this is my first ghd flat iron. My stylist recommended the product for how fast it heats up very light weight and how great it is for my hair. Deva concepts was also fabulous in shipping and packaging. I registered the product with ghd as some reviews indicated the product was not a ghd . You can trust deva concepts they deserve a 10 star rating
Excellent product and very fast shipping. Would not buy any other brand of flat iron.

These flatirons are a great investment. I loved the results. For styling black hair. I would advise to curl you hair first and then apply oil. The irons gives a better curl on less greasy hair. It made my hair silky.
You can select the required heat level from 170°F to 450°F which means this hair straightener suits for all hair types. For me, this is the best straightening iron for thick curly hair.  It heats up in about 30 seconds, and the current temperature is shown on the LCD. This KIPOZI ion straightener comes in rose pink, and its slick design is just great.
This is a great styler according to my girlfriend. I purchased this styles on amazon because it was cheaper than through other outlets such as sephora. After reading some comments I was concerned that this may be a knock off brand of the ghd classic styles but was relieved that I could register the product on the ghd website as well as check via the checklist of genuine product traits that someone else nicely posted. I bought this through amazon and deva concepts dropship and recommend you do the same.
The two strips of silicone atop Bio Ionic’s flat iron plates seem silly, but they serve an important purpose. By buffering the outer edge of the plates, they reduce your chances of hair snags. They also force you to glide the flat iron more slowly through your hair (they are called speed strips, after all). While the slower technique maximizes shininess and smoothness, the speed strips can become a bit of an obstacle if your hair is thick.
A few swipes from a professional hair straightener can finish off a high ponytail, restore life to split ends, and give your natural curls a relaxed look for a night or two. No matter what your natural hair type may be, there is a hair straightener as unique as the gorgeous locks on your head! Here are just a few of our favorite hairstyles that can be achieved using a professional hair straightener like the ones we’ve reviewed here:
Wife loves this thing. The auto off feature really makes me a happy camper too.
Read all the reviews before ordering. My daughter has long curly hair and of coarse wants straight hair so nowshe can have both with minimal fuss and without destroying her beautiful locks. Using it in australia so dual voltage was important.
love it totally worth it
I got tired of trying to do a professional blowout on myself using my hair dryer with a regular round bush. My hair always came out frizzy, burnt, and just dead. After searching for a hot air brush I came upon the John Frieda brand and was amazed by the reviews, so I decided to give it a try. When the product finally arrived I was so happy! I tried it right away. I recommend letting your hair air dry first and foremost. If you're like me and it takes your roots forever to dry then go ahead and use your regular hair dryer with the flat nozzle thingy to dry your scalp first and just let it air dry. I was extremely happy with how easy it is to use.
Arrived on time product just as described this is my second pair of ghd's and I wouldn't be without them. A girls best friend. Would definitely recommend.
Since the 1970s, women have worn their hair in a wide variety of fairly natural styles. In the 1980s, women pulled back their hair with scrunchies, stretchy ponytail holders made from cloth over fabric bands. Women also often wear glittery ornaments today, as well as claw-style barrettes used to secure ponytails and other upswept or partially upswept hairstyles.[14] Today, women and men can choose from a broad range of hairstyles, but they are still expected to wear their hair in ways that conform to gender norms: in much of the world, men with long hair and women whose hair doesn't appear carefully groomed may face various forms of discrimination, including harassment, social shaming or workplace discrimination.[35] This is somewhat less true of African-American men, who wear their hair in a variety of styles that overlap with those of African-American women, including box braids and cornrows fastened with rubber bands and dreadlocks.[36]
The ability to create bouncy curls or waves with a flat iron (we know, it seems counter-intuitive!) is a biggie in the beauty industry and merits a bit more discussion. If you’re totally lost and there aren’t enough video tutorials on the planet to explain this weird yet awesome process, don’t worry! Just follow along with our step-by-step guide and you will be curling with the best of them in no time!
after reading review with titles like fake I was a bit nervous but took a gamble anyway. Its authentic. I also found out that ghd has outsourced the production of some of there irons to china. In fact when I went to register my iron I clicked the help link for the date code and the example label had made in china clear as day on it.on the iron amazing night and day with the old one my favorite feature is the no tangle swivel cord
The amazing number one selling hot air styler the Babyliss 2777U Big Hair Rotating Styler does everything for you except wash your hair!  The rotating mechanism changes direction from clockwise to anti-clockwise meaning your hair is soon a mass of beautiful tumbling curls bringing salon style results to your home.Developed with ionic technology, it has the ability to produce great shine and lustre to even the dullest of hair and it has 2 speed settings plus a cool shot as well as 2 heat settings.  I believe this to be an all over winner (I have one) but it is not suitable for shorter hair styles.  It sells at a discount on Amazon.co.uk and is well worth the investment.  Out of 782 reviews, 544 users gave it 5 stars and 117 users 4 stars.  It’s a winner!
This ghd air hairdryer gold professional styler gift set contains two of ghd's professional quality hairstyling products the ghd air hair dryer plus the ghd gold professional styler. This christmas gift set doesn't yet have a price listed at the time of this review but currently the dryer alone costs 99 with the styler alone costing 139 from amazon so if the gift set costs less than 238 it could be a bit of a christmas bargain ghd or good hair day every day as they say is a leeds based hair care products company that has been around since 2001 and in that time has gained a good reputation for professional hair straightening irons amongst other things – my wife has been wanting to try their products for a long time. The air hair dryer included in this set has a powerful 2100 watt motor and features ghd's ionic technology to care for your hair – the comprehensive controls allow you to vary the power and temperature from hot to cool shot. The dryer is ergonomic to use and comes with a generous three metre power cable attached – my wife has been using it for a few weeks and says it is by far the best hair dryer she has ever used.ghd now produce a wide range of hair stylers with their gold professional styler at 139 being towards the top end. This is a salon quality tool that my wife absolutely loves – the build quality and features are first class and you can easily see how the company has gained it's good reputation. This is a high tech product that is safe and easy to use and has been designed for use by top stylists and to help you to produce salon quality results at home. My wife is currently growing her hair longer and is finding this styler extremely useful now it is at mid length – she expects it to be even more so when it reaches it's final length. This is a top quality gift set that would be very welcome at christmas but is perfect for use at anytime – my wife has been really pleased with both of these items and gives this gift set an unreserved five stars for design and performance.
I tried to break everything up on the chart by category so it’s easier to narrow things down, but you have to keep in mind there is a ton of overlap in styling tools. You can have large ceramic tourmaline and small titanium steam as well as just about a thousand other options. The point is, although my table is here for those of you who already have an idea of what you want, there is a small chance you might end up looking at something with a few extra bells and whistles because there is so much overlap. If you’re not sure what different kinds of irons there are, head over to my buying guide so you can get that all sorted out before you start reading the reviews.
Simply the best

