I was worried about this product after reading several reviews stating that this flat iron was a fake or not actually a genuine ghd but because the price was so much less on amazon versus trade secret nordstrom etc. I decided to take my chances...and I'm glad I did I went online to register it. After entering the 2 required codes located on the hologram tag attached to the product I was happy to discover that it is a genuine ghd flat iron I have had a chi for many years and I actually think this flat iron works better on my naturally curly hair.
Derek Yuen, the man responsible for Cole Sprouse's grown-up new look, recommends the GHD Platinum Professional Performance iron. The flat iron is consistently and evenly heated at 365 degrees, which is safer and less damaging on the strands. “The beveled edges also allow for infinite styling possibilities, not just just for straightening hair,” says Yeun.

Martin Penny, Gary Douglas, Susan Powls and Robert Powls founded ghd in 2001.[7][8] The three collaborated to buy the rights to a hair straightening iron from a South Korean inventor.[9] The brand quickly took off organically, and the company did not even begin advertising until two years after its launch.[10][11] By then, hair salons and word of mouth carried ghd to £12 million, against a forecast of between £3 million and £4 million.[9]


This lightweight mini straightener is easy to use and great if you love to travel and need to take your tools with you. It's so tiny and portable that it can fit into a carry-on bag, and it heats and is ready to use in only 30 seconds. It packs serious punch, though — its 100 percent ceramic plates generate six times more negative ions than regular irons for less heat damage and frizz.
Simply the best
I was scared to buy this iron because of the other reviews. But I did and when I got it it was authentic I registered it on the ghd website with no problem
love it heats up quickly and smooths my frizzy parts great

I was told by my stylist to get this flat iron because my chi was totally worn out. I was a little skeptical after reading reviews that some were fakes but I ordered the sold by amazon one and I was able to register it at ghd's website. I am definitely so happy that I chose to get this styler. It is awesome. It's the one and done styler. I don't have to keep going over and over my hair to get it straight so I know it's better for my hair overall. Plus you can't beat the fact that it turns itself off after 30 minutes. It takes away my did I remember to turn it off fear every time I left the house after straightening my hair. I also have really curly hair and this makes my hair soft smooth and shiny. Definitely recommend
Excellent product. It works perfect until now at least . My hairs are very difficult to manage and to straighten but with ghd few minutes and they are perfect.
always pleased with ghd products no change here
If you have ever visited a luxury spa or wellness company, you have probably run across far infrared heat a time or two. Without going into too much science, infrared heat is the same heat you feel when the sun kisses your cheeks and warms your body from the inside-out. Far infrared heat, in particular, has been used by medical and wellness professionals for years to treat a variety of conditions from muscle pain to even cancer.
best flat iron ever this is my 2nd ghd for my daughter away to college. Don't trust the cheapies and burn your hair like I did

