this was a gift for someone that was well worth it. As I have been told repeatedly since.. Unless its ghd its not a proper straightener.
I would never recommend the InStyler to anyone! In fact, I think it’s positively dangerous and can’t believe that it hasn’t really changed since it first came out. It’s incredibly easy to burn yourself with this thing. There’s no protection at all from the hot barrel. Unless you have very thin hair or a personal stylist, this takes a long time to get to its claimed result of wet hair to styled hair. It takes much longer to use this on wet hair than the hot air brushes, like the Revlon you reviewed. The InStyler gets tangled in the hair very easily and is difficult to untangle without burning yourself somewhere. If you mostly dry the hair first, then very neatly section it, then use the InStyler carefully with a heat protective glove, you will eventually get about the same result as with any flat iron.

For the last 12 years I've been saying I don't need ghd's my hair is straight already. And my 20 cheap straightens work just as well bough these during the prime day sale. And I can't believe I've lived all this time with out them. So smooth. And been able to make styles I've only dreamed of before.
I love it so much I hope it never break
Love my ghd had it for 3 yrs and still perfect
Each flat iron has its own 15-digit code on hologram which can be verified at GHD website. - One 1" ghd flat iron with cap. Smoother gold plates glide effortlessly through the hair to make straightening on all hair types and lengths even quicker and easier, while their contoured edges help to create perfect curls and waves, all with a high shine, salon-style finish.

beautiful looking and feel very good quality. They are designed to be very comfortable to hold and I love that they switch on and heat up in seconds. They come with a mat to protect surfaces from burns and a good travel case. The cable is a decent length. Best of all they do a brilliant job on my hair and don’t seem to dry it up despite daily use. Unlike my old straighteners I have managed to avoid burnin myself too.


Before placing your entire head under unnecessary heat conditions, try straightening a small section of your hair with what you believe is your ideal heat setting. Take notice of the way your hair reacts to this temperature, paying close attention to any fraying or singeing that may result. Smoking and that dreaded burnt hair smell are a sign that you may need to tone it down a bit to avoid permanent damage to your precious locks.
7 21 14 I purchased this flat iron on may 25 2013. I've used this product every day since then with no issues. Also the styler is not a fake and I was able to register it on ghd's website with no problem. I only buy products that are ship and sold from amazon.com only maybe that is why so many people have received fakes I'm not sure. I have course thick hair and this flat iron has been wonderful. The plates are hot but doesn't damage my hair or the ends. I would recommend this flat iron.
heats up in an instant and stays hot until I'm done. It works like a dream and it was recommended by my hairdresser. I'm so glad I bought this because it makes my styling time next to nothing now instead of constantly going over the same area repeatedly like with a cheap iron. It also stays clean.
I have NEVER, I repeat, NEVER been able to get a curl in my hair. I got a perm when I was a kid and the ish fell out! Anyways, I bought this at Target just in case I needed a QUICK AND EASY return (smell what I'm stepping in, Amazon?), and I have to say I am amazed. I read the directions thoroughly, because let's face it - this thing looks a little terrifying and conjures memories of getting my hair wrapped up in a spiral brush as a kid. Small brushed pieces, 1-inch, face towards the head, yadda yadda, some beeping, stay calm...VIOLA - magic curls. I actually plugged this beautiful baby in at my desk at work, and used a pocket mirror to test it out, I couldn't stand the wait! I also tested a piece of my boss' hair for good measure. She is purchasing one ... full review
The LumaBella Keratin Dual Touch has been found to give 50% less breakage, splitting, and damage compared to other straighteners without heat sensor technology! While your hair straightener can’t repair years of damage overnight, this model can help restore the natural shine of your hair and allows you to keep styling by reducing additional damage by up to 50%! This means that it is safe for daily styling.
It met my expectations
Wife having as replacement after 5 years using first one ghd.
I am absolutely in love with this ghd styler I had tried the chi first and returned it right away... This one does what I expected and more it straightens my hair curls it and keeps it healthy it is worth every penny I paid ....
The titanium plates in the BaByliss Pro Nano Titanium Straightening Iron were designed to conduct high levels of heat (again, up to 450° F!) in a short amount of time. Coupled with the Nanotechnology that is packed in each plate, this hair straightener is ideal for anyone that experiences unwanted frizz or static on a regular basis! The titanium also acts as a barrier from corrosion keeping your hair straightener and precious strands free of build-up for years to come!
Short hair for fashionable men was a product of the Neoclassical movement. Classically inspired male hair styles included the Bedford Crop, arguably the precursor of most plain modern male styles, which was invented by the radical politician Francis Russell, 5th Duke of Bedford as a protest against a tax on hair powder; he encouraged his frends to adopt it by betting them they would not. Another influential style (or group of styles) was named by the French "à la Titus" after Titus Junius Brutus (not in fact the Roman Emperor Titus as often assumed), with hair short and layered but somewhat piled up on the crown, often with restrained quiffs or locks hanging down; variants are familiar from the hair of both Napoleon and George IV of England. The style was supposed to have been introduced by the actor François-Joseph Talma, who upstaged his wigged co-actors when appearing in productions of works such as Voltaire's Brutus (about Lucius Junius Brutus, who orders the execution of his son Titus). In 1799, a Parisian fashion magazine reported that even bald men were adopting Titus wigs,[18] and the style was also worn by women, the Journal de Paris reporting in 1802 that "more than half of elegant women were wearing their hair or wig à la Titus."[19]
very nice it does a good job and heats up fast. I have pretty curly hair and it straightens it right out

