These ultra-smooth plates are great for straightening stubborn strands like curls and waves and are also ideal for creating natural, finished curls (similar to a curling iron) and even beachy waves. By gliding effortlessly across hairs of all types, without pulling or breakage, the ISA Professional Titanium Flat Iron has the potential to leave your hair looking and feeling healthier after each use.
wife's happy
if you are really aching to get this please do not go with the free shipping fedex smartpost it took two days for amazon to send out and about ten days in transit.as for the authenticity the ghd I got was one the chosen one . This is my first ghd when first using it my hair was 80 percent dry I know I know it is not good to straighten hair while damp I was so excited I used it right away. When I finished the rest of my head I noticed there wasn't one wet patch of hair on my head and I hadn't burnt myself on my scalp.i've had many high end straighteners very many. Most of them costed as much if not more as this did. However the difference between this one and all the other ones I've had is that I didn't have build up in my hair after straightening. It's like the excess moisture completely evaporates and leaves the natural oil's in my hair. This by far is the best straightener I've ever used.my hair is the softest it has ever been and it feels very natural and flowy.by the way I have thick curly and semi kinky hair. It took me 30 minutes to straighten my whole head of head the first time I used this.

This is a styler which takes the guilt out of heat styling and the world’s first smart styler that predicts your hair’s needs. Tri-zone technology ensures that heat is maintained so hair remains healthy, glossy and strong; giving you great results without compromising the condition of your hair. The intelligent irons constantly adapt to your individual hair fibres to deliver the optimum styling temperature at all times. Styling with the ghd Platinum+ has also been proven to be safe for coloured hair as well as reducing hair breakage and increasing shine.
love ghd’s and price was great
Once you have a pair of ghds you will never go back to anything else.

love it heats up quickly and smooths my frizzy parts great
Creative director of GLAMSQUAD Giovanni Vaccaro prefers this flat iron by Sedu. "The ceramic plates are really key to maintain the integrity and healthiness of the hair," he says. To get expertly straight hair, Vaccaro recommends using a boar-bristle brush to help mediate frizz, and that "the follow through is key" when moving the iron and comb completely from roots to tips.
Best hair straightener I have ever used
In 2004, ghd entered the North American market, bringing its total worldwide sales generating £37 million in revenue.[12] The Jemella Group, which owned the ghd brand, was bought by Lloyds Development Capital for £55 million in 2006.[7] It was sold eleven months later to Montagu Private Equity for £160 million.[13] Lion Capital, a British private equity firm, purchased ghd in February 2013 for approximately £300 million.[14]
ghd launched its first advertising campaign in 2003, as the sponsor of the British reality television show The Salon.[20] The company has also featured prominently on Australia’s Next Top Model.[21] In November 2009, ghd ran a popular series of advertisements titled ‘Twisted Fairytales', including depictions of characters such as Rapunzel, Red Riding Hood, and Cinderella with the tagline "You can do anything with your hair".[22][23] Singer Katy Perry was named the face of ghd in December 2011.[24][25]
Wax on, wax off; we bet that’s the most in-depth thinking you’ve given to wax. Not only is it unclear how or what the stuff is, most companies slap labeling on products even when they’re not technically a wax! Here’s the deal, wax products feel just like the name says; waxy. They will feel spongy and have a thicker grip when you work it between your hands and leaves hair with a natural matte finish that can have a bit of shine. If you’re into edgy hairstyles with exaggerated lines and textured, piecey strands, then wax is ideal. The light shine also makes it perfect for formal styles like pompadours.  
Celebrity hair stylist Priscilla Valles’s go-to straightner is the classic GHD 1-inch straightener. “I start in the nape and bring down small sections, one row at a time and I use a GHD flat Iron with a comb in the other hand,” says Valles. “I place the comb in front of the iron while ironing at the same time in a slow motion all the way down. Never stopping cause that will cause dents in the hair. At the end a dime size of ouai rose from top to bottom just to add some shine and control any fly aways!”

I was recommended the ghd's by my hairdresser and lots of other hairdressers too. I am so glad that I bought these as now I can actually have the 'just walked out of the hair salon' look everytime I wash my hair. I only usually use them after I have washed and dried my hair as the style will last until I next wash my hair 2 3 days . It heats up and is ready to use in about 9 seconds I am so glad I spent the money on these and wish I had years ago. I would be lost without them now
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