In short YES! You absolutely can use too much heat on your hair. Burning hair is not a good smell, it’s not a good look either! You may end up having to get a pretty severe haircut if you’re not careful about the amount of heat you put directly on your locks. Read through this to get an idea of what’s safe and what will leave you wishing for a good trim (or possibly a wig). 

Before placing your entire head under unnecessary heat conditions, try straightening a small section of your hair with what you believe is your ideal heat setting. Take notice of the way your hair reacts to this temperature, paying close attention to any fraying or singeing that may result. Smoking and that dreaded burnt hair smell are a sign that you may need to tone it down a bit to avoid permanent damage to your precious locks.
great straighten gets hot fast and works quickly only have to move through hair 1 2 times and its perfectly styled have tried other brands and this is the best one
Love this tool. Works great in every way.
Hi do you have any views / recommendations on cordless or portable hot air brushes? I just bought a rotating hot air brush and love it as its easy to straighten and defrizz my hair while adding a bit of volume (I use it on slightly damp hair) but it’s just too big to carry. I am looking for an easy to carry hot brush that I can pop in my gym bag to help me finish off styling my hair after I rough dry my hair with the hairdryer at the gym. Thank you.

I bought this not to straighten my hair but to add long lasting curls. Once you get the hang of it this works great. My curls stay in longer than when I use a curling iron or hot rollers.
as expected
Derek Yuen, the man responsible for Cole Sprouse's grown-up new look, recommends the GHD Platinum Professional Performance iron. The flat iron is consistently and evenly heated at 365 degrees, which is safer and less damaging on the strands. “The beveled edges also allow for infinite styling possibilities, not just just for straightening hair,” says Yeun.

Love love love this flat iron. Ive been using hot tools for about 10 years and have gone from the cheapest brand to the higher quality more expensive brands. I used a sedu revolution for 2 plus years and then reordered it when it conked out. This time I wanted something different. I've been using it for two weeks and so far I love it it heats up incredibly fast to just the right temperature and has an automatic shut off if I leave it on by mistake. I've been using it to straighten curl and wave my hair and the results are beautiful. Would definitely recommend this iron and hoping it will also last me longer than my previous purchases.p.s I was worried when I saw reviews saying they had received fake versions of this product so as soon as I got it I registered it on the ghd website and it all checked out.
Historically, working-class people's haircuts have tended to be practical and simple. Working-class men have often shaved their heads or worn their hair close-cropped, and working-class women have typically pulled their hair up and off their faces in simple styles. However, today, working-class people often have more elaborate and fashion-conscious hairstyles than other social classes. Many working-class Mexican men in American cities wear their hair in styles like the Mongolian (shaved except for a tuft of hair at the nape of the neck) or the rat tail (crewcut on top, tuft at the nape), and African-Americans often wear their hair in complex patterns of box braids and cornrows, fastened with barrettes and beads, and sometimes including shaved sections or bright colour. Sociologists say these styles are an attempt to express individuality and presence in the face of social denigration and invisibility.[47]
Physical factors include natural hair type and growth patterns, face and head shape from various angles, and overall body proportions; medical considerations may also apply. Self-image may be directed toward conforming to mainstream values (military-style crew cuts or current "fad" hairstyles such as the Dido flip), identifying with distinctively groomed subgroups (e.g., punk hair), or obeying religious dictates (e.g., Orthodox Jewish have payot, Rastafari have Dreadlocks, North India jatas, or the Sikh practice of Kesh), though this is highly contextual and a "mainstream" look in one setting may be limited to a "subgroup" in another.
I am absolutely in love with this ghd styler I had tried the chi first and returned it right away... This one does what I expected and more it straightens my hair curls it and keeps it healthy it is worth every penny I paid ....
The ability to create bouncy curls or waves with a flat iron (we know, it seems counter-intuitive!) is a biggie in the beauty industry and merits a bit more discussion. If you’re totally lost and there aren’t enough video tutorials on the planet to explain this weird yet awesome process, don’t worry! Just follow along with our step-by-step guide and you will be curling with the best of them in no time!
my wife loves it very awesome. She looks great

