Fine or thinning hair can easily become damaged under too much heat, so cooler temperatures (i.e., those under 300° F) are ideal for these hair types. If you have very curly, course, or thick hair, then higher temperatures upwards of 400° F may be more suitable to your needs. With the ISA Professional Titanium Flat Iron, you can cool it down to 265° F if need be and also crank it up to a whopping 450° F for textured styled.

Straighten, wave, or curl all hair types with less breakage, more color integrity, and more shine. Ghd’s breakthrough, innovative styler in white delivers maximum impact with minimum damage thanks to patented tri-zone technology. Six intelligent sensors guarantee the optimum styling temperature of 365°F across the plates for healthy-looking hair. It maintains heat evenly from root to tip, locking in moisture for lustrous, long-lasting results. Precision-milled, floating one-inch plates with a high-gloss finish glide effortlessly through hair for rapid styling and radiant shine. The ergonomically upgraded, rounded edges let you straighten, curl, or wave in a stroke—with one-pass styling and a 20-second heat-up time that allows you to finish faster. For ultimate control, a unique wishbone hinge calibrates pressure so plates caress hair lightly instead of tightly. The ultra-versatile tool creates an array of head-turning styles without turning up the heat.
From the 16th to the 19th century, European women's hair became more visible while their hair coverings grew smaller, with both becoming more elaborate, and with hairstyles beginning to include ornamentation such as flowers, ostrich plumes, ropes of pearls, jewels, ribbons and small crafted objects such as replicas of ships and windmills.[14][21] Bound hair was felt to be symbolic of propriety: loosening one's hair was considered immodest and sexual, and sometimes was felt to have supernatural connotations.[22] Red hair was popular, particularly in England during the reign of the red-haired Elizabeth I, and women and aristocratic men used borax, saltpeter, saffron and sulfur powder to dye their hair red, making themselves nauseated and giving themselves headaches and nosebleeds.[12][23] During this period in Spain and Latin cultures, women wore lace mantillas, often worn over a high comb,[14][24] and in Buenos Aires, there developed a fashion for extremely large tortoise-shell hair combs called peinetón, which could measure up to three feet in height and width, and which are said by historians to have reflected the growing influence of France, rather than Spain, upon Argentinians.[25]
great straighten gets hot fast and works quickly only have to move through hair 1 2 times and its perfectly styled have tried other brands and this is the best one
5 product as always these are a great buy for the price the products from ghd are always made to a top spec and have a lovely look and feel to them. Would recommend these to everyone ☺
We don’t know too many people that are using their hair straighteners vertically, but there must be a few since ISA has made a point of clarifying that this model is intended only to be used horizontally, i.e., perpendicular to your hair. According to the manufacturer, using the hair straightener horizontally reduces hair pulling for a more comfortable experience. This may be particularly important to you if your hair tends to knot easily or you have unruly curls and texture.
I ordered the ghd iv styler and was abit confused as to which one to order. I am happy with what I chose. It's small light and does the job wonderfully.
I had a set of ghd straighteners a few years back and my daughter always said they were the best she used.this new set is of apparent equal standard containing the straighteners and a heat resistant mat. The real bonus with these is the heat limiting built in setting of 185 degrees which ensures no hair burn. The second bonus is the hot plates being both above and below the hair.great and highly recommended
If you lived through this particular time in our world history, then you probably remember the super straight hairstyles that we all sported a time or two (bonus points if you took a photo of yourself like this in your bathroom mirror using a digital camera!). For reasons we may never know for certain, sharp and straight hair was the hairstyle of choice back in the early 2000’s giving the good old hair straightener somewhat of a bad reputation.

The ghd Air Professional Performance Hairdryer brings the salon experience home through state-of-the-art design and powerful performance. Developed in collaboration with top stylists, Air provides up to two times faster drying with reduced frizz for the perfect salon blowout. It features advanced ionic technology that allows the industrial generator to lock in moisture, and is powered by a professional-strength, 1600-watt AC motor that’s built to last. The sleek, ergonomic design makes it a breeze to use—whether you are right-handed or left. It features variable heat settings, two speeds for customized control for every hair type, and a cool shot button to set styles in place. The dryer seals in smoother, shinier, longer-lasting results with less frizz.
My stylist recommended this product. It heats up in 30 seconds and straightens on the first swipe. I am able to straighten my hair in half the time it used to take me and also it doesn't seem to create the breakage or damage other straighteners cause.
this came highly recommended by a friend and I have been very pleased with it. I used to blow dry my hair and this is a quicker solution. Very good quality.
I was a bit worried with buying a ghd hair straightener over the internet and I thought the cheaper price was too good to be true but I was able to do some research and was delighted to discover that the ghd I was sent was a genuine product it works great.
Amazing I love ghd what is there to say if u have really fizzy hair like mine this is the product for you
In short YES! You absolutely can use too much heat on your hair. Burning hair is not a good smell, it’s not a good look either! You may end up having to get a pretty severe haircut if you’re not careful about the amount of heat you put directly on your locks. Read through this to get an idea of what’s safe and what will leave you wishing for a good trim (or possibly a wig).
Other factors may also be important to you, including the weight of the unit, how comfortable the handle feels in your hand, whether there is an LCD display and an automatic shut-off feature, and the length of the power cord. But remember: heat levels come first, because they determine whether your hair comes out straight, shiny and silky – or a damaged, fried mess. Everything else is secondary.
I absolutely love this flat iron I have straight hair always have but this gives me no frizz flat hair. And when I want curls well there you go I have them I researched for a flat iron since I bought one like 5yrs ago and it did nothing for my hair and pulled it too. This one is 100 authentic and I registered it online with ghd also. I'm soo happy my husband got my this well worth the wait also this was bought through amazon if you'd like to know happy styling

