Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy (like pillows), but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed (that’s four-to-five-star reviews and lots of ‘em) products and single out the most convincing ones. While we’ve written about the best curling irons, hair dryers, and even a certain curling iron used on the Victoria’s Secret Angels before, we’re going deep on the best flat irons and hair straighteners on Amazon. (Note that reviews have been edited for length and clarity.)

Love love love this styler. I have very fine curly hair that requires washing or wetting every day to get the curls out. Now I can just re straighten it dry when ever I need a quick touch up. Never before had so many compliments.
Ghd styler is the best. Had it for years
Last one lasted 10 years hope this one does so also. Great wife loves it.
The 9-foot power cord means you never have to worry how far away the outlet is from where you’ll be styling your hair. It is more expensive than some of our other picks but it’s not as expensive as the BabylissPRO. However, it doesn’t have an automatic shut off feature and the temperature range only reaches 410 degrees Fahrenheit. Also, there have been reports from users that their HAI Classic only lasted a year or two.

I was told by my stylist to get this flat iron because my chi was totally worn out. I was a little skeptical after reading reviews that some were fakes but I ordered the sold by amazon one and I was able to register it at ghd's website. I am definitely so happy that I chose to get this styler. It is awesome. It's the one and done styler. I don't have to keep going over and over my hair to get it straight so I know it's better for my hair overall. Plus you can't beat the fact that it turns itself off after 30 minutes. It takes away my did I remember to turn it off fear every time I left the house after straightening my hair. I also have really curly hair and this makes my hair soft smooth and shiny. Definitely recommend

“The temperature of the iron can determine the curl pattern on hair that tends to fall easily, as you might need a higher heat to lock in the pattern closer to the root,” she added. “The internal components of the irons also can determine the curl pattern, and that is why it is important to invest in custom, high-end tools that contain internal heaters that go the entire length of the barrel. The higher the heat, the stronger the curl will essentially be. Low heat will produce a softer finish.”
The best flat iron I had my first one for 12 years before it stopped working I just go the exact same one and I'm so happy with it
This is so much better than the drugstore purchased flat iron that I've been using. The ghd classic 1 inch styler heats up fast and maintains the perfect temperature while styling my hair. The extra long cord 9 feet is something that I'm going to have to get used to but I do see how it would be perfect for professional stylists to use in salons. The ceramic plates come together perfectly and there's even a little extra give when I squeeze them over my hair. I appreciate that this has a reset button on the plug to keep the user from getting shocked while using. I even loved how this arrived in a beautiful box. My hair looks great and I am looking forward to using this for years to come.
The high-density bristles on the professional-style nano comb are designed to prevent curly hair from catching in the teeth. However, that also means straightening your hair can take longer than it does with the Glamsfields or AsaVea, because you may need to make more passes with the brush. Heat-up is fast (60 seconds) and the heat is evenly-distributed thanks to metal ceramic technology. The double-ionic generator works to prevent frizz and split ends.
Best straighter.... And I've literally tried them all

