Derek Yuen, the man responsible for Cole Sprouse's grown-up new look, recommends the GHD Platinum Professional Performance iron. The flat iron is consistently and evenly heated at 365 degrees, which is safer and less damaging on the strands. “The beveled edges also allow for infinite styling possibilities, not just just for straightening hair,” says Yeun.
Great product
Heat levels are most important, and everything else is tied for second place. The true benefit of these appliances is that lower temperatures are suitable for easily-damaged or thin-to-medium hair, so it’s crucial that they’re able to operate at the appropriate temperatures. 365° is considered optimal for medium-thick hair, and straightening very thin or brittle hair calls for temperatures closer to 300°. Some models also have settings as high as 450° for use on very thick or very curly hair.
Curling and straightening hair requires the stylist to use a curling rod or a flat iron to get a desired look. These irons use heat to manipulate the hair into a variety of waves, curls and reversing natural curls and temporarily straightening the hair. Straightening or even curling hair can damage it due to direct heat from the iron and applying chemicals afterwards to keep its shape. There are irons that have a function to straighten or curl hair even when its damp (from showering or wetting the hair), but this requires more heat than the average iron (temperatures can range from 300–450 degrees). Heat protection sprays and hair-repairing shampoos and conditioners can protect hair from damage caused by the direct heat from the irons.

I was a little weary about buying this because of all the bad reviews about it being counterfeit. I also know that a lot of people have posted about this already but I received my product and was able to register it on ghd website and that it is real.awesome deal highly recommended


“The temperature of the iron can determine the curl pattern on hair that tends to fall easily, as you might need a higher heat to lock in the pattern closer to the root,” she added. “The internal components of the irons also can determine the curl pattern, and that is why it is important to invest in custom, high-end tools that contain internal heaters that go the entire length of the barrel. The higher the heat, the stronger the curl will essentially be. Low heat will produce a softer finish.”
replaced my old ghd’s. After 10 years as I thought they were losing heat these are great I stuck to the same ones as I have had other straighteners and they weren’t as good these are the real deal and don’t damage my coloured hair better the devil you know I always say
heats up super fast. Straightens better than the chi that I used before and also doesn't seem to snag my hair like the chi would sometimes. Very satisfied and hope it lasts for years to come.
One of the biggest problems you will face when using a heated hair styling tool is overheating. We’ve all been there: you’re casually straightening your hair when a particularly funny scene comes up on the show you have playing in the background. After a solid minute or two of laughter, you realize (in utter horror!) that your poor hair has been sandwiched in between a couple of hot plates the entire time.
You can use this Revlon ionic flat iron for both straightening and curling, due to its 1-inch wide plates and ergonomic design. The plates are made of ceramic and tourmaline which are good for the health of your hair, reducing the damage and making your hair shiny and soft. There are 10 temperature settings, and the straightener can heat up to 455°F. Also, it takes only 15-20 seconds to heat up which is pretty fast.
For my list of the best flat irons, I’ve chosen the models with the surface made of ceramic, tourmaline or both these materials. They are considered to be the healthiest solution for styling. What’s more, ceramic hair straighteners heat up quickly and evenly, meaning that they can straighten your locks on lower temperatures. This definitely reduces the damage.
so turns out the straightener was real. Thank you so much for the staple beauty tool makes your hair so silky and manageable. I use mine strictly for straightening.
Introducing ghd curve®, the new range of curling irons & wands from ghd. Featuring tri-zone™ technology for gorgeous, shiny, bouncy curls that last as long as you do. The protective cool tip provides you with a safe place to hold the hair in place while you curl, and the built-in safety stand allows you to place the iron down securely during styling.

