I've had this flat iron for 3.5 years now I ordered from this exact listing as well . I'm not sure if it's fake or real but either way it is the best flat iron I have ever used. I have fine thin hard to straighten and curl hair and it works perfect on me plus on my mom with thick curly hair. It is still working great so it lasts a long time. If it ever does go out on me I will be repurchasing the same one
why did I wait so long to buy these straightners they are fantastic I have had another make for years and thought they were good for my hair which is thick and strong. Since using ghd I now know why friends have been asking me to get ghd. My hair is so much sleeker. Great

so far I love it heats up fast and doesn't pull on your hair.
Excellent
There is a real risk of damaging your hair if you use a flat iron or hairbrush straightening tool on wet hair (or even damp hair if you have thin hair and are not extremely careful). The quick application of heat on wet hair brings the water within the hair follicle to a quick boil, the bubbles are then pushed out resulting in split ends and cracks in the hair. At the same time, essential vitamins and minerals are forced out which further adds to the problem, reducing the hairs natural elasticity which can lead to further brittleness and breakages. All of these issues can be further compounded if you have any residual product in your hair (especially any products containing alcohol) as these chemicals are boiled into the hair follicle.
auto heat so you don’t have to manually set the temp. My previous iron I had to manually set which I found out I was putting way to much heat on my hair. Saw this iron for almost half the price here on amazon. Literally takes seconds to heat up. Just love it

Fine or thinning hair can easily become damaged under too much heat, so cooler temperatures (i.e., those under 300° F) are ideal for these hair types. If you have very curly, course, or thick hair, then higher temperatures upwards of 400° F may be more suitable to your needs. With the ISA Professional Titanium Flat Iron, you can cool it down to 265° F if need be and also crank it up to a whopping 450° F for textured styled.
ghd launched its first advertising campaign in 2003, as the sponsor of the British reality television show The Salon.[20] The company has also featured prominently on Australia’s Next Top Model.[21] In November 2009, ghd ran a popular series of advertisements titled ‘Twisted Fairytales', including depictions of characters such as Rapunzel, Red Riding Hood, and Cinderella with the tagline "You can do anything with your hair".[22][23] Singer Katy Perry was named the face of ghd in December 2011.[24][25]
“I’ve owned a Conair, Chi, and I-Tech straightener before, but this one is FABULOUS! There really is no tugging at all on your hair — so smooth, and I was shocked that it truly heats up in 15 seconds, as advertised! It also does something magical to my hair: It adds more shine like no flat iron has done before. Mind you, my hair is very difficult to deal with. It has always been coarse, wavy, dry, and thick! This iron worked beautifully on my hair.”

“Infrared is so beneficial being that the wavelengths are longer and can penetrate deeper into the cuticle heating the hair from the inside out, keeping your hair's own natural moisture, leaving the hair smooth (and) shiny and keeping it extremely healthy, versus other conventional styling tools that actually pull moisture out of the hair, leaving the hair dry, brittle, dull and damaged,” said hair expert and stylist Gina Rivera.
I bought these for two reasons my trusty babyliss straighteners died and I was just about to take a trip to america. Rather than buy two pairs for the different voltages I invested in these dual voltage ghds and am extremely pleased. Light and easy to use heat up and cool down very quickly. Only one heat setting but they work absolutely fine on my curly hair and I find I don't need to do it every day unless my hair gets damp but that's the joy of natural curls lol. Worked exactly the same on the american voltage with an adaptor for the plug. Wouldn't hesitate to recommend these if you need to replace your current straighteners. Maybe a little pricey but you get what you pay for with this type of electrical item.
excelent

Hair care can be hard to shop for. You want to be picking products that are effective enough to achieve your desired results, without having to pay an exorbitant amount to get the job done. When it comes to hot tools, you also want to make sure you'll be using a product that won't cause undue damage to your hair — totally fried tresses are the opposite of chic. And while there's a whole world out there of pricey pro-level straighteners from high-end hair brands, it turns out it's actually possible to score a satisfactory straightening tool for much less.