foremost rest assured that if you purchase this item directly through amazon it is guaranteed authentic. If you purchase from a third party here there is no such guarantee. Before ordering this item I read the reviews and saw that many folks who purchased through the third party option ended up with counterfeit versions. And if this has happened to you please notify amazon immediately ... They will resolve the issue and the third party vendor will lose the right to sell at amazon. They take this very seriously. As for the product itself it does not get any better. It's just that simple. For years I have used the t3 line. I love their appliances and have never had a single complaint. But this ghd is even more outstanding.the straightener heats quickly and evenly. When hair is done in appropriately smaller sections this is a one pass system. It took me less time to straighten my hair with this ghd than with my t3 since my t3 often needs some quick touch ups .the swivel cord is a luxury that every straightener should have. In my opinion it's actually a safety feature rather than a convenience .my only tiny quibble is the fact that it does not come with a travel case. I had this small hope that it would be under the straightener so I took apart the box ... But no. My t3 came with a heat resistant travel case. I have taken it on every trip ... And never once had a problem. Here I am not sure that I'm willing to just toss it in my bag and hope nothing happens. Man and this straightener was sooo close to perfect if healthy hair is your priority choose this over any low end unevenly heated bare metal straightener. Yes it is expensive but when considering the health of your hair it is entirely worth it.by all means this is a superior product.
When you’re shopping for a hair straightener it’s important to consider your hair type and the style you want for your hair. Some heat tools are designed to straighten and smooth your hair to prevent frizz while others may just be useful for basic straightening on hair that’s already fairly straight or simply wavy. Different temperature settings work better for different hair styles. Some straighteners are also great to create loose waves in your hair making them ideal for those who like to experiment with different hair styles. It can be helpful to read online consumer reviews when you’re choosing a hair straightener to ensure you get the best option for the money you want to spend.
Historically, working-class people's haircuts have tended to be practical and simple. Working-class men have often shaved their heads or worn their hair close-cropped, and working-class women have typically pulled their hair up and off their faces in simple styles. However, today, working-class people often have more elaborate and fashion-conscious hairstyles than other social classes. Many working-class Mexican men in American cities wear their hair in styles like the Mongolian (shaved except for a tuft of hair at the nape of the neck) or the rat tail (crewcut on top, tuft at the nape), and African-Americans often wear their hair in complex patterns of box braids and cornrows, fastened with barrettes and beads, and sometimes including shaved sections or bright colour. Sociologists say these styles are an attempt to express individuality and presence in the face of social denigration and invisibility.[47]
I have the heated brush and Instyler. I find that I use the heated brush more only because it is easier and quick as a bed hair controller. The Instyler does need to be handled with care a little more as the barrel is hot but I got a safety cage with mine until I was confident. The Instyler is effective when I am starting from a mass of curles and I want straight. I never use any on wet hair I think that is asking for trouble. I don’t know that one is any better than the other just different options for different times.
these ghd hair straightening irons are great excellent price fast delivery and authentic. Really is there much more you could ask for
When shopping for the best hair straightener for your unique hair type, it can be difficult to decipher all of the different styles and specs. That’s why we’ve done the hard work for you and created this all-inclusive guide to finding the best hair straightener for your unique head o’ hair, so you can spend less time scrolling through pages of products and more time rocking your new dream ‘do!
I was worried about this product after reading several reviews stating that this flat iron was a fake or not actually a genuine ghd but because the price was so much less on amazon versus trade secret nordstrom etc. I decided to take my chances...and I'm glad I did I went online to register it. After entering the 2 required codes located on the hologram tag attached to the product I was happy to discover that it is a genuine ghd flat iron I have had a chi for many years and I actually think this flat iron works better on my naturally curly hair.
I love this machine and ordering from this company was easy it arrived promptly very happy camper
buy it you'll like it.
by far the best flat iron out there and I've tried them all. Unbelievably smooth use and finish. Floating plates are wonderful. No snagging at all and it leaves my hair silky and shiny with one pass. I have long thick wavy curly hair that I like to wear straight. I bought my first ghd 10 years ago. It still works wonderfully but I felt like it was time to buy a new one. I'm going to give the other one away to a teenager who wouldn't otherwise be able to buy one. I went and bought a chi thinking perhaps it may be better based on the popularity of the brand. I returned it. I also tried babyliss and after much research a croc and returned those as well. Neither gave me the silk and shine that the ghd does and the chi snagged my hair. Go with ghd. You won't regret it.
Great price for ghd
You may as well wear a sign that says “SLIPPERY WHEN WET” when styling with what’s affectionately called “hair grease.” Pomades give the appearance of high shine with a wet, “freshly-showered” look. This product is used for classic comb overs to slicked back, red-carpet looks. Traditionally pomades have been oil based and difficult to wash out, but over at Hanz de Fuko, we’ve fixed that problem...
Achieve straight, sleek locks: Mist hair with ghd heat protect spray and place a fine section of dry hair between the plates of your ghd Classic Styler. Ensure that the styler is as close to the root as possible before closing the plates. Then gently move toward the tip of the section in one simple gliding motion. Repeat the process with each section of hair, gliding once from roots to ends.
You need to make sure that your flat iron is very light, feeling comfortable in your hand as you style your hair. You’ll also want it to have a tangle-free cord because that’s just a hassle you don’t want to have when you’re focusing on doing your ‘do right. Or, you can just go for a cordless hair straightener to get rid of that potential problem altogether. 

