I ordered the one directly sold by amazon and it was genuine. It had the hologram sticker on the inside and I was able to register it on the ghd website.as far as the product ghds are the best straighteners out there and are well worth the cost.
After I wore out the brushes on the first two, I was looking for another brand that might have a better, longer lasting brush. I found the Hot Revolver by Martino Cartier. This was a very poor product and extremely overpriced. The brush would not glide through my hair and it was worthless for smoothing. The brush started to "click" and would no longer spin while in my hair. Terrible product.
In 2004, ghd entered the North American market, bringing its total worldwide sales generating £37 million in revenue.[12] The Jemella Group, which owned the ghd brand, was bought by Lloyds Development Capital for £55 million in 2006.[7] It was sold eleven months later to Montagu Private Equity for £160 million.[13] Lion Capital, a British private equity firm, purchased ghd in February 2013 for approximately £300 million.[14]

I was skeptical buying this on amazon but with some of the other reviews I took a chance. This is authentic product and with that of course lives up to the ghd reputation I was able to register it on their website without a problem. They needed the number on the hologram and the date numbers on the inside sticker. I have attached pictures. Note I was not given this product ot any discount I simply wanted to give my feedback.


Was worried following some negative reviews about this not being a genuine ghd product. However product arrived with ghd tag with details on how to register with ghd. This was done on the official ghd website and ghd have verified the product.
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