This set contains a ghd gold styler a heatproof plate guard a heat resistant mat a zip bag that contains a paddle brush and two large hair clips the zip bag press studs onto the mat and the whole lot rolls together for storage . This comes in a gorgeous gift presentation box that has a hidden magnetic fastening you may want to keep this to store it in as everything fits so nicely. Anyone who received this as a present should really appreciate it.the included instructions are brief and whilst they tell you how to turn the styler on and off and cover health and safety information they do not tell you how to get the best out of the styler or how to actually use it on your hair. The assumption seems to be you already know how to straighten your hair because you already have a ghd styler or you've used another brand before. I think this is a shame and seems a bit of an oversight as this gift set could be someone's first styler. I've had cheaper straighteners in the past which had quite a detailed page on how to get the best out of the straighteners . Yes you can find this information on the internet and on youtube but sometimes it's just nice to have it there to read when you open the box.having said that they do reach temperature quickly and straighten well you can tell why it's the brand leader. My previous straighteners you could alter the temperature but I'm quite happy with how these work at a set temperature and it's one less thing to faff around with. It has a 30 minute safety cut off for me this time could be shorter but at least it does have a cut off. I love that it comes with both a heat proof mat so many products just don't seem to and the heat proof plate guard as well.overall a gorgeous hair straightening gift set that anyone not already owning a ghd styler would love to have provided they do want to straighten their hair.
great ghd styler . Very happy with them
Hey there! My name is Juliet but my friends call me Jules, so you’re more than welcome to! Thanks for stopping by my site which I’ve put together to help people like yourself pick out a flat iron. Irons can be confusing if you have never owned one before (and even if you have). Whether you’re a newbie or a veteran, when it’s time to get a new iron the sheer amount of information can get more than a little overwhelming. I’ve done my best to sort through all of it here so you don’t feel like you’re buried under an indiscriminate amount of styling tools.
I didn't understand what all the fuss was about with regards to ghd hair straighteners. I really wasn't expecting them to be that different from other brand hair straighteners until I used them for the first time. They were a dream they glide through the hair without pulling or breaking a single strand. They work so fast that straightening my hair in the morning is a really quick job. And the result is sleek glossy hair. I am so happy with this product and would recommend to anyone.
Just received my ghd classic I inch iron looooooooove it. Love it heat up fast and the lcd light is very good feature. And it gave my hair very nice look after using it. Now just have to see how long this machine would last loving it so far
The high-density bristles on the professional-style nano comb are designed to prevent curly hair from catching in the teeth. However, that also means straightening your hair can take longer than it does with the Glamsfields or AsaVea, because you may need to make more passes with the brush. Heat-up is fast (60 seconds) and the heat is evenly-distributed thanks to metal ceramic technology. The double-ionic generator works to prevent frizz and split ends.
the ghd works wonders on my hair. I have naturally wavy hair that can be difficult to straighten but this product takes care of business. I am definitely hooked definitely worth the money.
Featuring advanced ceramic heat technology, the ghd Gold Professional Performance 2" Styler is designed to operate at the optimum 365°F styling temperature for healthy-looking hair with enhanced, lustrous shine. Styling thicker, longer hair is quicker and easier thanks to the larger plates that glide through strands without snagging for fast, effortless styling and flawlessly polished strands. It heats up in as little as 30 seconds to tame frizz and transform coarse textures into sleek, smooth styles that last. The styler has contoured, round edges to unleash undulating waves, and with its styling versatility, you can change your look every day.
This Amazon bestseller has just about everything you’ll need in a hair straightener. The 1-inch plates are high quality ceramic and tourmaline plates for silky smooth results. These plates feature 8 HeatBalance microsensors that ensure temperature remains consistent and evenly distributed throughout. Plus, these are floating plates with curved edges so you don’t have to worry about snagging your hair while you style because the plates adjust the angle as you do your ‘do.
I have been using straighteners for a number of years but not until now have I found the best yet... They are very kind to my hair and make a huge difference... I will always use ghd's from here on in.