had no problems registering. This is my second ghd styler. My first one is almost 10 years old and still works great. Had to buy a second when my daughter took my first one to college with her. These used to be super pricey back in the day but are very affordable now. Hope they are as durable and well made. Looks almost identical to my old one.
The RUSK Professional Straight Ceramic Tourmaline Flat Iron is perfect for anyone who wants to enjoy frizz-free, kink-free, smooth, silky, straight hair. Now, this baby makes use of ceramic and tourmaline infused plates along with Sol-Gel technology which protects your hair from damage and makes your hair smooth and shiny. It’s very lightweight that you barely feel it as you use it. It gets hot pretty quickly and is really great at making curls.
Great price for a fabulous new flatiron I love the ghd brand I had a previous one it got fried when I went to paris due to voltage so the converter on this one is great
I have very curly hair my father african american and my mother is hispanic...i have had many hair straighteners in my time this one is by far the best one. I always used to but 2in ones but with a 1in you can get a lot closer to the scalp. My amazing hair stylist recommended this to me and im glad she did. Mine is till working perfectly fine. She has had hers for years so they must last a long time. The timer is great it shuts itself off if it is not being used for a certain amount of time. It also heats up to the max in 20 30 seconds so you dont have to let it heat up for a long time. Its great get it.
this is an amazing styler I've used regular curling irons for the last couple of decades with my preference being a fatter iron. This is the first time that I've used a flat iron. I had a lot of fun playing with it and was surprised by how well and how quickly it worked. It heated almost instantly sounding a chime when it was ready to use. I sectioned off my hair and used it according to the directions on their website. It felt so slick and smooth as I pulled it down my hair that I wondered if it even made contact. However my hair was warm and perfectly straight so it did the trick it only took a few minutes for my entire head of hair to be stick straight. That's not how I wear it I was just playing. I found directions online for curling with the ghd styler and went to work. It was a little tricky at first because I was using it a way that I never used a curling iron. It didn't take long for me to get the hang of it and soon I had loose waves and curls that looked and felt wonderful. I'm thrilled with it the ghd classic styler that I received is genuine. Based on the comments here I immediately went to the ghd website and registered it and verified that it was the real deal. The only problem I had was reading the tiny date code printed inside the unit. I finally had to take a picture of it with my phone and enlarge it a little so I could make out the numbers.
My daughter has long hair and loves the effects of the ghd styler. She even uses it to put waves in her hair.

Being a bald old feller its reasonably obvious that I ordered these for my wife who over the years has become something of an expert on hair styling equipment and has been the guinea pig for this product so her thoughts on this styler....her immediate reaction was ghd they are the best make ever secondly it is a lovely looking styler and is beautifully boxed with a heat resistant protective plate guard for the blade ends and a heat resistant travel bag.my wife was truly amazed at the short heat up time the advertising says 25 seconds she says that it is almost immediate in use there are no problems though she did say that perhaps the plates could be larger otherwise no issues.so to the real nitty gritty....my question was... Would you buy this styler her reply.. No its far too expensive and even though it heats up really quickly basically its no better than cheaper stylers
This hair straightener works wonderfully. Even when my friends use my straightener they always compliment how smoothly it works. I love that it turns off by itself because I have had times where I have left it on. I also use this straightener to curl my hair and I get compliments on how that looks as well. Ghd is best way to go with hair straighteners in my opinion.

