There are 12 heat settings on this brush with a selectable temperature range from 250-450°, so it can be used on all types of hair even though it’s best on thick locks. However, this model does not generate negative ions, which are the best weapon against frizz and create smoother, shinier hair. (The AsaVea 4 does use ionic technology and sells for a similar price, but the review team prefers the 3.0 because it uses MCH for more consistent heat delivery, doesn’t have brush tips that can catch on hair, and has more heat settings.)
I have been using straighteners for a number of years but not until now have I found the best yet... They are very kind to my hair and make a huge difference... I will always use ghd's from here on in.

I finally bought this after my old hair straightener nearly caused an electrical fire when the wires frayed. My sister has had her ghd for many years and she uses her daily. She has been trying to convince me to buy one for a long time claiming it was the best straightener on the market but I hesitated because of the price. I have had mine for a year now and I have no regrets it straightens perfectly and I also use it to create perfect curls and waves. It has an automatic shutoff and I just feel like it is better quality and safer than my last one. Now I am joining my sister in convincing everyone to buy one too worth the price for something you use on your hair every day
Martin Penny, Gary Douglas, Susan Powls and Robert Powls founded ghd in 2001.[7][8] The three collaborated to buy the rights to a hair straightening iron from a South Korean inventor.[9] The brand quickly took off organically, and the company did not even begin advertising until two years after its launch.[10][11] By then, hair salons and word of mouth carried ghd to £12 million, against a forecast of between £3 million and £4 million.[9]

A replacement as loved the first ghd straightener I bought.

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