ordered straight from amazon. Was able to register on ghd site love this straightner had a chi before but it broke after 5 years of having it and someone told me to try this and im glad I did


love ghd’s and price was great
It wouldn’t be fair to highlight a straightening brush that’s great for thick hair without also selecting a product that’s best for extremely thin or damaged hair. The MiroPure has 16 different heat settings and is capable of reaching 450° to straighten all types of thick and normal hair. What’s most notable, though, is that it can straighten hair at temperatures as low as 170°, perfect for very thin hair that’s likely to be fried at higher temperatures. It’s difficult to find a model suitable for that type of hair; the review team recommends the MiroPure.
If you’ve ever used a CHI hair straightener before, then you’re probably pretty well acquainted with the turn dial temperature control of models’ past. While this dial design made it easy to switch on your hair straightener each morning (even before you have had your morning coffee!), it also made it all too easy to accidentally change the temperature during use.
During this period, Western men began to wear their hair in ways popularized by movie stars such as Douglas Fairbanks, Jr. and Rudolph Valentino. Men wore their hair short, and either parted on the side or in the middle, or combed straight back, and used pomade, creams and tonics to keep their hair in place. At the beginning of the Second World War and for some time afterwards, men's haircuts grew shorter, mimicking the military crewcut.[30]
Very well presented straightener that is fairly heavy and robust. My partner had a ghd for many years before this and was always really happy. This is even better. It comes with a nice bag but not much else. It heats up fast and does a really good job. I hope this will be just as relaible as her previous ghd model.
I love my ghd's and so does my mad unruly curly hair hoorah for ghd thank you from the bottom of my hair roots
Bought this as a gift for my girlfriend. She loves it. Got it for cheaper than they sell the same one at those make up stores in the mall.
We try our best with the links to redirect people to the best Amazon store based on their location. For the 2 link examples, you have provided the first one goes to Amazon Australian store and the second one goes to the U.S store. The best approach might be for you to go to the correct Amazon store first and do a search for the product. I do hear that Amazon Australia has just opened and that some of the prices are quite high…. I am not sure what is best for your location?
Love this flat iron

love love love I cant say enough good things about this product. I bought this as a replacement for one that was given to me 9 years ago. I plan to have this one for another 9 years such a high quality item