The Babybliss is a rotating hair brush straightener, similar to Revlon Perfect Heat, however, it is made from titanium instead of ceramic and is more expensive. This model has three heat settings, but it does not have a cold shot button. Some believe the titanium makes a difference in the way their hair feels but the team doesn’t see it; we think the performance is virtually identical to the Revlon Perfect Heat.


Wife having as replacement after 5 years using first one ghd.

after reading previous reviews about this possibly being a fake I was a little worried. I waited until the priced dropped and bit the bullet. I was able to register it on the ghd website and I am happy to report it is not a fake so far it heats up really quick and straightens in one stroke I am really glad I bought it for 80 less on amazon.
amazing styler curls my stubborn hair perfectly
I was happy the moment I got this its so smooth when you use it was abit caught off guard by the different power cord but that was quickly fixed but nonetheless I love this piece of a styler

great quality. I've had this for years now. I'm a black female with 3b hair. This styler is amazing. Sedu and ghd have never let me down.
love it heats up quickly and smooths my frizzy parts great
Remember, quality is an important requirement when it comes to getting the best hair straightener for your hair. A poor quality flat iron is not only going to work very well, it could cause damage to your hair that may take a long time to grow back. If you want good styling AND ensure the health of your hair, the best hair straightener is one that doesn’t come cheap.

