This straightener heats up in such a short period of time, the beeping is helpful to know when it’s ready for use. It reaches an adequate temperature, no fuss or changing settings. It takes me approximately 20 minutes to straighten my hair completely, and I have naturally frizzy, curly hair. The health of my hair has not been affected by the straightener whatsoever. Highly recommended and wouldn’t use any other brand.
I can't believe Amazon would allow one of their trusted sellers to sell fakes. I received mine today and it took about 5 seconds to realize that it was fake. I could not register it on the ghd website, and I came across the information below to help identify fakes. This straightener did not have a reset button on the plug, and had many more of the 'give-aways' that it was a fake! DO NOT BUY FROM THIS SELLER.
For me, the first and still very best of all ceramic stylers [and my dad is a hairdresser too]. It heats up fast, cools down relatively fast, works wonderfully and lasts a long time. In 11 years, I've bought two such stylers. The first one eventually died after 6 years of daily use, rarely skipping a day, while my second one is still going strong. I have no reason to recommend any other styler but this one. My hair is long and very fine.
Achieve seductive soft movement: Mist hair with ghd heat protect spray. Section the hair and lightly mist with a curl hold spray to add shine and hold when styling. Place a fine section of hair between the plates of your ghd Gold Styler vertically 1 inch away from the root. Gently close the styler with minimum tension. Turn the styler clockwise by 90 degrees. For a soft curl, pull the styler quickly through the hair away from the head in one continuous smooth movement. An s-shaped vertical curl is created. To complete the style, repeat through all sections. Finally, separate and brush out the curls with a wide-tooth comb.

As mentioned earlier, the GHD classic Styler uses ceramic plates which heat up faster than other materials but it doesn’t emit negative ions like tourmaline flat irons, which doesn’t only straighten hairs smoothly but also makes dry and damaged hairs healthy by counteracting with positive ions. So, in terms of professional use and/or greatest results, GHD classic styler can’t be recommended. That is my personal opinion as an author. As an alternative, I can recommend you to read CHI Air hair iron review, it is tourmaline ceramic, and thus little more in price in comparison to classic styler.
Though it has no adjustable temperature setting but it automatically adjusts with your hair. You do not need to set the temperature. The ghd Classic 1 inch Styler iron never split ends and your hair would never look dry, frizzy and damaged. It gives you the shiner and silkier hair for its advanced ceramic heater skill. The ghd Classic 1 inch Styler iron takes a very short time to straighten your hair. Never pull out your hair.
Easy-to-use and safer for strands, the ghd Classic 1" Inch Styler with ceramic heat technology operates at the optimum 365°F styling temperature for smooth, no-frizz styling. It delivers professional, long-lasting results, sealing the cuticle for a glossy finish that looks salon-done and stays flawless all day. Designed for utmost styling flexibility, the versatile one-inch round barrel makes it easy to straighten, curl, or wave all hair types and lengths. It heats up in 30 seconds and works fast so you can effortlessly create everyday styles in a snap, while the smooth-contoured floating plates glide through strands without snagging or pulling.
So the real question isn’t about whether people think that the GHD Classic 1-inch Styler is great. There’s virtually a universal consensus that it is. The question is about the reputation of the seller from which you are contemplating buying the GHD Classic 1-inch Styler. There are actually legitimate sellers who offer significant discounts, but they’re not easy to find. 
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