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I worked in the hair industry for a while so I've used a lot of high end flat irons and I got to say, this one did not impress me at all. I'd never used a GHD before this btw (none of the stylists I know have one) but I ended up ordering the GHD classic styler--which btw seems to be the same as the "IV styler"--instead of the CHI Turbo due to the fact that at the time, the GHD was on sale and basically the same price yet it offered more versatility (the turbo has a velvet cover so you can't use it to curl).
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As mentioned earlier, the GHD classic Styler uses ceramic plates which heat up faster than other materials but it doesn’t emit negative ions like tourmaline flat irons, which doesn’t only straighten hairs smoothly but also makes dry and damaged hairs healthy by counteracting with positive ions. So, in terms of professional use and/or greatest results, GHD classic styler can’t be recommended. That is my personal opinion as an author. As an alternative, I can recommend you to read CHI Air hair iron review, it is tourmaline ceramic, and thus little more in price in comparison to classic styler.
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This is my second GHD flat iron. I had the first one for around 5 years. Any flat iron that lasts more than 1-2 years already gets points from me. I broke the cord on the old one but I liked that iron better than the ones I have used in the past (Chi), so I got a new GHD and went a step up from the classic styler to the this time. I can't remember what website I ordered it from but it was on sale. It was still expensive but knowing that my last one lasted for years it's cheaper than me buying a cheaper iron and needing to replace it yearly. It takes about 30 seconds to heat up, it does not have different temperature settings. When it's ready it makes noise, it startled me the first time because I wasn't expecting it lol. It sounds like a cell phone ring tone. Now I like it bc I know when it's ready to use. It comes with a little black silicone (I think) cover that slips over the plates so you can put that on and put it away while it's still hot, or if you're packing, throw it in your suitcase as soon as you're done using it. I have long, naturally thick frizzy curl, that I bleach, blow dry, basically put through torture! The humidity where I live has been AWFUL lately. There are days that I flat iron my hair and it looks great and smooth and I walk outside and it explodes. Unfortunately I think that until I find a miracle product or go back to getting keratin treatments, that's just the reality of my hair and the humidity. I dont think any flat iron will be able to miraculously lock out all humidity. I get my hair shinier and smoother with my GHD iron than with other irons I have used. Now, if I can learn how to master flat iron curls!
It did get straight and it didn't pull or drag on my hair which was nice, but it took twice as long as it usually does (and lately i've been using a $35 flat iron I got from Amazon!) due to the fact that I had to go over and over it in increasingly smaller sections. I already use thin sections so this was just ridiculous. What annoyed me was that even after all this my hair remained poufy and never really got that shine I usually get. My hair btw, isn't even curly it's more wavy/frizzy/poufy--so I don't require tons of product or anything like that bc straightening my hair has always been an easy no-fuss affair. Usually, it takes like, one pass to get'er done.
If you’ve read enough ghd flat iron reviews, then you’ve probably realized the main problem about this ghd flat iron. It’s the fact that it’s so popular that so many people are trying to peddle fake copies. It’s hard to believe that people would try to come up with fake ghd straighteners, but they’re now like Zippo, Louis Vuitton, and other iconic brands. There are so many fakes around! 
ghd will always be one of our top picks when it comes to straighteners and stylers. This brand have been around for almost two decades, and have easily established themselves as a go-to for celebrities and professionals. As if you weren’t already spoiled for choice, we’re excited to announce the release of the new ghd Gold, a professional-quality straightener with all of the bells and whistles you want from your day-to-day heated tool.
Achieve seductive soft movement: Mist hair with ghd heat protect spray. Section the hair and lightly mist with a curl hold spray to add shine and hold when styling. Place a fine section of hair between the plates of your ghd Gold Styler vertically 1 inch away from the root. Gently close the styler with minimum tension. Turn the styler clockwise by 90 degrees. For a soft curl, pull the styler quickly through the hair away from the head in one continuous smooth movement. An s-shaped vertical curl is created. To complete the style, repeat through all sections. Finally, separate and brush out the curls with a wide-tooth comb.

Against the ghd Platinum Styler: On the other hand, the Platinum Styler features more sensors and heaters than the new ghd Gold. This essentially means it will heat the hair quicker, and is a little safer in terms of heat delivery, too. Six sensors and heaters work to deliver optimal heat to the hair, instinctively adjusting to give you a transformative experience. Where this is the top-of-the-range choice, the ghd Gold Professional Styler sits perfectly in the middle, a great mix of affordability and professional quality.

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