The nano ceramic plates in this straightener deliver far-infrared heat, a gentler alternative in and of itself. As if that weren't enough, there's also a reservoir where you can pour in some of the (included) argan treatment and thermal protectant, creating a conditioning steam that will strengthen and safeguard strands while you straighten. Admittedly an extra step, sure, but one that's well worth it.
“The temperature of the iron can determine the curl pattern on hair that tends to fall easily, as you might need a higher heat to lock in the pattern closer to the root,” she added. “The internal components of the irons also can determine the curl pattern, and that is why it is important to invest in custom, high-end tools that contain internal heaters that go the entire length of the barrel. The higher the heat, the stronger the curl will essentially be. Low heat will produce a softer finish.”
so many people gave negative reviews for this product. However I bought directly from amazon ghdprofessional and I can register mine successfully. Also after comparing with my old genuine styler I know the new one is not fake. Don't be bothered about on earth how many holes on the cord because both of my stylers have 2 holes. So just go from amazon ghdprofessional directly and you can save a lot.
We love the fact that the ceramic heater ensures the iron heats up super fast. Even better, you can be sure that you’ve got all that unruly hair under control in 10 minutes or less (expertise required, of course). While there’s a lot to love about the BabylissPRO, it doesn’t have an automatic shut off feature. It also is a bit heavy and bulky. And the price isn’t anything to sniff at either.
so nice

Best iron ever.. Works wonders in just a few strokes and few minutes.

“I purchased this flat iron after using it while visiting family. I traveled out of state and, thankfully, left my subpar flat iron at home. So, I asked to borrow one, and this is the one they owned. My hair is naturally curly, thick and long. So, it usually takes FOREVER to straighten all my hair. With this flat iron, I can straighten each section of my hair in ONE pass! The pearl ceramic plates also leave my hair shiny and smooth. It heats ups faster than any flat iron I’ve ever owned (literally in seconds). It doesn’t snag or grab pieces tiny strands of hair like some lower-end irons I’ve used. It is professional quality, no doubt. I immediately went online and purchased one after using it. Two of my friends also purchased this flat iron after using it only one time, it’s that good.”
Straighteners work because they have flat plates that get hot and touch together on either side of your hair. By doing that, they put heat through your hair follicles, trap in moisture and take out frizz. The plates on a flat iron can be made of several different materials, and they’re good for different uses. The best iron for you varies depending on the type of hair you have, the type of styling you want to do, and the amount of heat your hair needs.