I had been eyeing this styler for a while and as much as I would've liked to save up to a 100 purchasing it here my peace of mind was worth the 60 80 dollar difference. This an expensive professional item that would not grant its 2 year guarantee if purchased from a non official distributor. I purchased from sephora and I'm incredibly happy with the product. It provides salon quality results so I see it as an investment instead of splurge. But if you're concerned both about the legitimacy as well as as the guarantee coverage of this product when purchasing from third party vendors like I was go ahead and spend the extra money. It might save you a lot of headaches and money in the end.


Using interviews with specialists, online reviews and personal experience, TODAY editors, writers and experts take care to recommend items we really like and hope you’ll enjoy! TODAY does have affiliate relationships with various online retailers. So, while every product is independently selected, if you buy something through our links, we may get a small share of the revenue.
Love this ghd does a very good job and heats up very quickly. Really good purchase and well worth it.
In addition to their exceptional hair straighteners, ghd offers innovations that'll help unleash your creative side. Amp up your beauty arsenal with specialized curling irons, wands, and more—like an amazing hair dryer—that'll give new meaning to playing with your hair! Complete your look by treating those tresses to a brush or comb from the collection.
I've had this straightener for a few years now and it still works just as well as the day I got it. I've even had professional hair stylists tell me that this straightener is the best. It is a little pricey but definitely worth it because you won't be buying a new one for a very long time.
The ghd Air Professional Performance Hairdryer brings the salon experience home through state-of-the-art design and powerful performance. Developed in collaboration with top stylists, Air provides up to two times faster drying with reduced frizz for the perfect salon blowout. It features advanced ionic technology that allows the industrial generator to lock in moisture, and is powered by a professional-strength, 1600-watt AC motor that’s built to last. The sleek, ergonomic design makes it a breeze to use—whether you are right-handed or left. It features variable heat settings, two speeds for customized control for every hair type, and a cool shot button to set styles in place. The dryer seals in smoother, shinier, longer-lasting results with less frizz.
it might be expensive but when you have a lot of holiday functions to attend getting it right first time is a must and for my other half that means going with a quality brand to do a fab job. She loves her good hair day products and with this little gift set on hand she's not only going to feel pretty damn special but will enjoy using it. Ok so it might be a christmas present but hey who says that the lady in your life has to wait it can be an early gift and perhaps day one of her own personal advent calendar.right yes its pricey however other products we've had from them have lasted years of constant use and as mr royce used to say quality is remembered long after price. Add to this a swish presentation box that looks nice and expensive alongside some straightners that will help get those tricky little bits on the side that just love to fluff up and all round I know that my other half is going to be more than happy. Ghd you're stars.
“Infrared is so beneficial being that the wavelengths are longer and can penetrate deeper into the cuticle heating the hair from the inside out, keeping your hair's own natural moisture, leaving the hair smooth (and) shiny and keeping it extremely healthy, versus other conventional styling tools that actually pull moisture out of the hair, leaving the hair dry, brittle, dull and damaged,” said hair expert and stylist Gina Rivera.
In 2004, ghd entered the North American market, bringing its total worldwide sales generating £37 million in revenue.[12] The Jemella Group, which owned the ghd brand, was bought by Lloyds Development Capital for £55 million in 2006.[7] It was sold eleven months later to Montagu Private Equity for £160 million.[13] Lion Capital, a British private equity firm, purchased ghd in February 2013 for approximately £300 million.[14]

Featuring the same 1.25-inch plates CHI users have loved for years, the new CHI G2 Ceramic and Titanium Flat Iron make it easier to style longer hair! If you’ve ever tried to use a non-professional hair straightener on your hair, then you know just how quickly the process can become a literal pain! From hand strain to sore wrists and arms, most hair straighteners stick to old adage of “beauty is pain.”