I have been coveting one of these stylers since I borrowed a friend's in the uk in 2007... And I finally got one and it's an authentic one I suspect amazon's prices are low to compete with all of the vendors selling fakes on here which is a shame for them but worked out just fine for me. Make sure you select the one that's shipped from and sold by amazon the main page for this product seems to rotate between several vendors not all of them trustworthy and right now I have to check the little more buying choices sidebar to find the one sold by amazon itself. They were the main vendor for this page when I ordered but they're not now so it looks like it changes out.i was able to register mine with ghd's website and everything looks feels like the quality you'd expect from something that usually retails for almost twice what you'll pay for one here so I'm pretty positive it's legit.i've been using a chi for the last 8 years. The same chi. It's held up well clearly and still works but it just doesn't heat like it used to and its time has been up for a while now. It's served me well I'd read some reviews in several places saying that their quality had dropped off and I still remembered how wonderful the ghd I'd tried had been and that was when my chi was still in its prime so in looking to replace my straightener I really wanted to see if I could find an authentic ghd at a reasonable price. And I did I've only had my ghd for a few days now so I can't attest to its longevity I somehow doubt anything will ever compete with its predecessor on that front anyway but it works like an absolute dream. The first time I turned it on I was sure something wasn't working quite right because it gave me the all heated up beep so rapidly under 15 seconds. But no. Ready to go. It slid through my hair like butter leaving nothing but smoothness in its wake. My ends don't feel all frazzled like they do when I use cheaper straighteners and I can get pretty substantial waves out in a single pass with minimal styling product. And it goes into sleep mode after 30 minutes which is wonderful did I leave the hair straightener on is my personal equivalent of the old did I leave the gas on worry.a fantastic product for an excellent price and I couldn't be happier. Just choose your vendor wisely and make sure to check authenticity on their website
I would never recommend the InStyler to anyone! In fact, I think it’s positively dangerous and can’t believe that it hasn’t really changed since it first came out. It’s incredibly easy to burn yourself with this thing. There’s no protection at all from the hot barrel. Unless you have very thin hair or a personal stylist, this takes a long time to get to its claimed result of wet hair to styled hair. It takes much longer to use this on wet hair than the hot air brushes, like the Revlon you reviewed. The InStyler gets tangled in the hair very easily and is difficult to untangle without burning yourself somewhere. If you mostly dry the hair first, then very neatly section it, then use the InStyler carefully with a heat protective glove, you will eventually get about the same result as with any flat iron.
very nice and does not burn my hair like prev flat iron
Ghd have a big reputation to uphold and they more than maintain it with this wonderful gift set. The presentation box is worth a sentence alone. It's grandiose and gold really looks the part and will absolutely impress anyone who receives this.next onto the core part of the product the hairdryer and tongs. Both are of exceptional quality and you can tell that they are a cut above your usual high street products which might retail at a lower price. There are a good variety of settings on each of the products and these ensure that the products adapt to whatever your hair requires there is no doubt this pricey but in this case price really does equal quality and for that reason I can recommend.
Hair care can be hard to shop for. You want to be picking products that are effective enough to achieve your desired results, without having to pay an exorbitant amount to get the job done. When it comes to hot tools, you also want to make sure you'll be using a product that won't cause undue damage to your hair — totally fried tresses are the opposite of chic. And while there's a whole world out there of pricey pro-level straighteners from high-end hair brands, it turns out it's actually possible to score a satisfactory straightening tool for much less.
Beachwaver Co. has reached cult-level status for its super easy-to-use Beachwaver, yes, but this styling iron from the brand is equally as notable. The beauty of it is the fact that you can achieve multiple looks with it. Use as is for a sleek, straight look or apply the black Coast Pro attachments (that are shaped like a round brush) and glide the iron down each hair section, rolling your wrist under towards the ends to create the illusion of a professional blowout.