I ordered the one directly sold by amazon and it was genuine. It had the hologram sticker on the inside and I was able to register it on the ghd website.as far as the product ghds are the best straighteners out there and are well worth the cost.
Definitely the best hair straightener in the world. After trying a few staighteners available in the market I settled for ghd as I had heard rave reviews from my friends and hair stylists. I was a bit sceptical when I was buying the product as it is quite expensive in comparison to other straighteners but my doubts vanished as soon as tried it for the first time. I have frizzy hair which is extremely unmanageable and I have always wanted to have straight and silky hair. I can finally say that my dream has come true hair straighteners tend to make the hair very dry. But ghd does not. Though I need to condition my hair very well after every wash preferably with a hair mask . I leave it on for 3 4 mins wash it off dry my hair using a hair dryer. I then liberally spray a good heat protect spray all over my hair and use the iron.i am thrilled with this product and would recommend it to anyone who has always wished she had soft silky and straight hair buy it girls..you will not regret
This edition of ghd has luxury christmas present written all over it plus points impressive packaging that is eye catching made of heavy cardboard and signalling a luxury product.quilted case with mirrored blue button and separator for the straighteners and it’s flex to be kept separately.quality heat may that is detachable from the case.beautifully designed straighteners in the same electric blue as the packaging with a silicone heat shield at the end.safety features cut off after 30 mins and a noise alerts you to them being plugged in being switched on or being switched off.the switch is inside the straightener so that you don’t accidentally turn it off as you are straightening your hair.plates glide through hair creating straightness without effort and as they are at the optimum 185 degrees without that crimped look at the top where you first inserted the plates.improvements that would’ve made it a 5 I needed a slightly longer flex maybe another 1 2 metre.i miss the option to choose the temperature that I had on my old straighteners. I appreciate their advice about 185 degrees being the setting that works best but I have very fine hair which is also frizzy and like to have a choice so that I can accommodate what my hair is up to that day.
The ceramic plate on the FemJolie heats in just a minute or two, and the silicone tips on the bristles are quite comfortable on the scalp and gentle as they detangle, straighten and de-frizz. It’s important to note that this straightening brush is only designed to work on clean, dry hair; you won’t see the results you expect if you use it right after jumping out of the shower, and because it’s a flat brush it won’t add volume to your hair the way a barrel model would.
If your hair is fine, fragile or damaged you have to be careful with the temperature. Your locks require the lower heat to reduce the damage. The maximum heat level that you can apply on thin or damaged hair is 350°F. But maybe you should start with lower temperature, something like 170°F – and see if this would work. Also, thin damaged hair requires a flat iron with narrow plates so that you will be able to straighten it in one pass.
Ceramic irons heat up quickly and distribute heat evenly. These irons don’t have cool spots so you can be sure to get an even straightening every single time. These are ideal for those with fine, thin strands. Just be aware that not all flat irons marketed as ‘ceramic’ are pure ceramic. Some only feature a ceramic coating which wears off over time, causing damage to your hair.
Great product heats up almost instantly works beautifully.
This is amazing. Have tried all the straightenres I could find. This ghd is way better than any. Couldnt be happier
Heats up quickly and works great at straightening my hair.
very nice it does a good job and heats up fast. I have pretty curly hair and it straightens it right out
great product
Count on Kristin Ess to bless us with high-performance hair tools that are super affordable and good lookin', too. Crafted from two titanium plates to deliver heat fast and evenly, Ess's flatiron reaches temperatures up to 440 degrees, has shine-boosting technology, and shuts off automatically. So you can forget ever having to wonder if your flatiron is still on after you've left the house.
I had bought this to replace my old ghd. I wasn’t sure of the authenticity of product but ordered it anyway. My ghd arrived a few days before scheduled delivery which was a nice surprise. It is official so I had to test it and it works excellent. Very happy with this purchase.
after reading other reviews about people not getting an authentic ghd flat iron I contacted my niece who bought one for my sister at the retail outlet sephora and asked her to send me the sku number off the box. Once I got that I was able to look through the models available on amazon and buy one that is authentic. Other people's reviews had convinced me to make sure I was getting an authentic ghd flat iron. I am grateful to them for posting their review so I could make an informed purchase. I really like this flat iron. I had used my sister's ghd when I was visiting her last year so I already knew this was the brand for me. I have very think hair and the revlon and conair brands just weren't cuttin' it.
“The temperature of the iron can determine the curl pattern on hair that tends to fall easily, as you might need a higher heat to lock in the pattern closer to the root,” she added. “The internal components of the irons also can determine the curl pattern, and that is why it is important to invest in custom, high-end tools that contain internal heaters that go the entire length of the barrel. The higher the heat, the stronger the curl will essentially be. Low heat will produce a softer finish.”
For better or worse, we are B-U-S-Y nowadays. Running from meeting to meeting and trying to pick up our kids from carpool before soccer practice, it’s no wonder that we often place ourselves at the bottom of our daily priority list. This mindset typically carries over into our appearances and explains why more women than ever are rocking messy top knots and buns than ever before.
In 2004, ghd entered the North American market, bringing its total worldwide sales generating £37 million in revenue.[12] The Jemella Group, which owned the ghd brand, was bought by Lloyds Development Capital for £55 million in 2006.[7] It was sold eleven months later to Montagu Private Equity for £160 million.[13] Lion Capital, a British private equity firm, purchased ghd in February 2013 for approximately £300 million.[14] 

Excellent best straighteners I have had and they arrived the next day
I was worried that because ghd's are so powerful they would make my hair like straw but they have made my hair feel like I have been to the hairdresses everytime I straighten it I am very pleased with them as it has they are so quick and easy to use and heat up in no time. I would suggest them to anyone
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