Tourmaline is an organic, prismatic crystal found in granitic rocks that is crushed into a fine powder and layered onto the surface of the plate. Tourmaline is great because heat is more consistent and evenly distributed through the plate. Also, it produces more negative ions than ceramic with less heat. This means that you not only get more control, but you also get better results and expose your hair to less damage. It’s the newest entry in the heat styling industry so hair straighteners with tourmaline tend to be pricier. Some hair straighteners like the HSI Professional Glider infuse both ceramic and tourmaline to boost the number of negative ions produced.
The ceramic plates on this hair straightener ensure that hair remains glossy and nourished even through the high-level of heat. A brilliant all-rounder for quick and effortless everyday styling, the ghd IV Hair Straightener can create both smooth locks and curls; making it a great multi-tasking product. Suitable for all hair types and lengths, the styler glides smoothly through the hair in one gentle action so snagging is reduced.
I love it 👍
my first ghd styler. I was super skeptical about the purchase considering the 50 difference on their website. I was able to register it so I'm thrilled to say it's the real deal though I haven't tried it in my hair yet I know what to expect...
Great purchase
For those of you who want long, smooth hair, then have a look through our collection of hair straighteners to find the right kit for you. While straighteners of old used to give you straight hair that was dry and brittle, new straighteners feature temperature controls, heat sensors and other technology to keep your hair healthy and happy during and after the heating process.

First, there are the temperature settings. Obviously, different hair requires a different heat level. The thicker your hair is, the higher level of heat you should apply to straighten it. I highly recommend you to read the instructions which usually say what temperature you should select for your particular hair type. This may vary a little bit from one flat iron to another. The general rule here is the less heat you apply, the better your hair condition will be. And always use a heat protectant, regardless of your hair type.
Just had my very long very thick hair cut today and they finished it with this straightener. I'm a big supporter of what isn't broken doesn't need to be replaced but with how well this one worked and how silky smooth my hair feels now compared to my old straightener I am now shopping around to replace it. I'll probably get a 50 model like the hsi instead of this for 140 190 but for those willing to pay this price it works wonderfully and hopefully you love the results as much as I do
Less common but still worth mentioning are “hybrid” styles of hair brush straighteners. Some are similar to a flat iron but with bristles on each of the plates, while others have a rotating barrel on one side and a plate with bristles on the other. You’ll also see lots of inexpensive, non-heated straightener brushes, but we won’t be focusing on those in our reviews.
In short YES! You absolutely can use too much heat on your hair. Burning hair is not a good smell, it’s not a good look either! You may end up having to get a pretty severe haircut if you’re not careful about the amount of heat you put directly on your locks. Read through this to get an idea of what’s safe and what will leave you wishing for a good trim (or possibly a wig).
I really love my ghd flat iron I am a hairstylist and this iron cuts down on my styling time as well the amount of heat that I have to apply to the hair one pass usually does it. My clients are also very happy with how soft and full of body the flat iron leaves their hair. I wish I had purchased this flat iron much sooner
My first pair of ghd hair straighteners lasted 10 years and were in regular use so I did not hesitate in ordering another pair. The ghd iv stylers are every bit as good and definitely value for money they 'beep' when switched on and 'beep' agian when the irons are ready for use. The cord is flexible so it doesn't twist or tangle and the plates cool down quickly so can be stored away in record time. Overall I am delighted with this product and would not hesitate to recommend ghd as the 'rolls royce' of stylers.
I absolutely love this hair straightner. My hair always looks great and feels so soft after I use it. I would suggest this product to anyone looking to buy a new straightner.
keeps my wifes hair nice and straight for those rough nights.
although I am pretty ancient I had never used straighteners until last year when I thought I'd try them out. I bought some cheap ones which did the job but the sides used to catch on my hair and break it. I don't have enough hair as it is so definitely can't afford to tear any of it so thought I'd try these ghd ones after a friend recommended them. They cost about 5 times what the others did but they are at least 5 times better. They heat up quickly and never catch my hair. Fab. I love them.