this was my 2nd one and I couldn't be without it
While there are a lot of great options to choose from, our all-around top pick is the LumaBella Keratin Duel Touch Hair Straightener. Featuring unique, keratin-infused plates for optimal shine and less damage, the LumaBella Keratin Duel Touch Hair Straightener proves that technology really can make a difference when it comes to hair care! We also love this model’s innovative smart heat sensors that protect hair from heat damage and lock in moisture.
Works great
Getting gorgeous hair at home is now within reach, thanks to professional-quality hair styling tools from ghd. The pros at ghd have made it their business to help ensure you have a great hair day every day. And with their revolutionary range of hair straighteners, styling devices, and more available at QVC, you can enjoy stunning styles without taking a trip to the salon.
The Herstyler flat iron comes with a protective glove which will probably come in handy as this professional straightener can heat from 180°F up to 500°F. It makes it really good at straightening thick and frizzy hair, yet the controls don’t have exact numbers in between the minimum and the maximum, so you’re supposed to guess the current temperature.
this is my second ghd my first lasted 10 years. Does not break hair. My hair is thick but fine and breaks easily. I have no problems with it. Hope this one lasts another 10 years
wife said this is the best
amazing styler curls my stubborn hair perfectly
Best straighter I have I ever spend my money in .. I have had mine for over 7 years love it ..my hair is super super curly and thick and it does magic ..
Makes my hair much shinier than my lower end flat iron about 30 range . I have wavy hair which straightens easily but will often gain wave as the day goes on. This makes my hair stay straight through the night and into the next day. Heats up fast and has the great option to use for curls waves. Mine was verified by ghd as authentic when I registered it.
I was very skeptical about buying a ghd iron because of the rumors about fakes. However I saved 90 by buying this from amazon amazon fulfilled not third party and it was an actual ghd product. I registered with ease on ghd website to prove authenticity. Thanks amazon
wife said this is the best
I received my styler on time and was able to register it so it's the real deal. Very easy process. This iron leaves my hair soft shiny and straight I love it more than my paul brown which I have used for years. I highly recommend it to anyone.
5 product as always these are a great buy for the price the products from ghd are always made to a top spec and have a lovely look and feel to them. Would recommend these to everyone ☺
With this hair straightener, you also get adjustable heat settings that range from 140 to 450 degrees Fahrenheit which means that it’s perfect for use whether you have thin, delicate hair or stubborn, coarse locks. We love that it has a 360-degree swivel cord, it heats up quickly, and the fact that it’s dual voltage compatible. You even get a thermal protective glove plus some leave-in argan oil with your purchase.
these work very well as do all ghd straighteners. I have used ghds for years and once I discovered them I never looked back. I can straighten my hair in half the time compared to other similar products and my hair feels better and less damaged afterwards too. I have also received fantastic after sales service from ghd before as well so I trust the brand. These are no different they are well made and the design looks classy while they straighteners themselves do a good job and didn't leave my hair feeling frazzled and fried. The kit itself is decent in the box there were the straighteners of course a heat mat a bag to keep the straighteners in a protective 'end' to put over the hot parts of the straighteners two professional hair clips to hold your hair back while straightening and a paddle brush. These seem to all fit in the bag so it is very useful if you are travelling or even just storing it between uses. The cable is long enough to make using them a doddle and the auto switch off will help ease your mind if you are on your way to work and wondering if you have turned them off despite all this I have knocked a star off purely because they don't work as well as my ghd pinks these leave my hair feeling smooth and silky and the gold set just doesn't seem to do this quite as well. Nevertheless I would still buy them over any other brand out there.
This is a really lovely gift set the packaging is so nice and the presentation makes it feel really special. The brush and hair clips are both very nicely made I don't really understand the design of the clips exactly as they are very flexible but they certainly hold my hair well during styling the brush is as a brush is... Brushy I have very fine hair and it tends towards the static this made the issue slightly worse. I plan on sticking with my regular wooden brush. The carrying bag and heat proof mat are both well made not quite my style as the quilted look isn't my favourite but both are quite posh and it's just really handy to have somewhere to always put the straighteners wherever I am. I particularly like the silicon cap to put over the end of the straighteners though it's very minimalistic and I think I'll use this item the most.as for the straighteners they are just as good as ghd are renowned for. They heat up really quickly and they beep to let you know when you switch on the power and when they are ready. I appreciate the auto off feature too that switches off after 30 minutes just in case. The plates are smooth and don't catch my hair too much there is a slight issue with that and one of the seams it doesn't always happen but sometimes I do catch a hair. Overall I'm really pleased and looking forward to lots more good hair days.
Your second option is a hot air brush. It’s a round-shaped electric tool that can be used for both straightening and curling. But you probably will be able to create gentle waves rather than tight curls with this appliance. Hot air brushes can comb, blow-dry, and style your hair at the same time. It’s a good choice if you want to add extra volume or just keep it.
I purchased these ghd straightners a few days ago and have been overly impressed with them. They are so far deinately the best pair of straightners I have ever purchased. My main concern was that they wouldnt be genuine but the ghd website said amazon was an approved seller and since haveing the straightners I have been able to register them so they must be genuine. I would definately recommend the straightners
In 2004, ghd entered the North American market, bringing its total worldwide sales generating £37 million in revenue.[12] The Jemella Group, which owned the ghd brand, was bought by Lloyds Development Capital for £55 million in 2006.[7] It was sold eleven months later to Montagu Private Equity for £160 million.[13] Lion Capital, a British private equity firm, purchased ghd in February 2013 for approximately £300 million.[14]
If you have ever visited a luxury spa or wellness company, you have probably run across far infrared heat a time or two. Without going into too much science, infrared heat is the same heat you feel when the sun kisses your cheeks and warms your body from the inside-out. Far infrared heat, in particular, has been used by medical and wellness professionals for years to treat a variety of conditions from muscle pain to even cancer.
The ability to create bouncy curls or waves with a flat iron (we know, it seems counter-intuitive!) is a biggie in the beauty industry and merits a bit more discussion. If you’re totally lost and there aren’t enough video tutorials on the planet to explain this weird yet awesome process, don’t worry! Just follow along with our step-by-step guide and you will be curling with the best of them in no time!
this is my first ghd flat iron. My stylist recommended the product for how fast it heats up very light weight and how great it is for my hair. Deva concepts was also fabulous in shipping and packaging. I registered the product with ghd as some reviews indicated the product was not a ghd . You can trust deva concepts they deserve a 10 star rating
Excellent
I don't know why I waited so long to invest in this product. I held off because of the price but now that I own it it is worth every penny I have fine hair that is very curly wavy. This styler makes my hair straight smooth sleek and shinny and it lasts until the next shampoo. It heats up super quick and is very east to use. I have read other reviews about whether it is an original product because of where it was made. My styler says made in china . Some reviewers claim is not an authentic styler if it's not made in korea . My styler had the correct id label on it and I was able to register it on the ghd website. For now I highly recommend this product. As long as it continues to work for at least a year or more I will be very happy with my purchase.
Love the styler.
I love this flat iron I use it for curling and straightening my hair everyday it is 2 years old and works like a charm. It heats up so fast it does not leave any kinks and I am in love
best hair straightener ive have three of these straighteners and always love them. The only problem is that the cord shorts so be careful when you wrap it up. I would not recommend winding the cord around the straightener to put it away.

