Perfect for straightening, curling or waving, this straightener features high-gloss titanium floating plates for a smooth glide, and advanced ceramic heaters to ensure fast and even heat distribution. Utilizing Ion Boost Technology, the straighteners deliver active conditioning ions to help hair look smoother and shinier, and are housed in strong, lightweight steel with curved edges to keep the plates aligned and allow you to create effortless curls and flicks. Versatile and easy to use, this amazing tool is the perfect choice for anyone who needs a tool that can do it all!
Has the perfect heat so that it doesn't get my hair. I've used a chi for years but this is by far better. No breakage and not as many fly aways and I have very frizzy damaged hair.
7 21 14 I purchased this flat iron on may 25 2013. I've used this product every day since then with no issues. Also the styler is not a fake and I was able to register it on ghd's website with no problem. I only buy products that are ship and sold from amazon.com only maybe that is why so many people have received fakes I'm not sure. I have course thick hair and this flat iron has been wonderful. The plates are hot but doesn't damage my hair or the ends. I would recommend this flat iron.
easy to handle styles hair professionaly. Heating is fine it has good security of course without water touches . Looks great.
this is my first ghd flat iron. My stylist recommended the product for how fast it heats up very light weight and how great it is for my hair. Deva concepts was also fabulous in shipping and packaging. I registered the product with ghd as some reviews indicated the product was not a ghd . You can trust deva concepts they deserve a 10 star rating
this is the best flat iron that I have owned. I had a chi and I liked it but it didn't last very long. I asked my stylist and she recommended ghd. This iron heats the plates differently than other irons. There is a much more conistent temperature across the plates which means you are going over the same area fewer times causing less damage.i have wavy hair and this tool does a great job of making it absolutely straight. I love it
wife luvs em ghds are the best in her opinion.
A fabulous duo of top notch ghd products. Firstly the styler it's easy to use as it automatically heats to a predetermined non adjustable 185 c optimal for styling without damaging hair. Should one need a higher temperature then this is not for you. It's supplied with a chunky 20 cm square heat mat to protect surfaces and it auto powers off after 30 minutes if not in use. Given its speedy heat up rate I reckon this could be reduced to 10 minutes in use great results are possible with very little practise.and the hairdryer very nicely balanced with good access to the controls without stopping. The lower switch is the 3 position fan speed off medium high but it doesn't sit quite right ... To get to the highest speed one has to push the end of the switch down into the handle its as though the switch has not been installed level vertical but it's not a huge problem the 3 position heat switch is much better. The cold shot button requires a fair bit of effort to hold in with 1 finger for anything more than a few seconds.both have very good quality cable that are properly flexible unlike some 2.7 m styler 3.0 m on the dryer. With regard to cables the manufacturer's make it clear that the cables should not be wound around the device but folded as they were as they came out of the box ... That's ok in theory but using the twist ties is not practicable so it would have been useful to include some cheap and easy method of coiling the cable especially for travelall said and done superb kit with a niggle about a switch and cable storage
Derek Yuen, the man responsible for Cole Sprouse's grown-up new look, recommends the GHD Platinum Professional Performance iron. The flat iron is consistently and evenly heated at 365 degrees, which is safer and less damaging on the strands. “The beveled edges also allow for infinite styling possibilities, not just just for straightening hair,” says Yeun.

This is so much better than the drugstore purchased flat iron that I've been using. The ghd classic 1 inch styler heats up fast and maintains the perfect temperature while styling my hair. The extra long cord 9 feet is something that I'm going to have to get used to but I do see how it would be perfect for professional stylists to use in salons. The ceramic plates come together perfectly and there's even a little extra give when I squeeze them over my hair. I appreciate that this has a reset button on the plug to keep the user from getting shocked while using. I even loved how this arrived in a beautiful box. My hair looks great and I am looking forward to using this for years to come.
My hair stylists have always used ghd straighteners on my hair and I finally broke down and bought one after using other cheaper straighteners. I have very curly hair and the ghd gets my hair silky straight with no frizz it does get a little bit of wave to it after about an hour but that may just be the humidity and heat reacting with my hair. As soon as I go back over it with the ghd it is perfectly straight again. It is authentic with the hologram sticker circuit breaker plug and ghd product registration. A great deal on a great straightener

