This iron claims to heat up in 15 seconds; it also claims to use some bullshit technology that allows it to "self adjust" temperature according to hair type. Well it got warm but it sure as hell didn't heat up enough to seriously straighten or curl my hair in a mere 15 seconds--in fact, I found that it didn't ever straighten my hair enough to satisfy me.

Like all ghds, the IV heats to 185 degrees, which is perfect for creating a poker straight finish, glamorous curls or beachy waves. The floating aluminium plates make the styler easier to hold and control, while also ensuring those tell-tale dents in the hair are a thing of the past. Other features of the IV Styler include a 2.7 metre cable, an automatic shut down after 30 minutes, and universal voltage.


Looked around at new ones, checked reviews and other ghd models and decided (based on price mainly) that I would just buy the same ‘original’ one again. It’s great. Better results- smooth and straight with little effort - and quicker heat up than my old one - extremely quick. Much cheaper than the fancier models. Slim and easy to store away. Glad I went for this again.
The ghd Gold Classic Styler has smoother, golden plates for straighter, sleeker hair, or more voluptuous curls and styling. The ghd Gold Classic Styler has a sleeker design and an improved outer body so that it stays cooler to the touch and is lighter to handle. Gold glimmers through the smooth black plates, which are even more contoured so that they slide through the hair and achieve a high-gloss result. A protective heat guard is included to protect surfaces, and a protective plate guard to protect the plates when you need to transport the Styler. For even more peace of mind, the ghd Gold Classic Styler automatically switches off if not used for 30 minutes.
So the real question isn’t about whether people think that the GHD Classic 1-inch Styler is great. There’s virtually a universal consensus that it is. The question is about the reputation of the seller from which you are contemplating buying the GHD Classic 1-inch Styler. There are actually legitimate sellers who offer significant discounts, but they’re not easy to find. 

ghd 's new Gold V Classic styler is the most luxurious styler in the range to date. With its sleeker design and plates that have been smoothed, contoured and given a high gloss finish, it glides through hair effortlessly to give an ultra-shiny result. The new ghd Gold Classic styler is not only the sleekest, but also the most gorgeous yet. Accents of gold, glimmer beneath the perfect black coating. In addition newly improved glamorous plates will transform your hair, whether creating you re voluptuous curls or seductive sleekness, the rounded barrel helps you achieve any style you desire. Features of the ghd gold classic styler: Luxurious plates smooth your hair for an ultra-shiny result. Our new golden plates have been contoured and given a high-gloss finish to glide through hair. With it s improved outer body, the ghd Gold Classic styler stays cooler to touch for longer and is lighter to handle. Sleek design: allows for better handling for all types of styling Protective plate guard: to safely cover hot plates when you need to style and go. Ceramic heaters and contoured plates: glide through your hair for smoother, snag-free styling. Rounded barrel: easily create curls, waves, flicks and the perfect straight. Sleep mode: heaters automatically switch off if not used for 30 minutes. Universal voltage: optimum performance wherever you travel. Includes: ghd gold classic styler Protective plate guard 2 year manufacturer's guarantee ghd stylers are non-refundable once used due to hygiene reasons. see more... 

BUYER BEWARE: I bought this from Amazon LLC, but the product would NOT register as authentic on ghd's site. I tried the hologram code and date code multiple times, but the site wouldn't verify the numbers. Also there was no country of manufacture listed on the unit, the box or the booklet. The styler looked great and was packaged well. Did the unit and stickers look authentic? Yes in every way. But the ghd site states: "fake ghd products are virtually impossible to spot." I called ghd, and a rep said sometimes legit numbers aren't accepted by the site (?!) - and told me that sometimes fake numbers go through. So in the end not sure what good the checker does. The rep did add that "Amazon is not an authorized dealer for ghd products." And the rep echoed what another reviewer said, "the only way to authenticate a styler not bought from us or an authorized dealer is to send it in to the warehouse." That's too much trouble for anyone. Is the one I bought legit? I just can't tell for sure. I'm not taking the risk. Returning it to Amazon.
Best flat iron, 2 year warranty when bought from the website. Don’t have to adjust any heat settings you just flip the switch on. Smooths out all hair textures hair really well! And if you forget to turn it off the heat element shuts off and the flat iron beeps at you until you manually push the switch to off which is amazing since lots of us forget to turn off our flat iron after use.
As far as we’re concerned, this is the best hair straightener we’ve tried. Not only does it heat up in record time (only 30 seconds until it hits 365°F), it’s also been lauded for its frizz fighting capabilities—as mentioned above, a must down South. What’s more, it lasts. One editor’s trusty Classic Styler is still going strong after 4 years of almost daily use.  

Designed to operate at the optimum styling temperature, the ghd Gold Professional Styler's smooth gold plates glide effortlessly through the hair to make straightening on all hair types and lengths even quicker and easier, while their contoured edges help to create perfect curls and waves enabling versatile professional styling results and enhanced shine that last - effortlessly.
I can't believe Amazon would allow one of their trusted sellers to sell fakes. I received mine today and it took about 5 seconds to realize that it was fake. I could not register it on the ghd website, and I came across the information below to help identify fakes. This straightener did not have a reset button on the plug, and had many more of the 'give-aways' that it was a fake! DO NOT BUY FROM THIS SELLER.
Against the ghd IV Styler: Although the IV Styler is one of the original products in the ghd range, it’s still pretty beloved amongst customers, especially because of its affordable price. Unlike the new ghd Gold Professional Styler, though, this product only boasts one sensor that stretches across both plates, meaning it’s less intuitive at heating your hair.
ghd will always be one of our top picks when it comes to straighteners and stylers. This brand have been around for almost two decades, and have easily established themselves as a go-to for celebrities and professionals. As if you weren’t already spoiled for choice, we’re excited to announce the release of the new ghd Gold, a professional-quality straightener with all of the bells and whistles you want from your day-to-day heated tool.
This is an expensive straightener, but it's worth every penny! I've had mine now for over a year, and I know I'll have it for many years to come. The iron itself is black and gold. I have long, thick, straight hair, but it gets a little wavy underneath if I let it air dry. If I blow dry it, it gets a little poofy and I use this to give it a more smooth, sleek look. It takes a couple passes of going over my hair before it's completely straight, but with cheaper ones it takes longer. It doesn't take too long to do all of my hair. It heats up super fast, and if I'm in a hurry and forget to turn it off, it turns off by itself after thirty minutes. I have dropped it a few times, and it's still going strong. I recommend this for everyone.
GHD Classic Styler, from the name itself, you can deduce that this simple yet versatile device was made to style and straighten. Armed with a rounded barrel and advanced ceramic heaters, you can curl, flip, tease, wave, and straighten any hair type and texture easily without damaging your hair’s external surface. The infra-red heat technology infused within the plates also releases more negative ions than other products so your hair’s natural oils and luster are retained despite repeated exposure to maximum heat.
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