The Dafni is a “paddle” or “flat brush” type of hair brush straightener, while the BaBylissPRO Nano Titanium is a “barrel” or rotating hair brush straighteners. In general, the “paddle” design is best if you are just after a brush to straighten your hair and the “barrel” design is best if you want to add some volume & shine, curl and style your hair (or have “very” long hair).
I just received my ghd classic sytler yesterday and registered it on ghd's website. It wasn't a fake and did my hair for the first time this morning with it and couldn't be happier with the results my hair feels so healthy I had tried a chi first returned it. Bought a croc which was better but still wouldn't tame my thick coarse hair without being on the 450 degree setting which made me nervous. I bought the ghd on the recommendation of a couple of friends who I trust. Read reviews on amazon and made sure to purchase the iron direct from amazon. Glad I did this flat iron is awesome my hope is that it lasts longer than a year
The Apalus works relatively quickly, taking approximately ten seconds per pass to straighten most types of hair, although you will have to straighten small sections at a time. That makes it an inexpensive lifesaver if you need a quick straightening before heading off to work. The Apalus hair straightener can also be used as a detangling brush and massager to straighten frizzy or unmanageable hair, if used in conjunction with Agam essential oil or Moroccan oil.
This is the best flat iron ive ever had in my life I have long hair and although its a 1 inch it straightens my hair like nobodys business I love the way it heats up fast and not only that the first time you try it by whatever hair type you have it will adjust the heat for your type of hair and my hair is super thick wavy and frizzy. So yes it works best flat iron and I heard about this flat iron from the best professional hair and make up stylist in the world kandee johnson.
I bought these ghd straightners when my current straightners not ghd started to die. Everyone had said these were great so I thought I would give them a try. So far I have definitely not been disappointed the result after using them is a much sleeker softer and of course straighter finish than any others I have used. I would thoroughly recommend buying them even if they are a bit more than you would normally spend.the delivery was also amazing as they arrived a day and a half after I ordered them. Very happy customer
The FemJolie flat straightening brush is convenient because of its lightweight, less than one pound. It’s extremely flexible because it allows you to select temperatures as low as 176° (too low for most users, but not bad for a brief touch-up) and as high as 450° (the right setting for those with very thick hair) in increments of 9°. The brush auto-locks at your selected temperature so you can’t burn your hair by mistake and so it automatically heats to the right temperature every time you use it; you can easily override the auto-lock if you choose.

Excellent product
Hair breakage is an all too common problem, and even the most seasoned of hair stylists can slip up from time to time. That’s why LumaBella’s Keratin Duel Touch Hair Straightener features a unique smart heat sensor. This nifty little gadget can actually tell when there is too much heat for your hair, and will automatically adjust to a safer styling temperature!
This Amazon bestseller has just about everything you’ll need in a hair straightener. The 1-inch plates are high quality ceramic and tourmaline plates for silky smooth results. These plates feature 8 HeatBalance microsensors that ensure temperature remains consistent and evenly distributed throughout. Plus, these are floating plates with curved edges so you don’t have to worry about snagging your hair while you style because the plates adjust the angle as you do your ‘do.
I was told by my stylist to get this flat iron because my chi was totally worn out. I was a little skeptical after reading reviews that some were fakes but I ordered the sold by amazon one and I was able to register it at ghd's website. I am definitely so happy that I chose to get this styler. It is awesome. It's the one and done styler. I don't have to keep going over and over my hair to get it straight so I know it's better for my hair overall. Plus you can't beat the fact that it turns itself off after 30 minutes. It takes away my did I remember to turn it off fear every time I left the house after straightening my hair. I also have really curly hair and this makes my hair soft smooth and shiny. Definitely recommend
Hanz de Fuko’s Modify Pomade is 100% water based. A water based product is easy to wash out but still keeps your hair in place and shining to the max! We recommend using this product for medium hold and high shine. If you want to go full on extreme hold and high shine, then use Heavymade. Like our Modify Pomade, this water base formula goes on clean and heavy. Also great for edge control on African-American hair.
very nice it does a good job and heats up fast. I have pretty curly hair and it straightens it right out
Derek Yuen, the man responsible for Cole Sprouse's grown-up new look, recommends the GHD Platinum Professional Performance iron. The flat iron is consistently and evenly heated at 365 degrees, which is safer and less damaging on the strands. “The beveled edges also allow for infinite styling possibilities, not just just for straightening hair,” says Yeun. 