very nice and does not burn my hair like prev flat iron
The 9-foot power cord means you never have to worry how far away the outlet is from where you’ll be styling your hair. It is more expensive than some of our other picks but it’s not as expensive as the BabylissPRO. However, it doesn’t have an automatic shut off feature and the temperature range only reaches 410 degrees Fahrenheit. Also, there have been reports from users that their HAI Classic only lasted a year or two.
This edition of ghd has luxury christmas present written all over it plus points impressive packaging that is eye catching made of heavy cardboard and signalling a luxury product.quilted case with mirrored blue button and separator for the straighteners and it’s flex to be kept separately.quality heat may that is detachable from the case.beautifully designed straighteners in the same electric blue as the packaging with a silicone heat shield at the end.safety features cut off after 30 mins and a noise alerts you to them being plugged in being switched on or being switched off.the switch is inside the straightener so that you don’t accidentally turn it off as you are straightening your hair.plates glide through hair creating straightness without effort and as they are at the optimum 185 degrees without that crimped look at the top where you first inserted the plates.improvements that would’ve made it a 5 I needed a slightly longer flex maybe another 1 2 metre.i miss the option to choose the temperature that I had on my old straighteners. I appreciate their advice about 185 degrees being the setting that works best but I have very fine hair which is also frizzy and like to have a choice so that I can accommodate what my hair is up to that day.
Eight embedded sensors regulate and evenly distribute the heat on this ceramic iron, minimizing damage and increasing shine and smoothness. With adjustable temperature settings that go as low as 140 degrees (the coolest we've ever seen), it's ideal for anyone with super fine hair, or to smooth out the tiny frizzies around your hairline. It also comes with a lifetime warranty, which is never a bad thing.
Celebrity hair stylist Priscilla Valles’s go-to straightner is the classic GHD 1-inch straightener. “I start in the nape and bring down small sections, one row at a time and I use a GHD flat Iron with a comb in the other hand,” says Valles. “I place the comb in front of the iron while ironing at the same time in a slow motion all the way down. Never stopping cause that will cause dents in the hair. At the end a dime size of ouai rose from top to bottom just to add some shine and control any fly aways!”
In March 2013, ghd launched the "Eclipse" hair straightener, which uses six sensors in the plates to maintain a constant heat of 185 degrees celsius, a temperature ghd claims is the optimum temperature for styling results.[17] The consistent temperature reduces the time to style hair, particularly coarse hair that may previously taken multiple run throughs.[18] The Daily Mail called the Eclipse "The Rolls-Royce of irons".[19]
My third pair of ghds quality product
If your hair is plagued by tangles and knots on a regular basis (even in between straightening!), try switching your hairbrush out for a wide-toothed comb! The added space in between the teeth gently separately knots and tangles without the painful “Ouch!” with each stroke. If that still isn’t enough to tame your stubborn tresses, try a wet brush! These brushes are specially designed to work through knotted, wet hair without any tugging or pulling.
easy to handle styles hair professionaly. Heating is fine it has good security of course without water touches . Looks great.
you can't go wrong with a ghd. Ready to use in seconds and it straightens perfectly
*Offer valid from 11/23/18 – 12/14/18. Enter promo code MERRY18 at checkout to receive savings. Offer applies only to orders placed at conair-store.com and shipped within the continental U.S. Conair-store.com is operated by BrandShop. Offer may not be combined with any other promotion. Offer is subject to early termination at any time without notice. Previous purchases are not eligible for this discount. Excludes Bun-2-Done Model #HS70QBX and #HS70QBL.
If you’re a hair straightening novice, you may be a little intimidated during the first few times you use your new flat iron. These feelings are totally normal (after all, you are putting 300+ degrees of heat right near your scalp!), but there is no need to worry. All you have to do is follow these simple steps and you will have the gorgeous, flowing hair you’ve always dreamt of in no time!
If you are looking for volume for your fine hair then I would recommend the Vidal Sassoon VSHA6471UK which is a superb hot air styler.  Designed especially to give lift and volume from the root it will give you enviable curls and waves.  It is supplied with two brush sizes 19mm and 25mm so it’s ideal for shorter styles too (use the smaller brush) and gives a pleasing smooth finish that is tangle free.  You cannot fault the price either, on Amazon.co.uk this retails below the price of a salon blow-out.
If you have ever visited a luxury spa or wellness company, you have probably run across far infrared heat a time or two. Without going into too much science, infrared heat is the same heat you feel when the sun kisses your cheeks and warms your body from the inside-out. Far infrared heat, in particular, has been used by medical and wellness professionals for years to treat a variety of conditions from muscle pain to even cancer.