So, which ones are worth their weight? HSI Professional's flat iron hair straightener, $39.36, has more than earned a mention, with over 21,000 five-star reviews on Amazon. The ceramic-plate iron has won over its fans because of how quickly it heats up, how smoothly it straightens hair (no painful snags!), and how long the results last. One reviewer says it works well enough to keep hair smooth for up to four days, while another claims it's more effective than a much more expensive alternative. The kit sold on Amazon also comes with a travel pouch, hot tool glove, and a sample argan oil hair treatment, so you'd be getting more than your money's worth with this cheap pick.
In short YES! You absolutely can use too much heat on your hair. Burning hair is not a good smell, it’s not a good look either! You may end up having to get a pretty severe haircut if you’re not careful about the amount of heat you put directly on your locks. Read through this to get an idea of what’s safe and what will leave you wishing for a good trim (or possibly a wig).

these are genuine have just registered them with ghd don't believe the reviews that say they aren't. If the seller is amazon then they are genuine
seconds and it smoothes my hair with ease I would recommend this flat iron to anyone
While it isn’t the fastest heating hair straightener we have reviewed, the CHI Air Expert Classic Tourmaline Ceramic Flat Iron warms up to temperature in just one minute! If one minute seems like too long for you to wait, try adding a bit of multitasking into your morning routine by taking advantage of this found time. If you are at a loss for what you can do in just one minute, check out this list for a little inspiration:
after a lot of advice from friends I decided to buy a ghd style as opposed to other cheaper brands it was definitely the right decision it heats up super fast and works really well. The amazon price is fantastic and I successfully registered it on the ghd website so it must be the real thing not a fake . The only thing is you might want to buy a separate heatproof bag for this as it didn't come with one and ensure you aren't buying it from a third party but from amazon directly.
great quality. I've had this for years now. I'm a black female with 3b hair. This styler is amazing. Sedu and ghd have never let me down.
The Revlon Perfect Heat works best on partially dry hair. Hot air blows from inside the brush while the soft bristles spin to take the curl out of your hair. Alternatively, you can leave the ends of your hair curly while straightening the rest. You can also turn off the spin function if desired. The added benefit of a unit that has hot air blown from the inside is that you don’t have to wait for the straightener to heat up.
this is an amazing styler I've used regular curling irons for the last couple of decades with my preference being a fatter iron. This is the first time that I've used a flat iron. I had a lot of fun playing with it and was surprised by how well and how quickly it worked. It heated almost instantly sounding a chime when it was ready to use. I sectioned off my hair and used it according to the directions on their website. It felt so slick and smooth as I pulled it down my hair that I wondered if it even made contact. However my hair was warm and perfectly straight so it did the trick it only took a few minutes for my entire head of hair to be stick straight. That's not how I wear it I was just playing. I found directions online for curling with the ghd styler and went to work. It was a little tricky at first because I was using it a way that I never used a curling iron. It didn't take long for me to get the hang of it and soon I had loose waves and curls that looked and felt wonderful. I'm thrilled with it the ghd classic styler that I received is genuine. Based on the comments here I immediately went to the ghd website and registered it and verified that it was the real deal. The only problem I had was reading the tiny date code printed inside the unit. I finally had to take a picture of it with my phone and enlarge it a little so I could make out the numbers.
These flatirons are a great investment. I loved the results. For styling black hair. I would advise to curl you hair first and then apply oil. The irons gives a better curl on less greasy hair. It made my hair silky.