If your hair is fine, fragile or damaged you have to be careful with the temperature. Your locks require the lower heat to reduce the damage. The maximum heat level that you can apply on thin or damaged hair is 350°F. But maybe you should start with lower temperature, something like 170°F – and see if this would work. Also, thin damaged hair requires a flat iron with narrow plates so that you will be able to straighten it in one pass.
Okay so to begin I wanted a ghd being the top of the line hair straightener in competition with the sudo but I didnt want to pay the 200 price tag so amazon was my best choice.i want to say my previous hair straightener was a solia which is also one of the top hair straightener and I purchased it straight from folica.comcompared to the solia the ghd defiantly beats it and I'm very happy I purchased it.a lot of complaints for the ghd was that people kept getting fake non legit ones I am happy to say I received a legit ghd and you can too.the best way to know if it is legit whether it comes from amazon or not is to check the sellers reviews always do so . I usually buy from those who have usually more then 1000 reviews and score at least a 97 . That is how you know whether you are getting the real deal.second when you receive it to test its authenticity sign up for its warranty from the little paper they give you included. If it has the shiny sticker inside the clasps of the straightener it is most likely the real deal but to make sure you should sign up for again its warranty. If it goes through congrats you have a real ghd this is how you can tell if your ghd is a fake fake fake if it is made in china it is manufactured in p.r.c. Or south korea if the warranty does not work if you do not have the shiny sticker in italso be cautious when buying from a third party seller.also the warranty will most likely be voided if you buy from amazon but you should still sign up for it to check for its authenticity.hope this helped guys
ghd launched its first advertising campaign in 2003, as the sponsor of the British reality television show The Salon.[20] The company has also featured prominently on Australia’s Next Top Model.[21] In November 2009, ghd ran a popular series of advertisements titled ‘Twisted Fairytales', including depictions of characters such as Rapunzel, Red Riding Hood, and Cinderella with the tagline "You can do anything with your hair".[22][23] Singer Katy Perry was named the face of ghd in December 2011.[24][25]
I have fine hair but a lot of it. I haven't straightened my hair in years so I finally decided it was time to buck up the necessary cash for a decent one.so far so great
I love these my first real ghd styler it really is better than all the rest

bought these as a replacement for my very old ghd's. As usual I have not been disappointed. I've tried other cheaper straighteners and none can bet these. My older ones still work but I wanted the automatic shut off which is great. Super fast shipment and well packaged. Over all really pleased.
Great product heats up almost instantly works beautifully.
this product got to me in time I liked it a lot and so far is my favorite straightener
I've had this flat iron for 3.5 years now I ordered from this exact listing as well . I'm not sure if it's fake or real but either way it is the best flat iron I have ever used. I have fine thin hard to straighten and curl hair and it works perfect on me plus on my mom with thick curly hair. It is still working great so it lasts a long time. If it ever does go out on me I will be repurchasing the same one
I have been using this for over 2 years. Lightweight and very effective. The only con you cannot regulate temperature. And this was authentic checked on the ghd website.

If your hair is fine, fragile or damaged you have to be careful with the temperature. Your locks require the lower heat to reduce the damage. The maximum heat level that you can apply on thin or damaged hair is 350°F. But maybe you should start with lower temperature, something like 170°F – and see if this would work. Also, thin damaged hair requires a flat iron with narrow plates so that you will be able to straighten it in one pass.
Once you have purchased your new hair straightener and mastered the multitude of ways you can put it to good use, the only thing left to do is take care of it, so it lasts for years to come! Just like any luxury beauty tool, you will want to care for your hair straightener to extend its longevity and prevent corrosion (which can actually leak into your flowing locks…yuck!). Our top tips for caring for and cleaning your new hair straightener include:

In many cultures, including Hindu culture and among the Wayana people of the Guiana highlands, young people have historically shaved off their hair to denote coming-of-age. Women in India historically have signified adulthood by switching from wearing two braids to one. Among the Rendille of north-eastern Kenya and the Tchikrin people of the Brazilian rainforest, both men and women shave their heads after the death of a close family member. When a man died in ancient Greece, his wife cut off her hair and buried it with him,[39] and in Hindu families, the chief mourner is expected to shave his or her head 3 days after the death.[43]
I just received my ghd classic sytler yesterday and registered it on ghd's website. It wasn't a fake and did my hair for the first time this morning with it and couldn't be happier with the results my hair feels so healthy I had tried a chi first returned it. Bought a croc which was better but still wouldn't tame my thick coarse hair without being on the 450 degree setting which made me nervous. I bought the ghd on the recommendation of a couple of friends who I trust. Read reviews on amazon and made sure to purchase the iron direct from amazon. Glad I did this flat iron is awesome my hope is that it lasts longer than a year

As one of the hottest hair straighteners we have reviewed (temperature-wise…although it is pretty to look at, we have to admit…), the Solano Sleek Heat 450 Professional Flat Iron can reach temperatures of up to 450° F in as little as 60 seconds! This Solano hair straightener also features thin 1 inch plates, making it an ideal choice for anyone with short or medium length hair and the quick heat time ensures that even the most stubborn of curls can be tackled with a little extra heat. If you are looking or something a little larger though, it is also available with 1.54-inch plates too.

