was able to register the product with no problem great deal on an authentic ghd flat iron as this costs 180 at the salon
The Apalus works relatively quickly, taking approximately ten seconds per pass to straighten most types of hair, although you will have to straighten small sections at a time. That makes it an inexpensive lifesaver if you need a quick straightening before heading off to work. The Apalus hair straightener can also be used as a detangling brush and massager to straighten frizzy or unmanageable hair, if used in conjunction with Agam essential oil or Moroccan oil.
Great genuine ghds brought to replace my old ones same reliable quality as always.
Twist And Curl – The awesome folks at Good Housekeeping couldn’t have put it better than this: curling your hair with a flat iron is like curling ribbon with a pair of scissors. To do this, simply clamp your hair straightener around a piece of hair as you normally would when straightening, except flip the entire tool, so your hair is now wrapped around one of the plates. Holding the tip of your hair for support, simply glide the straightener down the entire length of hair and just like magic, you’ve made a curl!
If you are looking for volume for your fine hair then I would recommend the Vidal Sassoon VSHA6471UK which is a superb hot air styler.  Designed especially to give lift and volume from the root it will give you enviable curls and waves.  It is supplied with two brush sizes 19mm and 25mm so it’s ideal for shorter styles too (use the smaller brush) and gives a pleasing smooth finish that is tangle free.  You cannot fault the price either, on Amazon.co.uk this retails below the price of a salon blow-out.
If your hair is fine, fragile or damaged you have to be careful with the temperature. Your locks require the lower heat to reduce the damage. The maximum heat level that you can apply on thin or damaged hair is 350°F. But maybe you should start with lower temperature, something like 170°F – and see if this would work. Also, thin damaged hair requires a flat iron with narrow plates so that you will be able to straighten it in one pass.
I love this flat iron. My hair is smooth and health.
In the early 19th century the male beard, and also moustaches and sideburns, made a strong reappearance, associated with the Romantic movement, and all remained very common until the 1890s, after which younger men ceased to wear them, with World War I, when the majority of men in many countries saw military service, finally despatching the full beard except for older men retaining the styles of their youth, and those affecting a Bohemian look. The short military-style moustache remained popular.
excelent

I had gone for years using mediocre flat irons not wanting to bite the bullet and just buy the expensive type. But man am I glad I finally did I've had this ghd for years now and it's never failed me. It heat up in seconds and doesn't fry your hair like other irons can. Would highly recommend spending a little bit more for a stellar product.
Very good styler and much cheaper than in the store.always difficult to find good quality not damaging styler with dual voltage.very pleased

I have always used ghd and would never dream of buying any other brand. Last set died of exhaustion after 5 years. These ones are perfect and I get desired style waves curls straight crimped... Whatever I want every single time. Never let me down and they get nice and hot. Total breeze through my long thick hair.


I confess I am a ghd devotee having bought my first straighteners in 2006. Theyve come a l ong way since this beautiful set of professional irons and a really good hairdryer will make a fantastic gift for anyone who does their hair.packaged in a solid dull gold box which oozes quality and has a really posh air the matching items look so stylish and dont disappont in use. Teh styler has a new hinge shape and different tips this makes for smooth use and less catching in the hair. I was impressed that heat up time is a few seconds and the auto cutoff works too. A far cry from the old days of waiting ages for heat up and then panicking on the train to work thinking I'd left them on the hairdryer really is another level though. It's balanced beautifully and feels light but firm in the hand. It manages to dry my hair without frizzing it all over the place and quickly too. Using these tools makes hair styling actually a pleasure and I love the smooth straight results however much people tell me straight hair is on the way out.
Bought this as a gift for my girlfriend. She loves it. Got it for cheaper than they sell the same one at those make up stores in the mall.

This one’s the LBD of all hair straighteners. With 100 percent pure tourmaline ceramic plates, the classic tool will never lose its luster (and neither will your hair). No need to tug or pull, as this tool is made with a small suspension system — the floating plates adjust to compress your hair while styling. And with a fully-rotating swivel power cord, you’ll have all the styling control in your hands.