Absolutely love these worth every single penny and more my hair is completely unruly and thick and it only took me 10 minutes to straighten. The best pair i’ve ever had
Fine or thinning hair can easily become damaged under too much heat, so cooler temperatures (i.e., those under 300° F) are ideal for these hair types. If you have very curly, course, or thick hair, then higher temperatures upwards of 400° F may be more suitable to your needs. With the ISA Professional Titanium Flat Iron, you can cool it down to 265° F if need be and also crank it up to a whopping 450° F for textured styled.
We’ve all heard the saying that the grass is always greener on the other side, and our hair types tend to follow the same old adage. If you were born with a head full of beautiful curls, you probably spent your childhood longing for straight hair; if you were born with bone straight hair, then you’ve probably spent more hours than you’d care to admit with a throbbing curler-induced headache. No matter how hard we may try to love the hair we’re born with; the truth is that most of us wish there were something else perched on top of our heads from time to time.
ohh yess I gotta love thiss one it doesnt pull ur hair pretty cool right I love it I straighten my hair in minutes and my hair is soo long long long like all the way to my waist omg I love this iron
To solve this problem, CHI’s new G2 Ceramic and Titanium Flat Iron features a digital temperature display located right on the outside of the handle. No more knobs or dials, just buttons and electronic displays, and it is intuitive to use! This feature is great for maintaining an exact temperature during styling and also allows users of varying hair types to experience the professional-grade results CHI hair straighteners have delivered for years without the worry of damage or frying!
it might be expensive but when you have a lot of holiday functions to attend getting it right first time is a must and for my other half that means going with a quality brand to do a fab job. She loves her good hair day products and with this little gift set on hand she's not only going to feel pretty damn special but will enjoy using it. Ok so it might be a christmas present but hey who says that the lady in your life has to wait it can be an early gift and perhaps day one of her own personal advent calendar.right yes its pricey however other products we've had from them have lasted years of constant use and as mr royce used to say quality is remembered long after price. Add to this a swish presentation box that looks nice and expensive alongside some straightners that will help get those tricky little bits on the side that just love to fluff up and all round I know that my other half is going to be more than happy. Ghd you're stars.

Love this product. Had my last one same thing lasted 9 yrs till I dropped it. Great straightener.
Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy (like pillows), but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed (that’s four-to-five-star reviews and lots of ‘em) products and single out the most convincing ones. While we’ve written about the best curling irons, hair dryers, and even a certain curling iron used on the Victoria’s Secret Angels before, we’re going deep on the best flat irons and hair straighteners on Amazon. (Note that reviews have been edited for length and clarity.)

Each flat iron has its own 15-digit code on hologram which can be verified at GHD website. - One 1" ghd flat iron with cap. Smoother gold plates glide effortlessly through the hair to make straightening on all hair types and lengths even quicker and easier, while their contoured edges help to create perfect curls and waves, all with a high shine, salon-style finish.


Looks great to me she uses it very day and loves it.
I have had this straightener for months now and I love it. I have really thick hair and it gets the job done quickly.pros heats up incredibly fast beeps to tell you when it's ready doesn't fry your haircons no ability to adjust temperature non movable irons as opposed to amika which I had before I would definitely recommend this for anyone who's looking for a simple but high quality straightener.
this is the best iron money can buy. It is expensive but its worth it if you can save and buy it.

I previously owned a basic chi for about 4 years until it recently stopped working. I bought this one after using a friend's ghd styler and I love it it does a much better job than my chi ever did and my hair stays straight for longer


the shipping is stupid. It took forever but my ghd is great and just as described. Registration was easy.
This Amazon bestseller has just about everything you’ll need in a hair straightener. The 1-inch plates are high quality ceramic and tourmaline plates for silky smooth results. These plates feature 8 HeatBalance microsensors that ensure temperature remains consistent and evenly distributed throughout. Plus, these are floating plates with curved edges so you don’t have to worry about snagging your hair while you style because the plates adjust the angle as you do your ‘do.
The ghd dry and style gift set arrives in a lovely presentation box. I gave this set to my wife a present and she was highly impressed in receiving this quality brand gift set. The packaging oozes with quality and presentation style and suggests a item of high value and is bound to impress. My noted that the hair dryer was exceptionally good and based in comparison to other brands makes and styles she thought this was the best in value for money. The hair dryer is a item that my wife uses every day and important to her. She loves this the hairdryer in its handling and ability to blow dry hair as she would wish.the ghd styler is something that we have used on previous occasions when going out and wanted to look good and a bit special. There is a knack to style and but is quickly mastered with practice.given to the right person this is a gift set that is bound to please the quality of the items are very good and worth the outlay for the asking price.