We love the fact that the ceramic heater ensures the iron heats up super fast. Even better, you can be sure that you’ve got all that unruly hair under control in 10 minutes or less (expertise required, of course). While there’s a lot to love about the BabylissPRO, it doesn’t have an automatic shut off feature. It also is a bit heavy and bulky. And the price isn’t anything to sniff at either.
I am absolutely in love with this ghd styler I had tried the chi first and returned it right away... This one does what I expected and more it straightens my hair curls it and keeps it healthy it is worth every penny I paid ....
I recently just had a funeral for my ghd classic 1 inch hair straightener after one of the blades stopped heating. I have had this hair straightner for almost 4 years longer than any of my relationships. It is absolutely amazing and I am defintiely buying another. I have went through all kinds of straighteners such as chi and paul mitchell. A chi will only last me a year. After a couple chi's this was confirmed case. I used my ghd every day and I dropped it religiously and it has lasted much longer than expected. My mother and younger sister have the same ghd that I used and is currently four years old too and is still working. It is worth the price by far and the quality and durablility is great. It also comes with a two year warranty which is twice as long as most. It heats up in a snap and it shuts off automatically if I accidently leave it on. I have thick curly horse like hair and this thing makes it pretty. I will continue to cry on the inside until my new ghd comes in. Love you ghd
I was very skeptical about buying a ghd iron because of the rumors about fakes. However I saved 90 by buying this from amazon amazon fulfilled not third party and it was an actual ghd product. I registered with ease on ghd website to prove authenticity. Thanks amazon

3rd September 1665: Up, and put on my coloured silk suit, very fine, and my new periwig, bought a good while since, but darst not wear it because the plague was in Westminster when I bought it. And it is a wonder what will be the fashion after the plague is done as to periwigs, for nobody will dare to buy any haire for fear of the infection? That it had been cut off the heads of people dead of the plague.
always pleased with ghd products no change here
Before placing your entire head under unnecessary heat conditions, try straightening a small section of your hair with what you believe is your ideal heat setting. Take notice of the way your hair reacts to this temperature, paying close attention to any fraying or singeing that may result. Smoking and that dreaded burnt hair smell are a sign that you may need to tone it down a bit to avoid permanent damage to your precious locks.
Before placing your entire head under unnecessary heat conditions, try straightening a small section of your hair with what you believe is your ideal heat setting. Take notice of the way your hair reacts to this temperature, paying close attention to any fraying or singeing that may result. Smoking and that dreaded burnt hair smell are a sign that you may need to tone it down a bit to avoid permanent damage to your precious locks.
“I debated whether to buy this product or the more expensive titanium flat irons and decided to give these a try. I have been natural for about two years … But could never find flat irons that would tame my hair. GIRL, I am telling you these flat irons are like that. One pass through over freshly washed and blow-dried hair and I was in awe. Why go to a salon? I did my own silk press and a week later, I still got shine and body. Best iron I’ve had in years, and I love the color.”
Really good
An upgrade from their since discontinued Eclipse Styler, you won't be tempted to heat this flatiron up to 450 degrees, because the temperature dial is always stuck on one number: 365 (the ideal heat to mold hair without frying it, according to the scientists at GHD). Underneath each of those 365-degree plates are three fancy sensors that measure the density of the hair in the iron so that it can maintain consistent heat regardless of the chunk of hair you grab. The result? Silky, shiny hair with zero frizz.
Can't believe how quick it heats up plug it in and 10 seconds it is beeping. Works great on my hair and leaves a beautiful shine. I have purchased other flat irons for a lot more money and am really impressed with this one. I was nervous after reading some of the reviews that this maybe a fake. That wasn't the case. As soon as I received it I went on line and was able to register it with ghd with no problems. I would recommend this one.
Introducing ghd curve®, the new range of curling irons & wands from ghd. Featuring tri-zone® technology for gorgeous, shiny, bouncy curls that last as long as you do. The protective cool tip provides you with a safe place to hold the hair in place while you curl, and the built-in safety stand allows you to place the iron down securely during styling.

This is amazing. Have tried all the straightenres I could find. This ghd is way better than any. Couldnt be happier

Love this ghd does a very good job and heats up very quickly. Really good purchase and well worth it.
If you have ever visited a luxury spa or wellness company, you have probably run across far infrared heat a time or two. Without going into too much science, infrared heat is the same heat you feel when the sun kisses your cheeks and warms your body from the inside-out. Far infrared heat, in particular, has been used by medical and wellness professionals for years to treat a variety of conditions from muscle pain to even cancer.

By far this is the best flat iron I have owned. Heats up quickly and does the job. Definitely worth the money


Honestly the best straightener I've used. I have had many many many straighteners from cheap 30 ones to pricey 100 ones and this ghd is my favorite by far. One of the best things is that is has an automatic shut off. I can't tell you how many times I worried all day at work because I thought I might have left my hair straightener that heats up over 350 degrees on. I love that this one shuts off maybe a little too soon but still not complaining it's a great feature and not one my other pricey straightener offers. That being said this straightener is also works fantastically. It heats up very quickly and then glides evenly and smoothly for perfectly straight smooth hair. My hair is very thick with a slight wave especially in the back I was pleasantly surprised at what a good job this straightener does on my hair I don't have to go back and re do any sections and with a little product my style holds all day. I didn't think there would be that much difference between the ghb and my other pricier straightener but there is and I am not a ghb girl all the way
Finaly found a hair tool that works for my curly hair. This hot tool makes my hair salon perfect.

Excellent product
get used far too much she loves them.... Have had several other brands waste of time. Ghd's are in a different league expensive but recommended. Very good quality items so still good value
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