after reading review with titles like fake I was a bit nervous but took a gamble anyway. Its authentic. I also found out that ghd has outsourced the production of some of there irons to china. In fact when I went to register my iron I clicked the help link for the date code and the example label had made in china clear as day on it.on the iron amazing night and day with the old one my favorite feature is the no tangle swivel cord
The bentley of ceramic flat irons. Review done by a 25 year professional hair stylist my wife . We have over 6 different flat iron similar to this. This one by far is the most well thought out designed. It is light weight the opening spring is not to strong as to cause fatigue under long use. The heat computer intelligently senses and heats the ceramic pads as not to damage the hair. Automatic shut off is great. It heats up very fast and has led light indicator easy to see. The 90 degree cord swivels and makes use really easy not only for home but also for professional use. The rounded tip design doubles it as curl iron. The result is a long lasting shiny beautiful hair do.highly recommended.
when you buy ghd you invest in quality are you worth it.
Each flat iron has its own 15-digit code on hologram which can be verified at GHD website. - One 1" ghd flat iron with cap. Smoother gold plates glide effortlessly through the hair to make straightening on all hair types and lengths even quicker and easier, while their contoured edges help to create perfect curls and waves, all with a high shine, salon-style finish.
Was worried following some negative reviews about this not being a genuine ghd product. However product arrived with ghd tag with details on how to register with ghd. This was done on the official ghd website and ghd have verified the product.