped into a container with water and mild shampoo, then dipped in clear water and moved up and down to remove excess water. The wig must then be air dried naturally into its own hairstyle. Proper maintenance can make a human hair wig last for many years.
Easy to use styler no waiting for long periods of time for it to heat. It heats within seconds.
I love this straighter its the mercedes of all straighteners. It gets hot really quickly and doesn't burn my hair. The seller is great. The shipping was quick and painless I'm very pleased

The InfinitiPro by Conair has extra-long 1-inch tourmaline ceramic floating plates with 30 different heat settings (maximum heat is 455 degree Fahrenheit) and an extra long swivel line cord. It is perfect for creating silky smooth, straight hair or shiny curls. You can use it whether you’re hair is delicate, medium, or thick and hard-to-straighten. AND it has an automatic shut-off feature. It only takes 15 seconds to heat up which means that you can style your hair pretty quickly. However, like our first pick, the settings do not indicate the temperature. Also, the handle can get very warm. The plates also do not completely close unless you put quite a bit of pressure on them. It also doesn’t feature a safety latch that will keep the flat iron closed when you put it down while it’s still hot.
absolutely amazing I have long super thick curly hair and I couldn't believe how well the ghd worked. I've used a chi for years and the ghd is a million times better. One pass and my hair is super straight. I wish I had bought one years ago.
used ghds for years. I wouldn't use any other straightners. Love them.
I read several reviews before I ordered and I almost didn't order at all. The price was so good I was really doubtful it would be a true ghd. But it was coming directly from amazon not just fulfilled or a third party so I thought just give it a shot mentally prepared it might be fake. I got it yesterday registered it with ghd with no problems. Used it this morning and it works fabulously. If you order from amazon llc you will not be disappointed but be careful of “fulfilled” or “third party”. Hope this review helps someone questioning the authenticity as I was.

It is one of the best straighteners I've ever used. Its lightweight and takes literally 15 seconds to heat up. Works perfectly and would not trade it for any other straightener.
The ultimate clay products at Hanz de Fuko are Quicksand and Claymation (over 3 million sold!). Quicksand is both a styling clay and dry shampoo with high hold and a dry matte finish. For the ambitious learners, Quicksand contains diatomaceous earth, a sedimentary rock that’s highly absorbent and helps plump strands. Claymation on the other hand, is a styling “clay-wax” hybrid with super high hold and a matte finish. We added a touch of Quicksand to this formula for an added boost of holding power and flexible hold.
In short YES! You absolutely can use too much heat on your hair. Burning hair is not a good smell, it’s not a good look either! You may end up having to get a pretty severe haircut if you’re not careful about the amount of heat you put directly on your locks. Read through this to get an idea of what’s safe and what will leave you wishing for a good trim (or possibly a wig).
it might be expensive but when you have a lot of holiday functions to attend getting it right first time is a must and for my other half that means going with a quality brand to do a fab job. She loves her good hair day products and with this little gift set on hand she's not only going to feel pretty damn special but will enjoy using it. Ok so it might be a christmas present but hey who says that the lady in your life has to wait it can be an early gift and perhaps day one of her own personal advent calendar.right yes its pricey however other products we've had from them have lasted years of constant use and as mr royce used to say quality is remembered long after price. Add to this a swish presentation box that looks nice and expensive alongside some straightners that will help get those tricky little bits on the side that just love to fluff up and all round I know that my other half is going to be more than happy. Ghd you're stars.
I confess I am a ghd devotee having bought my first straighteners in 2006. Theyve come a l ong way since this beautiful set of professional irons and a really good hairdryer will make a fantastic gift for anyone who does their hair.packaged in a solid dull gold box which oozes quality and has a really posh air the matching items look so stylish and dont disappont in use. Teh styler has a new hinge shape and different tips this makes for smooth use and less catching in the hair. I was impressed that heat up time is a few seconds and the auto cutoff works too. A far cry from the old days of waiting ages for heat up and then panicking on the train to work thinking I'd left them on the hairdryer really is another level though. It's balanced beautifully and feels light but firm in the hand. It manages to dry my hair without frizzing it all over the place and quickly too. Using these tools makes hair styling actually a pleasure and I love the smooth straight results however much people tell me straight hair is on the way out.
Very happy with the ghd iv styler a replacement for my previous ones that I had for a good few years.money well spent.
Heats up quickly and works great at straightening my hair.
Works great
I had a set of ghd straighteners a few years back and my daughter always said they were the best she used.this new set is of apparent equal standard containing the straighteners and a heat resistant mat. The real bonus with these is the heat limiting built in setting of 185 degrees which ensures no hair burn. The second bonus is the hot plates being both above and below the hair.great and highly recommended