Achieve stunning curls: Mist hair with ghd heat protect spray. Section the hair and lightly mist with a curl hold spray. This will help give hold when creating each curl. Place a fine section of hair between the plates of your ghd Classic Styler vertically 1 inch away from the root. Gently close the styler with minimum tension. Turn the styler clockwise by 90 degrees; continue to turn the styler by another 90 degrees as you glide from root to end. For an intense curl, pull the styler very slowly away from the head in a continuous smooth movement. An s-shaped vertical curl is created. To complete the style, repeat through all sections. Finally, separate and brush out the curls with your fingers.
I was happy the moment I got this its so smooth when you use it was abit caught off guard by the different power cord but that was quickly fixed but nonetheless I love this piece of a styler
I have very curly hair my father african american and my mother is hispanic...i have had many hair straighteners in my time this one is by far the best one. I always used to but 2in ones but with a 1in you can get a lot closer to the scalp. My amazing hair stylist recommended this to me and im glad she did. Mine is till working perfectly fine. She has had hers for years so they must last a long time. The timer is great it shuts itself off if it is not being used for a certain amount of time. It also heats up to the max in 20 30 seconds so you dont have to let it heat up for a long time. Its great get it.

I used to use a flatiron which doesn't curl the hair very well..leaves a crease in the hair. The ghd styler is awesome for both curling and straightening awesome product
these are great. They’ve kept my hair straight the whole day. The best straightners i’ve ever had.
I bought this knowing that it had great reviews and hoping that I wouldn't receive a fake like some others had reported in their reviews. I was fortunate enough to receive the real ghd classic styler successfully registered it on the ghd website and have loved it every single time I used it.i am half puerto rican with very naturally curly hair and this works wonders. It offers a all day straightening power and works wonderfully when I use it to curl the ends of my hair also.if you can take the risk of possibly getting a fake I highly recommend this product. Well worth every penny.
The Bio Ionic Onepass Pro Straightening Iron makes use of Silicone Speed Strips to speed up the straightening of your strands while providing increased shine. The NanoIonic mineral hydrates your hair, seals in the natural oils, and smoothens the hair cuticle to create frizz-free, silky smooth hair every time. The flat iron comes with adjustable heat settings that range from 240 to 400 degrees Fahrenheit. It has a very long swivel cord – 9 feet! It heats up very fast and cools down just as quickly so you can easily pack it away if you’re in a hurry. The plates are 1.5 inches wide which is perfect for long, thick tresses.
Derek Yuen, the man responsible for Cole Sprouse's grown-up new look, recommends the GHD Platinum Professional Performance iron. The flat iron is consistently and evenly heated at 365 degrees, which is safer and less damaging on the strands. “The beveled edges also allow for infinite styling possibilities, not just just for straightening hair,” says Yeun.
easy to handle styles hair professionaly. Heating is fine it has good security of course without water touches . Looks great.

I previously owned a basic chi for about 4 years until it recently stopped working. I bought this one after using a friend's ghd styler and I love it it does a much better job than my chi ever did and my hair stays straight for longer
I bought this knowing that it had great reviews and hoping that I wouldn't receive a fake like some others had reported in their reviews. I was fortunate enough to receive the real ghd classic styler successfully registered it on the ghd website and have loved it every single time I used it.i am half puerto rican with very naturally curly hair and this works wonders. It offers a all day straightening power and works wonderfully when I use it to curl the ends of my hair also.if you can take the risk of possibly getting a fake I highly recommend this product. Well worth every penny.
It has ceramic plates, which work on all hair types to effectively smooth and add waves and curls, depending on your desired finish. The result is incredibly shiny and frizz-free locks, which look styled to perfection. The straighteners also have a unique hibernation mode, which means they will turn off automatically after 30 minutes, so you can be sure they can’t cause damage.
This brand is a1 the best ever my hair is curly and it's the best one I got .i will never change this brand
this came highly recommended by a friend and I have been very pleased with it. I used to blow dry my hair and this is a quicker solution. Very good quality.
it heats instantly and easy to handle. I love it
very quick to heat up and they are much hotter than any other styler I have used. Love that they can be used when travelling abroad with dual voltage. Thanks to my sister for recommending this product.
very nice it does a good job and heats up fast. I have pretty curly hair and it straightens it right out
It wasn't possible to register my ghd flat iron purchased from an amazon reseller with the manufacturer. I'm 99 sure this is not an authorized re sale from ghd. This could mean a number of things... Nevertheless I love this flat iron which seems to work extremely well. I decided to take my chances with this version of the ghd classic styler.
That is just one of the reasons that hair straighteners are such a wonderful tool to keep in your beauty arsenal; not only does this nifty little device give you movie star-quality straight hair when you want it (sorry blow out bars), but it can even create the same curls as those confusing barrel-ended curling irons! So, clean out your cabinet under the sink and make room for that makeup you’ve been eyeing or the perfume your husband forgot to buy you for Valentine’s Day last year, because a professional-grade hair straightener can literally replace all of your existing heated hair care tools!
This is the best straightener I've ever used plus I can curl with it I registered it online and activated the guarantee. Great product
Had no problems registering. This is my second ghd styler. My first one is almost 10 years old and still works great. Had to buy a second when my daughter took my first one to college with her. These used to be super pricey back in the day but are very affordable now. Hope they are as durable and well made. Looks almost identical to my old one.