Once again, the key to this brush’s performance is a big comb which grabs large volumes of hair, with a curved base that funnels hair right to the comb. It also delivers heat via metal ceramic (MCH) technology; the combination guarantees very fast hair straightening, as it does with Groom+Style’s #1 straightening brush. Heat-up time for the AsaVea is about 60 seconds, slightly longer than it is with the Glamfields but not bad at all.
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In March 2013, ghd launched the "Eclipse" hair straightener, which uses six sensors in the plates to maintain a constant heat of 185 degrees celsius, a temperature ghd claims is the optimum temperature for styling results.[17] The consistent temperature reduces the time to style hair, particularly coarse hair that may previously taken multiple run throughs.[18] The Daily Mail called the Eclipse "The Rolls-Royce of irons".[19]
My stylist recommended me to buy this. It is a bit pricey but I get the salon quality style at home. I waited for a discount and used my amazon points to help with the cost. It did sit in my quot wish list quot for awhile but it was worth the wait to get it somewhat cheaper.
so far so good. I like that it sings a little to let you know it’s on and then has auto shutoff

heats up in an instant and stays hot until I'm done. It works like a dream and it was recommended by my hairdresser. I'm so glad I bought this because it makes my styling time next to nothing now instead of constantly going over the same area repeatedly like with a cheap iron. It also stays clean.

Purchased this straightener and I absolutely love it gets my hair straight a lot faster than the cheap ones. The cheap ones I had to go over and over my hair. This one works much better faster gets my hair nice and smooth. It also curls my hair well when I put a wave in it. It may be pricey but worth it. It also doesn't cool down. The cheap straighteners tend to loose their heat as you use them. This one stays hot
my hair legit gets all the time very frizzy and never gets straight. This product is amazing and I truly think it is the real ghd it heats up quick and my hair straight lasts a very long time. Great for the price... Totally worth getting.
This hair straightener has diamond-infused titanium plates; making it a perfect choice for anyone who loves luxurious beauty. The plates provide a high shine finish so hair appears radiant and healthy. The advanced ceramic heaters heat up in just 15 seconds and have 3 different temperature settings so you can customise the heat to your hair type. The plates also have a curved edge to them; making them perfect to create loose curls and waves.
When taming coarse, wavy or curly hair, sometimes you need a little to kick it up a notch. That’s why we love that the CHI G2 Ceramic and Titanium Flat Iron can reach a maximum temperature of 425° F and heats up in under a minute! With this hair straightener, say goodbye to wasted time waiting for your tool to heat up, and get styled and out in the door!
Product just as described
Ultra-zone with predictive technology is the latest breakthrough in heat styling which guarantees homogeneous heat across the whole plate, allowing consistent beautiful results in one stroke. The heat is monitored 250 times per second so that it’s constantly at the optimum 365°F styling temperature for even healthier hair. It personalizes power with its predictive technology, which recognizes the thickness of your hair and the speed at which you are styling and adjusts accordingly—so you get unbeatable results quicker and personalized to you!
I'd had a pair of nicky clarke straighteners that I couldn't seem to get on with and when I was given some amazon vouchers for christmas decided to take the plunge and buy the ghd's that everyone raves about. Well now I totally get why they rave about them. Very easy to use they straighten my thick and wavy hair in seconds. No repeating sections one sweep and the hair is straight and sleek holding the style until the next wash.yes they're pricy but in this instance you get what you pay for.
I gave it to my daughter in law for christmas and she absolutely loves it that made me feel good.
You are definitely paying for quality.have been using ghds since 2006 older models and have never looked back. Quality is superb and definitely delivers great results.can easily last 10 years
I love my new ghd professional original styler 1 inch. The dual voltage allows me to style my hair when traveling which was a real problem before. Compact to take on any trip. Love it
This is a great flat iron. It self adjusts the temperature to fit the needs of your hair.

I love my ghd's and so does my mad unruly curly hair hoorah for ghd thank you from the bottom of my hair roots
always pleased with ghd products no change here

Absolutely love this styler. I have extremely thick hair and have so many issues with my previous chi pulling my hair out. The ghd does not pull at all. Not only does it heat up super quick but it gives me a perfect do in no time a must buy
This is a great styler according to my girlfriend. I purchased this styles on amazon because it was cheaper than through other outlets such as sephora. After reading some comments I was concerned that this may be a knock off brand of the ghd classic styles but was relieved that I could register the product on the ghd website as well as check via the checklist of genuine product traits that someone else nicely posted. I bought this through amazon and deva concepts dropship and recommend you do the same.
Great product and fast shipping.

Very pleased with these ghds. Came when they were meant to and was able to track. I like good service like this.
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