During the First World War, women around the world started to shift to shorter hairstyles that were easier to manage. In the 1920s women started for the first time to bob, shingle and crop their hair, often covering it with small head-hugging cloche hats. In Korea, the bob was called tanbal. Women began marcelling their hair, creating deep waves in it using heated scissor irons. Durable permanent waving became popular also in this period: it was an expensive, uncomfortable and time-consuming process, in which the hair was put in curlers and inserted into a steam or dry heat machine. During the 1930s women began to wear their hair slightly longer, in pageboys, bobs or waves and curls.
heats up in an instant and stays hot until I'm done. It works like a dream and it was recommended by my hairdresser. I'm so glad I bought this because it makes my styling time next to nothing now instead of constantly going over the same area repeatedly like with a cheap iron. It also stays clean.
Smooth and doesn't pull...it's so much better than my last flat iron and I style my hair in much less time
I love it heats up quick and turns its self off too.
Martin Penny, Gary Douglas, Susan Powls and Robert Powls founded ghd in 2001. The three collaborated to buy the rights to a hair straightening iron from a South Korean inventor. The brand quickly took off organically, and the company did not even begin advertising until two years after its launch. By then, hair salons and word of mouth carried ghd to £12 million, against a forecast of between £3 million and £4 million.
I replaced my ghd flat iron that was 4 years old. Normal wear and tear prompted to replace my ghd. I love that fact that it has a universal voltage converter I travel to europe a lot . And the flat iron beats chi hot tools and those other crap flat irons that only for last 6 months. First off I have no idea what other people are talking about on the reviews. It is not fake it is very real. I registered the flat iron right away and it worked. I would recommend to purchase it directly from amazon.com sold and ships by . Other sellers....well I probably won't trust them. Cheers.
I read lots of different reviews about these straighteners and a lot said these aren't genuine. They are definitely ghds just professional ones which means they are lighter. They are exactly the same ones at my hair dressers. I'm happy.