bought for my wife to replace the last pair of ghd. She loves them

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"Unite Pro Tools Flat Iron is an easy-to-use, low maintenance iron," says Chris Dylan. Dylan works with Kylie Jenner so finding an easy-to-use tool is a must when you’re helping someone go from a platinum blonde bob to jet black floor length extensions. in a span of a week. He notes that with a fast-heating iron and beveled edges, it creates soft waves and has a great temperature gauge that keeps you firmly in control of the heat.
7 21 14 I purchased this flat iron on may 25 2013. I've used this product every day since then with no issues. Also the styler is not a fake and I was able to register it on ghd's website with no problem. I only buy products that are ship and sold from amazon.com only maybe that is why so many people have received fakes I'm not sure. I have course thick hair and this flat iron has been wonderful. The plates are hot but doesn't damage my hair or the ends. I would recommend this flat iron.
* * * Update: After returning the above-described item, I bought a ghd Classic Styler in-person from one of their authorized salon dealers (info at ghd's site). When I went to register the hologram and date codes, the ghd site accepted them on the first try. Also, the second unit I bought HAD country-of-manufacture information on the box and on the date sticker (made in China, which some other comments said isn't legit, that seems to be wrong). My unit labeled made-in-China is the one that registered successfully with ghd. Also my second purchase - from the authorized dealer - had a lot of information printed on the bottom of the box, including a bar code, web info, consumer information phone number, design info and information about the product. The unit I purchased from Amazon had NO printing on the bottom of the otherwise authentic-looking box. Draw your own conclusions. Bottom-line: if you buy a ghd styler here, double and triple-check that your unit is for real.

great set of straighters for a reasonable price. I would definitely recommend ghds over other brands of straighters. Each set I've had have lasted around 2 years before an electrical fault caused them to stop working I'm onto my fourth pair now.


Best straightner I've ever used. Heats up quick. Perfect for straightning curls or beach waves. Very impressed.
Best hair straightener I have ever used
Still going like a champ after 2 years and heavy use by both my wife and daughter
I really liked this device it has light weight and easy to use. Also it is become hot in few seconds.
love this straightener. Makes my hair smooth and shinney heats up within 30 seconds and does a quick and beautiful job
great price on this straightener. I was able to register this on ghd site online with no problem. Heats up lightning fast.
Curling and straightening hair requires the stylist to use a curling rod or a flat iron to get a desired look. These irons use heat to manipulate the hair into a variety of waves, curls and reversing natural curls and temporarily straightening the hair. Straightening or even curling hair can damage it due to direct heat from the iron and applying chemicals afterwards to keep its shape. There are irons that have a function to straighten or curl hair even when its damp (from showering or wetting the hair), but this requires more heat than the average iron (temperatures can range from 300–450 degrees). Heat protection sprays and hair-repairing shampoos and conditioners can protect hair from damage caused by the direct heat from the irons.
I borrowed this straightener from my friend when we were in vegas and I fell in love with it. I love the fact that it heats up almost instantly and is very lightweight. It made my hair silky and smooth. I had to get the straightener for myself and purchased it at a beauty supply store. This straightenr is well worth the investment. I replaced my old herstyler with my new ghd and I'm never going back
Lovely item the usual excellent quality from ghd
I have very curly hair my father african american and my mother is hispanic...i have had many hair straighteners in my time this one is by far the best one. I always used to but 2in ones but with a 1in you can get a lot closer to the scalp. My amazing hair stylist recommended this to me and im glad she did. Mine is till working perfectly fine. She has had hers for years so they must last a long time. The timer is great it shuts itself off if it is not being used for a certain amount of time. It also heats up to the max in 20 30 seconds so you dont have to let it heat up for a long time. Its great get it.
Its a very nice product... It came as I spected… I recommended… quality 95 ... We are using it with no trouble at all 100 ok…
You cannot fault quality and excellence both things we have come to expect from ghd. Some brands are hyped for no reason but ghd is a case of 'you get what you pay for' and what you get in this instance is very good indeed. The perfect christmas gift for the wife mum partner daughter in your life. You can rely on this brand I assure you.