Hey there! My name is Juliet but my friends call me Jules, so you’re more than welcome to! Thanks for stopping by my site which I’ve put together to help people like yourself pick out a flat iron. Irons can be confusing if you have never owned one before (and even if you have). Whether you’re a newbie or a veteran, when it’s time to get a new iron the sheer amount of information can get more than a little overwhelming. I’ve done my best to sort through all of it here so you don’t feel like you’re buried under an indiscriminate amount of styling tools.
best flat iron I've ever owned. My hairdresser recommended ghd and I couldn't be happier. I have owned chi in the past but bit the bullet on this one when my second chi quit working and I'm happy I did.

Heats up fast and works great
For those of you who want long, smooth hair, then have a look through our collection of hair straighteners to find the right kit for you. While straighteners of old used to give you straight hair that was dry and brittle, new straighteners feature temperature controls, heat sensors and other technology to keep your hair healthy and happy during and after the heating process.

this product got to me in time I liked it a lot and so far is my favorite straightener
Think of this as an updated version of your regular hairbrush. Its double negative ion technology gives your hair that glass-like shine without any static whatsoever. Its ceramic bristles with nylon cool-tips help keep damage to a minimum by releasing far-infrared heat — in a mere moment, it penetrates the outer layer of the hair cuticle and heats it from the inside out.
I used to use a flatiron which doesn't curl the hair very well..leaves a crease in the hair. The ghd styler is awesome for both curling and straightening awesome product
Can't believe how quick it heats up plug it in and 10 seconds it is beeping. Works great on my hair and leaves a beautiful shine. I have purchased other flat irons for a lot more money and am really impressed with this one. I was nervous after reading some of the reviews that this maybe a fake. That wasn't the case. As soon as I received it I went on line and was able to register it with ghd with no problems. I would recommend this one.

The FemJolie flat straightening brush is convenient because of its lightweight, less than one pound. It’s extremely flexible because it allows you to select temperatures as low as 176° (too low for most users, but not bad for a brief touch-up) and as high as 450° (the right setting for those with very thick hair) in increments of 9°. The brush auto-locks at your selected temperature so you can’t burn your hair by mistake and so it automatically heats to the right temperature every time you use it; you can easily override the auto-lock if you choose.


so the nice thing about this one is that it does heat up very fast and it has a fast recovery rate. I have thick curly hair not wavy. So for me it works. However the curls do start to show alittle resistance by the end of the day. This model as one temp max of I think 380 degrees isn't hot enough for my hair. I think I need like 400 degrees. However the brand itself has been awesome as the plates on it doesn't caulk up with products and doesn't snag my hair. It is definitely better than anything you can buy at a store. I am okay to use it but if it breaks I will find one with a temperature settings.
Wife loves this thing. The auto off feature really makes me a happy camper too.

Industry giant Conair's also got an affordable flat iron with tons of positive reviews: the Infiniti Pro Rainbow Titanium Flat Iron. The straightener, typically $44.99 at Ulta but currently down to $39.99, has just under 200 top-rated reviews, lauding the tool for smoothing frizz and adding shine to strands. Plus, reviewers like that the cute, rainbow-colored plates heat up in 30 seconds or less — meaning you can get to styling in a snap.