as expected

by far the best flat iron out there and I've tried them all. Unbelievably smooth use and finish. Floating plates are wonderful. No snagging at all and it leaves my hair silky and shiny with one pass. I have long thick wavy curly hair that I like to wear straight. I bought my first ghd 10 years ago. It still works wonderfully but I felt like it was time to buy a new one. I'm going to give the other one away to a teenager who wouldn't otherwise be able to buy one. I went and bought a chi thinking perhaps it may be better based on the popularity of the brand. I returned it. I also tried babyliss and after much research a croc and returned those as well. Neither gave me the silk and shine that the ghd does and the chi snagged my hair. Go with ghd. You won't regret it.
In short YES! You absolutely can use too much heat on your hair. Burning hair is not a good smell, it’s not a good look either! You may end up having to get a pretty severe haircut if you’re not careful about the amount of heat you put directly on your locks. Read through this to get an idea of what’s safe and what will leave you wishing for a good trim (or possibly a wig).
The heat can reach up to 400 degrees Fahrenheit; not as high as our other picks but definitely high enough for most hair types. However, for those with stubborn, coarse hair, you may want to look elsewhere for your hair styling needs. Also, this is one of the priciest hair straighteners we’ve tried so you’ll need to save a bit to splurge on this one.
my styler seems to be legitimate and has the shiny sticker and seems to be correct in all other ways. It does indeed work so that really is all that matters. I was given this free for an honest review. I have to say overall I like this styler. It is the perfect size for my hair as it is short and medium in thickness. The styler it self is a little heavy to hold up for long periods so just be warned about that and it rolls on my counter top. It heats up quick and works great though and I love that I can curl or straighten and it has an auto shut off in case I forget to turn it off that is the best feature to any styler in my opinion so I do not burn my house down . Also this one in particular looks very nice not that it matters for functionality but it is a pretty iron. I was able to straighten my hair in far less time than my previous straightener and it seems also I am not using nearly as much heat. So I love this styler and my only complaint is that it is a bit clunky to hold.
I will start by admitting that I really don't do much with my hair. It's naturally curly and I never even blow dry it. I gave my last flatiron to my daughter when she went away to college.but after using the ghd styler I think the reason I never did much with my hair is because I was always using substandard products. This styler doesn't pull my hair. It runs through smoothly. It takes at most two passes to straighten my hair. It heats up really quickly. I love the fact that the cord is super long and swivels. It doesn't leave my hair looking frizzy. It even helps to straighten out my cowlick at my hairline. It curls easily as well but I mostly just used it for straightening .it has an on off switch and a led light to indicate when it's ready to use which is about 30 seconds it's super fast . It's also dual voltage which is fantastic when I travel you just need to provide a plug adapter for the outlet .it's pricey but definitely worth the money. If you are in need of a styler to use every day invest in this one

Great price for ghd
However, the search for the best hair straightener for your specific hair type can be daunting. In fact, it’s always difficult when it comes to choosing the right hair tool, whatever that may be. After all, we’re talking about something that could make or break your crowning glory. Well, have no fear on this one. We’ve taken the heat off your hair to find out which of the best hair straighteners work best.
just received these as my first ghds and I'm amazed just how fantastic they are. They've straightened my shoulder length hair so quickly and better than any others I have tried. If you're thinking about getting these do it you won't regret it.
my daughter is loving having ghd for the first time and am loving it so she stops using mine
keeps my wifes hair nice and straight for those rough nights.
There are 12 heat settings on this brush with a selectable temperature range from 250-450°, so it can be used on all types of hair even though it’s best on thick locks. However, this model does not generate negative ions, which are the best weapon against frizz and create smoother, shinier hair. (The AsaVea 4 does use ionic technology and sells for a similar price, but the review team prefers the 3.0 because it uses MCH for more consistent heat delivery, doesn’t have brush tips that can catch on hair, and has more heat settings.)
I read lots of different reviews about these straighteners and a lot said these aren't genuine. They are definitely ghds just professional ones which means they are lighter. They are exactly the same ones at my hair dressers. I'm happy.
×