I'm absolutely in love with my GHD.I will never buy another brand again. It heats up super quick, glides through the hair like silk and takes alot less time as with previous straightners i've had to go over the same strand a few times and it left my hair frizzy/flyaway and meant i had to use products to smooth it down! I dont really need to use any products except hot iron spray or cream protectant and a tiny amount of serum afterwards. The GHD also curls my hair perfectly, now that ive mastered the technique ;-)
I gave it three sticks because my hair did eventually get straight and at no point did I feel like it harmed my hair, but it's not even adjustable because again, the company claims that this iron auto-adjusts according to hair "conductivity" or some bullshit like that (this is a laughable claim). It does have auto-shut off but so do a lot of irons (or at least the high end ones). Honestly, I can only conclude that this is another one of those hyped up beauty products aimed at people who think more $$$= better product and performance but a straightener is a straightener so once you get past the $100 price point it all comes down to personal preference and there's really not much more you're gonna get for your money...
Among other accolades, the brand has appeared on The Salon and Australia’s Next Top Model and was also the first hair styling tool sponsor of the Victoria’s Secret Fashion Show. Its products are loved and endorsed by such A-list celebs as Jennifer Aniston, Madonna and Posh Spice herself, Victoria Beckham and Katy Perry has been the face of the brand since 2011.
Choose from the ghd hair straightener range, including the award winning ghd Platinum® Styler or to complete your kit of styling essentials. From waves and curls, to flicks and poker-straight hair, create a look that's stylish, effortless and professional. ghd stylers will help you create a multitude of hairstyles, producing shape and movement in each styling session.