My second one I bought. It does a great job and does not dry your hair out. My hair always looks healthy


my first time using ghd's and they are amazing I have never been able to get my hair to stay straight with anything else. I tried these and my hair looks fabulous well worth the money
ghd is always a perfect choice for a straightener. I love this so much.
This is a great hair straightener. It lets you straighten your hair straighten but curl flip the ends or even curl your hair. I definitely recommend getting a heat pouch so you can put it away in for example a suitcase right after using it but this is an excellent product. I've had it for a while now and friends have had theirs for longer so it lasts too.works in different countries with other voltage e.g. I took it to australia and the beep to let you know that it's hot is awesome.

keeps my wifes hair nice and straight for those rough nights.


Finaly found a hair tool that works for my curly hair. This hot tool makes my hair salon perfect.

BEWARE of sellers with LOW FEEDBACK! Ask sellers questions about the 22 things I have pointed out above. If they do not answer, don't buy! If they make excuses, don't buy! Also, some buyers who have been ripped off are trying to resell their GHD's to cut their losses. Watch for things like "I got it as a gift" or "I recently cut my hair". One of the seller's I purchased from was supposed to be shipping out of Georgia but he really shipped from China. Don't believe everything you read about a seller's information. They can lie.
Best hair straightener I have ever used
great price on this straightener. I was able to register this on ghd site online with no problem. Heats up lightning fast.
Perfect durable gets super hot in seconds I throw it in my bag and beat it up daily and it works great. No pulling great quality
I had read several reviews saying that the ghd stylers were fakes. But I chose to purchase one direct from amazon.com not one of the 3rd parties and it is authentic. I just got done registering it on ghd's website and everything went through just fine. I am also in love with this styler it heats up in just a few seconds and it smoothes my hair with ease I would recommend this flat iron to anyone
works just like my old one. Was able to register it so it's not a fake.
In 2004, ghd entered the North American market, bringing its total worldwide sales generating £37 million in revenue.[12] The Jemella Group, which owned the ghd brand, was bought by Lloyds Development Capital for £55 million in 2006.[7] It was sold eleven months later to Montagu Private Equity for £160 million.[13] Lion Capital, a British private equity firm, purchased ghd in February 2013 for approximately £300 million.[14]
had no problems registering. This is my second ghd styler. My first one is almost 10 years old and still works great. Had to buy a second when my daughter took my first one to college with her. These used to be super pricey back in the day but are very affordable now. Hope they are as durable and well made. Looks almost identical to my old one.

The DAFNI is the top-quality hair straightening brush that set social media on fire when videos featuring the tool started appearing a few years ago. You can only use it at 365° (when all four LEDs light up, you know it’s ready) so it doesn’t get hot enough to work effectively on extremely thick or knotty hair, and it may be a bit too hot for severely damaged or thin hair. But 365° is perfect for medium-to-thin hair, making the DAFNI easy and rewarding to use for most women.


In short YES! You absolutely can use too much heat on your hair. Burning hair is not a good smell, it’s not a good look either! You may end up having to get a pretty severe haircut if you’re not careful about the amount of heat you put directly on your locks. Read through this to get an idea of what’s safe and what will leave you wishing for a good trim (or possibly a wig).
I bought these ghd straightners when my current straightners not ghd started to die. Everyone had said these were great so I thought I would give them a try. So far I have definitely not been disappointed the result after using them is a much sleeker softer and of course straighter finish than any others I have used. I would thoroughly recommend buying them even if they are a bit more than you would normally spend.the delivery was also amazing as they arrived a day and a half after I ordered them. Very happy customer
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