the best straightener .. She wouldn't go without it.....its a must have in this house and friends have agreed and bought
Easy-to-use and safer for strands, the ghd Classic 1" Inch Styler with ceramic heat technology operates at the optimum 365°F styling temperature for smooth, no-frizz styling. It delivers professional, long-lasting results, sealing the cuticle for a glossy finish that looks salon-done and stays flawless all day. Designed for utmost styling flexibility, the versatile one-inch round barrel makes it easy to straighten, curl, or wave all hair types and lengths. It heats up in 30 seconds and works fast so you can effortlessly create everyday styles in a snap, while the smooth-contoured floating plates glide through strands without snagging or pulling.
Achieve straight, sleek locks: Mist hair with ghd heat protect spray and place a fine section of dry hair between the plates of your ghd Classic Styler. Ensure that the styler is as close to the root as possible before closing the plates. Then gently move toward the tip of the section in one simple gliding motion. Repeat the process with each section of hair, gliding once from roots to ends.
so nice

Daughter loves her ghds
Perukes or periwigs for men were introduced into the English-speaking world with other French styles when Charles II was restored to the throne in 1660, following a lengthy exile in France. These wigs were shoulder-length or longer, imitating the long hair that had become fashionable among men since the 1620s. Their use soon became popular in the English court. The London diarist Samuel Pepys recorded the day in 1665 that a barber had shaved his head and that he tried on his new periwig for the first time, but in a year of plague he was uneasy about wearing it:
Best flat iron ever.....gets very hot
This is a great styler according to my girlfriend. I purchased this styles on amazon because it was cheaper than through other outlets such as sephora. After reading some comments I was concerned that this may be a knock off brand of the ghd classic styles but was relieved that I could register the product on the ghd website as well as check via the checklist of genuine product traits that someone else nicely posted. I bought this through amazon and deva concepts dropship and recommend you do the same.
Let’s face it: styling your hair is a 360° job. That’s why the folks at Cloud Nine have designed their Original Flat Iron with a swivelling 360° cord! No more tangled messes or twisted cords, with this hair straightener you can easily reach delicate fly-aways and seemingly invisible back sections without the hassle of a tangled or knotted cord ever again. When it comes to hair straighteners, the Cloud Nine Original Flat Iron really proves that perfection is in the details!

gentle on hair doesn't fry it. Will never buy an off brand again
BUYER BEWARE: I bought this from Amazon LLC, but the product would NOT register as authentic on ghd's site. I tried the hologram code and date code multiple times, but the site wouldn't verify the numbers. Also there was no country of manufacture listed on the unit, the box or the booklet. The styler looked great and was packaged well. Did the unit and stickers look authentic? Yes in every way. But the ghd site states: "fake ghd products are virtually impossible to spot." I called ghd, and a rep said sometimes legit numbers aren't accepted by the site (?!) - and told me that sometimes fake numbers go through. So in the end not sure what good the checker does. The rep did add that "Amazon is not an authorized dealer for ghd products." And the rep echoed what another reviewer said, "the only way to authenticate a styler not bought from us or an authorized dealer is to send it in to the warehouse." That's too much trouble for anyone. Is the one I bought legit? I just can't tell for sure. I'm not taking the risk. Returning it to Amazon.
Looks great to me she uses it very day and loves it.
I've had this flat iron for 3.5 years now I ordered from this exact listing as well . I'm not sure if it's fake or real but either way it is the best flat iron I have ever used. I have fine thin hard to straighten and curl hair and it works perfect on me plus on my mom with thick curly hair. It is still working great so it lasts a long time. If it ever does go out on me I will be repurchasing the same one
This is my second iron with the first one lasting more than 5 years. I specially chose this brand because of the plug circuit breaker since the model I had before this one burned my bangs. I've never had a problem with this model and absolutely feel the price is equivalent to it's quality. Also if you take care of your iron your iron will not disappoint you.
best styling product I have ever purchased.
With this hair straightener, you also get adjustable heat settings that range from 140 to 450 degrees Fahrenheit which means that it’s perfect for use whether you have thin, delicate hair or stubborn, coarse locks. We love that it has a 360-degree swivel cord, it heats up quickly, and the fact that it’s dual voltage compatible. You even get a thermal protective glove plus some leave-in argan oil with your purchase.

