I have been coveting one of these stylers since I borrowed a friend's in the uk in 2007... And I finally got one and it's an authentic one I suspect amazon's prices are low to compete with all of the vendors selling fakes on here which is a shame for them but worked out just fine for me. Make sure you select the one that's shipped from and sold by amazon the main page for this product seems to rotate between several vendors not all of them trustworthy and right now I have to check the little more buying choices sidebar to find the one sold by amazon itself. They were the main vendor for this page when I ordered but they're not now so it looks like it changes out.i was able to register mine with ghd's website and everything looks feels like the quality you'd expect from something that usually retails for almost twice what you'll pay for one here so I'm pretty positive it's legit.i've been using a chi for the last 8 years. The same chi. It's held up well clearly and still works but it just doesn't heat like it used to and its time has been up for a while now. It's served me well I'd read some reviews in several places saying that their quality had dropped off and I still remembered how wonderful the ghd I'd tried had been and that was when my chi was still in its prime so in looking to replace my straightener I really wanted to see if I could find an authentic ghd at a reasonable price. And I did I've only had my ghd for a few days now so I can't attest to its longevity I somehow doubt anything will ever compete with its predecessor on that front anyway but it works like an absolute dream. The first time I turned it on I was sure something wasn't working quite right because it gave me the all heated up beep so rapidly under 15 seconds. But no. Ready to go. It slid through my hair like butter leaving nothing but smoothness in its wake. My ends don't feel all frazzled like they do when I use cheaper straighteners and I can get pretty substantial waves out in a single pass with minimal styling product. And it goes into sleep mode after 30 minutes which is wonderful did I leave the hair straightener on is my personal equivalent of the old did I leave the gas on worry.a fantastic product for an excellent price and I couldn't be happier. Just choose your vendor wisely and make sure to check authenticity on their website
One of the biggest problems you will face when using a heated hair styling tool is overheating. We’ve all been there: you’re casually straightening your hair when a particularly funny scene comes up on the show you have playing in the background. After a solid minute or two of laughter, you realize (in utter horror!) that your poor hair has been sandwiched in between a couple of hot plates the entire time.
Historically, working-class people's haircuts have tended to be practical and simple. Working-class men have often shaved their heads or worn their hair close-cropped, and working-class women have typically pulled their hair up and off their faces in simple styles. However, today, working-class people often have more elaborate and fashion-conscious hairstyles than other social classes. Many working-class Mexican men in American cities wear their hair in styles like the Mongolian (shaved except for a tuft of hair at the nape of the neck) or the rat tail (crewcut on top, tuft at the nape), and African-Americans often wear their hair in complex patterns of box braids and cornrows, fastened with barrettes and beads, and sometimes including shaved sections or bright colour. Sociologists say these styles are an attempt to express individuality and presence in the face of social denigration and invisibility.[47]
Most straighteners will have either ceramic or tourmaline plates, although a few use titanium. Ceramic is the best choice for delicate, fine or color-treated hair because it heats evenly and a bit more slowly than tourmaline or titanium with no hot spots. Tourmaline and titanium, by contrast, heat up extremely quickly and can easily damage thin or sensitive hair before you’re even aware that it’s happened. For thick hair, though, tourmaline or titanium are the way to go; tourmaline has the added benefit of producing 20x more negative ions, making hair moist and silky and reducing frizz. 

This feature is particularly beneficial for users with naturally wavy or curly hair, which can have a tendency to easily snag in hair styling tools. This floating design, combined with the heat sensor, also ensures that your gorgeous curls won’t become permanently damaged just because you decide to straighten things out a bit for an evening or two. After all, those curls are coveted by beauty pros the world over, and you never want to damage them just because of a styling trend!

easy to handle styles hair professionaly. Heating is fine it has good security of course without water touches . Looks great.
I recently just had a funeral for my ghd classic 1 inch hair straightener after one of the blades stopped heating. I have had this hair straightner for almost 4 years longer than any of my relationships. It is absolutely amazing and I am defintiely buying another. I have went through all kinds of straighteners such as chi and paul mitchell. A chi will only last me a year. After a couple chi's this was confirmed case. I used my ghd every day and I dropped it religiously and it has lasted much longer than expected. My mother and younger sister have the same ghd that I used and is currently four years old too and is still working. It is worth the price by far and the quality and durablility is great. It also comes with a two year warranty which is twice as long as most. It heats up in a snap and it shuts off automatically if I accidently leave it on. I have thick curly horse like hair and this thing makes it pretty. I will continue to cry on the inside until my new ghd comes in. Love you ghd

This Amazon bestseller has just about everything you’ll need in a hair straightener. The 1-inch plates are high quality ceramic and tourmaline plates for silky smooth results. These plates feature 8 HeatBalance microsensors that ensure temperature remains consistent and evenly distributed throughout. Plus, these are floating plates with curved edges so you don’t have to worry about snagging your hair while you style because the plates adjust the angle as you do your ‘do.

Heats up quickly and works great at straightening my hair.
If you are interested in adding the benefits of keratin use into other aspects of your hair care routine, treat yourself to a keratin-rich hair mask once per week! There are dozens of fantastic keratin masks on the market to choose from (and even in your local drugstore!), but we love Naat’s Brazilian Keratin Intensive Hair Mask (which you can buy here from Amazon) for a consistent shine every time!

authentic and really high up in the hair straightener choices. And at a good price I got tired of worrying about burning my hair so this is perfect.
Bought as christmas gift so not opened as such but bought my wife the last ghd straighteners 10 years ago and they are still going strong paid 40 more for latested ones purchased but 10 year no problems is remarkable and shows quality in product

The Bio Ionic Onepass Pro Straightening Iron makes use of Silicone Speed Strips to speed up the straightening of your strands while providing increased shine. The NanoIonic mineral hydrates your hair, seals in the natural oils, and smoothens the hair cuticle to create frizz-free, silky smooth hair every time. The flat iron comes with adjustable heat settings that range from 240 to 400 degrees Fahrenheit. It has a very long swivel cord – 9 feet! It heats up very fast and cools down just as quickly so you can easily pack it away if you’re in a hurry. The plates are 1.5 inches wide which is perfect for long, thick tresses.
Just what you expect from ghd the wife loves them and they do a fantastic job
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