this is my first ghd flat iron. My stylist recommended the product for how fast it heats up very light weight and how great it is for my hair. Deva concepts was also fabulous in shipping and packaging. I registered the product with ghd as some reviews indicated the product was not a ghd . You can trust deva concepts they deserve a 10 star rating
I have used this styler before and absolutely love it I have wavy frizzy hair and it helps tremendously with the friz and it straightens so effortlessly. I had ordered this and they sent me one within 2 days I went to register it online and the code did not work even after mutiple times so I left the seller a feedback message that was not too nice which I do apologize for but they were absolutely fantastic. They sent me a new one in which the code did work so these are genuine ghd stylers. Amazing product and it makes it even more amazing with great customer service. I highly recommend this product and this seller. Thank you
These would be an ideal christmas gift as they are presented in a smart black and gold box with a lovely black padded storage bag and heat resistant mat heatproof guard paddle brush and hair clips.once the straighteners are plugged in they will beep when turned on and then beep again after a couple of seconds when they are ready to use and it is a couple of seconds they heat up so quickly I have never used ghd’s before so all I can say is ‘you get what you pay for ‘. They heat up so quickly and they glide through your hair. There was no pulling and you don’t have to use any resistance or even go over the same piece of hair time and time again.the only negative I can think of is the price they are very expensive and there are a lot of cheaper alternatives.however I think they are definitely worth paying for.
I'd had a pair of nicky clarke straighteners that I couldn't seem to get on with and when I was given some amazon vouchers for christmas decided to take the plunge and buy the ghd's that everyone raves about. Well now I totally get why they rave about them. Very easy to use they straighten my thick and wavy hair in seconds. No repeating sections one sweep and the hair is straight and sleek holding the style until the next wash.yes they're pricy but in this instance you get what you pay for.

very good hair straightener.
Very pleased with this product I bought 2
I love this hairdryer!! I bought it because I broke my shoulder and only have the use of one arm. Before my shoulder was broken, I used a very expensive hairdryer and the best brushes. This hairdryer works better than all of my high end products. I'll never go back. The brush is big and I was concerned that it would be too much for my short hair. It will work great on any length hair. The bristles grab even the shortest hair and dry it smooth and soft. My hair is naturally curly and before trying this dryer, I'd dry my hair, straighten it and then use hot rollers. I am now achieving the same results with the Revlon dryer. I haven't written a review on a product in years but needed to share my experience with this dryer. ... full review
my old ghds where nine years old and finally died lol I got these ones and was very happy quick delivery as well very light weight compared to my old ones but I checked the authenticity of them on ghds website and they are they real mccoy lol
Great product

I have the heated brush and Instyler. I find that I use the heated brush more only because it is easier and quick as a bed hair controller. The Instyler does need to be handled with care a little more as the barrel is hot but I got a safety cage with mine until I was confident. The Instyler is effective when I am starting from a mass of curles and I want straight. I never use any on wet hair I think that is asking for trouble. I don’t know that one is any better than the other just different options for different times.


I bought this not to straighten my hair but to add long lasting curls. Once you get the hang of it this works great. My curls stay in longer than when I use a curling iron or hot rollers.
If you are looking for faster results, a hair straightening brush is more appropriate – it is a hybrid between a brush and a straightening iron, used best on dried hair and effective even for the most unruly naturally curly hair. You can use the straightening brush on hair that is washed and dried, and obtain the straightening iron results with  much easier and intuitive brushing move.
“I’m a licensed hairdresser and I’ve used many hair straighteners, including Chi and Paul Mitchell. They work, but my hair is so thick that it takes me at least 30 to 40 minutes to properly smooth my hair. This is the absolute best hair straightener I have ever used. It straightened my hair in ten minutes (no joke). I’m extremely pleased and shocked. Looking to purchase a second one to have on hand for the future.”
The best flat iron there is.. Doesn't damage your hair as much because you only need to pass it once or twice through your hair... I bought this years ago and still works..