I have been coveting one of these stylers since I borrowed a friend's in the uk in 2007... And I finally got one and it's an authentic one I suspect amazon's prices are low to compete with all of the vendors selling fakes on here which is a shame for them but worked out just fine for me. Make sure you select the one that's shipped from and sold by amazon the main page for this product seems to rotate between several vendors not all of them trustworthy and right now I have to check the little more buying choices sidebar to find the one sold by amazon itself. They were the main vendor for this page when I ordered but they're not now so it looks like it changes out.i was able to register mine with ghd's website and everything looks feels like the quality you'd expect from something that usually retails for almost twice what you'll pay for one here so I'm pretty positive it's legit.i've been using a chi for the last 8 years. The same chi. It's held up well clearly and still works but it just doesn't heat like it used to and its time has been up for a while now. It's served me well I'd read some reviews in several places saying that their quality had dropped off and I still remembered how wonderful the ghd I'd tried had been and that was when my chi was still in its prime so in looking to replace my straightener I really wanted to see if I could find an authentic ghd at a reasonable price. And I did I've only had my ghd for a few days now so I can't attest to its longevity I somehow doubt anything will ever compete with its predecessor on that front anyway but it works like an absolute dream. The first time I turned it on I was sure something wasn't working quite right because it gave me the all heated up beep so rapidly under 15 seconds. But no. Ready to go. It slid through my hair like butter leaving nothing but smoothness in its wake. My ends don't feel all frazzled like they do when I use cheaper straighteners and I can get pretty substantial waves out in a single pass with minimal styling product. And it goes into sleep mode after 30 minutes which is wonderful did I leave the hair straightener on is my personal equivalent of the old did I leave the gas on worry.a fantastic product for an excellent price and I couldn't be happier. Just choose your vendor wisely and make sure to check authenticity on their website
Once you have purchased your new hair straightener and mastered the multitude of ways you can put it to good use, the only thing left to do is take care of it, so it lasts for years to come! Just like any luxury beauty tool, you will want to care for your hair straightener to extend its longevity and prevent corrosion (which can actually leak into your flowing locks…yuck!). Our top tips for caring for and cleaning your new hair straightener include:
My last ghds lasted me 10 years. The hair straighteners are really good when working however the ones i’ve been sent are faulty you can hear the electricity within the straighteners crackleing sounds like a loose connection so i’m scared to use them. Would be excellent if this wasn’t the case.
I was a little weary about buying this because of all the bad reviews about it being counterfeit. I also know that a lot of people have posted about this already but I received my product and was able to register it on ghd website and that it is real.awesome deal highly recommended
Love this straightener. It leaves my hair smooth and straight without frying the ends. Its also great for curling hair if you watch a few quot how to curl hair with a straightener quot youtube videos and you're able to get the hang of it so there is no need for both a curling iron and straightener. Also makes it easier to travel with less electronics. I received the hsi first and it fried my hair without even straightening it. This is the answer for all hair needs
I had a set of ghd straighteners a few years back and my daughter always said they were the best she used.this new set is of apparent equal standard containing the straighteners and a heat resistant mat. The real bonus with these is the heat limiting built in setting of 185 degrees which ensures no hair burn. The second bonus is the hot plates being both above and below the hair.great and highly recommended

My first ghds and I would highly recommend them they heat up in seconds and my hair stays straight for days.
Between 27 BC and 102 AD, in Imperial Rome, women wore their hair in complicated styles: a mass of curls on top, or in rows of waves, drawn back into ringlets or braids. Eventually noblewomen's hairstyles grew so complex that they required daily attention from several slaves and a stylist in order to be maintained. The hair was often lightened using wood ash, unslaked lime and sodium bicarbonate, or darkened with copper filings, oak-apples or leeches marinated in wine and vinegar.[12] It was augmented by wigs, hairpieces and pads, and held in place by nets, pins, combs and pomade. Under the Byzantine Empire, noblewomen covered most of their hair with silk caps and pearl nets.[13]

Perfection


Best flat iron ever.....gets very hot
very quick to heat up and they are much hotter than any other styler I have used. Love that they can be used when travelling abroad with dual voltage. Thanks to my sister for recommending this product.
It stops working about a year and a half into use.turns on and off intermittently which really sucks. Went with a chi instead which doesn't work as well but lasts forever.
Great price for ghd
received this order without any delays..item was totally as expected. I got a great deal wouldn't hesitate to buy here again.