Beachwaver Co. has reached cult-level status for its super easy-to-use Beachwaver, yes, but this styling iron from the brand is equally as notable. The beauty of it is the fact that you can achieve multiple looks with it. Use as is for a sleek, straight look or apply the black Coast Pro attachments (that are shaped like a round brush) and glide the iron down each hair section, rolling your wrist under towards the ends to create the illusion of a professional blowout.
Ghd is the best hair styler I've ever got it's very fast in heating up .. And you'll be ready in no timeit would be great if it included a glove though
after reading previous reviews about this possibly being a fake I was a little worried. I waited until the priced dropped and bit the bullet. I was able to register it on the ghd website and I am happy to report it is not a fake so far it heats up really quick and straightens in one stroke I am really glad I bought it for 80 less on amazon.
“Works great. Various and high-temp settings. Heats up very fast! My daughter and I both use this. I’m also a hairdresser, and this works great on my clients of all hair types. It’s easy to curl with it as well. I love curling with a flat iron. Great size and ceramic is my favorite, as it glides nice and smooth and heats evenly. It has a swivel cord, so it doesn’t tangle. Auto shut-off in case you leave it on. So far, so good.”
Excellent product. It works perfect until now at least . My hairs are very difficult to manage and to straighten but with ghd few minutes and they are perfect.

this came highly recommended by a friend and I have been very pleased with it. I used to blow dry my hair and this is a quicker solution. Very good quality.

If you are unsure what exactly your hair type is (or if it has changed over the years, which happens more often than you’d think!), check out this incredible overview by the hair professionals at Redken! Don’t stress if you have combination hair (i.e., fine and curly or thin and straight) either; we recommend choosing a hair straightener based on your biggest hair complaint and focusing on that problem first. So, if your curls are driving your nuts, you will want to select a hair straightener with higher temperatures, thin hair needs moisture, etc. You’ll find that your entire hair type can usually benefit from the extra TLC!


Straighteners work because they have flat plates that get hot and touch together on either side of your hair. By doing that, they put heat through your hair follicles, trap in moisture and take out frizz. The plates on a flat iron can be made of several different materials, and they’re good for different uses. The best iron for you varies depending on the type of hair you have, the type of styling you want to do, and the amount of heat your hair needs.
I have owned this straightener for 9 years now and I absolutely love it use it multiple times a week.
I have naturally straight hair however it is now frizzy guess it is with age and I use this daily with a heat styling spray protector . I love it and this is the 2nd I bought the 1st I somehow broke the plug
the best hair straightener I have ever used. Could not have been happier with the results.
Heats up super fast. Cord very long
Last one lasted 10 years hope this one does so also. Great wife loves it.
I was nervous after reading some reviews that others received a fake ghd. I had no problem registering this on their website and it looks identical to my old model which I bought for double the price four years ago.
Perfect durable gets super hot in seconds I throw it in my bag and beat it up daily and it works great. No pulling great quality

Great price for ghd
The manufacturer backs up all of this with a 4-year warranty. And the price ain’t to shabby either! So, any problems? Well, some owners have reported that the reservoir leaks whenever you push the vapor button. The good news is that some have noted no difference between using the vapor technology and not using it. The result is still the same – beautifully sleek and shiny hair. Also, due to the reservoir, it is quite bulky and a bit heavy.
heats up within seconds great and easy use doesn't dry out hair. Leaves the hair shiny and perfect to style the way you want it
With this hair straightener, you also get adjustable heat settings that range from 140 to 450 degrees Fahrenheit which means that it’s perfect for use whether you have thin, delicate hair or stubborn, coarse locks. We love that it has a 360-degree swivel cord, it heats up quickly, and the fact that it’s dual voltage compatible. You even get a thermal protective glove plus some leave-in argan oil with your purchase.
Ghd reputation is unquestionable. This styler is the best and there isn't much more to say good value for money from this supplier.
I had gone for years using mediocre flat irons not wanting to bite the bullet and just buy the expensive type. But man am I glad I finally did I've had this ghd for years now and it's never failed me. It heat up in seconds and doesn't fry your hair like other irons can. Would highly recommend spending a little bit more for a stellar product.
Easy to use styler no waiting for long periods of time for it to heat. It heats within seconds.
Nbsp i’ve had these for 4 months and they have broken a red light is flashing on the button and it’s making weird noises. I also think it had overheated and burnt my hair before it happened as my hair smelt of burning. Before they broke these were the best straighteners i’ve ever had so if you can get your hands on a non faulty one they’re good.

