I worked in the hair industry for a while so I've used a lot of high end flat irons and I got to say, this one did not impress me at all. I'd never used a GHD before this btw (none of the stylists I know have one) but I ended up ordering the GHD classic styler--which btw seems to be the same as the "IV styler"--instead of the CHI Turbo due to the fact that at the time, the GHD was on sale and basically the same price yet it offered more versatility (the turbo has a velvet cover so you can't use it to curl).
This straightener heats up in such a short period of time, the beeping is helpful to know when it’s ready for use. It reaches an adequate temperature, no fuss or changing settings. It takes me approximately 20 minutes to straighten my hair completely, and I have naturally frizzy, curly hair. The health of my hair has not been affected by the straightener whatsoever. Highly recommended and wouldn’t use any other brand.
I gave it three sticks because my hair did eventually get straight and at no point did I feel like it harmed my hair, but it's not even adjustable because again, the company claims that this iron auto-adjusts according to hair "conductivity" or some bullshit like that (this is a laughable claim). It does have auto-shut off but so do a lot of irons (or at least the high end ones). Honestly, I can only conclude that this is another one of those hyped up beauty products aimed at people who think more $$$= better product and performance but a straightener is a straightener so once you get past the $100 price point it all comes down to personal preference and there's really not much more you're gonna get for your money... 

My very first GHD styler. I purchased this before cosmetology school and it worked for my extremely coarse hair. I used it quite often on myself and when I enrolled I used my GHD on my clients and it’s honestly top quality for a brand that’s accessible to at home use. I found this flatiron more consistent than the professional irons in my cosmetology kit.
ghd 's new Gold V Classic styler is the most luxurious styler in the range to date. With its sleeker design and plates that have been smoothed, contoured and given a high gloss finish, it glides through hair effortlessly to give an ultra-shiny result. The new ghd Gold Classic styler is not only the sleekest, but also the most gorgeous yet. Accents of gold, glimmer beneath the perfect black coating. In addition newly improved glamorous plates will transform your hair, whether creating you re voluptuous curls or seductive sleekness, the rounded barrel helps you achieve any style you desire. Features of the ghd gold classic styler: Luxurious plates smooth your hair for an ultra-shiny result. Our new golden plates have been contoured and given a high-gloss finish to glide through hair. With it s improved outer body, the ghd Gold Classic styler stays cooler to touch for longer and is lighter to handle. Sleek design: allows for better handling for all types of styling Protective plate guard: to safely cover hot plates when you need to style and go. Ceramic heaters and contoured plates: glide through your hair for smoother, snag-free styling. Rounded barrel: easily create curls, waves, flicks and the perfect straight. Sleep mode: heaters automatically switch off if not used for 30 minutes. Universal voltage: optimum performance wherever you travel. Includes: ghd gold classic styler Protective plate guard 2 year manufacturer's guarantee ghd stylers are non-refundable once used due to hygiene reasons. see more...
In 2001, ghd revolutionised the way women styled their hair with the launch of its first styler – a professional tool designed for salon use that could also be easily used at home. ghd has continued to be a leader and innovator in hair styling with its range of professional brushes, ghd Style styling products and the launch of its first hairdryer, ghd air™. Show less
Bought these on recommendation of my hairdresser to deal with my chemo damaged hair. Thankfully I didn't lose my hair but it did go really thin during treatment. 18 months on from treatment my once fine, straight and easily managed hair has come back in thick with random curly and wavy bits. My old straighteners which had served me well over the years were snagging, pulling and breaking both the damaged and newly growing hair but these ones glide through the hair with hardly any breakage. These ... read more
GHD Classic Styler, from the name itself, you can deduce that this simple yet versatile device was made to style and straighten. Armed with a rounded barrel and advanced ceramic heaters, you can curl, flip, tease, wave, and straighten any hair type and texture easily without damaging your hair’s external surface. The infra-red heat technology infused within the plates also releases more negative ions than other products so your hair’s natural oils and luster are retained despite repeated exposure to maximum heat.
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