wife loves this set best thing ever very pleased
My first ghd styler. I was super skeptical about the purchase considering the 50 difference on their website. I was able to register it so I'm thrilled to say it's the real deal though I haven't tried it in my hair yet I know what to expect...
“Barrel” or rotating hair brush straighteners also detangle, straighten and add shine. In addition, hot air is directed into the hair as their ceramic or metallic barrels rotate, adding volume to thin hair. These are the best option for long hair, and the fact that the barrels are circular provides the added benefit of being able to curl as well as straighten.
Best hair straightener I've ever used. Had for years still working
I've used these straighter for years and love them. They get so hot and I can do my thick hair in a few minutes. Plus they are salon level so have the extra long cord. However it sounds like you need to buy from the ghd website. I did and it arrived pretty fast about a week I think you know its genuine and the price is the same at 150.
In short YES! You absolutely can use too much heat on your hair. Burning hair is not a good smell, it’s not a good look either! You may end up having to get a pretty severe haircut if you’re not careful about the amount of heat you put directly on your locks. Read through this to get an idea of what’s safe and what will leave you wishing for a good trim (or possibly a wig).
“I debated whether to buy this product or the more expensive titanium flat irons and decided to give these a try. I have been natural for about two years … But could never find flat irons that would tame my hair. GIRL, I am telling you these flat irons are like that. One pass through over freshly washed and blow-dried hair and I was in awe. Why go to a salon? I did my own silk press and a week later, I still got shine and body. Best iron I’ve had in years, and I love the color.”
I just received my ghd classic sytler yesterday and registered it on ghd's website. It wasn't a fake and did my hair for the first time this morning with it and couldn't be happier with the results my hair feels so healthy I had tried a chi first returned it. Bought a croc which was better but still wouldn't tame my thick coarse hair without being on the 450 degree setting which made me nervous. I bought the ghd on the recommendation of a couple of friends who I trust. Read reviews on amazon and made sure to purchase the iron direct from amazon. Glad I did this flat iron is awesome my hope is that it lasts longer than a year
Negative ions have been a longtime fan favorite in the hair care industry, and it is no surprise that this same technology would appear in our top picks for the best hair straightener. Negative ions have been found to reduce static and frizz while locking in moisture, and the same goes for your hair when you use the CHI Air Expert Classic Tourmaline Ceramic Flat Iron!
Using interviews with specialists, online reviews and personal experience, TODAY editors, writers and experts take care to recommend items we really like and hope you’ll enjoy! TODAY does have affiliate relationships with various online retailers. So, while every product is independently selected, if you buy something through our links, we may get a small share of the revenue.

I don't use the straightener very often but it has worked great for me. Gets very hot very quickly and does what it is suppose to do.
When shopping for the best hair straightener for your unique hair type, it can be difficult to decipher all of the different styles and specs. That’s why we’ve done the hard work for you and created this all-inclusive guide to finding the best hair straightener for your unique head o’ hair, so you can spend less time scrolling through pages of products and more time rocking your new dream ‘do!