I have an older chi styler that is wider so I thought I'd give this ghd 1 a try. It heats really quickly and beeps to let you know it's ready. It also has a flashing led light. Even though I have beyond shoulder length hair it is very fine in texture. This narrower styler worked better for me. I can curl the ends under or flip it easier than with the wider styler. It glides through my hair without any tugs or pulls. It has a sleep mode in case you forget to turn it off. After 30 minutes it starts to cool down. The only negative is that it's hard to set it on the counter like it shows in the picture because the black part is so rounded that it wants to fall over. My chi is slightly flattened I guess it doesn't hurt for it to lay on its side since there is a small gap between the plate and the edge of the styler so the plate doesn't make contact with the counter but I wouldn't go off and leave it. It has a swivel cord which is a must for this type of styler.i don't use a styler often because my hair is fragile but when I do I will probably reach for this one. It leaves my hair smooth and shiny. It comes very nicely boxed so it would make a nice gift.addition I didn't realize when I wrote this review that there was a controversy over fake ghd stylers but I just registered mine and it is the real thing.
replaced my old ghd’s. After 10 years as I thought they were losing heat these are great I stuck to the same ones as I have had other straighteners and they weren’t as good these are the real deal and don’t damage my coloured hair better the devil you know I always say
I have been coveting one of these stylers since I borrowed a friend's in the uk in 2007... And I finally got one and it's an authentic one I suspect amazon's prices are low to compete with all of the vendors selling fakes on here which is a shame for them but worked out just fine for me. Make sure you select the one that's shipped from and sold by amazon the main page for this product seems to rotate between several vendors not all of them trustworthy and right now I have to check the little more buying choices sidebar to find the one sold by amazon itself. They were the main vendor for this page when I ordered but they're not now so it looks like it changes out.i was able to register mine with ghd's website and everything looks feels like the quality you'd expect from something that usually retails for almost twice what you'll pay for one here so I'm pretty positive it's legit.i've been using a chi for the last 8 years. The same chi. It's held up well clearly and still works but it just doesn't heat like it used to and its time has been up for a while now. It's served me well I'd read some reviews in several places saying that their quality had dropped off and I still remembered how wonderful the ghd I'd tried had been and that was when my chi was still in its prime so in looking to replace my straightener I really wanted to see if I could find an authentic ghd at a reasonable price. And I did I've only had my ghd for a few days now so I can't attest to its longevity I somehow doubt anything will ever compete with its predecessor on that front anyway but it works like an absolute dream. The first time I turned it on I was sure something wasn't working quite right because it gave me the all heated up beep so rapidly under 15 seconds. But no. Ready to go. It slid through my hair like butter leaving nothing but smoothness in its wake. My ends don't feel all frazzled like they do when I use cheaper straighteners and I can get pretty substantial waves out in a single pass with minimal styling product. And it goes into sleep mode after 30 minutes which is wonderful did I leave the hair straightener on is my personal equivalent of the old did I leave the gas on worry.a fantastic product for an excellent price and I couldn't be happier. Just choose your vendor wisely and make sure to check authenticity on their website
well my last and original ghd's gave up the ghost after 12 years hope these last as long as I didn't think it was worth wasting money on cheaper brands and getting them from us saved me bundles. Amazon rocks
In March 2013, ghd launched the "Eclipse" hair straightener, which uses six sensors in the plates to maintain a constant heat of 185 degrees celsius, a temperature ghd claims is the optimum temperature for styling results.[17] The consistent temperature reduces the time to style hair, particularly coarse hair that may previously taken multiple run throughs.[18] The Daily Mail called the Eclipse "The Rolls-Royce of irons".[19]
Best flat iron ever.....gets very hot
love it
Great quality. Heating amazing. Works very well
love it heats up quick and does a great job.
works like a dream. Better than any other iron I have used before. Heats up fast and love the auto turn off

Absolutely love these worth every single penny and more my hair is completely unruly and thick and it only took me 10 minutes to straighten. The best pair i’ve ever had
However, the plates may be too narrow for those with long hair. Also, the heat settings do not indicate temperature so you don’t really know how much heat you’re exposing your hair to. Though, you are aware that the temperature range is 280 to 450 degrees Fahrenheit. Take note that there’s no automatic shut off feature. But for the price and performance, a lot of people are saying “hell yeah” to this product.
These are not a good as the origanal ghds. I use them for curling but it’s as if they don’t get hot. They don’t seem as smooth on the hair either

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The best hair straighteners should offer you adjustable temperature settings so you can customize it depending on your hair type. This is incredibly important if you have thin/fine, delicate, or damaged hair because it allows you to ensure that the iron doesn’t get too hot for your hair. Basically, having the ability to set the temperature/heat setting gives you more control. But if you prefer to have a set temperature, then you should take note just how much heat your hair can take and how hot your hair straightener can get.

still have my ghd to this day and love it my daughter has one also. Literally only takes seconds to heat up and beeps when ready. It gets hot and I mean hot so I use a heat styling product with it. I can't tell you how many times I decided at the last minute I needed to straighten and I only had 10 15 minutes or even 5 for a real quick top layer straightening as apposed to 40 60 minutes. I was able to plug it in turn it on and within seconds it was hot and ready to go I know it's pricey but it has great bones and I love the ceramic plates on it. It really is an outstanding and superior product compared to the stuff sold at your corner pharmacy or other large nearby retailer.
get used far too much she loves them.... Have had several other brands waste of time. Ghd's are in a different league expensive but recommended. Very good quality items so still good value
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