Among other accolades, the brand has appeared on The Salon and Australia’s Next Top Model and was also the first hair styling tool sponsor of the Victoria’s Secret Fashion Show. Its products are loved and endorsed by such A-list celebs as Jennifer Aniston, Madonna and Posh Spice herself, Victoria Beckham and Katy Perry has been the face of the brand since 2011.
For me, the first and still very best of all ceramic stylers [and my dad is a hairdresser too]. It heats up fast, cools down relatively fast, works wonderfully and lasts a long time. In 11 years, I've bought two such stylers. The first one eventually died after 6 years of daily use, rarely skipping a day, while my second one is still going strong. I have no reason to recommend any other styler but this one. My hair is long and very fine.
This is my second GHD flat iron. I had the first one for around 5 years. Any flat iron that lasts more than 1-2 years already gets points from me. I broke the cord on the old one but I liked that iron better than the ones I have used in the past (Chi), so I got a new GHD and went a step up from the classic styler to the this time. I can't remember what website I ordered it from but it was on sale. It was still expensive but knowing that my last one lasted for years it's cheaper than me buying a cheaper iron and needing to replace it yearly. It takes about 30 seconds to heat up, it does not have different temperature settings. When it's ready it makes noise, it startled me the first time because I wasn't expecting it lol. It sounds like a cell phone ring tone. Now I like it bc I know when it's ready to use. It comes with a little black silicone (I think) cover that slips over the plates so you can put that on and put it away while it's still hot, or if you're packing, throw it in your suitcase as soon as you're done using it. I have long, naturally thick frizzy curl, that I bleach, blow dry, basically put through torture! The humidity where I live has been AWFUL lately. There are days that I flat iron my hair and it looks great and smooth and I walk outside and it explodes. Unfortunately I think that until I find a miracle product or go back to getting keratin treatments, that's just the reality of my hair and the humidity. I dont think any flat iron will be able to miraculously lock out all humidity. I get my hair shinier and smoother with my GHD iron than with other irons I have used. Now, if I can learn how to master flat iron curls!
Featuring advanced ceramic heat technology, the ghd Gold Professional Performance 2" Styler is designed to operate at the optimum 365°F styling temperature for healthy-looking hair with enhanced, lustrous shine. Styling thicker, longer hair is quicker and easier thanks to the larger plates that glide through strands without snagging for fast, effortless styling and flawlessly polished strands. It heats up in as little as 30 seconds to tame frizz and transform coarse textures into sleek, smooth styles that last. The styler has contoured, round edges to unleash undulating waves, and with its styling versatility, you can change your look every day.
Achieve seductive soft movement: Mist hair with ghd heat protect spray. Section the hair and lightly mist with a curl hold spray to add shine and hold when styling. Place a fine section of hair between the plates of your ghd Gold Styler vertically 1 inch away from the root. Gently close the styler with minimum tension. Turn the styler clockwise by 90 degrees. For a soft curl, pull the styler quickly through the hair away from the head in one continuous smooth movement. An s-shaped vertical curl is created. To complete the style, repeat through all sections. Finally, separate and brush out the curls with a wide-tooth comb.

With our revolutionary tri-zone technology the ghd platinum styler guarantees the optimum styling temperature of 365°F is maintained from root to tip, making your hair healthier, stronger and shinier as you style. Six intelligent sensors, three in each plate, guarantee consistent heat throughout the plates creating gorgeous, long lasting styles, in just one stroke. Styling with ghd platinum is proven to reduce hair breakage by 50%, increase shine by 20% and deliver 2x more color integrity. The ghd platinum styler also features a unique wishbone hinge to ensure that the plates are precisely aligned. Your hair stays perfectly positioned throughout styling without slipping, giving you greater control to create any style, whether you want your hair to be straight, or to add curls and waves. Perfect for all hair types, including harder to style hair, the ghd platinum styler delivers our best-ever styling results. Other features include a heat-resistant plate guard to protect your surfaces after styling, sleep mode for complete peace of mind, universal voltage and a two year warranty for extra peace of mind.
Renowned across the globe as a pioneer of innovative hair tools, ghd has radically transformed the way people style their hair from the comfort of their own home. To complement their best selling tools, including straighteners, curling tongs, and hair dryers, is a range of protective styling formulas, focused on keeping hair healthy, happy, and out of harm’s way.

My very first GHD styler. I purchased this before cosmetology school and it worked for my extremely coarse hair. I used it quite often on myself and when I enrolled I used my GHD on my clients and it’s honestly top quality for a brand that’s accessible to at home use. I found this flatiron more consistent than the professional irons in my cosmetology kit.


GHD Classic Styler, from the name itself, you can deduce that this simple yet versatile device was made to style and straighten. Armed with a rounded barrel and advanced ceramic heaters, you can curl, flip, tease, wave, and straighten any hair type and texture easily without damaging your hair’s external surface. The infra-red heat technology infused within the plates also releases more negative ions than other products so your hair’s natural oils and luster are retained despite repeated exposure to maximum heat.
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