Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy (like pillows), but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed (that’s four-to-five-star reviews and lots of ‘em) products and single out the most convincing ones. While we’ve written about the best curling irons, hair dryers, and even a certain curling iron used on the Victoria’s Secret Angels before, we’re going deep on the best flat irons and hair straighteners on Amazon. (Note that reviews have been edited for length and clarity.)

The ability to create bouncy curls or waves with a flat iron (we know, it seems counter-intuitive!) is a biggie in the beauty industry and merits a bit more discussion. If you’re totally lost and there aren’t enough video tutorials on the planet to explain this weird yet awesome process, don’t worry! Just follow along with our step-by-step guide and you will be curling with the best of them in no time!
my second purchase of ghd straighteners with the previous ones lasting 5 years with no loss of performance during this time. I use them daily. Hopefully these will last as long. Purchased from amazon as they offer such good customer service as well as a good price. There are a lot of fake ghds out there on other websites who are selling them at cheaper prices.
I had a set of ghd straighteners a few years back and my daughter always said they were the best she used.this new set is of apparent equal standard containing the straighteners and a heat resistant mat. The real bonus with these is the heat limiting built in setting of 185 degrees which ensures no hair burn. The second bonus is the hot plates being both above and below the hair.great and highly recommended
Derek Yuen, the man responsible for Cole Sprouse's grown-up new look, recommends the GHD Platinum Professional Performance iron. The flat iron is consistently and evenly heated at 365 degrees, which is safer and less damaging on the strands. “The beveled edges also allow for infinite styling possibilities, not just just for straightening hair,” says Yeun.
Used backstage at Miss Universe, this styling iron comes with plenty of smart features. It has an extended plate length of four inches, perfect for those with longer hair. Plus, these plates include layered silicone underneath, providing shock absorption for added durability. The touchscreen control allows for easy temperature changes, and it automatically locks while you're styling, so there’s no such thing as hitting a wrong button.
BEWARE of sellers with LOW FEEDBACK! Ask sellers questions about the 22 things I have pointed out above. If they do not answer, don't buy! If they make excuses, don't buy! Also, some buyers who have been ripped off are trying to resell their GHD's to cut their losses. Watch for things like "I got it as a gift" or "I recently cut my hair". One of the seller's I purchased from was supposed to be shipping out of Georgia but he really shipped from China. Don't believe everything you read about a seller's information. They can lie.
I am absolutely in love with this ghd styler I had tried the chi first and returned it right away... This one does what I expected and more it straightens my hair curls it and keeps it healthy it is worth every penny I paid ....
product arrived on time ghd's in my opinion continue to be the best straighteners on the market. Absolutely fabulous 5 5. Would recommend to anyone.
Nearly 21,000 people gave this flat iron a five-star review on Amazon. If they factored price into that rating, then I agree. For less than $60 it’s pretty spectacular, but it doesn’t beat the fancier ones in terms of performance. The temperature automatically drops after 15 minutes of use. And while it’s easy to adjust that, it is also slightly inconvenient.
very nice and does not burn my hair like prev flat iron
love it. Straightens hair fast.
Great flat iron does the job well.
The InfinitiPro by Conair has extra-long 1-inch tourmaline ceramic floating plates with 30 different heat settings (maximum heat is 455 degree Fahrenheit) and an extra long swivel line cord. It is perfect for creating silky smooth, straight hair or shiny curls. You can use it whether you’re hair is delicate, medium, or thick and hard-to-straighten. AND it has an automatic shut-off feature. It only takes 15 seconds to heat up which means that you can style your hair pretty quickly. However, like our first pick, the settings do not indicate the temperature. Also, the handle can get very warm. The plates also do not completely close unless you put quite a bit of pressure on them. It also doesn’t feature a safety latch that will keep the flat iron closed when you put it down while it’s still hot.
love ghd’s and price was great
I've had this straightener for a few years now and it still works just as well as the day I got it. I've even had professional hair stylists tell me that this straightener is the best. It is a little pricey but definitely worth it because you won't be buying a new one for a very long time.
Industry giant Conair's also got an affordable flat iron with tons of positive reviews: the Infiniti Pro Rainbow Titanium Flat Iron. The straightener, typically $44.99 at Ulta but currently down to $39.99, has just under 200 top-rated reviews, lauding the tool for smoothing frizz and adding shine to strands. Plus, reviewers like that the cute, rainbow-colored plates heat up in 30 seconds or less — meaning you can get to styling in a snap.
Thick, coarse hair can withstand high heat AND it responds better to it. Using high heat also means that you minimize the number of passes you’ll make which will benefit your hair’s health. You’ll want a hair straightener that has adjustable heat settings with a maximum temperature reaching the 400-degree range like the HAI Beauty Concepts 1.25″ Classic Convertable Flat Iron.
I love this product I have curly wavy medium thick hair and it makes my hair feel silky and smooth. The iron heats up really quickly and easy to use. This product came in brand new as if I had just bought it from the store myself love it.

Looks great to me she uses it very day and loves it.
by far the best flat iron out there and I've tried them all. Unbelievably smooth use and finish. Floating plates are wonderful. No snagging at all and it leaves my hair silky and shiny with one pass. I have long thick wavy curly hair that I like to wear straight. I bought my first ghd 10 years ago. It still works wonderfully but I felt like it was time to buy a new one. I'm going to give the other one away to a teenager who wouldn't otherwise be able to buy one. I went and bought a chi thinking perhaps it may be better based on the popularity of the brand. I returned it. I also tried babyliss and after much research a croc and returned those as well. Neither gave me the silk and shine that the ghd does and the chi snagged my hair. Go with ghd. You won't regret it.
I love ghd great product. Fast delivery as well.