I received the classic styler by ghd today and it is 100 authentic. I registered it on the ghd website and the registration was confirmed. This styler retails for 185 and amazon had it for 109.it works great make sure to order from amazon and not a third party.

I was worried about this product after reading several reviews stating that this flat iron was a fake or not actually a genuine ghd but because the price was so much less on amazon versus trade secret nordstrom etc. I decided to take my chances...and I'm glad I did I went online to register it. After entering the 2 required codes located on the hologram tag attached to the product I was happy to discover that it is a genuine ghd flat iron I have had a chi for many years and I actually think this flat iron works better on my naturally curly hair.
all time favorite hair straightener

I love my new ghd professional original styler 1 inch. The dual voltage allows me to style my hair when traveling which was a real problem before. Compact to take on any trip. Love it

This one’s the LBD of all hair straighteners. With 100 percent pure tourmaline ceramic plates, the classic tool will never lose its luster (and neither will your hair). No need to tug or pull, as this tool is made with a small suspension system — the floating plates adjust to compress your hair while styling. And with a fully-rotating swivel power cord, you’ll have all the styling control in your hands.
These ultra-smooth plates are great for straightening stubborn strands like curls and waves and are also ideal for creating natural, finished curls (similar to a curling iron) and even beachy waves. By gliding effortlessly across hairs of all types, without pulling or breakage, the ISA Professional Titanium Flat Iron has the potential to leave your hair looking and feeling healthier after each use.
If your hair is fine, fragile or damaged you have to be careful with the temperature. Your locks require the lower heat to reduce the damage. The maximum heat level that you can apply on thin or damaged hair is 350°F. But maybe you should start with lower temperature, something like 170°F – and see if this would work. Also, thin damaged hair requires a flat iron with narrow plates so that you will be able to straighten it in one pass.

as most ceramic ghd's this works extremely well.


this is the original because I registered it with ghd. The flat iron is light weight and you only have to go over your hair once. I am an indian with long and very frizzy hair and this flat iron does the trick. It leaves the hair straight and smooth highly recommended.
this is my 2nd ghd I love this straightener
Love love my ghd I ordered this to replace my last ghd that had lasted me 7 years I love the quality and way it styles my hair.

Styling products aside from shampoo and conditioner are many and varied. Leave-in conditioner, conditioning treatments, mousse, gels, lotions, waxes, creams, clays, serums, oils, and sprays are used to change the texture or shape of the hair, or to hold it in place in a certain style. Applied properly, most styling products will not damage the hair apart from drying it out; most styling products contain alcohols, which can dissolve oils. Many hair products contain chemicals which can cause build-up, resulting in dull hair or a change in perceived texture.
wife said this is the best
I have very curly hair and used my friends styler and fell in love I bought this on amazon after reading the bad reviews. Beautifully packed in a very nicebox very easy to register b. So it’s not fake
best flat iron I have ever owned and there have been a lot the ghd heats up within seconds and is ready for use.highly reccomend
I love this flat iron . It's my second one. The first one lasted 7 years.
This hair straightener works wonderfully. Even when my friends use my straightener they always compliment how smoothly it works. I love that it turns off by itself because I have had times where I have left it on. I also use this straightener to curl my hair and I get compliments on how that looks as well. Ghd is best way to go with hair straighteners in my opinion.
Before curling, make sure your locks are completely dry and well combed. Put a heat protectant. Divide your hair into strands. Take one strand and run a flat iron through, twisting as you go. To get the better result, pin your curls and seal them with hairspray. Repeat until all strands are done. When your curls have cooled, release and gently brush them.
as most ceramic ghd's this works extremely well.
I previously owned a basic chi for about 4 years until it recently stopped working. I bought this one after using a friend's ghd styler and I love it it does a much better job than my chi ever did and my hair stays straight for longer
Physical factors include natural hair type and growth patterns, face and head shape from various angles, and overall body proportions; medical considerations may also apply. Self-image may be directed toward conforming to mainstream values (military-style crew cuts or current "fad" hairstyles such as the Dido flip), identifying with distinctively groomed subgroups (e.g., punk hair), or obeying religious dictates (e.g., Orthodox Jewish have payot, Rastafari have Dreadlocks, North India jatas, or the Sikh practice of Kesh), though this is highly contextual and a "mainstream" look in one setting may be limited to a "subgroup" in another.
My first ghd styler. I was super skeptical about the purchase considering the 50 difference on their website. I was able to register it so I'm thrilled to say it's the real deal though I haven't tried it in my hair yet I know what to expect...
Original ghd stylers registered them on the official website to make sure they were ghd would definitely recommend this product don't be deceived by the price they are definitely original
I tried my friend's ghds before purchasing as I didn't believe the hype. How wrong could I be they are so much better than all the previous pairs I have owned and are well worth the price... And I only straighten my fringe which takes about 20 seconds
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