I love my ghd hair straightener and use it several times per week. It heats up quite quickly (in the region of 20-30 seconds) and heats to the perfect temperature for my hair. It's nice and light and feels comfortable to use. I find it less damaging to my hair than other cheaper straighteners, but find that it's definitely worth investing in some argan oil or other heat-protective product. Ghd straighteners are on the expensive end, but I think it's worth spending the extra money to buy a product that does a good job.
It did get straight and it didn't pull or drag on my hair which was nice, but it took twice as long as it usually does (and lately i've been using a $35 flat iron I got from Amazon!) due to the fact that I had to go over and over it in increasingly smaller sections. I already use thin sections so this was just ridiculous. What annoyed me was that even after all this my hair remained poufy and never really got that shine I usually get. My hair btw, isn't even curly it's more wavy/frizzy/poufy--so I don't require tons of product or anything like that bc straightening my hair has always been an easy no-fuss affair. Usually, it takes like, one pass to get'er done.
The great thing about the GHD Classic 1-inch Styler is that it’s so simple to use and it simply works as advertised. You receive a truly helpful instruction manual, and there’s a DVD too to illustrate how you can use the GHD Classic 1-inch Styler correctly. In other words, you will get hair that looks healthy, silky and shiny, and these will be very noticeable—even to notoriously non-observant husbands and boyfriends. 
Easy-to-use and safer for strands, the ghd Classic 1" Inch Styler with ceramic heat technology operates at the optimum 365°F styling temperature for smooth, no-frizz styling. It delivers professional, long-lasting results, sealing the cuticle for a glossy finish that looks salon-done and stays flawless all day. Designed for utmost styling flexibility, the versatile one-inch round barrel makes it easy to straighten, curl, or wave all hair types and lengths. It heats up in 30 seconds and works fast so you can effortlessly create everyday styles in a snap, while the smooth-contoured floating plates glide through strands without snagging or pulling. 

This overpriced iron is good if you have naturally fine, soft or wavy hair. If you have coarse, thick hair it will not do the job, or it will take you several passes. This is not unique to the GHD, this applies to ALL CERAMIC straighteners. The Auto shut off and dual voltage is awesome, but it is not worth it if the iron does not provide sleek, durable straight hair. If you have kinky, unruly, poofy hair go with TItanium, hand down!!
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