This ghd air hairdryer gold professional styler gift set contains two of ghd's professional quality hairstyling products the ghd air hair dryer plus the ghd gold professional styler. This christmas gift set doesn't yet have a price listed at the time of this review but currently the dryer alone costs 99 with the styler alone costing 139 from amazon so if the gift set costs less than 238 it could be a bit of a christmas bargain ghd or good hair day every day as they say is a leeds based hair care products company that has been around since 2001 and in that time has gained a good reputation for professional hair straightening irons amongst other things – my wife has been wanting to try their products for a long time. The air hair dryer included in this set has a powerful 2100 watt motor and features ghd's ionic technology to care for your hair – the comprehensive controls allow you to vary the power and temperature from hot to cool shot. The dryer is ergonomic to use and comes with a generous three metre power cable attached – my wife has been using it for a few weeks and says it is by far the best hair dryer she has ever used.ghd now produce a wide range of hair stylers with their gold professional styler at 139 being towards the top end. This is a salon quality tool that my wife absolutely loves – the build quality and features are first class and you can easily see how the company has gained it's good reputation. This is a high tech product that is safe and easy to use and has been designed for use by top stylists and to help you to produce salon quality results at home. My wife is currently growing her hair longer and is finding this styler extremely useful now it is at mid length – she expects it to be even more so when it reaches it's final length. This is a top quality gift set that would be very welcome at christmas but is perfect for use at anytime – my wife has been really pleased with both of these items and gives this gift set an unreserved five stars for design and performance.


received within time promised. Love this iron works great heats up with in a minute. This iron was recommended to me by my hair style list its a great product
Unlike all the other hair straighteners on our list, the Turboion RBB Croc Classic looks a little bit different. It looks more like its namesake – a croc. But that’s not the only thing that makes it stand out. First of all, the shape is unique and perfectly ergonomic. It fits very comfortably in your hands that you barely feel the strain as you style your hair. Of course, it also doesn’t hurt that it only weighs 1 pound. The smooth titanium plates on this flat iron gives you a very smooth glide. There are 17 different digital heat settings that range from 280 degrees Fahrenheit to 450 degrees Fahrenheit.

Airstyling is a great way of adding natural volume, body and shine to your hair. Our auto rotating airstyler can be rotated in both directions, making it easy to handle and to use to create a variety of styles. It also comes with a 50mm thermobrush – the ultimate accessory for adding body and movement – and should be used on nearly dry hair for salon blow dry results.

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Heats up quickly and works great at straightening my hair.

This straightener is awesome especially if you travel. Unlike the chi you do not need a converter in europe. Just plug in an adapter and you are set
Hi do you have any views / recommendations on cordless or portable hot air brushes? I just bought a rotating hot air brush and love it as its easy to straighten and defrizz my hair while adding a bit of volume (I use it on slightly damp hair) but it’s just too big to carry. I am looking for an easy to carry hot brush that I can pop in my gym bag to help me finish off styling my hair after I rough dry my hair with the hairdryer at the gym. Thank you.
Sleek, shiny hair exudes polish and put-togetherness. It's like smooth strands just have a way of making you feel way more on top of your game than you may actually be — especially during the end-of-year rush, filled with work deadlines, holiday events, and everything in between. But before you spend more than you'd like this season on salon blowouts or that expensive flat iron you've been eyeing, know that getting glossy locks is possible without totally blowing your budget. Just snag yourself one of the best cheap straighteners the next time you're stocking up at some of your most-frequented stores.
Straighten, wave, or curl all hair types with less breakage, more color integrity, and more shine. Ghd’s breakthrough, innovative styler in white delivers maximum impact with minimum damage thanks to patented tri-zone technology. Six intelligent sensors guarantee the optimum styling temperature of 365°F across the plates for healthy-looking hair. It maintains heat evenly from root to tip, locking in moisture for lustrous, long-lasting results. Precision-milled, floating one-inch plates with a high-gloss finish glide effortlessly through hair for rapid styling and radiant shine. The ergonomically upgraded, rounded edges let you straighten, curl, or wave in a stroke—with one-pass styling and a 20-second heat-up time that allows you to finish faster. For ultimate control, a unique wishbone hinge calibrates pressure so plates caress hair lightly instead of tightly. The ultra-versatile tool creates an array of head-turning styles without turning up the heat.
Love it I've had the exact same one for probably fiveish years and it finally took a crap on me. I just bought this exact same one again because I loved it so much I didn't want to risk getting a different kind only to be disappointed. My favorite part is that it heats up within seconds and doesn't pull your hair like a lot of straighteners do.
these work very well as do all ghd straighteners. I have used ghds for years and once I discovered them I never looked back. I can straighten my hair in half the time compared to other similar products and my hair feels better and less damaged afterwards too. I have also received fantastic after sales service from ghd before as well so I trust the brand. These are no different they are well made and the design looks classy while they straighteners themselves do a good job and didn't leave my hair feeling frazzled and fried. The kit itself is decent in the box there were the straighteners of course a heat mat a bag to keep the straighteners in a protective 'end' to put over the hot parts of the straighteners two professional hair clips to hold your hair back while straightening and a paddle brush. These seem to all fit in the bag so it is very useful if you are travelling or even just storing it between uses. The cable is long enough to make using them a doddle and the auto switch off will help ease your mind if you are on your way to work and wondering if you have turned them off despite all this I have knocked a star off purely because they don't work as well as my ghd pinks these leave my hair feeling smooth and silky and the gold set just doesn't seem to do this quite as well. Nevertheless I would still buy them over any other brand out there.
Work great
Just because you were blessed with a head of naturally straight hair, doesn’t mean hair straighteners aren’t for you! Hair straighteners are a great way to style the split ends that are all too common with straight hair types and can also give your hair a natural-looking curve for added volume! When shopping for the best hair straightener for your naturally straight hair, you will want to look for the following:
The ghd dry and style gift set arrives in a lovely presentation box. I gave this set to my wife a present and she was highly impressed in receiving this quality brand gift set. The packaging oozes with quality and presentation style and suggests a item of high value and is bound to impress. My noted that the hair dryer was exceptionally good and based in comparison to other brands makes and styles she thought this was the best in value for money. The hair dryer is a item that my wife uses every day and important to her. She loves this the hairdryer in its handling and ability to blow dry hair as she would wish.the ghd styler is something that we have used on previous occasions when going out and wanted to look good and a bit special. There is a knack to style and but is quickly mastered with practice.given to the right person this is a gift set that is bound to please the quality of the items are very good and worth the outlay for the asking price.
This one’s the LBD of all hair straighteners. With 100 percent pure tourmaline ceramic plates, the classic tool will never lose its luster (and neither will your hair). No need to tug or pull, as this tool is made with a small suspension system — the floating plates adjust to compress your hair while styling. And with a fully-rotating swivel power cord, you’ll have all the styling control in your hands.
Heats up quick. Yes I would definitely recommend this product to a friend. Cost a little more than others but well worth it.

