In 2004, ghd entered the North American market, bringing its total worldwide sales generating £37 million in revenue.[12] The Jemella Group, which owned the ghd brand, was bought by Lloyds Development Capital for £55 million in 2006.[7] It was sold eleven months later to Montagu Private Equity for £160 million.[13] Lion Capital, a British private equity firm, purchased ghd in February 2013 for approximately £300 million.[14]
The ceramic plates on this hair straightener ensure that hair remains glossy and nourished even through the high-level of heat. A brilliant all-rounder for quick and effortless everyday styling, the ghd IV Hair Straightener can create both smooth locks and curls; making it a great multi-tasking product. Suitable for all hair types and lengths, the styler glides smoothly through the hair in one gentle action so snagging is reduced.
ghd launched its first advertising campaign in 2003, as the sponsor of the British reality television show The Salon.[20] The company has also featured prominently on Australia’s Next Top Model.[21] In November 2009, ghd ran a popular series of advertisements titled ‘Twisted Fairytales', including depictions of characters such as Rapunzel, Red Riding Hood, and Cinderella with the tagline "You can do anything with your hair".[22][23] Singer Katy Perry was named the face of ghd in December 2011.[24][25]
I was scared when ordering this product because I read a few reviews about people receiving knock offs of the ghd. I took the chance however and ordered I am so happy to say that I am the chosen one . I was able to register my ghd on the website and it comes with a 2 year warranty. The straightener itself works wonders it heats up so fast and leaves hair so soft. The only bad thing about this is that I am wanting to straighten my hair everyday haha. But honestly it was well worth the money spent
being a bald old feller its reasonably obvious that I ordered these for my wife who over the years has become something of an expert on hair styling equipment and has been the guinea pig for this product so her thoughts on this styler....her immediate reaction was ghd they are the best make ever secondly it is a lovely looking styler and is beautifully boxed with a heat resistant protective plate guard for the blade ends and a heat resistant travel bag.my wife was truly amazed at the short heat up time the advertising says 25 seconds she says that it is almost immediate in use there are no problems though she did say that perhaps the plates could be larger otherwise no issues.so to the real nitty gritty....my question was... Would you buy this styler her reply.. No its far too expensive and even though it heats up really quickly basically its no better than cheaper stylers

bought for my wife.she says ghd are the best
Best flat iron ever.....gets very hot
I had been eyeing this styler for a while and as much as I would've liked to save up to a 100 purchasing it here my peace of mind was worth the 60 80 dollar difference. This an expensive professional item that would not grant its 2 year guarantee if purchased from a non official distributor. I purchased from sephora and I'm incredibly happy with the product. It provides salon quality results so I see it as an investment instead of splurge. But if you're concerned both about the legitimacy as well as as the guarantee coverage of this product when purchasing from third party vendors like I was go ahead and spend the extra money. It might save you a lot of headaches and money in the end.
Ghd is the best hair styler I've ever got it's very fast in heating up .. And you'll be ready in no timeit would be great if it included a glove though
Had no problems registering. This is my second ghd styler. My first one is almost 10 years old and still works great. Had to buy a second when my daughter took my first one to college with her. These used to be super pricey back in the day but are very affordable now. Hope they are as durable and well made. Looks almost identical to my old one.
Like everyone else I was really afraid of getting a fake ghd product from here. In the past I have been ripped off before when trying to buy this straightener but I took a chance anyway and its real I verified it on the website and I got an email back saying its authentic. I am really pleased I got this straightener for 90 dollars
Yes I would recommend this to friends my husband bought it for me and I love it works great
this straightener is amazing. It heats up in about 20 seconds and is slim and does it's job perfectly. I tell all of my friends about it
Ever since the early 2000’s when the planet collectively decided that straightening our hair to death was a good idea, beauty companies have been searching for a way to achieve beautiful and natural-looking straight looks without frying or unnecessary damage. From ceramic plates to protective sprays and everything in between, we have been desperately searching for some way, any way, to show off a straight head of hair that isn’t entirely made of straw.
I purchased this for my daughter. She loves it her hair looks great. She really loves the auto off function. Amazon was great and had the product to me on time.

This is the best flat iron ive ever had in my life I have long hair and although its a 1 inch it straightens my hair like nobodys business I love the way it heats up fast and not only that the first time you try it by whatever hair type you have it will adjust the heat for your type of hair and my hair is super thick wavy and frizzy. So yes it works best flat iron and I heard about this flat iron from the best professional hair and make up stylist in the world kandee johnson.
I've had this straightener for a few years now and it still works just as well as the day I got it. I've even had professional hair stylists tell me that this straightener is the best. It is a little pricey but definitely worth it because you won't be buying a new one for a very long time.
This set oozes quality. First of all it comes in a very classy custom box sealed with a removable band and housing the hairdryer and styler beautifully. The dryer and styler are the first thing you see when you open the black and gold magnetically clasped box and the protective mat instructions and styler cover are underneath the packaging. It all looks top quality and would be a brilliant gift idea.the dryer has a good weight and excellent build quality and isn’t that loud thankfully. Also the heat is only really felt as you draw the dryer nearer the hair so if you back it away it feels significantly cooler. It dries beautifully powerfully and directionally if you use the removable nozzle. There is the obligatory ring to hang it from and it doesn’t seem to get hot. My only slight criticism is the order of the control buttons. The heat settings are the top switch on the handle and the power is underneath which means having to manoeuvre it a bit to turn it off. Personally i’d have switched these around as I don’t often change the heat setting but I do turn it on and off a lot.the styler is the same excellent build quality as the dryer and comes with a neat cover to slip over the ends to keep them together when not in use. They are what you might expect from ghd a quality item that feels great to use and looks fabulous.if you want a quality dryer and styler set to give as a gift or you just really want to really spoil yourself with a bit of styling luxury this is the kit to buy. Love it
An upgrade from their since discontinued Eclipse Styler, you won't be tempted to heat this flatiron up to 450 degrees, because the temperature dial is always stuck on one number: 365 (the ideal heat to mold hair without frying it, according to the scientists at GHD). Underneath each of those 365-degree plates are three fancy sensors that measure the density of the hair in the iron so that it can maintain consistent heat regardless of the chunk of hair you grab. The result? Silky, shiny hair with zero frizz.