You may as well wear a sign that says “SLIPPERY WHEN WET” when styling with what’s affectionately called “hair grease.” Pomades give the appearance of high shine with a wet, “freshly-showered” look. This product is used for classic comb overs to slicked back, red-carpet looks. Traditionally pomades have been oil based and difficult to wash out, but over at Hanz de Fuko, we’ve fixed that problem...
heats up super fast. Straightens better than the chi that I used before and also doesn't seem to snag my hair like the chi would sometimes. Very satisfied and hope it lasts for years to come.
It stops working about a year and a half into use.turns on and off intermittently which really sucks. Went with a chi instead which doesn't work as well but lasts forever.
The ceramic blue plates aren't just pretty; they push conditioners into the hair, quelling frizz 65 percent more efficiently than a traditional ceramic iron. Even experts were impressed. "[It] leaks heat-protective ingredients onto the hair at the exact point of contact, coating every strand during the straightening process," says cosmetic chemist Ni'Kita Wilson.
I bought these because my other ghd's broke which my partner bought me. Placing my order with amazon and the delivery was quick seeing as it was xmas time cannot fault amazaon or the styler can trust amazon through the ghd website where they check for fake websites stylers. Excellent buy no problems at all. Worth every penny
“The temperature of the iron can determine the curl pattern on hair that tends to fall easily, as you might need a higher heat to lock in the pattern closer to the root,” she added. “The internal components of the irons also can determine the curl pattern, and that is why it is important to invest in custom, high-end tools that contain internal heaters that go the entire length of the barrel. The higher the heat, the stronger the curl will essentially be. Low heat will produce a softer finish.”
Features like this prove that hair straighteners really have come a long way over the last decade, and the LumaBella Keratin Duel Touch Hair Straightener certainly doesn’t disappoint in this regard! When the terror of hair damage is removed from everyday straightening, there’s no limit to the styles you can create with a hair straightener like this making this an ideal choice for novice and expert stylists alike!
This is amazing. Have tried all the straightenres I could find. This ghd is way better than any. Couldnt be happier
best flat iron I've ever owned. My hairdresser recommended ghd and I couldn't be happier. I have owned chi in the past but bit the bullet on this one when my second chi quit working and I'm happy I did.
I borrowed this straightener from my friend when we were in vegas and I fell in love with it. I love the fact that it heats up almost instantly and is very lightweight. It made my hair silky and smooth. I had to get the straightener for myself and purchased it at a beauty supply store. This straightenr is well worth the investment. I replaced my old herstyler with my new ghd and I'm never going back
The Cloud Nine Micro Iron is one of the best hair straighteners we have tried in a smaller size. Made with ceramic plates, the styler helps to keep your hair protected as it straightens, while their cushioned style means you can use them all on all hair types and lengths. Make sure you pack this away for your summer holiday, so your locks always look lovely.
all time favorite hair straightener
We have scoured through the natural hair scene to narrow down the options. Based on popularity, quality of ingredients, and overall effectiveness, our top 10 hair stylers collection was born. Not surprisingly, this collection features some of the most beloved brands on the scene such as EDEN Bodyworks, Carol’s Daughter, Aunt Jackie’s, and more. Of course, no collection is complete without the constant favorite of Ecoco! We offer only the best formulas in this collection to give your curls the hold and styling help they need to pull off any look with ease. While gels and pomades are important for laying perfect edges and achieving that sleek look, we also include other options in this collection of top natural hair stylers.
I am absolutely in love with this ghd styler I had tried the chi first and returned it right away... This one does what I expected and more it straightens my hair curls it and keeps it healthy it is worth every penny I paid ....
Nbsp i’ve had these for 4 months and they have broken a red light is flashing on the button and it’s making weird noises. I also think it had overheated and burnt my hair before it happened as my hair smelt of burning. Before they broke these were the best straighteners i’ve ever had so if you can get your hands on a non faulty one they’re good.
Remember, quality is an important requirement when it comes to getting the best hair straightener for your hair. A poor quality flat iron is not only going to work very well, it could cause damage to your hair that may take a long time to grow back. If you want good styling AND ensure the health of your hair, the best hair straightener is one that doesn’t come cheap.
