Ultra-zone with predictive technology is the latest breakthrough in heat styling which guarantees homogeneous heat across the whole plate, allowing consistent beautiful results in one stroke. The heat is monitored 250 times per second so that it’s constantly at the optimum 365°F styling temperature for even healthier hair. It personalizes power with its predictive technology, which recognizes the thickness of your hair and the speed at which you are styling and adjusts accordingly—so you get unbeatable results quicker and personalized to you!
very nice and does not burn my hair like prev flat iron
wife's happy
My hair is naturally wavy so most of the time I let it air dry and I walk around looking like I am wearing a nest on my head. Straightening my hair goes a long way in avoiding that look. The straightener that I usually use is manufactured by a popular company starts with an r and cost a mere 22. I think that the differences between this more expensive brand and the one I usually use are insignificant. This styler heats quickly. So does the cheaper model. This styler straightens hair adequately. So does the cheaper model. The only differences are that the ghd classic 1 inch styler has a longer cord with a built in gfci device and remote test reset unit and is about an inch and a half longer which puts your hand further from the heat. In summary this model and brand of hair straightener heats up and straightens no better than a much cheaper model but does seem safer from an electrical heat standpoint. Except maybe for professionals I'm not sure that the significant cost difference over 100 is worth the additional safety features.
I had a set of ghd straighteners a few years back and my daughter always said they were the best she used.this new set is of apparent equal standard containing the straighteners and a heat resistant mat. The real bonus with these is the heat limiting built in setting of 185 degrees which ensures no hair burn. The second bonus is the hot plates being both above and below the hair.great and highly recommended
the ghd iron is far superior to any other flat iron out there. I will never buy anything else. They last forever
I purchased this product after trying my friend's out. It was so much better than the cheap o conair I had been using that I immediately ordered one for myself.the product came in the beautiful ghd box that is in the picture. The box does say it was manufactured in p.r.c. But I was able to register my straightener on the ghd website using the codes on the straightener's hologram and label. Excited that I got a great straightener for a great price.

love this hair iron. Best iron I've owned aside from chi.
I've always wanted ghd's but never really had the budget for it so decided this birthday 24 after moving to the states and throwing my 30 pair in the bin I would treat myself. Best decision ever great irons and using them so much more than my old ones as they are so quick and easy. My hair is very thick so it used to take ages to style with my old irons. So much easier now

I ordered the ghd iv styler and was abit confused as to which one to order. I am happy with what I chose. It's small light and does the job wonderfully.
I purchased this ghd styler as a gift for my wife replacing a pretty generic model. She has been extremely pleased with the results. The styler heats up in just a few seconds beeps to let you know it's ready. It has worked very well for her long thick hair. The other great feature of this styler is its automatic shut off. There were numerous times when she'd forget to turn off her old styler but with this ghd there's never a worry since it turns itself off. She's had nothing negative to say about the styler is pleased with its handling durability.
I got these after using my sister in law's ghds and realising that my 11 year old babyliss ones were sadly inferior. I love that they heat up really quickly as when you have 3 small boys to get to school pre school every second counts. The results last overnight too with maybe a quick spruce up the following morning. All in all worth every penny
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