By far this is the best flat iron I have owned. Heats up quickly and does the job. Definitely worth the money


these work very well as do all ghd straighteners. I have used ghds for years and once I discovered them I never looked back. I can straighten my hair in half the time compared to other similar products and my hair feels better and less damaged afterwards too. I have also received fantastic after sales service from ghd before as well so I trust the brand. These are no different they are well made and the design looks classy while they straighteners themselves do a good job and didn't leave my hair feeling frazzled and fried. The kit itself is decent in the box there were the straighteners of course a heat mat a bag to keep the straighteners in a protective 'end' to put over the hot parts of the straighteners two professional hair clips to hold your hair back while straightening and a paddle brush. These seem to all fit in the bag so it is very useful if you are travelling or even just storing it between uses. The cable is long enough to make using them a doddle and the auto switch off will help ease your mind if you are on your way to work and wondering if you have turned them off despite all this I have knocked a star off purely because they don't work as well as my ghd pinks these leave my hair feeling smooth and silky and the gold set just doesn't seem to do this quite as well. Nevertheless I would still buy them over any other brand out there.
still have my ghd to this day and love it my daughter has one also. Literally only takes seconds to heat up and beeps when ready. It gets hot and I mean hot so I use a heat styling product with it. I can't tell you how many times I decided at the last minute I needed to straighten and I only had 10 15 minutes or even 5 for a real quick top layer straightening as apposed to 40 60 minutes. I was able to plug it in turn it on and within seconds it was hot and ready to go I know it's pricey but it has great bones and I love the ceramic plates on it. It really is an outstanding and superior product compared to the stuff sold at your corner pharmacy or other large nearby retailer.
Introducing ghd curve®, the new range of curling irons & wands from ghd. Featuring tri-zone® technology for gorgeous, shiny, bouncy curls that last as long as you do. The protective cool tip provides you with a safe place to hold the hair in place while you curl, and the built-in safety stand allows you to place the wand down securely during styling.
You can use this Revlon ionic flat iron for both straightening and curling, due to its 1-inch wide plates and ergonomic design. The plates are made of ceramic and tourmaline which are good for the health of your hair, reducing the damage and making your hair shiny and soft. There are 10 temperature settings, and the straightener can heat up to 455°F. Also, it takes only 15-20 seconds to heat up which is pretty fast.
Very happy with the ghd iv styler a replacement for my previous ones that I had for a good few years.money well spent.
excelent

I was happy the moment I got this its so smooth when you use it was abit caught off guard by the different power cord but that was quickly fixed but nonetheless I love this piece of a styler


usual excellent quality. Never disapointed with ghd's

works like a charm

My first ghds and I would highly recommend them they heat up in seconds and my hair stays straight for days.
my daughter has long hair and loves the effects of the ghd styler. She even uses it to put waves in her hair.