Hello, ladies! This is Monica, the founder of the MyStraightener blog. In this post, I’m going to tell you about the best flat irons on the market so far and some other hair straighteners. I will also give you some tips and tricks on how to choose the best straightening iron for your hair type. At the end of the post, I’m going to answer the most common questions about using flat irons. Gosh, we have so much to discuss! I hope you have some leisure time =)
Great product. Quick shipping.
This hair straightener has diamond-infused titanium plates; making it a perfect choice for anyone who loves luxurious beauty. The plates provide a high shine finish so hair appears radiant and healthy. The advanced ceramic heaters heat up in just 15 seconds and have 3 different temperature settings so you can customise the heat to your hair type. The plates also have a curved edge to them; making them perfect to create loose curls and waves.
The nano ceramic plates in this straightener deliver far-infrared heat, a gentler alternative in and of itself. As if that weren't enough, there's also a reservoir where you can pour in some of the (included) argan treatment and thermal protectant, creating a conditioning steam that will strengthen and safeguard strands while you straighten. Admittedly an extra step, sure, but one that's well worth it.
This original hair hero uses ceramic heat technology to style at the optimum styling temperature, for perfect results every time. Simple, effective, iconic. A rounded barrel and floating plates makes this original ghd styler glide easily through hair, creating beautiful styles that will be the envy of your friends. Plus, with automatic sleep mode and universal voltage you'll have peace of mind to create great results at home or abroad.US two pin plug
This safety feature ensures that you never have to worry about forgetting to turn off your hair straightener, especially when you were in a hurry to get going. Flat irons with this feature automatically turns off after 60 to 80 minutes of run time. The  Infiniti Pro by Conair Tourmaline Ceramic Flat Iron, for example, shuts down after 60 minutes so you never have to worry that you’re coming back to a burned down house just because you forgot that your flat iron was still on.
“The temperature of the iron can determine the curl pattern on hair that tends to fall easily, as you might need a higher heat to lock in the pattern closer to the root,” she added. “The internal components of the irons also can determine the curl pattern, and that is why it is important to invest in custom, high-end tools that contain internal heaters that go the entire length of the barrel. The higher the heat, the stronger the curl will essentially be. Low heat will produce a softer finish.”
ghd launched its first advertising campaign in 2003, as the sponsor of the British reality television show The Salon.[20] The company has also featured prominently on Australia’s Next Top Model.[21] In November 2009, ghd ran a popular series of advertisements titled ‘Twisted Fairytales', including depictions of characters such as Rapunzel, Red Riding Hood, and Cinderella with the tagline "You can do anything with your hair".[22][23] Singer Katy Perry was named the face of ghd in December 2011.[24][25]
Styling products aside from shampoo and conditioner are many and varied. Leave-in conditioner, conditioning treatments, mousse, gels, lotions, waxes, creams, clays, serums, oils, and sprays are used to change the texture or shape of the hair, or to hold it in place in a certain style. Applied properly, most styling products will not damage the hair apart from drying it out; most styling products contain alcohols, which can dissolve oils. Many hair products contain chemicals which can cause build-up, resulting in dull hair or a change in perceived texture.

repeat purchase. First one died after 5 years. Hopefully this will last that long.


Using interviews with specialists, online reviews and personal experience, TODAY editors, writers and experts take care to recommend items we really like and hope you’ll enjoy! TODAY does have affiliate relationships with various online retailers. So, while every product is independently selected, if you buy something through our links, we may get a small share of the revenue.
I purchased this product after trying my friend's out. It was so much better than the cheap o conair I had been using that I immediately ordered one for myself.the product came in the beautiful ghd box that is in the picture. The box does say it was manufactured in p.r.c. But I was able to register my straightener on the ghd website using the codes on the straightener's hologram and label. Excited that I got a great straightener for a great price.
For the last 12 years I've been saying I don't need ghd's my hair is straight already. And my 20 cheap straightens work just as well bough these during the prime day sale. And I can't believe I've lived all this time with out them. So smooth. And been able to make styles I've only dreamed of before.
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