This set contains a ghd gold styler a heatproof plate guard a heat resistant mat a zip bag that contains a paddle brush and two large hair clips the zip bag press studs onto the mat and the whole lot rolls together for storage . This comes in a gorgeous gift presentation box that has a hidden magnetic fastening you may want to keep this to store it in as everything fits so nicely. Anyone who received this as a present should really appreciate it.the included instructions are brief and whilst they tell you how to turn the styler on and off and cover health and safety information they do not tell you how to get the best out of the styler or how to actually use it on your hair. The assumption seems to be you already know how to straighten your hair because you already have a ghd styler or you've used another brand before. I think this is a shame and seems a bit of an oversight as this gift set could be someone's first styler. I've had cheaper straighteners in the past which had quite a detailed page on how to get the best out of the straighteners . Yes you can find this information on the internet and on youtube but sometimes it's just nice to have it there to read when you open the box.having said that they do reach temperature quickly and straighten well you can tell why it's the brand leader. My previous straighteners you could alter the temperature but I'm quite happy with how these work at a set temperature and it's one less thing to faff around with. It has a 30 minute safety cut off for me this time could be shorter but at least it does have a cut off. I love that it comes with both a heat proof mat so many products just don't seem to and the heat proof plate guard as well.overall a gorgeous hair straightening gift set that anyone not already owning a ghd styler would love to have provided they do want to straighten their hair.
great quality. I've had this for years now. I'm a black female with 3b hair. This styler is amazing. Sedu and ghd have never let me down.
Hair straighteners come in a lot of different sizes, and that can make it more difficult to decide which one is right for you. By learning about the type of hair you have, the kind of style you want, and the amount of heat you need, you can also figure out what the best size iron for your hair is. It does make a difference for the sake of speed as well as precision. It sounds like a lot of work, but you can figure out what’s right for you by clicking here.
Look no further your favorite hair appliance has arrived ghd flat iron no need to adjust for temperture the iron will take care of everything. Make hair super straight and shiny heats up in 30 seconds must buy no need to go over the same piece of hair over and over again. You can straighten hair in 5 minutes

Tourmaline is an organic, prismatic crystal found in granitic rocks that is crushed into a fine powder and layered onto the surface of the plate. Tourmaline is great because heat is more consistent and evenly distributed through the plate. Also, it produces more negative ions than ceramic with less heat. This means that you not only get more control, but you also get better results and expose your hair to less damage. It’s the newest entry in the heat styling industry so hair straighteners with tourmaline tend to be pricier. Some hair straighteners like the HSI Professional Glider infuse both ceramic and tourmaline to boost the number of negative ions produced.
I was stung once buying some fake ghds online but these are the real deal. They are perfect. I ve been using them for years and my last pair gave up after five years of daily use.
Generally, flat irons aren’t very good at straightening really short hair. But if you do want to give it a try, pick from the models with as narrow plates as possible. I guess, the common width of the flat iron plates is 1 inch but there may be even narrower models on the market. And for straightening short hair, choose from the models with a slim and rectangular-shaped design. This will help you to get to the roots.
great quality. I've had this for years now. I'm a black female with 3b hair. This styler is amazing. Sedu and ghd have never let me down.

Straighteners work because they have flat plates that get hot and touch together on either side of your hair. By doing that, they put heat through your hair follicles, trap in moisture and take out frizz. The plates on a flat iron can be made of several different materials, and they’re good for different uses. The best iron for you varies depending on the type of hair you have, the type of styling you want to do, and the amount of heat your hair needs.
Very well presented straightener that is fairly heavy and robust. My partner had a ghd for many years before this and was always really happy. This is even better. It comes with a nice bag but not much else. It heats up fast and does a really good job. I hope this will be just as relaible as her previous ghd model.