Sure, the drugstore flat iron you used on its highest setting back in the day was clunky and had a tendency to fry your hair if you glanced away for more than a second, and okay fine, your mom probably told you that you looked a little “emo” from time to time. Luckily, those days are long gone and hair straighteners have truly come a long way since the days of The Jersey Shore.
heats up in an instant and stays hot until I'm done. It works like a dream and it was recommended by my hairdresser. I'm so glad I bought this because it makes my styling time next to nothing now instead of constantly going over the same area repeatedly like with a cheap iron. It also stays clean.

In short YES! You absolutely can use too much heat on your hair. Burning hair is not a good smell, it’s not a good look either! You may end up having to get a pretty severe haircut if you’re not careful about the amount of heat you put directly on your locks. Read through this to get an idea of what’s safe and what will leave you wishing for a good trim (or possibly a wig).
Human hair wigs can be styled with heat, and they must be brushed only when dry. Synthetic and human hair wigs should be brushed dry before shampooing to remove tangles. To clean the wig, the wig should be dipped into a container with water and mild shampoo, then dipped in clear water and moved up and down to remove excess water. The wig must then be air dried naturally into its own hairstyle. Proper maintenance can make a human hair wig last for many years.
thank you
While it isn’t the fastest heating hair straightener we have reviewed, the CHI Air Expert Classic Tourmaline Ceramic Flat Iron warms up to temperature in just one minute! If one minute seems like too long for you to wait, try adding a bit of multitasking into your morning routine by taking advantage of this found time. If you are at a loss for what you can do in just one minute, check out this list for a little inspiration:
Ghd hair products are expensive. You can buy much cheaper dryers and stylers. That said you will find that your ghd outlasts pretty much every other brand out there. And that’s ultimately what you are paying for.the build quality speaks for itself. You can feel it in the weight and quality of finish.in operation they simply work. The hairdryer is quiet and efficient. It has all the features you expect to find. The stylers straighten hair quickly and with a super smooth finish.the overall ‘wow’ factor is enhanced by the go d boxing that this set comes in.if it’s for yourself well done if it’s for a gift you are a very generous friend

this is my third ghd flat iron. Great quality. Won’t fry your hair. Everything else takes a back seat to ghd.
Late 17th-century wigs were very long and wavy (see George I below), but became shorter in the mid-18th century, by which time they were normally white (George II). A very common style had a single stiff curl running round the head at the end of the hair. By the late 18th century the natural hair was often powdered to achieve the impression of a short wig, tied into a small tail or "queue" behind (George III).
as most ceramic ghd's this works extremely well.

These glacial blue stylers are gorgeous. Slimline but not compact they come in the standard heatproof carry wrap favoured by and included with all ghd products. These make an excellent gift. They come enclosed in a gorgeous sturdy high quality box. The stylers themselves heat up nice and quickly usable in no time at all. For cooling down this takes a while and I'd definitely recommend to use the mat provided for safety. Well manufactured and a quality product as expected from this brand.

A lot of people don’t know there are tons of ways you can style your hair with a flat iron, and this actually might help you decide what size iron to get. You can curl, wave, straighten, add body, twist and more – just with a flat iron! Your straightener is so versatile you can skip most other styling tools and save money by investing in one that will do all of this for you. I walk you through different options for styling with your flat iron so you get the hairdo you want.
great quality fast shipping
keeps my wifes hair nice and straight for those rough nights.
Not my first ghd. Very happy with both of them. My last one quit so I'm hoping this one lasts longer.
I love this product I have curly wavy medium thick hair and it makes my hair feel silky and smooth. The iron heats up really quickly and easy to use. This product came in brand new as if I had just bought it from the store myself love it.

Good Hair Day, commonly known as ghd, is a manufacturer of hair care products based in Leeds, United Kingdom.[1][2] ghd leads the market for hair straightening irons and is sold in over 50,000 salons worldwide.[3][4] The company was the first hair tool sponsor of the Victoria's Secret Fashion Show, and is endorsed by celebrities including Victoria Beckham, Madonna, Gwyneth Paltrow, and Jennifer Aniston.[5][6]
If you are unsure what exactly your hair type is (or if it has changed over the years, which happens more often than you’d think!), check out this incredible overview by the hair professionals at Redken! Don’t stress if you have combination hair (i.e., fine and curly or thin and straight) either; we recommend choosing a hair straightener based on your biggest hair complaint and focusing on that problem first. So, if your curls are driving your nuts, you will want to select a hair straightener with higher temperatures, thin hair needs moisture, etc. You’ll find that your entire hair type can usually benefit from the extra TLC!
love love love
This Amazon bestseller has just about everything you’ll need in a hair straightener. The 1-inch plates are high quality ceramic and tourmaline plates for silky smooth results. These plates feature 8 HeatBalance microsensors that ensure temperature remains consistent and evenly distributed throughout. Plus, these are floating plates with curved edges so you don’t have to worry about snagging your hair while you style because the plates adjust the angle as you do your ‘do.
Just what you expect from ghd the wife loves them and they do a fantastic job
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