keeps my wifes hair nice and straight for those rough nights.
In the early 1870s, in a shift that historians attribute to the influence of the West,[26] Japanese men began cutting their hair into styles known as jangiri or zangiri (which roughly means "random cropping").[27] During this period, Asian women were still wearing traditional hairstyles held up with combs, pins and sticks crafted from tortoise, metal, wood and other materials,[14] but in the middle 1880s, upper-class Japanese women began pushing back their hair in the Western style (known as sokuhatsu), or adopting Westernized versions of traditional Japanese hairstyles (these were called yakaimaki, or literally, soirée chignon).[27]
If you have ever visited a luxury spa or wellness company, you have probably run across far infrared heat a time or two. Without going into too much science, infrared heat is the same heat you feel when the sun kisses your cheeks and warms your body from the inside-out. Far infrared heat, in particular, has been used by medical and wellness professionals for years to treat a variety of conditions from muscle pain to even cancer.
It may surprise you what less than $50 can get you when shopping for flat irons at stores like Target, Ulta, Amazon and more, but trust the hundreds of reviews calling these bargain buys the real deal. Especially if you consider using hot tools only when you need an extra level of polish, or to quickly smooth out hair when you're in a pinch, the industry's cheaper picks are more than suitable to your needs — don't bother shelling out a significant portion of your paycheck for a high-priced hot tool that'll go unused more often than not.
I love it heats up quick and turns its self off too.
While the BaByliss Pro Nano Titanium Straightening Iron is a great option for a beginner or someone on the go, we like to think of the Solano Sleek Heat 450 Professional Flat Iron as the no-nonsense, professional-grade alternative for anyone with short or medium length hair. This Solano professional hair straightener isn’t just for stylists or beauty bloggers though: the fast heat time and maximum heat temperatures make it an ideal choice for any aspiring stylist-to-be or anyone with stubborn shorter styles.
love it
love it highly recommended and will buy again if need be. I've tried other flat irons and this one seems to work best for my wavy frizzy hair.
my daughter has long hair and loves the effects of the ghd styler. She even uses it to put waves in her hair.
I will start by admitting that I really don't do much with my hair. It's naturally curly and I never even blow dry it. I gave my last flatiron to my daughter when she went away to college.but after using the ghd styler I think the reason I never did much with my hair is because I was always using substandard products. This styler doesn't pull my hair. It runs through smoothly. It takes at most two passes to straighten my hair. It heats up really quickly. I love the fact that the cord is super long and swivels. It doesn't leave my hair looking frizzy. It even helps to straighten out my cowlick at my hairline. It curls easily as well but I mostly just used it for straightening .it has an on off switch and a led light to indicate when it's ready to use which is about 30 seconds it's super fast . It's also dual voltage which is fantastic when I travel you just need to provide a plug adapter for the outlet .it's pricey but definitely worth the money. If you are in need of a styler to use every day invest in this one
love it. Straightens hair fast.
ghd does not fail to impress. After my 1st ghd iv styler which worked perfectly for 11yrs stopped working I felt handicapped not forgetting my hair looked like a mop. After using my new ghd iv styler I remembered how easy straightening hair is.
For those of you who want long, smooth hair, then have a look through our collection of hair straighteners to find the right kit for you. While straighteners of old used to give you straight hair that was dry and brittle, new straighteners feature temperature controls, heat sensors and other technology to keep your hair healthy and happy during and after the heating process.
One of the biggest problems you will face when using a heated hair styling tool is overheating. We’ve all been there: you’re casually straightening your hair when a particularly funny scene comes up on the show you have playing in the background. After a solid minute or two of laughter, you realize (in utter horror!) that your poor hair has been sandwiched in between a couple of hot plates the entire time.

I got a genuine ghd flat iron and was sure to register it right away. Some others say they didn't get a genuine one but mine was. It works very well and makes my styling time much faster. I like knowing I'm not frying my hair with an over the counter flat iron.
heats up in an instant and stays hot until I'm done. It works like a dream and it was recommended by my hairdresser. I'm so glad I bought this because it makes my styling time next to nothing now instead of constantly going over the same area repeatedly like with a cheap iron. It also stays clean.
The shorter your hair is, the narrower plates you need to straighten it properly. I have to admit, most flat irons don’t work well on really short hair. The most common width of plates is something about 1 inch, at least in my rating. If you have really long locks you can try a straightener with 2-inches long plates – for instance, the Xtava flat iron.
The ceramic blue plates aren't just pretty; they push conditioners into the hair, quelling frizz 65 percent more efficiently than a traditional ceramic iron. Even experts were impressed. "[It] leaks heat-protective ingredients onto the hair at the exact point of contact, coating every strand during the straightening process," says cosmetic chemist Ni'Kita Wilson.
Find the short hairdo you've always wanted to try. Look for a new hairstyle for your next big event. Have you seen a celebrity style you'd love to copy? How about the latest medium length hairstyles from salons around the world? Find the haircut that will make your features pop, or complete the FREE hair consultation to view and try on recommended hairstyles that suit you!

love love love


Love my ghd straightener. This is my 2nd one. I had the first one for years love this brand and it works great
Start styling with Hanz de Fuko’s, Hybridized Wax, a water-based styler that makes it easy to work with, providing medium hold and satin shine. Work it through wet hair to lock in a clean, modern finish or use on dry hair for the perfect satin shine. Additionally, it works as a heat protectant just before blow drying or flat ironing. For the perfect balance of flexibility and firmness, use Hanz de Fuko’s, Sponge Wax for limitless styling creativity and long-lasting, pliable hold. Designed for the hassle-free man seeking effortless styling.
The one I got was real and I've had it for 2 years now I love it
I have always used ghd and would never dream of buying any other brand. Last set died of exhaustion after 5 years. These ones are perfect and I get desired style waves curls straight crimped... Whatever I want every single time. Never let me down and they get nice and hot. Total breeze through my long thick hair.
love this straightener. It heats up really quickly and will automatically shut off after a while an hour I think if it hasn't been used. It only has one heat setting. Also it's universal voltage so I was able to travel overseas with it very easily.
auto heat so you don’t have to manually set the temp. My previous iron I had to manually set which I found out I was putting way to much heat on my hair. Saw this iron for almost half the price here on amazon. Literally takes seconds to heat up. Just love it
Bought these on the recommendation of nearly every female I know and I haven't been disappointed they arrived promptly well wrapped and I checked them on the official ghd site straight away. I have had sleek straight hair ever since...... They heat up quickly and the flashing light is a great guide to help remind to switch them off. A great price too considering most pairs I've seen are well over 100 quid.
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