I just wanted a 'cheap' pair of ghds and these have done the job. To be fair you are almost guarenteed a great product when you buy ghd whatever the model.
This product is the real deal very pleased with it. I had it registered on the official site of ghd and its the real deal

For hot air brushes, the same advice goes: always use a heat protectant, select the right temperature for your hair type, pay attention to the speed, intensity, and the barrel size of the curling brush. Ceramic and tourmaline coatings are considered to be the best ones for a hot air brush barrel. The only problem that may occur is that your locks may get stuck in the brush bristles. To avoid this, choose from models with tangle-free anti-static bristles, like this one.


Great styler but I was not able to register it with ghd. Pretty disappointed. They said that does not mean it's not authentic just that I did not buy it from an approved dealer.


There is a real risk of damaging your hair if you use a flat iron or hairbrush straightening tool on wet hair (or even damp hair if you have thin hair and are not extremely careful). The quick application of heat on wet hair brings the water within the hair follicle to a quick boil, the bubbles are then pushed out resulting in split ends and cracks in the hair. At the same time, essential vitamins and minerals are forced out which further adds to the problem, reducing the hairs natural elasticity which can lead to further brittleness and breakages. All of these issues can be further compounded if you have any residual product in your hair (especially any products containing alcohol) as these chemicals are boiled into the hair follicle.


this has become my favorite flat iron yet. Heats up very quickly gets the job done and is very lightweight. Worth the price
I used to use a flatiron which doesn't curl the hair very well..leaves a crease in the hair. The ghd styler is awesome for both curling and straightening awesome product
I don’t think the flat iron as a styling tool needs any introduction, and many of you have probably used one at some point. I know how hard it is to pick the perfect styling tool for your hair – at least, the one that’s good enough. So, to make it a bit easier for you, I’ve decided to draw up a list of top 10 flat irons. It’s based on both, my own experience and other people’s flat irons reviews. So, I’m trying to be objective and bias-free here.
In short YES! You absolutely can use too much heat on your hair. Burning hair is not a good smell, it’s not a good look either! You may end up having to get a pretty severe haircut if you’re not careful about the amount of heat you put directly on your locks. Read through this to get an idea of what’s safe and what will leave you wishing for a good trim (or possibly a wig).
I got a genuine ghd flat iron and was sure to register it right away. Some others say they didn't get a genuine one but mine was. It works very well and makes my styling time much faster. I like knowing I'm not frying my hair with an over the counter flat iron.

I have owned this straightener for 9 years now and I absolutely love it use it multiple times a week.
Great price for a fabulous new flatiron I love the ghd brand I had a previous one it got fried when I went to paris due to voltage so the converter on this one is great
this is the original because I registered it with ghd. The flat iron is light weight and you only have to go over your hair once. I am an indian with long and very frizzy hair and this flat iron does the trick. It leaves the hair straight and smooth highly recommended.
despite some of the reviews I bought the product and fell in love I love how shiny and soft my hair feels once I've straightened. This along with a straightening comb leaves my hair pin straight and flawless. I love it
I love this hairdryer!! I bought it because I broke my shoulder and only have the use of one arm. Before my shoulder was broken, I used a very expensive hairdryer and the best brushes. This hairdryer works better than all of my high end products. I'll never go back. The brush is big and I was concerned that it would be too much for my short hair. It will work great on any length hair. The bristles grab even the shortest hair and dry it smooth and soft. My hair is naturally curly and before trying this dryer, I'd dry my hair, straighten it and then use hot rollers. I am now achieving the same results with the Revlon dryer. I haven't written a review on a product in years but needed to share my experience with this dryer. ... full review
In the 1800s, American women started wearing their hair up when they became ready to get married. Among the Fulani people of west Africa, unmarried women wear their hair ornamented with small amber beads and coins, while married women wear large amber ornaments. Marriage is signified among the Toposa women of South Sudan by wearing the hair in many small pigtails. Unmarried Hopi women have traditionally worn a "butterfly" hairstyle characterized by a twist or whorl of hair at each side of the face.[42]
love this straightener I used to use chi brand and per my hairdresser they sold out a while back and have gone downhill in quality so she suggested I get this brand. So far it is great for my naturally curly thick hair
Great genuine ghds brought to replace my old ones same reliable quality as always.
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