If your hair is fine, fragile or damaged you have to be careful with the temperature. Your locks require the lower heat to reduce the damage. The maximum heat level that you can apply on thin or damaged hair is 350°F. But maybe you should start with lower temperature, something like 170°F – and see if this would work. Also, thin damaged hair requires a flat iron with narrow plates so that you will be able to straighten it in one pass.
This safety feature ensures that you never have to worry about forgetting to turn off your hair straightener, especially when you were in a hurry to get going. Flat irons with this feature automatically turns off after 60 to 80 minutes of run time. The  Infiniti Pro by Conair Tourmaline Ceramic Flat Iron, for example, shuts down after 60 minutes so you never have to worry that you’re coming back to a burned down house just because you forgot that your flat iron was still on.
the best straightener that i’ve ever used.
If your hair is fine, fragile or damaged you have to be careful with the temperature. Your locks require the lower heat to reduce the damage. The maximum heat level that you can apply on thin or damaged hair is 350°F. But maybe you should start with lower temperature, something like 170°F – and see if this would work. Also, thin damaged hair requires a flat iron with narrow plates so that you will be able to straighten it in one pass.
This edition of ghd has luxury christmas present written all over it plus points impressive packaging that is eye catching made of heavy cardboard and signalling a luxury product.quilted case with mirrored blue button and separator for the straighteners and it’s flex to be kept separately.quality heat may that is detachable from the case.beautifully designed straighteners in the same electric blue as the packaging with a silicone heat shield at the end.safety features cut off after 30 mins and a noise alerts you to them being plugged in being switched on or being switched off.the switch is inside the straightener so that you don’t accidentally turn it off as you are straightening your hair.plates glide through hair creating straightness without effort and as they are at the optimum 185 degrees without that crimped look at the top where you first inserted the plates.improvements that would’ve made it a 5 I needed a slightly longer flex maybe another 1 2 metre.i miss the option to choose the temperature that I had on my old straighteners. I appreciate their advice about 185 degrees being the setting that works best but I have very fine hair which is also frizzy and like to have a choice so that I can accommodate what my hair is up to that day.
so the nice thing about this one is that it does heat up very fast and it has a fast recovery rate. I have thick curly hair not wavy. So for me it works. However the curls do start to show alittle resistance by the end of the day. This model as one temp max of I think 380 degrees isn't hot enough for my hair. I think I need like 400 degrees. However the brand itself has been awesome as the plates on it doesn't caulk up with products and doesn't snag my hair. It is definitely better than anything you can buy at a store. I am okay to use it but if it breaks I will find one with a temperature settings.

Ordered on sat 17th dec at 3pm and selected free delivery to be delivered by sat 24th dec. They arrived before 11am on sun 18th dec well done amazon especially at christmas I bought these as a replacement for the same ghds that I have had for over 3 years. For anyone unsure about buying these I promise you you won't find a better hair straightener. My hair is like ringlets and they make my hair go dead straight would not hesitate to recommend these at all.
This is amazing. Have tried all the straightenres I could find. This ghd is way better than any. Couldnt be happier
my first ghd styler. I was super skeptical about the purchase considering the 50 difference on their website. I was able to register it so I'm thrilled to say it's the real deal though I haven't tried it in my hair yet I know what to expect...
During the First World War, women around the world started to shift to shorter hairstyles that were easier to manage. In the 1920s women started for the first time to bob, shingle and crop their hair, often covering it with small head-hugging cloche hats. In Korea, the bob was called tanbal.[28] Women began marcelling their hair, creating deep waves in it using heated scissor irons. Durable permanent waving became popular also in this period:[29] it was an expensive, uncomfortable and time-consuming process, in which the hair was put in curlers and inserted into a steam or dry heat machine. During the 1930s women began to wear their hair slightly longer, in pageboys, bobs or waves and curls.[13]
I was able to verify and register it on the ghd website without any issues works great so far.
Perukes or periwigs for men were introduced into the English-speaking world with other French styles when Charles II was restored to the throne in 1660, following a lengthy exile in France. These wigs were shoulder-length or longer, imitating the long hair that had become fashionable among men since the 1620s. Their use soon became popular in the English court. The London diarist Samuel Pepys recorded the day in 1665 that a barber had shaved his head and that he tried on his new periwig for the first time, but in a year of plague he was uneasy about wearing it:
Ghd reputation is unquestionable. This styler is the best and there isn't much more to say good value for money from this supplier.
I have owned this straightener for 9 years now and I absolutely love it use it multiple times a week.
bought for my wife.she says ghd are the best
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