The bristles on a hair brush straightener should also be considered. Nylon is best for sensitive scalps or hair that doesn’t become a bird’s nest in the blink of an eye. Some straighteners have bristles tipped with tiny balls made of silicone, rubber or other materials, and they’re a better choice for women whose hair tangles easily because they help “cut through” the tangles without snagging. They’re more comfortable, too.
In 2004, ghd entered the North American market, bringing its total worldwide sales generating £37 million in revenue.[12] The Jemella Group, which owned the ghd brand, was bought by Lloyds Development Capital for £55 million in 2006.[7] It was sold eleven months later to Montagu Private Equity for £160 million.[13] Lion Capital, a British private equity firm, purchased ghd in February 2013 for approximately £300 million.[14]
GHD went and nabbed itself a 2018 Best of Beauty award with this miracle of a flatiron. The tool maintains a constant temperature of 365 degrees Fahrenheit, but get this: It reads the thickness or thinness of the sections you use so it can adjust the amount of power it exerts. That way, it keeps the same temperature while straightening your hair and gets all the sections evenly straight without you having to worry too much about heat damage. "My hair felt relatively healthy after ironing which I am not used to," says Tracey Zane, director of content development for Allure. "The tool moves much effortlessly across my hair, and actually makes it feel silky smooth once ironing."
“I purchased this flat iron after using it while visiting family. I traveled out of state and, thankfully, left my subpar flat iron at home. So, I asked to borrow one, and this is the one they owned. My hair is naturally curly, thick and long. So, it usually takes FOREVER to straighten all my hair. With this flat iron, I can straighten each section of my hair in ONE pass! The pearl ceramic plates also leave my hair shiny and smooth. It heats ups faster than any flat iron I’ve ever owned (literally in seconds). It doesn’t snag or grab pieces tiny strands of hair like some lower-end irons I’ve used. It is professional quality, no doubt. I immediately went online and purchased one after using it. Two of my friends also purchased this flat iron after using it only one time, it’s that good.”
“The temperature of the iron can determine the curl pattern on hair that tends to fall easily, as you might need a higher heat to lock in the pattern closer to the root,” she added. “The internal components of the irons also can determine the curl pattern, and that is why it is important to invest in custom, high-end tools that contain internal heaters that go the entire length of the barrel. The higher the heat, the stronger the curl will essentially be. Low heat will produce a softer finish.”
was able to register the product with no problem great deal on an authentic ghd flat iron as this costs 180 at the salon
Introducing ghd curve®, the new range of curling irons & wands from ghd. Featuring tri-zone™ technology for gorgeous, shiny, bouncy curls that last as long as you do. The protective cool tip provides you with a safe place to hold the hair in place while you curl, and the built-in safety stand allows you to place the iron down securely during styling.
I have very tightly coiled african american hair. I used the blow dryer with a heat protectant and this iron got my hair bone straight and shiny. Its the holy grail basically in my opinion lol
I have extremely kinky curly hair. This flat iron is amazing best buy thus far. It is a little expensive but if you want your hair pin straight or even have nice curls buy this heats up in 2 seconds and takes me no time to straighten my hair. Hopefully it's durable and lasts.

I just received my ghd classic sytler yesterday and registered it on ghd's website. It wasn't a fake and did my hair for the first time this morning with it and couldn't be happier with the results my hair feels so healthy I had tried a chi first returned it. Bought a croc which was better but still wouldn't tame my thick coarse hair without being on the 450 degree setting which made me nervous. I bought the ghd on the recommendation of a couple of friends who I trust. Read reviews on amazon and made sure to purchase the iron direct from amazon. Glad I did this flat iron is awesome my hope is that it lasts longer than a year


These ultra-smooth plates are great for straightening stubborn strands like curls and waves and are also ideal for creating natural, finished curls (similar to a curling iron) and even beachy waves. By gliding effortlessly across hairs of all types, without pulling or breakage, the ISA Professional Titanium Flat Iron has the potential to leave your hair looking and feeling healthier after each use.

We do love the fact that the flat iron remembers your last heat setting so you don’t have to keep changing it every time you turn the hair straightener on. With this flat iron, you also get an automatic shut off feature. The plates are 1.5 inches wide which makes it ideal for individuals with medium to long thick tresses. However, it isn’t ideal for making curls due to the large plates. Also, there may be durability issues as several owners have reported that their units never lasted more than a year.
I was just replacing the one I had. Great flat iron.
I had some concern that this iron was counterfeit. I had purchased knockoff chi irons unbeknownst to me on this site before. Fortunately as I found ghd has a verification tool on their site. Take the time to register your iron there to make sure it's not a fake ... As far as the iron itself it is a sturdy quality iron that heats up lightning fast. It even has a beep to let you know it's ready to go. I especially love the 30 minute automatic shut off feature a must for forgetful people like me

In March 2013, ghd launched the "Eclipse" hair straightener, which uses six sensors in the plates to maintain a constant heat of 185 degrees celsius, a temperature ghd claims is the optimum temperature for styling results.[17] The consistent temperature reduces the time to style hair, particularly coarse hair that may previously taken multiple run throughs.[18] The Daily Mail called the Eclipse "The Rolls-Royce of irons".[19]


I read lots of different reviews about these straighteners and a lot said these aren't genuine. They are definitely ghds just professional ones which means they are lighter. They are exactly the same ones at my hair dressers. I'm happy.
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