Sadly, the plates in the LumaBella Keratin Duel Touch Hair Straightener won’t begin to magically levitate on your bathroom sink! BUT they do float in the frame! They are specially engineered to deliver a consistent heat with a smooth glide, and their design enables a flexible grip on the straightener, giving you great results no matter how you hold it. Even better, it won’t tug or pull like so many others on the market. The result is pain-free styling in a fraction of the time!
Easy-to-use and safer for strands, the ghd Classic 1" Inch Styler with ceramic heat technology operates at the optimum 365°F styling temperature for smooth, no-frizz styling. It delivers professional, long-lasting results, sealing the cuticle for a glossy finish that looks salon-done and stays flawless all day. Designed for utmost styling flexibility, the versatile one-inch round barrel makes it easy to straighten, curl, or wave all hair types and lengths. It heats up in 30 seconds and works fast so you can effortlessly create everyday styles in a snap, while the smooth-contoured floating plates glide through strands without snagging or pulling.
Great quality. I've had this for years now. I'm a black female with 3b hair. This styler is amazing. Sedu and ghd have never let me down.
In 2004, ghd entered the North American market, bringing its total worldwide sales generating £37 million in revenue.[12] The Jemella Group, which owned the ghd brand, was bought by Lloyds Development Capital for £55 million in 2006.[7] It was sold eleven months later to Montagu Private Equity for £160 million.[13] Lion Capital, a British private equity firm, purchased ghd in February 2013 for approximately £300 million.[14]
I am absolutely in love with this ghd styler I had tried the chi first and returned it right away... This one does what I expected and more it straightens my hair curls it and keeps it healthy it is worth every penny I paid ....
If hair is pinned too tightly, or the whole updo slips causing pulling on the hair in the follicle at the hair root, it can cause aggravation to the hair follicle and result in headaches. Although some African-Americans may use braiding extensions (long term braiding hairstyle) as a form of convenience and/or as a reflection of personal style, it is important not to keep the braids up longer than needed to avoid hair breakage or hair loss. Proper braiding technique and maintenance can result in no hair damage even with repeated braid styles.
Perfection is the word to describe the ghd classic styler...it's easy to use and the hair style last longer than by using other regular stylers sold on the market...once you try it you will see the difference right away.
Gisele uses this flatiron. Need we say more? OK, maybe a little bit: From the same hairstylist whose blow-dryer launch nearly broke the Internet, this green-plated flatiron is equally as buzzworthy. It has plates that are larger than most other irons (meaning fewer passes) and rounded edges that prevent snagging or pulling. And because it shuts off automatically after an hour, it's ideal for those of us who constantly forget to unplug our flatiron before running out the door.
Featuring advanced ceramic heat technology, the ghd Gold Professional Performance 2" Styler is designed to operate at the optimum 365°F styling temperature for healthy-looking hair with enhanced, lustrous shine. Styling thicker, longer hair is quicker and easier thanks to the larger plates that glide through strands without snagging for fast, effortless styling and flawlessly polished strands. It heats up in as little as 30 seconds to tame frizz and transform coarse textures into sleek, smooth styles that last. The styler has contoured, round edges to unleash undulating waves, and with its styling versatility, you can change your look every day.
Easy-to-use and safer for strands, the ghd Classic 1" Inch Styler with ceramic heat technology operates at the optimum 365°F styling temperature for smooth, no-frizz styling. It delivers professional, long-lasting results, sealing the cuticle for a glossy finish that looks salon-done and stays flawless all day. Designed for utmost styling flexibility, the versatile one-inch round barrel makes it easy to straighten, curl, or wave all hair types and lengths. It heats up in 30 seconds and works fast so you can effortlessly create everyday styles in a snap, while the smooth-contoured floating plates glide through strands without snagging or pulling.

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The HAI Classic Convertible Flat Iron uses ceramic heating element technology for faster heat up and even heat distribution. This hair straightener features 1 1/4 inch wide blue beveled, floating plates for styling flexibility and optimal glide. The temperature is adjustable from 250 degrees Fahrenheit to 410 degrees Fahrenheit. And we really love the fact that the dial shows you exactly what temperature you’re getting whenever you turn the heat up or down. Negative ions help smoothen your hair strands, leaving them silky and shiny.
the ghd works wonders on my hair. I have naturally wavy hair that can be difficult to straighten but this product takes care of business. I am definitely hooked definitely worth the money.

love this straightener. Heats up in no time and makes my hair nice and silky. No burnt smells. And has auto shut off.
My husband bought this for me as I was still using my expensive australian straightener here in the states. We knew how good amazon's return policy was so we ordered it knowing that we may possibly be buying a fake. Had a problem registering it on the website the first time only due to their site being temporarily under maintenance. No problems the 2nd time. The only difference with my product is the colour of the plates. Mine are black the picture shows cream . Pretty sure this is just because the photo is older.no complaints so far.
Great product and fast shipping.

I am a loyal ghd purchaser but unfortunately my last set died after approximately five years daily use these are a perfect replacement. I have shoulder length hair and these are a great size for both curling and straightening.i also bought them when they were on offer so saved 10 and with prime delivery I didn't have to survive without my essential ghds.
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