I absolutely love this my friend had one and I wanted one so bad so I could use it to curl my long a hair without using a straight iron and a curling iron.. This is simple to use and best purchase investment ever lol
The ceramic plates on this hair straightener ensure that hair remains glossy and nourished even through the high-level of heat. A brilliant all-rounder for quick and effortless everyday styling, the ghd IV Hair Straightener can create both smooth locks and curls; making it a great multi-tasking product. Suitable for all hair types and lengths, the styler glides smoothly through the hair in one gentle action so snagging is reduced.
Couldn't survive without my ghds recommended to all who want straight hair
the ghds are what I expected but I have only had them a short time and some of the other reviews stated that they stopped working not long after they were purchased so hopefully this will not happen to me.
I borrowed this straightener from my friend when we were in vegas and I fell in love with it. I love the fact that it heats up almost instantly and is very lightweight. It made my hair silky and smooth. I had to get the straightener for myself and purchased it at a beauty supply store. This straightenr is well worth the investment. I replaced my old herstyler with my new ghd and I'm never going back

We know that to colour and straighten our hair is abuse so far better to buy products which reduce that damage.these straighteners are slightly heavier than my other ghds but they're more comfortable to hold.they reach maximum temperature within seconds and the plates glide smoothly across the hair to leave it as smooth shiny and silky as though your hair was always that way.these have a safety feature which shuts off power after 30 minutes of inactivity so no need to rush back home fearing that you'd left them switched on.they also come with a heat resistant silicone cover which protects them during transport.i would always recommend using a hair care product to protect your hair whilst using any straighteners. However having been tempted to buy cheaper straighteners in the past and watching my hair fry over the months I'd used them I would recommend that you buy the best straighteners that you can afford and these are worth every penny.


I was a little apprehensive about purchasing these only because previous reviews had said that their ghds appeared to have already been used on arrival. This was not the case at all when mine arrived. They came sealed in their original box plastic on the plug wire around the cable etc. They're perfect brand new fully working and the delivery was ridiculously quick too I would 100 recommend. Very happy with both the product and the service that I received.
I had one of these previously for 3 years and it died so I purchased a new one. Love this brand works great
Love love love this flat iron. Ive been using hot tools for about 10 years and have gone from the cheapest brand to the higher quality more expensive brands. I used a sedu revolution for 2 plus years and then reordered it when it conked out. This time I wanted something different. I've been using it for two weeks and so far I love it it heats up incredibly fast to just the right temperature and has an automatic shut off if I leave it on by mistake. I've been using it to straighten curl and wave my hair and the results are beautiful. Would definitely recommend this iron and hoping it will also last me longer than my previous purchases.p.s I was worried when I saw reviews saying they had received fake versions of this product so as soon as I got it I registered it on the ghd website and it all checked out.

gentle on hair doesn't fry it. Will never buy an off brand again
I started this site after I made the decision to get a new hair straightener. I am not a novice with irons by any means, and I’ve had just about every kind imaginable except for some of the newest options. When I realized how far the industry had come in the last couple of years, I decided it was time to try something new. A good flat iron can last for years, as long as you look after it and make sure you buy one that’s robust enough to take what you put it through. By doing your homework up front, you can make sure you not only get the right straightener for your locks, but you don’t end up spending an inordinate amount of money on something that doesn’t work for you. Believe me, I’ve been there!

One of the best investments you’ll ever make for your hair is buying a flat iron or hair straightener. It’s one of the most versatile hair tools you’ll ever use. It can help you create curls (kinky or beach-blown waves), flirty flips, or super straight hair. Even the most coarse, unruly hair will bow down to the will of a good flat iron. But like most tools, you need to invest in the best. And what’s best for others does not make it best for you. The wrong choice can cause damage to your hair. So before you head out to buy the first hair straightener you see, let’s talk specifics.
I bought these for two reasons my trusty babyliss straighteners died and I was just about to take a trip to america. Rather than buy two pairs for the different voltages I invested in these dual voltage ghds and am extremely pleased. Light and easy to use heat up and cool down very quickly. Only one heat setting but they work absolutely fine on my curly hair and I find I don't need to do it every day unless my hair gets damp but that's the joy of natural curls lol. Worked exactly the same on the american voltage with an adaptor for the plug. Wouldn't hesitate to recommend these if you need to replace your current straighteners. Maybe a little pricey but you get what you pay for with this type of electrical item.
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