Negative ions have been a longtime fan favorite in the hair care industry, and it is no surprise that this same technology would appear in our top picks for the best hair straightener. Negative ions have been found to reduce static and frizz while locking in moisture, and the same goes for your hair when you use the CHI Air Expert Classic Tourmaline Ceramic Flat Iron!
This product is the real deal very pleased with it. I had it registered on the official site of ghd and its the real deal
I was not expecting this kind of straightener from ghd. Complete waste of money. Cheap quality straightener.
My hair is naturally wavy so most of the time I let it air dry and I walk around looking like I am wearing a nest on my head. Straightening my hair goes a long way in avoiding that look. The straightener that I usually use is manufactured by a popular company starts with an r and cost a mere 22. I think that the differences between this more expensive brand and the one I usually use are insignificant. This styler heats quickly. So does the cheaper model. This styler straightens hair adequately. So does the cheaper model. The only differences are that the ghd classic 1 inch styler has a longer cord with a built in gfci device and remote test reset unit and is about an inch and a half longer which puts your hand further from the heat. In summary this model and brand of hair straightener heats up and straightens no better than a much cheaper model but does seem safer from an electrical heat standpoint. Except maybe for professionals I'm not sure that the significant cost difference over 100 is worth the additional safety features.
I had some concern that this iron was counterfeit. I had purchased knockoff chi irons unbeknownst to me on this site before. Fortunately as I found ghd has a verification tool on their site. Take the time to register your iron there to make sure it's not a fake ... As far as the iron itself it is a sturdy quality iron that heats up lightning fast. It even has a beep to let you know it's ready to go. I especially love the 30 minute automatic shut off feature a must for forgetful people like me
I bought these ghd straightners when my current straightners not ghd started to die. Everyone had said these were great so I thought I would give them a try. So far I have definitely not been disappointed the result after using them is a much sleeker softer and of course straighter finish than any others I have used. I would thoroughly recommend buying them even if they are a bit more than you would normally spend.the delivery was also amazing as they arrived a day and a half after I ordered them. Very happy customer
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